Prima Games

What Prima Games does

Prima Games is a digital gaming media brand founded in 1990, historically known for printed and then digitally distributed video game strategy guides for PC, mobile, and console platforms. Following its 2013 alliance with Brady Games, a 2019 affiliation with Asteri Networks, and ultimately its acquisition by GAMURS Group Pty Ltd in 2021, the company now operates as a content-led digital media property inside a broader network that also includes Pro Game Guides, Twinfinite, Gamepur, Attack Of The Fanboy, and Siliconera. The corporate domicile is Australia (GAMURS Group Pty Ltd), with operating presence in Roseville, United States, and reported headcount of 251-500 employees.

The core product is the primagames.com website, built on WordPress and organized into four content verticals: News, Featured, Tips (strategy guides, walkthroughs, puzzle solutions), Reviews (scored on a 10-point scale), and Codes (redeemable in-game rewards for Roblox and other titles). Distribution is wholly digital and global, spanning the website, social channels (Twitter/X, Facebook, YouTube), and an email newsletter. The editorial team operates with formal independence from GAMURS Group's advertising operations, and the brand continues to publish actively as of mid-2026 across multiple staff authors.

Revenue is generated exclusively through advertising: programmatic display placements on the website and direct commercial/sponsored content campaigns arranged by GAMURS Group, with sponsored articles carrying disclosure of supporting parties. All content is offered free to consumers without subscription, paywall, or registration. The audience is a horizontal segment of casual-to-hardcore video game players globally seeking walkthroughs, collectible locations, strategy optimization, and news coverage across major gaming platforms.

Name

Prima Games

Legal name

Prima Games (owned and operated by GAMURS Group Pty Ltd)

Website

https://primagames.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Prima Games is a digital gaming media brand and website publishing news, strategy guides, reviews, tips, and game codes for PC, mobile, and console video game players globally, owned by GAMURS Group Pty Ltd and monetized through advertising and sponsored content.

Ownership category

akta.pro rank

Product category

Gaming Media and Strategy Guides

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Game Subscription & Membership Services (BPAMAKAD)

Keywords

• Video game strategy guides
• Gaming news media
• Game walkthrough content
• Video game reviews
• Gaming tips and codes

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Programmatic Advertising: The site is funded through programmatic advertising placements across its web pages, serving display ads to visitors based on browsing behavior and demographics.
2. Direct Sales and Commercial Campaigns: GAMURS Group negotiates direct affiliate or content campaigns with third parties. Sponsored articles include clear disclosure identifying the content and supporting parties that helped fund creation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prima Games is a free digital gaming media publication that publishes news articles, in-depth strategy guides, walkthroughs, reviews, tips, and redeemable game codes for PC, mobile, and console video game players. The site organizes content into News, Featured, Tips, Reviews, and Codes sections, and is monetized through programmatic advertising and sponsored content campaigns handled by GAMURS Group.

Product overview

Prima Games is a comprehensive gaming content platform offering news, strategy guides, reviews, tips, and game codes for PC, mobile, and console video games. The platform operates as a unified content publishing site with distinct content sections covering game news, tips/guides, reviews, and codes. Founded in 1990 and now owned by GAMURS Group, Prima Games delivers video game guidance ranging from in-depth walkthroughs to quick tips, helping gamers complete and conquer games across all platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Prima Games Website Free comprehensive gaming content website covering PC, mobile, and console video games with news, walkthroughs, strategy guides, tips, reviews, and redeemable game codes. Targets individual gamers from casual to hardcore.
• Tips & Guides Strategy guides and tips for completing games, including walkthroughs, puzzle solutions, and game mechanics explanations for PC, mobile, and console titles.
• Game Codes Curated lists of redeemable codes for Roblox games and other titles, providing free in-game items and rewards to players.
• Game Reviews Critical game reviews scored on a 10-point scale covering new releases across PC, mobile, and console gaming platforms, intended for gamers evaluating purchase or play decisions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GAMURS GroupcoreStrategic or Co-development Partner · 1 January 2022GAMURS Group acquired Prima Games in 2022. GAMURS Group oversees Prima Games operations across its website, search engines, social media platforms, streaming services, and off-platform news partnerships. The Prima Games team remains independent from GAMURS and GAMURS does not dictate or influence the site's opinions or voice. Editorial staff operate independently from the advertising team.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kotaku: Major gaming and culture publication owned by G/O Media; same content categories (news, guides, features) and same ad-supported digital business model.
• PC Gamer: Long-running PC-focused gaming media brand (Future plc) with news, reviews, and guides. Comparable in category and editorial approach, larger PC focus.
• Eurogamer: Major English-language gaming publication with deep reviews, news, and guides; same ad-supported model with comparable global reach.
• Game Rant: Ad-driven gaming media site with comparable scale, news/guides/reviews coverage, and SEO-led content strategy; one of Prima's closest direct competitors for ad dollars and search traffic.
• Twinfinite: Gaming media site focused on news, reviews, guides, and features for console/PC/mobile — operates inside the same GAMURS Group network as Prima, making it a sister property and closest direct peer in size and scope.
• GamesRadar: Multi-platform gaming media site (Future plc) with reviews, news, and guides. Same content categories and global ad-supported distribution model.
• GameSpot: Major gaming media outlet covering news, reviews, and walkthroughs across PC, console, and mobile — same core content categories as Prima with global reach.
• Polygon: Editorial-led gaming media brand (Vox Media) covering reviews, news, and guides. Comparable content mix with a more feature-rich, longer-form editorial voice.
• IGN: Largest dedicated video game media site globally, publishing news, reviews, guides, and videos across the same platforms Prima covers. Most directly comparable competitor in audience and content mix.

Broad incumbents

• ScreenRant: Large entertainment/gaming/culture media outlet (Valnet) with SEO-driven reviews, news, and guides. Overlaps with Prima on gaming coverage and ad-supported monetization, broader entertainment remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/primagames
• YouTubeyoutube.com/user/primagamesvideo
• Facebookfacebook.com/PrimaGames
• LinkedInlinkedin.com/company/32596

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Games