tmactive
- Company typePrivate
- Founded2013
- HeadquartersTonbridge, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
tmactive firmographics
Firmographics- Name
- tmactive
- Legal name
- Tonbridge & Malling Leisure Trust
- Website
- https://tmactive.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where tmactive is headquartered
LocationHeadquarters
- HQ city
- Tonbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
tmactive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Recurring membership revenue from various tiers including activeFIT, activeSWIM, activeYOUTH, and Priority Card memberships providing unlimited or discounted access to facilities.
- Course and Activity Fees: Revenue from swimming lessons, holiday club activities, ActiveVenture camps, and sports courses. Charged per course or session.
- Pay and Play / Casual Use: Pay-as-you-go access to facilities including swimming sessions, gym access, and golf green fees for non-members.
- Facility and Room Hire: Revenue from hiring sports halls, conference rooms, and party venues at various centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Intensive Swimming Courses - Half Price |
| Unit Pricing | Pay-as-you-go | ActiveVenture Camp |
| Unit Pricing | Pay-as-you-go | SEN Sessions |
| Unit Pricing | Pay-as-you-go | Private Swimming Lessons |
| Subscription | Monthly | Golf Memberships and Green Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
tmactive product offering
Product offeringCore offering
tmactive is a charitable trust that operates five leisure facilities in Kent (Larkfield Leisure Centre, Angel Centre, Tonbridge Swimming Pool, Poult Wood Golf Course, and Leybourne Lakes Country Park) on behalf of Tonbridge & Malling Borough Council. The trust sells fitness centre memberships, swimming lessons, golf access, gym and spa sessions, group exercise classes, holiday activity camps, and community wellness programmes to individual consumers and local families.
Product overview
tmactive is a leisure management company operating multiple UK leisure facilities as a unified portfolio of products and services. The core offering consists of six physical centres: Larkfield Leisure Centre, Angel Centre, Tonbridge Swimming Pool, Poult Wood Golf Course, Leybourne Lakes Country Park, and Kings Hill Sports Park. These centres provide fitness facilities, swimming pools, sports programmes, and group exercise classes as the foundational services. On top of the physical centres, tmactive offers specialised programmes including the Swim School for swimming lessons, SWIMTAG tracking technology, Active Wellbeing Studio, ActiveVenture Camp for holiday activities, activeYOUTH gym memberships for youth, Prima Stage School for dance/drama, Talented Athlete Scheme for sports development, Active Communities for community wellbeing, and Holiday Club programmes. The company operates under a membership model with various tier options (activeFIT, activeSWIM, Priority Card) and also serves casual users through pay-and-play pricing.
Differentiator
Problem solved
Functional benefit
Brands
- SWIMTAG: Swimming tracker technology available at Larkfield Leisure Centre and Tonbridge Pool for members to monitor swim progress and participate in competitions.
- Active Wellbeing Studio
- activeYOUTH
- Talented Athlete Scheme
- Prima Stage School
- Active Communities
Products and services
- Larkfield Leisure Centre Main leisure centre offering gym, pool, spa, fitness classes, gymnastics, trampolining, sports hall, junior activities, soft play, and Prima Stage School dance/drama classes for individuals and families in Kent.
- Angel Centre Fitness and sports centre with gym, group exercise classes, sports hall courses, junior activities, holiday club, room hire, and sport pitches for individuals and community groups in Kent.
- Tonbridge Swimming Pool Swimming facility offering public swimming, intensive swimming courses, private lessons, spa sessions, junior activities, and SWIMTAG tracking technology for swimmers of all ages and skill levels.
- Poult Wood Golf Course 18 and 9 hole golf course with driving range, pro shop, membership options, society bookings, tuition services, squash courts, and clubhouse bar/restaurant for golfers of all skill levels.
- Leybourne Lakes Country Park Country park with outdoor activities including walking, cycling, watersports, fishing, cafe, and events. Recognised with the Green Flag Award as one of the UK's best parks.
- Swim School Programme Structured swimming lessons taught by experienced instructors providing tuition in water confidence, technique, and aquatic skills for juniors and adults at Larkfield Leisure Centre and Tonbridge Swimming Pool.
- ActiveVenture Camp Holiday camp for 8-12 year olds featuring swimming, sports, creativity, challenges and themed adventures including ActiveVenture Games, Mission Impossible, Nature Detectives, Survivor Challenge, and Camp's Got Talent. Runs at Larkfield Leisure Centre.
- activeYOUTH Membership Gym membership for 11-15 year olds with fitness sessions at Larkfield and Angel Centre, plus unlimited swimming access at select centres.
- Prima Stage School Dance and drama classes for children held at Larkfield Leisure Centre.
