Prima Games
Prima Games is a digital gaming media brand and website publishing news, strategy guides, reviews, tips, and game codes for PC, mobile, and console video game players globally, owned by GAMURS Group Pty Ltd and monetized through advertising and sponsored content.
- Company typePrivate
- Founded1990
- HeadquartersRoseville, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Prima Games does
Prima Games is a digital gaming media brand founded in 1990, historically known for printed and then digitally distributed video game strategy guides for PC, mobile, and console platforms. Following its 2013 alliance with Brady Games, a 2019 affiliation with Asteri Networks, and ultimately its acquisition by GAMURS Group Pty Ltd in 2021, the company now operates as a content-led digital media property inside a broader network that also includes Pro Game Guides, Twinfinite, Gamepur, Attack Of The Fanboy, and Siliconera. The corporate domicile is Australia (GAMURS Group Pty Ltd), with operating presence in Roseville, United States, and reported headcount of 251-500 employees.
The core product is the primagames.com website, built on WordPress and organized into four content verticals: News, Featured, Tips (strategy guides, walkthroughs, puzzle solutions), Reviews (scored on a 10-point scale), and Codes (redeemable in-game rewards for Roblox and other titles). Distribution is wholly digital and global, spanning the website, social channels (Twitter/X, Facebook, YouTube), and an email newsletter. The editorial team operates with formal independence from GAMURS Group's advertising operations, and the brand continues to publish actively as of mid-2026 across multiple staff authors.
Revenue is generated exclusively through advertising: programmatic display placements on the website and direct commercial/sponsored content campaigns arranged by GAMURS Group, with sponsored articles carrying disclosure of supporting parties. All content is offered free to consumers without subscription, paywall, or registration. The audience is a horizontal segment of casual-to-hardcore video game players globally seeking walkthroughs, collectible locations, strategy optimization, and news coverage across major gaming platforms.
Prima Games firmographics
Firmographics- Name
- Prima Games
- Legal name
- Prima Games (owned and operated by GAMURS Group Pty Ltd)
- Website
- https://primagames.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Prima Games is a digital gaming media brand and website publishing news, strategy guides, reviews, tips, and game codes for PC, mobile, and console video game players globally, owned by GAMURS Group Pty Ltd and monetized through advertising and sponsored content.
- Ownership category
- akta.pro rank
Prima Games industry classification
Industry- Product category
- Gaming Media and Strategy Guides
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Game Subscription & Membership Services (BPAMAKAD)
Keywords
Where Prima Games is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prima Games business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Programmatic Advertising: The site is funded through programmatic advertising placements across its web pages, serving display ads to visitors based on browsing behavior and demographics.
- Direct Sales and Commercial Campaigns: GAMURS Group negotiates direct affiliate or content campaigns with third parties. Sponsored articles include clear disclosure identifying the content and supporting parties that helped fund creation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Prima Games product offering
Product offeringCore offering
Prima Games is a free digital gaming media publication that publishes news articles, in-depth strategy guides, walkthroughs, reviews, tips, and redeemable game codes for PC, mobile, and console video game players. The site organizes content into News, Featured, Tips, Reviews, and Codes sections, and is monetized through programmatic advertising and sponsored content campaigns handled by GAMURS Group.
Product overview
Prima Games is a comprehensive gaming content platform offering news, strategy guides, reviews, tips, and game codes for PC, mobile, and console video games. The platform operates as a unified content publishing site with distinct content sections covering game news, tips/guides, reviews, and codes. Founded in 1990 and now owned by GAMURS Group, Prima Games delivers video game guidance ranging from in-depth walkthroughs to quick tips, helping gamers complete and conquer games across all platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Prima Games Website Free comprehensive gaming content website covering PC, mobile, and console video games with news, walkthroughs, strategy guides, tips, reviews, and redeemable game codes. Targets individual gamers from casual to hardcore.
- Tips & Guides Strategy guides and tips for completing games, including walkthroughs, puzzle solutions, and game mechanics explanations for PC, mobile, and console titles.
