What Prime Build does

Prime Build Pty Ltd is an Australian full-service commercial construction company headquartered in Parramatta, NSW, founded in 2008/2009 by qualified carpenters Dean Willemsen and Tim Thompson. The company operates as a principal contractor delivering fit-out, refurbishment, and new-construction projects within live operating environments — trading retail stores, operating university campuses, functioning schools, and active healthcare facilities — where continuity of operations, public safety, and tight timeframes are non-negotiable. Prime Build serves six core verticals (Retail, Education, Rollout, Commercial, Government/Care, Residential) with documented national rollout program capability covering hundreds of sites for clients such as Coles (550-store Front End Security rollout), Woolworths (400+ Welcome Gates, 285 Fresh Produce Upgrades), ALDI (multi-state Refresh Programme) and Kmart (141 stores refurbished). The company's core operating methodology, branded 'The Prime Build Way' (Planned. Prepared. Precise.), is supported by ISO 9001, ISO 14001, and ISO 45001 certifications, a 97.1% WHSEQ External Audit Average (FY22), state builder licences across NSW, VIC, WA, ACT, TAS, QLD and SA, and offices in Parramatta (NSW HQ), Dandenong South (VIC) and Eagle Farm (QLD).

The business is project-based rather than recurring-revenue: revenue is generated through fixed-price, schedule-of-rates, or design-and-construct contracts won via direct enterprise engagement, panel contractor renewal (Kmart, ALDI, Coles, Woolworths panels held for 15+ years), and competitive tender. Distribution is exclusively direct enterprise sales with no marketplace, reseller, or software channel. Notable customers include Kmart (85+ full refurbishments), ALDI (110+ new stores and refurbishments), Woolworths, Coles, Myer, David Jones, UNIQLO, RMIT, Macquarie University, Monash University, the Victorian School Building Authority, Monash Health Casey Hospital, McDonald's, Liquorland, and Wesfarmers/Catch. A sub-product, the Heuga off-site manufacturing housing system, enables slab-to-lock-up residential construction in 14 days and represents a technology-enabled product extension into the residential vertical. Marketing is conducted through website project case studies, news/PR, industry events (e.g., Subbie Summit), and an active EstimateOne tendering portal.

Prime Build is privately held by its two founders, employs 128 full-time staff as stated on its homepage, has delivered over 600 projects nationally since founding, and was ranked 4th fastest growing company in Australia by BRW in 2014. The ownership profile shows no evidence of external investment, private equity ownership, or acquisition; the founders continue in leadership roles (Willemsen as Chairman, Thompson as Managing Director).

Name

Prime Build

Legal name

Prime Build Pty Ltd

Website

https://primebuild.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Prime Build Pty Ltd is an Australian principal contractor (founded 2008, Parramatta HQ, 128 staff) delivering fit-out, refurbishment, and rollout construction services within live operating environments for major retailers (Kmart, ALDI, Coles, Woolworths, Myer, David Jones, UNIQLO), universities (RMIT, Macquarie, Monash), and government clients nationally.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Commercial and Institutional Building Construction (23622), New Multifamily Housing Construction (except For-Sale Builders) (236116), Building Finishing Contractors (2383)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Commercial General Contracting (New Build) (IMAFAAAA)

akta.pro secondary industries

Retail & Mixed-Use Commercial Construction (IMAFACAB), Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Commercial construction services
• Live environment fit-out
• Retail refurbishment contractor
• National rollout programs
• Principal contractor construction

Headquarters

HQ city

Parramatta

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Construction project fees: Prime Build acts as principal contractor on construction, fit-out, refurbishment, and rollout projects for enterprise clients. Revenue is generated through project-based contracts — fixed price, schedule-of-rates, or design-and-construct arrangements — across Retail, Commercial, Education, Government/Care, and Residential sectors. Repeat client panel arrangements with major retailers (Kmart, ALDI, Coles, Woolworths) represent a significant portion of revenue. No subscription or recurring revenue streams described.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prime Build is an Australian commercial construction company that delivers construction, fit-out, refurbishment, and national rollout program services for enterprise clients across Retail, Education, Government/Care, Residential, and Commercial sectors. Operating as principal contractor and Australia's "Live Environment Specialist," the company completes projects within trading stores, active campuses, and functioning facilities without disrupting operations. Services span full store refurbishments, fit-outs, new builds, education facility upgrades, residential housing using off-site manufacturing, and large-scale multi-site technology-led rollout programs.

