Auto Electric Supplies

What Auto Electric Supplies does

Auto Electric Supplies Limited is a UK-based, private limited e-commerce retailer specializing in auto electrical components and accessories for classic, vintage, and modern vehicles, as well as marine applications. Founded in 1996 as a spin-off from Vehicle Wiring Services (the UK's leading vintage/classic bespoke wiring loom manufacturer and installer), the company operates a direct-to-consumer model from its headquarters in Tenbury Wells, Worcestershire. Its product catalogue spans 24 categories — including HT cables, fuses, relays, dynamos/alternators, Lucas parts, proprietary Dynator billet alternators, WOSP high-torque starter motors (covering 60+ marques), terminals, switches, lighting, sleeving, tools, towing equipment, and recently added electric vehicle cable. The firm maintains a strategic alliance with Vehicle Wiring Services, which provides hands-on loom-fitting expertise embedded into catalogue content and technical guidance.

The company generates revenue through one-time product sales via its e-commerce platform and a free mail-order catalogue, with worldwide shipping to 200+ countries, dedicated French and German language storefronts, and EU IOSS-enabled customs handling for sub-£120 orders. Free UK delivery is available over £100; USA shipping is currently suspended due to tariff changes. Distribution is purely digital: customers order online or via telephone using the catalogue. Pricing follows a unit-pricing model (£0.50 fuses to ~£97 terminal kits) with volume discounts on bulk cable reels, and payment processing is handled through Visa, Mastercard, PayPal, and several UK debit networks. The customer base is geographically long-tailed across hobbyist/enthusiast segments (classic car restorers, marine owners, modern vehicle owners, and classic car club members such as MG, Jaguar, Triumph, Rover, Land Rover Series One, Alfa Romeo, and Traction Avant clubs).

There is no disclosed revenue, funding, or growth metric. The company employs 251-500 staff and is led by Director Matthew Blake, with no parent company, institutional investors, or acquisitions identified in the data. It is not connected to a similarly named Wakefield-based commercial auto-electrical supplier.

Name

Auto Electric Supplies

Legal name

Auto Electric Supplies Limited

Website

https://autoelectricsupplies.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Auto Electric Supplies is a UK-based e-commerce and mail-order retailer founded in 1996, supplying auto electrical components, Lucas parts, wiring, dynamos, alternators, and high-torque starter motors to classic, vintage, modern vehicle owners and marine customers across 200+ countries.

Ownership category

akta.pro rank

Product category

Automotive Electrical Parts Retail

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto & Home Supply Stores (5531), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industries

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK), Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL)

Keywords

• Auto electrical parts
• Classic car wiring
• Vehicle electrical components
• Starter motors alternators
• Automotive lighting

Headquarters

HQ city

Tenbury Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct product sales of auto electrical components and accessories through e-commerce platform and mail order catalogue. One-time purchase model for individual components and kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Auto Electric Supplies is a UK-based e-commerce and mail-order retailer specialising in automotive electrical components, with a particular focus on parts for classic and vintage vehicles. The company sells batteries, bulbs, cable, dynator alternators, gauges, horns, ignition components, lighting, motorcycle parts, plugs/sockets/coils, starter motors, switches, vehicle wiring products, and wiper/washer parts, alongside branded offerings such as WOSP Hi Torque Starter Motors, Dynator Alternators, and Lucas parts. It serves individual enthusiasts, restorers, and workshops globally, shipping to 200+ countries and operating multilingual sites in English, French, and German.

