Mytime Active
Mytime Active is a UK-registered charity and social enterprise operating 19 leisure centres, golf courses, swimming pools, and gyms across Birmingham, Bromley, Kent, and Hampshire, serving individuals, families, corporate groups, NHS-referred patients, and community programmes through 100+ activities.
- Company typePrivate
- Founded2004
- HeadquartersBromley, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Mytime Active does
Mytime Active is a UK-registered charity (Charity Number 1102460) and social enterprise operating a multi-site leisure and wellbeing estate across Birmingham, Bromley, Kent, and Hampshire. Founded in 2004 and headquartered in Bromley with 251–500 employees, the company runs 19 locations encompassing 11 golf courses, 4 driving ranges, 5 swimming pools, multiple leisure centres (The Pavilion, The Spa at Beckenham, Walnuts, West Wickham, Biggin Hill Pool, Darrick Wood), gyms, bowling, soft play (Buzz Zone), tennis/squash, and venue-hire spaces. It serves individual consumers, families, juniors, corporate groups, older adults, people with disabilities, NHS-referred patients, and care leavers through more than 100 distinct activities.
The company's product surface is built on a mix of physical infrastructure and integrated third-party technology. Core digital systems include the Gladstone Go Cloud booking and membership platform, iOS/Android mobile apps, the GoLearn Swim Portal and Home Portal for swim-lesson progress tracking, and Mytime Active On Demand for live-streamed and recorded exercise classes. Differentiated in-venue technology comprises Toptracer Range ball-tracking (Bromley and Hatchford Brook), Foresight Sports FSX Play/FSX Pro golf simulation at The Green Room (Orpington), and EGYM smart strength equipment at The Pavilion and The Spa at Beckenham. Facility technology is further enhanced by access control, point-of-sale, and Google Ads conversion tracking, with Cyber Essentials certification covering cyber hygiene.
Mytime Active generates revenue through a hybrid model combining recurring subscriptions (Bromley-wide leisure memberships, multi-site golf memberships with 12-month direct debit contracts) with high-volume pay-and-play transactions (group exercise, swimming, golf, Toptracer bays, bowling, soft play, golf society packages, venue hire, F&B, pro shop). Pricing is tiered by registered (pay-as-you-go) versus subscribed (member) rates, with members receiving free or discounted access across most activities. A secondary commissioned-services revenue stream covers NHS and social-prescribing referral programmes (Gym on Referral, Golf on Referral, Heart Smart, MSK Hub, Wellbeing Walks, Dementia Care, Fresh Start), typically contracted with local authorities and NHS trusts. Distribution is direct-to-consumer via the website, mobile app, walk-in centres, and digital marketing channels (Twitter/X, Facebook, YouTube, Instagram, email, Google Ads), supplemented by a Refer-a-Friend programme and community/NHS partnerships. The company has no disclosed parent, no private-equity backing, and operates as an independent social enterprise reinvesting surpluses into community wellbeing.
Mytime Active firmographics
Firmographics- Name
- Mytime Active
- Legal name
- Mytime Active
- Website
- https://mytimeactive.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mytime Active is a UK-registered charity and social enterprise operating 19 leisure centres, golf courses, swimming pools, and gyms across Birmingham, Bromley, Kent, and Hampshire, serving individuals, families, corporate groups, NHS-referred patients, and community programmes through 100+ activities.
- Ownership category
- akta.pro rank
Where Mytime Active is headquartered
LocationHeadquarters
- HQ city
- Bromley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices20 records
Markets served
Mytime Active business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Leisure and Golf Memberships: Recurring membership subscriptions providing multi-site access to leisure centres, golf courses, swimming pools, gyms, and group exercise classes. Golf memberships include access to all 11 golf courses and 4 driving ranges, with benefits such as priority booking rights, free junior memberships, and discounts on food, drink, buggy hire, and room hire.
- Pay-and-Play Activity Fees: One-time fees for individual sessions including swimming, group exercise classes, bowling, driving range, golf green fees, swimming lessons, crash courses, and soft play. Fees vary by activity type and customer category (adult, junior, concession).
- Golf Society and Event Packages: Group golf days, corporate outings, and society packages at golf courses across Birmingham, Bromley, and Hampshire, including food, competition events, and venue hire.