- Game Codes Curated lists of redeemable codes for Roblox games and other titles, providing free in-game items and rewards to players.
- Game Reviews Critical game reviews scored on a 10-point scale covering new releases across PC, mobile, and console gaming platforms, intended for gamers evaluating purchase or play decisions.
Companies that use Prima Games
Customer profileSegments1 record
Ideal customer profiles1 record
Prima Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prima Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GAMURS GroupcoreGAMURS Group acquired Prima Games in 2022. GAMURS Group oversees Prima Games operations across its website, search engines, social media platforms, streaming services, and off-platform news partnerships. The Prima Games team remains independent from GAMURS and GAMURS does not dictate or influence the site's opinions or voice. Editorial staff operate independently from the advertising team.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Prima Games competitors and assessment
Company assessmentDirect peers
- Kotaku: Major gaming and culture publication owned by G/O Media; same content categories (news, guides, features) and same ad-supported digital business model.
- PC Gamer: Long-running PC-focused gaming media brand (Future plc) with news, reviews, and guides. Comparable in category and editorial approach, larger PC focus.
- Eurogamer: Major English-language gaming publication with deep reviews, news, and guides; same ad-supported model with comparable global reach.
- Game Rant: Ad-driven gaming media site with comparable scale, news/guides/reviews coverage, and SEO-led content strategy; one of Prima's closest direct competitors for ad dollars and search traffic.
- Twinfinite: Gaming media site focused on news, reviews, guides, and features for console/PC/mobile — operates inside the same GAMURS Group network as Prima, making it a sister property and closest direct peer in size and scope.
- GamesRadar: Multi-platform gaming media site (Future plc) with reviews, news, and guides. Same content categories and global ad-supported distribution model.
- GameSpot: Major gaming media outlet covering news, reviews, and walkthroughs across PC, console, and mobile — same core content categories as Prima with global reach.
- Polygon: Editorial-led gaming media brand (Vox Media) covering reviews, news, and guides. Comparable content mix with a more feature-rich, longer-form editorial voice.
- IGN: Largest dedicated video game media site globally, publishing news, reviews, guides, and videos across the same platforms Prima covers. Most directly comparable competitor in audience and content mix.
Broad incumbents
- ScreenRant: Large entertainment/gaming/culture media outlet (Valnet) with SEO-driven reviews, news, and guides. Overlaps with Prima on gaming coverage and ad-supported monetization, broader entertainment remit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Prima Games social profiles
Digital presencePrima Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prima Games leadership team
Management profileNumber of profiles
Profiles2 records
Prima Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prima Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prima Games
What does Prima Games do?
Prima Games is a free digital gaming media publication that publishes news articles, in-depth strategy guides, walkthroughs, reviews, tips, and redeemable game codes for PC, mobile, and console video game players. The site organizes content into News, Featured, Tips, Reviews, and Codes sections, and is monetized through programmatic advertising and sponsored content campaigns handled by GAMURS Group.
Is Prima Games a public or private company?
Prima Games is a private company. It is classified as corporate owned and is currently operating.
When was Prima Games founded?
Prima Games was founded in 1990. It employs 251 to 500 people.
Where is Prima Games based?
Prima Games is headquartered in Roseville, United States, in the North America region.
How does Prima Games make money?
Two revenue lines are on record. Programmatic Advertising is the primary driver. The others are direct Sales and Commercial Campaigns.
Who are Prima Games's main competitors?
Direct peers on record are Kotaku, PC Gamer, Eurogamer, Game Rant, Twinfinite, GamesRadar, GameSpot, Polygon and IGN. ScreenRant is listed as a broad incumbent.
Does Prima Games have an API?
No public API is recorded for Prima Games.
What industry is Prima Games in?
Prima Games's product category is Gaming Media and Strategy Guides. Its primary akta.pro industry code is BPAMAKAD, Game Subscription & Membership Services. Its SIC code is 7900.