Freedom Warranty
Freedom Warranty LLC, founded in 2015 in Chattanooga, Tennessee, is a licensed provider of extended vehicle service contracts, selling six protection plans directly to consumers and through authorized dealers, repair facilities, lenders, and field agents nationwide.
- Company typePrivate
- Founded2015
- HeadquartersChattanooga, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Freedom Warranty does
Freedom Warranty LLC, founded in 2015 and headquartered in Chattanooga, Tennessee, is a licensed obligor and bonded service contract provider of Extended Vehicle Service Contracts (VSCs) for consumer vehicles. The company sells six core protection plans — CME (Complete Manufacturer's Extension), COMPLETE, DRIVE, VITAL, CLASSIC, and RIDE PowerSports — covering vehicles ranging from relatively new to over 20 years old and 200,000 miles, including classic/collector cars and powersports vehicles such as motorcycles, ATVs, personal watercraft, UTVs, golf carts, and snowmobiles. All plans include roadside assistance, rental car coverage, a 24-hour toll-free helpline, unlimited claims during the contract term, customer choice of repair facility, and contract transferability. Optional EV/Hybrid battery coverage has been added across multiple plans.
The company operates a direct-provider model in which it sells, administers, and is responsible for its own contracts rather than brokering to third-party obligors. Distribution is multi-channel: direct-to-consumer via the freedomwarranty.com website and a US-based call center; B2B through authorized auto dealers (especially used-vehicle dealers), licensed repair facilities, lenders, accredited insurance agencies; and a field agent program of outside sales representatives with protected territories, uncapped commissions, and provided leads. Its primary customer segments are post-warranty used-vehicle owners, classic car owners, powersports owners, auto dealerships, repair facilities, and lending/insurance partners, organized vertically by vehicle type. Technology is built on commodity stacks (WooCommerce/WordPress with Heap and Google Analytics), with no disclosed proprietary AI/ML components.
The company is privately held by founder Chris Miller with no disclosed institutional investors or funding rounds. Marketing includes content (the Mike's Garage consumer blog), SEO, social media, and motorsports sponsorship via Freedom Racing Enterprises, the NASCAR CRAFTSMAN Truck Series team co-founded with driver Spencer Boyd. The company is BBB Accredited, reports a 4.9/5 BirdEye rating from 169 reviews, and self-describes as the nation's fastest-growing provider of Extended Vehicle Service Contracts and Protection Plans.
Freedom Warranty firmographics
Firmographics- Name
- Freedom Warranty
- Legal name
- Freedom Warranty LLC
- Website
- https://freedomwarranty.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Freedom Warranty LLC, founded in 2015 in Chattanooga, Tennessee, is a licensed provider of extended vehicle service contracts, selling six protection plans directly to consumers and through authorized dealers, repair facilities, lenders, and field agents nationwide.
- Ownership category
- akta.pro rank
Freedom Warranty industry classification
Industry- Product category
- Extended Vehicle Warranties
- NAICS
- Insurance Carriers and Related Activities (524)
- akta.pro primary industry
- Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)
- akta.pro secondary industries
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where Freedom Warranty is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Freedom Warranty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others, Technology or R&D
Revenue model
- Vehicle Service Contract Premiums: Freedom Warranty sells Extended Vehicle Service Contracts (VSC) - commonly referred to as extended warranties - directly to consumers purchasing them for their vehicles, and through authorized dealers who offer them as part of vehicle sales. Revenue is generated from contract premiums paid by vehicle owners seeking mechanical breakdown protection.
- Dealer/Agent Commissions and Partnerships: Revenue flows through authorized dealers and field agents who resell Freedom Warranty products. Dealers add VSC products to increase profit margins on used vehicle sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | CME (Complete Manufacturer's Extension) - Vehicles up to 10 years old, under 80,000 miles |
| Other | Multi-year contract | COMPLETE Protection Plan - Vehicles up to 10 years old, under 80,000 miles |
| Other | Multi-year contract | DRIVE Protection Plan - Vehicles up to 15 years old, under 150,000 miles |
| Other | Multi-year contract | VITAL Protection Plan - Vehicles up to 20 years old, under 200,000 miles |
| Other | Multi-year contract | CLASSIC Protection Plan - Vehicles at least 20 years old, manufactured after 1929 |
| Other | Multi-year contract | RIDE PowerSports Plan - New and used vehicles and personal watercraft |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Freedom Warranty product offering
Product offeringCore offering
Freedom Warranty underwrites, sells, and administers Extended Vehicle Service Contracts (VSCs), commonly referred to as extended warranties, that protect vehicle owners from the cost of mechanical breakdowns. The portfolio includes six plan tiers (CME, COMPLETE, DRIVE, VITAL, CLASSIC, and RIDE PowerSports) covering passenger vehicles up to 20 years old and 200,000 miles, classic/collector vehicles 20+ years old, and powersports equipment. Plans are sold direct-to-consumer via website and phone and through authorized dealers, repair shops, lenders, and insurance agencies nationwide.