- Venue and Function Hire: Hiring of event spaces including weddings, parties, corporate functions, meetings, and commemorative events at golf course clubhouses and leisure centre venues. Capacity up to 160 guests.
- Food and Beverage Sales: On-site restaurants, bars, and cafes at leisure centres and golf courses, serving food prepared to order with locally sourced and British ingredients, including kids meals and grab-and-go options.
- Children's Party Packages: Themed party packages (pool, soft play, bowling, sports, dance, trampoline) at various venues with dedicated hosts, food, and party activities.
- Golf Equipment and Pro Shop Sales: Pro shops at golf centres stock golf equipment, accessories, balls, gloves, and tees. Online ordering available through partner Foremost Golf with free delivery on orders over £50.
- Swimming Lesson Programme: Structured swimming lessons following the Swim England Learn to Swim Programme, offered across 5 pools at multiple locations, with progress tracking via GoLearn Swim Portal and certificates/badges for stage completion.
- Health Referral Services: Commissioned health services including Fresh Start (Gym on Referral), Golf on Referral, Heart Smart, MSK Hub, and Wellbeing Walks — social prescribing and NHS-referred health programmes supporting community wellbeing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Harborne Home Online Golf Membership |
| Subscription | Annual | Cocks Moors Woods Home Online Golf Membership |
| Subscription | Multi-year contract | Golf Membership — Full Access (11 courses) |
| Subscription | Pay-as-you-go | Swimming Crash Courses — 5-Day Course |
| Subscription | Pay-as-you-go | Swimming Crash Courses — 3-Day Course |
| Unit Pricing | Pay-as-you-go | Swimming Crash Courses — 1:1 30-Minute |
| Unit Pricing | Pay-as-you-go | 9-Hole Golf at Bromley Golf Centre |
| Unit Pricing | Pay-as-you-go | Toptracer Range at Bromley Golf Centre |
| Unit Pricing | Pay-as-you-go | Golf Lessons — 30-Minute Individual |
| Unit Pricing | Pay-as-you-go | Group Exercise Classes at Darrick Wood |
| Unit Pricing | Pay-as-you-go | Swimming at Darrick Wood Swimming Pool |
| Unit Pricing | Pay-as-you-go | Soft Play at Darrick Wood Swimming Pool |
| Unit Pricing | Pay-as-you-go | Function and Event Hire at Orpington Golf Centre |
| Unit Pricing | Pay-as-you-go | Golf Society Packages |
| Unit Pricing | Pay-as-you-go | Children's Party Packages |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels12 records
Mytime Active product offering
Product offeringCore offering
Mytime Active is a UK social enterprise and registered charity that operates 19 leisure centres, golf courses, swimming pools, and fitness facilities across Birmingham, Bromley, Kent, and Hampshire. It delivers more than 100 health, fitness, and sports activities including golf, tennis, swimming lessons, and gym access, serving local communities through both membership and pay-as-you-go access.
Product overview
Mytime Active is a UK-based social enterprise providing wellbeing services through a network of leisure centres, golf courses, and health contracts. The core offering centres on physical activity facilities and programmes including swimming pools, gyms, group exercise classes, golf courses, bowling, and soft play, supported by ancillary services such as children's parties, personal training, health services, and restaurant facilities. Technology-enhanced offerings include EGYM smart fitness equipment, Toptracer Range golf ball-tracking technology, and The Green Room golf simulator. The company operates across multiple UK locations primarily in Birmingham, Bromley, and Hampshire, with approximately 11 golf courses and 5 swimming pools.
Differentiator
Problem solved
Functional benefit
Products and services
- Leisure centres and gyms Network of 19 leisure centres and gyms across Birmingham, Bromley, Kent and Hampshire offering fitness facilities, group exercise, gym access and general leisure programming to local members and pay-as-you-go visitors.
- Golf courses Operated golf courses including Holly Hill, The Wisley and Hilltop, providing tee times, pay-and-play rounds, lessons and golf membership to recreational golfers and visitors.
- Swimming lessons and pools Swimming pool access and structured swimming lessons for children and adults delivered through Mytime Active's leisure centre network.
- Tennis coaching Tennis lessons and coaching programmes delivered by qualified coaches at Mytime Active leisure facilities.