- Active Wellbeing Studio Studio designed for individuals starting their wellbeing journey, returning to activity, or seeking a supportive environment to build strength. Located at Angel Centre.
- Talented Athlete Scheme Support programme for rising sports stars aged 11-17, selecting talented athletes for the annual scheme with training and development opportunities. 24 athletes were selected for 2026/27.
- Active Communities Community wellbeing programme supporting physical, mental and social health with activities local to users, including the Seriously Social Programme.
Quantifiable outcome
- Tonbridge Swimming Pool recognised as 'excellent' in independent Quest assessment
- +1 more outcomes
Companies that use tmactive
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
tmactive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
tmactive partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- The Oaks Specialist CollegeminorPartnership with The Oaks Specialist College to deliver inclusive activities, celebrating a successful first year of collaboration.
- Tonbridge & Malling Borough CouncilcoreWorking in partnership with Tonbridge & Malling Borough Council to deliver public leisure services. tmactive is a charitable trust operating leisure facilities on behalf of the council.
- Community Leisure UKminorMember of Community Leisure UK, an association for charitable leisure trusts in the UK.
- Play n Grow ChildcareminorPlay n Grow Childcare runs Holiday Club at Angel Centre, providing childcare services during school holidays.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
tmactive competitors and assessment
Company assessmentDirect peers
- Places Leisure: Non-profit leisure trust operating fitness, swim, and sports facilities for local authorities across the UK. Direct comparable in charitable-trust operating model and multi-facility community leisure focus.
- Everyone Active: UK charitable trust operating more than 200 leisure facilities on behalf of local authority partners under a similar contract-management model. Directly comparable in mandate, customer segments, and multi-facility operating structure to tmactive.
- Better (GLL): Greenwich Leisure Limited is a charitable social enterprise operating over 250 leisure and library facilities under local-authority partnerships. Closest UK peer to tmactive given shared trust-based operating model and community leisure mandate.
- Active Nation: UK charity operating leisure and fitness facilities on behalf of local councils, including gyms, swim, and community programmes. Comparable trust structure and local-authority partnership model.
- Fusion Lifestyle: Operates leisure, sport, and wellbeing facilities under long-term partnerships with UK local authorities. Directly comparable contract-driven operating model and customer offering to tmactive.
- Mytime Active: Charitable leisure operator running fitness, swim, golf, and community health programmes in the UK. Closest single-name peer to tmactive given near-identical name, mission, and operational scope.
- Sports and Leisure Management (SLM) / Everyone Active's parent: Charitable leisure trust operating community fitness and leisure facilities under local-authority contracts across the UK; same operating DNA as tmactive.
Broad incumbents
- David Lloyd Leisure: Premium UK private health club, racquets, swim, and family leisure operator with broader national footprint and higher price point. Competes with tmactive for family leisure spend but in a different price tier.
- Nuffield Health: UK-wide charitable health and fitness operator running gyms, pools, and wellbeing services across a broader portfolio. Larger incumbent with overlapping fitness-and-wellness positioning but broader geographic and clinical reach than tmactive.
- PureGym: UK's largest low-cost gym chain competing on price and digital convenience against trust-operated gyms. Overlaps with tmactive's fitness membership segment but does not operate pools, golf, or community programmes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
tmactive social profiles
Digital presencetmactive compliance and trust
Trust signalCompliance4 records
tmactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
tmactive leadership team
Management profileNumber of profiles
tmactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tmactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tmactive
What does tmactive do?
tmactive is a charitable trust that operates five leisure facilities in Kent (Larkfield Leisure Centre, Angel Centre, Tonbridge Swimming Pool, Poult Wood Golf Course, and Leybourne Lakes Country Park) on behalf of Tonbridge & Malling Borough Council. The trust sells fitness centre memberships, swimming lessons, golf access, gym and spa sessions, group exercise classes, holiday activity camps, and community wellness programmes to individual consumers and local families.
Is tmactive a public or private company?
tmactive is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was tmactive founded?
tmactive was founded in 2013. It employs 101 to 250 people.
Where is tmactive based?
tmactive is headquartered in Tonbridge, United Kingdom, in the Europe region.
How does tmactive make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are course and Activity Fees, pay and Play / Casual Use and facility and Room Hire.
Who are tmactive's main competitors?
Direct peers on record are Places Leisure, Everyone Active, Better (GLL), Active Nation, Fusion Lifestyle, Mytime Active and Sports and Leisure Management (SLM) / Everyone Active's parent. Broad incumbents are David Lloyd Leisure, Nuffield Health and PureGym.
Does tmactive have an API?
No public API is recorded for tmactive.