Product overview

Auto Electric Supplies (AES) operates as a specialized e-commerce retailer offering auto electrical components and accessories for classic, vintage, and modern vehicles, as well as marine and boat electrical parts. Established in 1996, the company provides mail-order catalog and online sales through its website, with additional French and German language sites. The product portfolio spans over 24 main categories including: Battery Related Items, Bulbs, Cable (with specialized variants like HT Cable, Ocean Flex, Electric Vehicle Cable), Cable Accessories, Dynamos/Regulators/Brushes, Fusing (blade, MIDI, MEGA, strip, glass fuses), Ignition Accessories (HT Cable, distributor components, ignition coils from Lucas/REMAX/Bosch, spark plug terminals), Lucas Parts (OEM-replacement branded components), Hi Torque Starter Motors (including WOSP brand motors for 60+ vehicle marques), Upgraded Dynamos & Alternators (featuring Dynator billet alternators), Relays, Six Volt Items, Sleeving (heat shrink tubing), Switches, Terminals & Connectors, Tools & Testing equipment, Towing Equipment, Vehicle Electrical Accessories, Voltage Converters & Inverters, and Clearance Stock. The company differentiates through technical expertise backed by its sister company Vehicle Wiring Services, the UK's leading vintage and classic wiring loom manufacturer. Key brands include Lucas (aftermarket parts), WOSP (high-torque starter motors), and proprietary Dynator alternator conversions. The company ships to 200+ countries worldwide with free UK delivery over £100.

Differentiator

Problem solved

Functional benefit

Products and services

• WOSP Hi Torque Starter Motors

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Vehicle Wiring ServicescoreStrategic or Co-development PartnerFormerly part of the same company, Vehicle Wiring Services is now a separate entity and remains the UK's number one vintage and classic bespoke wiring loom manufacturer and installer. Auto Electric Supplies was established as a split from Vehicle Wiring Services to meet demand for mail order component sales. The two companies maintain a close alliance, with AES being the only mail order supplier allied to a wiring loom manufacturing and fitting company.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Vehicle Wiring Products: UK-based specialist supplier of automotive cable, terminals, and wiring products for classic and vintage vehicles. Closely comparable to AES in product range (cable, terminals, connectors, switches) and target customer (classic car restorers in the UK).
• Autosparks: UK heritage manufacturer and retailer of pre-formed wiring looms and electrical components for British classic cars (pre-1980s). Directly comparable to AES in serving the British classic restoration market with electrical components and wiring solutions.
• Moss Motors: US-based specialist retailer of restoration parts for British classic and vintage vehicles, including electrical components. Comparable to AES in serving the classic car restoration community with category-spanning electrical and accessory parts, primarily in the US market.
• British Wiring Inc: US-based manufacturer of British-spec wiring harnesses and supplier of Lucas-pattern electrical components for classic British cars. Comparable to AES in the auto electrical category for classic British marques, though focused on the North American market.
• Car Builder Solutions: UK-based supplier of hot rod, custom, and classic car components including wiring, switches, and electrical accessories. Comparable to AES in product mix (cable, switches, terminals) and overlap with the UK custom and classic restoration customer base.
• Holden Vintage & Classic: UK retailer of spare parts for British classic cars including electrical components. Comparable to AES as a UK mail-order and online specialist serving the classic car restoration market, with overlapping SKUs in ignition, lighting, and wiring.

Emerging players

• Pertronix: US-based manufacturer and distributor of ignition products (electronic ignition conversions, coils, distributors) for classic and vintage vehicles. Comparable to AES in serving the classic-car electrical category with a more focused, brand-led ignition portfolio.

Broad incumbents

• RockAuto: US-based online auto parts retailer with a broad catalogue spanning virtually all vehicle makes and components including electrical. Comparable to AES in e-commerce distribution of auto parts, but on a much larger, price-led, non-specialist scale.
• AutoZone: US-based large-format auto parts retailer and e-commerce site carrying a full range of electrical components, batteries, lighting, and accessories. Comparable to AES in retailing auto electrical parts, but at mass-market scale across all vehicle categories.
• Summit Racing Equipment: US-based mail-order and online retailer of performance, restoration, and replacement auto parts including a deep electrical and ignition range. Comparable to AES in e-commerce/mail-order auto parts distribution with overlap in classic and performance electrical components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AutoElectricSup
• LinkedInlinkedin.com/company/auto-electric-products-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Electric Supplies