- Health and wellbeing programmes Community-facing health and wellbeing programmes designed to improve physical activity, mental wellbeing and population health outcomes through the charity's 100+ activities offer.
Quantifiable outcome
- Over 100 activities offered across 19 locations
- +4 more outcomes
Companies that use Mytime Active
Customer profileSegments8 records
Ideal customer profiles2 records
Mytime Active technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mytime Active partnerships and signals
Strategic signalScale indicators8 records
Recent moves9 records
Expansion highlights5 records
Mytime Active competitors and assessment
Company assessmentDirect peers
- Crown Golf: Operates a portfolio of UK golf courses and leisure facilities. Comparable in operating multi-site golf estates, including driving ranges and clubhouse functions, though without Mytime Active's broader leisure centre and health referral activity mix.
- Places Leisure: Community leisure operator running leisure centres, swimming pools, gyms, and group exercise on behalf of local authority partners. Comparable operating model, customer segments (families, juniors, health referrals), and D2C membership approach.
- Everyone Active: Operates more than 200 leisure and cultural facilities across the UK on behalf of local authority partners, offering gyms, swimming, group exercise, and family activities. Directly comparable to Mytime Active's community-leisure, council-contracted model and activity mix.
- Active Nation: UK not-for-profit operating leisure and fitness facilities with a focus on increasing physical activity in local communities. Comparable in charitable purpose, multi-site leisure operations, and emphasis on health and wellbeing outcomes alongside fitness services.
- Serco Leisure: Operates leisure facilities on behalf of UK local authorities, including gyms, swimming, and family activities. Comparable in council-contracted leisure management, though it operates as a private plc rather than a social enterprise.
- GLL (Better): UK-based leisure social enterprise operating gyms, pools, golf, and family facilities on behalf of local authorities under the Better brand. Closely comparable social-enterprise operating model, council-partnership structure, and multi-vertical activity portfolio.
- Fusion Lifestyle: Charitable leisure trust operating leisure centres, gyms, swimming pools, and community programmes on behalf of UK local authorities. Directly comparable in terms of council-contracted leisure trust structure and broad activity offering including health referral.
Broad incumbents
- Nuffield Health: UK healthcare and fitness charity operating gyms, swimming, group exercise, and clinical health services. Comparable in charitable structure and combined fitness plus health/wellbeing proposition, though at significantly larger scale.
- The Gym Group: Low-cost, multi-site gym chain with around 240 UK locations offering 24/7 self-service fitness. Overlaps with Mytime Active's gym and group exercise offering but does not offer golf, swimming lessons, or community health referral.
- David Lloyd Leisure: Premium UK health club and racquets operator with around 100 clubs, also offering family leisure, swimming, and spa. Comparable in multi-vertical leisure offering, but premium positioning and private ownership differ from Mytime Active's social-enterprise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mytime Active social profiles
Digital presenceMytime Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mytime Active leadership team
Management profileNumber of profiles
Profiles5 records
Mytime Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mytime Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mytime Active
What does Mytime Active do?
Mytime Active is a UK social enterprise and registered charity that operates 19 leisure centres, golf courses, swimming pools, and fitness facilities across Birmingham, Bromley, Kent, and Hampshire. It delivers more than 100 health, fitness, and sports activities including golf, tennis, swimming lessons, and gym access, serving local communities through both membership and pay-as-you-go access.
Is Mytime Active a public or private company?
Mytime Active is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mytime Active founded?
Mytime Active was founded in 2004. It employs 251 to 500 people.
Where is Mytime Active based?
Mytime Active is headquartered in Bromley, United Kingdom, in the Europe region.
How does Mytime Active make money?
Nine revenue lines are on record. Leisure and Golf Memberships are the primary driver. The others are pay-and-Play Activity Fees, golf Society and Event Packages, venue and Function Hire, food and Beverage Sales, children's Party Packages, golf Equipment and Pro Shop Sales, swimming Lesson Programme and health Referral Services.
Who are Mytime Active's main competitors?
Direct peers on record are Crown Golf, Places Leisure, Everyone Active, Active Nation, Serco Leisure, GLL (Better) and Fusion Lifestyle. Broad incumbents are Nuffield Health, The Gym Group and David Lloyd Leisure.
Does Mytime Active have an API?
No public API is recorded for Mytime Active.