Product overview
Freedom Warranty offers a portfolio of Extended Vehicle Service Contracts (VSC) providing mechanical protection for vehicles of various ages and mileage. The product lineup consists of six distinct protection plans designed for different vehicle types and coverage needs: CME (Complete Manufacturer's Extension) and COMPLETE Protection Plans for vehicles up to 10 years/80,000 miles; DRIVE Protection Plan for vehicles up to 15 years/150,000 miles; VITAL Protection Plan for vehicles up to 20 years/200,000 miles; CLASSIC Protection Plan for vehicles 20+ years old (post-1929 classics); and RIDE PowerSports Plan for motorcycles, scooters, personal watercraft, UTVs, ATVs, golf carts, and snowmobiles. All plans include common benefits such as roadside assistance, rental car coverage, 24-hour helpline, unlimited claims, freedom to choose repair facility, and warranty transferability. The company also covers EV/Hybrid vehicles with battery coverage on applicable plans.
Differentiator
Problem solved
Functional benefit
Products and services
- CME (Complete Manufacturer's Extension) Protection Plan Extended manufacturer's warranty plan for vehicles up to 10 years old with under 80,000 miles. Covers engine, transmission, transfer case, cooling, drive axle, A/C, electrical, fuel system, brakes, power steering, turbo/supercharger, suspension, seals & gaskets, sensors, entertainment package, Bluetooth, navigation, and convertible tops. Optional posted labor rate, up to 125k miles, commercial use, and EV/Hybrid battery coverage.
- COMPLETE Protection Plan Extended protection plan for vehicles up to 10 years old with under 80,000 miles. Includes 24-hour nationwide helpline, rental car coverage, roadside assistance, unlimited claims, suspension coverage, entertainment system, convertible top, and EV/HYBRID with battery coverage.
- DRIVE Protection Plan Extended protection plan for vehicles up to 15 years old with under 150,000 miles. Includes roadside assistance, rental car coverage, 24-hour helpline, unlimited claims, and freedom to choose repair facility. Adds heavy-duty truck, EV-HYBRID with battery coverage, and diesel fuel system options.
- VITAL Protection Plan Extended protection plan for vehicles up to 20 years old with under 200,000 miles. Covers A/C, electrical, fuel system with unlimited mileage. Optional diesel fuel system and component upgrades on select plans. Includes 30-day/1,000-mile waiting period for vehicles over 125,000 miles.
- CLASSIC Protection Plan Extended warranty plan for classic/collector vehicles at least 20 years old and manufactured after 1929. Eligible for American, Asian, and German classics; excludes vehicles under $10,000, race cars, drag cars, funny cars, diesel engines, and vehicles with more than 775HP. Includes roadside assistance, rental car coverage, 24-hour helpline, and warranty transferability.
- RIDE PowerSports Protection Plan Service contract for new and used powersports vehicles and personal watercraft, including motorcycles, scooters, personal watercraft, UTVs/side-by-sides, golf carts, ATV 4-wheelers, and snowmobiles. Unlimited hours and miles, 24/7 roadside assistance for street-legal vehicles, and optional battery coverage.
Quantifiable outcome
- 83% customer service rating reported by the company
- +2 more outcomes
Companies that use Freedom Warranty
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Freedom Warranty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Freedom Warranty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Spencer BoydcoreNASCAR driver Spencer Boyd co-founded Freedom Racing Enterprises with Freedom Warranty's Chris Miller. The team races full throttle with the #76 Chevrolet Silverado in the NASCAR CRAFTSMAN Truck Series. Spencer Boyd is known for his underdog win at Talladega and brings passion and perseverance to every lap.
