Aurora Market Research

What Aurora Market Research does

Aurora Market Research is a UK-based online quantitative research services firm founded in 2002 by Justin Alderson and headquartered in Teddington. The company operates three integrated product lines: full-service research projects managed end-to-end by a dedicated researcher from briefing through analysis, an in-house managed online panel of UK consumers accessible via the wholly-owned subsidiary Answerpoints.co.uk, and a weekly omnibus survey of 1,000 UK adults aged 16+ priced at £150 per question. Its core technology stack is built around Confirmit (now Forsta/FocusVision) interviewing software, with Alchemer as an approved secondary platform, and includes a proprietary interactive Paintbrush tool for visual communications evaluation in loyalty marketing.

The business targets marketing research and marketing professionals, with a particular focus on agencies (research, media, marketing, advertising, and PR) and on three vertical specialisations: travel (airlines, loyalty programmes), financial services (insurance, banking), and loyalty schemes. Named enterprise clients include Avios, The Economist Group, esure, Interflora, Historic Royal Palaces, Choice Insight, and Contact Babel, alongside a long tail of smaller buyers accessing the omnibus. Revenue is generated through professional services fees for full-service projects, sample-only panel access, and per-question transaction fees for omnibus participation.

Aurora is founder-owned with no disclosed institutional investment, parent company, or external shareholders. The firm operates with 1-10 employees and markets primarily through direct client relationships and its website rather than active demand-generation campaigns. It maintains MRS Company Partner status and operates in compliance with ESOMAR guidelines, GDPR, the UK Data Protection Act, and COPPA for research involving children.

Name

Aurora Market Research

Legal name

Aurora Market Research Limited

Website

https://auroramr.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Aurora Market Research is a UK-based online quantitative research firm providing full-service projects, an in-house managed consumer panel, and a weekly omnibus survey to marketing research professionals and agencies.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Online quantitative research
• Consumer panel access
• Weekly omnibus survey
• Market research services
• Data collection specialists

Headquarters

HQ city

Teddington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Full Service Research Projects: End-to-end research services including questionnaire design, scripting, sample selection, fieldwork, production of results and analysis. A skilled researcher manages each stage of the project.
2. Panel Access (Sample-Only): Access to Aurora's in-house managed panel of UK consumers, either as part of full service project or as sample-only access. Panel extensively profiled for targeted audiences.
3. Weekly Omnibus Survey: Weekly nationally representative survey of 1000 UK adults aged 16+ where multiple clients can purchase questions on the same survey. Priced per question with free questionnaire design consultancy.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Aurora Market Research provides online quantitative market research services delivered through three integrated offerings: (1) Full Service Research where a dedicated researcher manages every stage from briefing through questionnaire design, scripting, sample selection, fieldwork and analysis; (2) Sample-only access to its in-house managed panel of UK consumers, extensively profiled for financial services, shopping, media, leisure, travel and technology audiences; and (3) a weekly nationally representative Omnibus survey of 1,000 UK adults aged 16+ sold on a per-question basis from £150.

Product overview

Aurora Market Research is an online quantitative research services provider offering three integrated core offerings: Full Service Research (comprehensive project management from briefing to analysis), the Aurora Panel (in-house managed panel of UK consumers for targeted sampling), and the Aurora Omnibus (weekly nationally representative survey of 1000 UK adults). The company also provides dedicated services for agencies including research, media, marketing, and PR agencies. Aurora has particular expertise in Loyalty, Travel, and Financial sectors, delivering actionable commercial insight through skilled researcher involvement throughout each project.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurora Full Service Research End-to-end online quantitative research service where a skilled Aurora researcher manages every stage of the project from initial briefing through questionnaire design, scripting, sample selection, fieldwork, production of results and analysis. Targets marketing professionals, research agencies and brands in Loyalty, Travel and Financial sectors.
• Aurora Panel In-house managed online panel of UK consumers accessible for highly targeted sample provision. Panel is extensively profiled for Financial services, Shopping, Media, Leisure, Travel, Internet/mobile technology and Profession audiences. Available as part of full service projects or as sample-only access.
• Aurora Omnibus Weekly nationally representative online survey of 1,000 UK adults aged 16+. Allows multiple clients to purchase questions on the same survey, providing cost-effective access to high-quality quantitative research data. Priced at £150 per question with free consultancy on questionnaire design.
• Aurora for Agencies

Quantifiable outcome

• Response rates well above average through proactive panel management and controlled contact frequency

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Forsta (Forsta Plus/Confirmit/FocusVision)coreTechnology or IntegrationThird-party service provider operating survey questionnaire software and data collection process. Used for survey hosting and data collection. One of the approved providers alongside Alchemer.
• AlchemercoreTechnology or IntegrationApproved third-party service provider for survey questionnaire software and data collection. Listed alongside Forsta as an approved provider for survey operations.
• Answerpoints (Answerpoints.co.uk)coreTechnology or IntegrationPanel platform where Aurora's in-house consumer panel is accessible. Manages panel recruitment, engagement, and rewards for research participants.
• Market Research Society (MRS)coreOthersMRS company partner. Aurora operates in compliance with MRS Code of Conduct, ESOMAR guidelines, and International Code of Marketing and Social Research Practice.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Savanta: UK-based research and data analytics agency serving brand and agency clients across sectors including financial services and travel. Closely comparable in size band, geography, and B2B agency-services go-to-market.
• Bilendi: European online panel operator offering sample access and quantitative research services. Comparable panel-centric model with European coverage, including the UK consumer audience.
• YouGov: UK-headquartered quantitative research firm combining a large proprietary consumer panel with syndicated and bespoke research. Direct competitor for panel access, omnibus-style products, and brand-side quantitative engagements in the UK.
• Toluna: Global online panel and quant survey provider offering sample access, full-service research and automated insights. Directly comparable to Aurora's panel and full-service offerings, though at significantly larger scale.
• Dynata (formerly Research Now): One of the world's largest first-party research data and panel providers, offering online sample access and survey services. Comparable to Aurora's panel-only and full-service proposition, particularly for agencies seeking UK consumer sample.
• Maru/Blue: Online sample and custom research provider with proprietary panels serving brand and agency clients. Comparable full-service quant and panel offering with overlapping customer base of marketing professionals.
• Kadence International: Global boutique market research firm with offices in the UK and Europe offering full-service quantitative and qualitative work. Comparable in scale and senior-practitioner-led model for brand and agency clients.

Emerging players

• Attest: UK-based consumer research platform enabling brands to run quant surveys quickly via a self-serve panel. Emerging direct competitor to Aurora's quick-turn quant work, especially for in-house research teams.

Broad incumbents

• Ipsos: Global market research firm operating across all major methodologies and verticals. Competes with Aurora in full-service quant projects and brand-side mandates, though at vastly greater scale and breadth.
• Kantar: One of the largest global research, data and insights companies, with established UK presence and broad quant/qual offerings. An incumbent competitor for the same brand and agency budget pools that Aurora targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aurora-market-research

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Market Research