Product overview

Prime Build is a commercial construction company offering a portfolio of sector-specific construction services rather than a unified software product. Its core offerings include Retail Fitout & Refurbishment, Education Construction, Residential Development, Commercial Fitout, National Rollout Programs, and Government & Care Construction. The company also developed the Heuga Housing System, a proprietary off-site manufacturing approach enabling 14-day home construction. All services are delivered through The Prime Build Way methodology, emphasizing live environment expertise, safety, and staged project delivery. The company operates nationally across Australia with offices in NSW (headquarters), Victoria, and Queensland.

Differentiator

Problem solved

Functional benefit

Brands

• Heuga: A technologically integrated housing system by Prime Build, embracing the power of off-site manufacturing. Can see a home go from slab to lock up in just 14 days using a mobile-enabled application for customer communication, finishes selection, documentation and construction updates.

Products and services

• Retail Fitout & Refurbishment Specialist construction services delivering store refurbishments, fit-outs, and new store builds for major Australian retailers (Kmart, ALDI, Coles, Woolworths, Myer, David Jones, UNIQLO, McDonald's, Liquorland), with expertise in live environment operations minimizing disruption to trading stores. Includes full store refurbishments and new store fit-outs delivered as principal contractor.
• Education Construction Construction, fitout, and refurbishment services for universities, schools, and colleges, including new building construction, learning space transformations, and facility upgrades delivered in live campus environments. Serves clients such as RMIT, Macquarie University, Monash University, VSBA, Anglican Schools Corporation, and G8 Education.
• Residential Development Residential construction services including detached homes, duplexes, townhouses, and mid-rise apartments, incorporating the Heuga off-site manufacturing housing system for rapid construction timelines (as fast as 14 days from slab to lock-up). Targets property developers (Clearstate, DNW Group, WST Property Group, Heuga) and individual homeowners.
• Commercial Fitout Commercial office fitout, refurbishment, and new construction services for corporate clients, including office developments, medical centres, hospitality venues, and industrial warehouses. Examples include South Windsor Enterprise Park (25 warehouse units), Catch Photo Studio (Wesfarmers), Officeworks Head Office fit-out, and InvoCare funeral homes.
• National Rollout Program Turnkey national rollout solution providing end-to-end project management, design coordination, procurement, and installation services for technology-led installations and upgrades across retail portfolios, including digital screens, security gates, and store refresh programs. Examples include Coles Front End Security Rollout (550 stores), Woolworths Welcome Gates (400+ stores), Woolworths Fresh Produce Upgrades (285 stores), Liquorland Rebrand (60 stores), and BIG W Cartology Screen Rollout.
• Government & Care Construction Specialist construction services for government and healthcare facilities including medical centres (Wollongong Medical Centre), hospitals (Monash Health Casey Hospital emergency extension), aged care, funeral homes (InvoCare), and community facilities (Camcare Ashburton Community Centre, Boroondara City Council), with expertise in critical environments requiring infection control, security, and essential service continuity.
• Heuga Housing System Proprietary off-site manufacturing housing system developed through the Prime Build–Heuga partnership, enabling homes to be built from slab to lock-up in 14 days, with a mobile-enabled application for customer communication, finishes selection, documentation, and construction updates. Targets residential developers and homeowners seeking faster, more cost-effective home delivery in Western Sydney.