- Freedom Racing EnterprisescoreCo-founded by Freedom Warranty CEO Chris Miller and NASCAR driver Spencer Boyd, Freedom Racing Enterprises represents Freedom Warranty in motorsports. The team competes in the NASCAR CRAFTSMAN Truck Series with driver Spencer Boyd and team member Nathan Nicholson.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Freedom Warranty competitors and assessment
Company assessmentDirect peers
- CarShield: Largest U.S. direct-to-consumer extended vehicle service contract provider, selling multi-tier VSCs online and via TV/digital marketing. Closely comparable to Freedom Warranty in product (multi-tier VSCs) and channel mix (D2C + partners), but at significantly greater scale and with institutional backing.
- Endurance Warranty: Major U.S. provider of extended auto warranties and vehicle service contracts, offering multi-tier plans similar to Freedom Warranty's CME/COMPLETE/DRIVE/VITAL structure and distributing via dealers, repair shops, and direct online sales.
- CARCHEX: Extended vehicle protection plan provider selling multi-tier VSCs through dealers and D2C channels. Comparable to Freedom Warranty in product structure, dealership distribution model, and tiered coverage approach.
- Protect My Car: Extended car warranty and vehicle service contract provider offering multi-tier plans distributed through dealers and online. Comparable mid-sized competitor with similar product breadth and dealer-channel GTM.
- Omega Auto Care: Provider of extended vehicle service contracts distributed through auto dealers and repair facilities. Direct competitor in the dealer-sold VSC space with similar plan structures to Freedom Warranty.
Broad incumbents
- Assurant (American Financial Warranty): Large, publicly-traded insurance and protection-products holding company with a substantial extended vehicle service contract business (including the American Financial Warranty and Assurant Solutions portfolios). Competes in the same product category but at much greater scale and as part of a diversified insurance carrier portfolio.
- Allstate Extended Vehicle Protection: Allstate's vehicle service contract and extended warranty product line, distributed through auto dealers and lender partnerships. A scaled, brand-recognized incumbent competing in the same dealer-F&I and lender channels as Freedom Warranty.
- Ford Extended Service Plan: OEM-captive extended service contract program administered for Ford vehicles. Represents the OEM captive alternative that competes with independent VSC providers like Freedom Warranty at the dealer point-of-sale.
Emerging players
- Autopom!: Smaller U.S. extended auto warranty provider selling multi-tier vehicle service contracts directly and through partners. Comparable mid-sized competitor with similar product and D2C orientation.
- AA Auto Protection: Extended vehicle service contract provider offering tiered coverage plans distributed online and through dealers. Comparable mid-sized competitor overlapping with Freedom Warranty on product structure and channel mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Freedom Warranty social profiles
Digital presenceFreedom Warranty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freedom Warranty leadership team
Management profileNumber of profiles
Profiles1 record
Freedom Warranty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freedom Warranty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freedom Warranty
What does Freedom Warranty do?
Freedom Warranty underwrites, sells, and administers Extended Vehicle Service Contracts (VSCs), commonly referred to as extended warranties, that protect vehicle owners from the cost of mechanical breakdowns. The portfolio includes six plan tiers (CME, COMPLETE, DRIVE, VITAL, CLASSIC, and RIDE PowerSports) covering passenger vehicles up to 20 years old and 200,000 miles, classic/collector vehicles 20+ years old, and powersports equipment. Plans are sold direct-to-consumer via website and phone and through authorized dealers, repair shops, lenders, and insurance agencies nationwide.
Is Freedom Warranty a public or private company?
Freedom Warranty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freedom Warranty founded?
Freedom Warranty was founded in 2015. It employs 51 to 100 people.
Where is Freedom Warranty based?
Freedom Warranty is headquartered in Chattanooga, United States, in the North America region.
How does Freedom Warranty make money?
Two revenue lines are on record. Vehicle Service Contract Premiums are the primary driver. The others are dealer/Agent Commissions and Partnerships.
Who are Freedom Warranty's main competitors?
Direct peers on record are CarShield, Endurance Warranty, CARCHEX, Protect My Car and Omega Auto Care. Broad incumbents are Assurant (American Financial Warranty), Allstate Extended Vehicle Protection and Ford Extended Service Plan. Emerging players are Autopom! and AA Auto Protection.
Does Freedom Warranty have an API?
No public API is recorded for Freedom Warranty.
What industry is Freedom Warranty in?
Freedom Warranty's product category is Extended Vehicle Warranties. Its primary akta.pro industry code is FSAJALAA, Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI), with a secondary code of FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 524.