Moose Clothing Company

What Moose Clothing Company does

Moose Clothing Company is a Sri Lanka-based, privately held direct-to-consumer apparel brand founded in 2018 and headquartered in Ja Ela. The company designs and sells casual everyday wear for men, women, unisex, and kids, with a core catalogue of approximately 100 men's items (T-shirts, polo shirts, shirts, pants, shorts, innerwear, hoodies and tank tops), 30 women's items, 23 unisex items, and 28 official Sri Lanka Cricket clothing items including replica jerseys. Per-unit pricing is concentrated in the $3-$14 range with crew-neck tees starting at Rs990 in local currency.

The go-to-market is a hybrid D2C model that combines a global e-commerce storefront with four branded retail stores located in major Sri Lankan malls (One Galle Face Mall and Majestic City in Colombo, Kandy City Centre, and Galle City Centre) and a network of authorized retail outlets across districts including Gampaha, Kalutara, and Matara. Revenue is generated exclusively through one-time product sales (apparel and gift vouchers), with marketing executed through Facebook, Instagram, YouTube, TikTok, a company journal, WhatsApp customer support, and sports sponsorships.

Key commercial assets include the designation as Official Cricket Clothing Partner of Sri Lanka Cricket (effective May 2023), the Superbrands 2026 award, and Singapore market entry in April 2023. Distribution is supported by courier partners GPD Service and TNT. The company does not disclose revenue, has no mobile app or public API, and is founder-led under CEO Hasib Omar. No public funding rounds or institutional investors are evident in the available data.

Name

Moose Clothing Company

Legal name

Moose Clothing Company

Website

https://mooseclothingcompany.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Moose Clothing Company is a privately held Sri Lankan direct-to-consumer apparel brand selling casual wear for men, women, unisex, and kids alongside official licensed Sri Lanka Cricket replica jerseys through e-commerce, four branded mall stores, and authorized retail outlets, with global shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Ja Ela

HQ country

Sri Lanka

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apparel Sales (E-commerce and Retail): Direct-to-consumer sales of apparel through owned e-commerce platform and physical retail stores. Products include men's, women's, unisex, and kids clothing as well as cricket fan apparel. Revenue generated from one-time product purchases.
2. Gift Vouchers: Sale of gift vouchers for use on the Moose Clothing e-commerce platform, providing additional revenue stream and customer acquisition mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Moose Clothing Company designs, sources, and sells casual apparel — including T-shirts, shirts, pants, shorts, denims, hoodies, sweaters, innerwear, tank tops, and caps — for men, women, unisex, and kids, alongside officially licensed Sri Lanka Cricket replica jerseys, practice wear, and caps. Products are sold direct-to-consumer through the company's own e-commerce site (mooseclothingcompany.com) and through four branded retail stores and authorized stockists in Sri Lanka, with global shipping available. The portfolio spans approximately 100 men's items, 30 women's items, 23 unisex items, and 28 cricket clothing items at price points between $3 and $14.

Product overview

Moose Clothing Company is a Sri Lankan fashion e-commerce retailer offering a unified portfolio of apparel products across men's, women's, unisex, kids, and cricket categories. The core offering consists of t-shirts, shirts, pants, shorts, denims, hoodies, sweaters, innerwear, and accessories. The company also holds official licensing as the Sri Lanka Cricket team sponsor, offering replica cricket jerseys and apparel. The product range spans approximately 100 men's items, 30 women's items, 23 unisex items, and 28 cricket clothing items, with online ordering and physical retail store locations across Sri Lanka.

Differentiator

Problem solved

Functional benefit

Brands

• Moose Prime Edge: A premium polo t-shirt line under the Moose Clothing brand.
• Moose Core Contour
• Moose Core Elegant
• Moose Aura
• Moose Twin Tone
• Moose Edge Contrast
• Moose Core Contrast
• Moose Timeless Textured
• Moose Classic Edge
• Moose Duo-Accent
• Moose Heritage Rib
• Moose Melange
• Moose Legacy
• Moose Legacy Zip

Products and services

• Men's T-Shirts

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Moose Future Olympians ProgramcoreStrategic or Co-development Partner · 17 April 2026Long-term development initiative 'Moose Future Olympians - Road to 2032' designed to nurture and elevate Sri Lanka's next generation of Olympic talent, particularly swimmers. Marks a significant step beyond traditional sponsorships with structured pathway for young athletes.
• Sri Lanka CricketcoreStrategic or Co-development Partner · 25 May 2023Official Cricket Clothing Partner of Sri Lanka Cricket. Moose Clothing became the official sponsor for Sri Lanka Cricket national team and overseas tours. Provides official replica jerseys for international tournaments including ICC Men's T20 World Cup, Asia Cup, and various bilateral tours.
• GPD Service / TNTminorOthersCourier partner for order delivery within Sri Lanka. GPD Service handles local deliveries while TNT is mentioned as the courier for Moose deliveries. Provides order tracking and delivery services across Sri Lanka.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Puma: Global sportswear brand with growing cricket presence in South Asia. Comparable in the sports-casual crossover category and as a potential competitor for future cricket licensing partnerships.
• Adidas: Global sportswear giant and prior Sri Lanka Cricket team sponsor. The most direct global incumbent in cricket apparel licensing and a credible alternative buyer if Moose's SLC partnership ever opened up.
• Levi's: Global denim and casual apparel brand with a strong presence in pants, shorts, and T-shirts. Comparable in the core casual-wardrobe staples category and in brand-driven premium positioning within commodity apparel.
• Uniqlo: Global casual apparel leader built on everyday basics and aggressive store expansion. Comparable in product mix (T-shirts, polos, hoodies, pants) and in pursuing international scale from a regional base.
• H&M: Global fast-fashion retailer with affordable everyday apparel across men, women, and kids. Comparable in the $3–$14 mass-market price band and multi-channel (stores + e-commerce) distribution strategy.
• Marks & Spencer: UK-headquartered family clothing and food retailer with a multi-category apparel assortment across men, women, and kids. Comparable in serving multi-generational family shoppers with a unified casual-wear proposition.
• New Balance: Global sportswear brand with a notable cricket footprint (kit partnerships across multiple national teams). Comparable as a global sportswear incumbent that competes for cricket licensing and for the sports-casual consumer.
• Nike: Global sportswear leader with deep cricket exposure in India and a strong international DTC and retail footprint. Comparable as a sportswear-as-lifestyle brand competing for the same athletic-casual consumer mindshare.

Regional players

• Clothing.lk: Sri Lankan online-first apparel marketplace specializing in local and international brands. Comparable on DTC e-commerce operating model and target demographic of Sri Lankan casual apparel shoppers.
• Signature: Sri Lankan multi-brand fashion retailer operating across department-store and specialty formats. Comparable as a domestic omni-channel apparel player competing for the same Sri Lankan middle-class consumer wallet that Moose targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MooseClothingCompany
• Facebookfacebook.com/moosecc
• Instagraminstagram.com/mooseclothingco
• TikToktiktok.com/@mooseclothingco
• Xx.com/MooseClothing73
• LinkedInlinkedin.com/company/mooseclothingcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moose Clothing Company