Quantifiable outcome

• 97.1% WHSEQ External Audit Average (FY22)
• +8 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• WST Property GroupmajorStrategic or Co-development PartnerPrime Build acted as principal contractor for WST Property Group's South Windsor Enterprise Park industrial development — a 25-unit warehouse development in NSW. This represents a strategic relationship in the commercial/industrial sector, expanding Prime Build's sector expertise beyond retail.
• Western Sydney University / Charter HallmajorStrategic or Co-development PartnerPrime Build co-located its national headquarters within Western Sydney University's Engineering & Built Environment campus at 6 Hassall Street, Parramatta — a Charter Hall developed 6 Star Green Star building. Prime Build was the first construction company to co-locate inside a university faculty in Australia. This partnership combines Prime Build's operational presence with the university's academic ecosystem.
• Catch.com.au (Wesfarmers)coreStrategic or Co-development PartnerPrime Build was engaged by Catch.com.au (following their acquisition by the Wesfarmers Group) to design and construct a bespoke Photo Studio for the online retailer at their Docklands A-Grade building in Melbourne. Works were completed to tight lead times with zero defects, on time.
• ClearstatecoreStrategic or Co-development PartnerPrime Build acts as design and construction partner for Clearstate's residential development program in Western Sydney, including townhouse developments at Schofields and the Mid Rise Apartments Schofields project. Clearstate is a repeat client engaged in acquiring and developing residential land.
• HeugacoreStrategic or Co-development PartnerPrime Build partnered with Heuga to deliver residential construction projects using Heuga's off-site manufacturing housing system (a technologically integrated system enabling homes to go from slab to lock-up in 14 days). The partnership combines Prime Build's construction expertise with Heuga's prefabricated 'Kit of Parts' approach for affordable, quality housing delivery in Western Sydney.
• DNW GroupminorStrategic or Co-development PartnerPrime Build delivered a turn-key construction solution for DNW Group's three-townhouse development at Quakers Hill, NSW. Each townhouse was delivered to high-end finishes and energy-efficient standards across 154m2+ floor areas.
• Victorian School Building Authority (VSBA)majorStrategic or Co-development PartnerPrime Build has been engaged by the VSBA on multiple education projects including the Brentwood Park Primary School transformation and Chatham Primary School modernisation — both multi-million dollar public school upgrade programs in Victoria. The VSBA is the government body responsible for delivering school building projects in Victoria.
• Anglican Schools CorporationcoreStrategic or Co-development PartnerPrime Build has delivered multiple projects for the Anglican Schools Corporation including Leppington Anglican College Stage 3 (new two-level building) and Nowra Anglican College (Year 4 new learning environment). Both are multi-story educational buildings delivered as part of the corporation's campus expansion program.
• Elderton HomesminorStrategic or Co-development PartnerPrime Build partnered with Elderton Homes on the Heuga residential system project, where Elderton Homes served as the specialist manufacturer and home builder. The 'Family Home Built in 14 Days' project used Heuga's off-site manufacturing process, with components fabricated in Albury before on-site assembly.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• FDC Construction: Australian commercial fit-out and construction firm with comparable retail, commercial, and education project mix and similar mid-market scale to Prime Build.
• Shape Australia: Australian commercial fit-out, refurbishment and construction specialist with a comparable retail and commercial client base and project-scale profile.
• Buildcorp: Australian construction company active across commercial, retail, health and education fit-out and refurbishment, broadly aligned with Prime Build's diversified vertical model.
• Built Group: Major Australian commercial builder delivering fit-out, refurbishment and construction across retail, commercial and institutional sectors directly overlapping Prime Build's sectors and live environment remit.
• Cockram Construction: Australian-heritage construction specialist with deep retail fit-out and live environment experience serving major retail tenants, structurally analogous to Prime Build's panel contractor model.

Broad incumbents

• Lendlease: Global tier-1 contractor with significant Australian commercial construction and fit-out operations, competing with Prime Build for major institutional and retail clients.
• Hutchinson Builders: Larger diversified Australian builder with much broader national footprint and sector coverage (residential, commercial, education), competing on larger-scale projects where Prime Build also bids.
• Multiplex (Brookfield): Global tier-1 commercial builder with a strong Australian presence in commercial fit-out, retail, and institutional construction, competing for the largest rollout and new-build mandates Prime Build also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Build