What 24.hu does

24.hu is a Hungarian-language digital news portal operated by Central Médiacsoport Zrt., one of Hungary's largest media conglomerates, headquartered at 1037 Budapest, Montevideo u. 9. The platform provides 24-hour multi-category news coverage across domestic politics (Belföld), international affairs (Nagyvilág), culture (Kultúra), technology (Tech), economics (Gazdaság), science (Tudomány), sports (Sport), lifestyle (Élet-Stílus), and entertainment (Szórakozás), alongside vertical sub-portals such as Sokszínű Vidék (rural lifestyle) and ng.24.hu (science). Distribution is delivered through the web property and native mobile applications for iOS, Android, and Huawei AppGallery, with supplementary surfaces including interactive quizzes and a portfolio of branded podcasts (Törökülés political analysis, Ziccer football, Háromharmad reader Q&A, Földosztás geopolitics, Bázispont economics).

The business operates a freemium monetization model. Free content attracts broad readership via SEO and social sharing, while premium content is gated behind the "24 Extra" subscription service, structured in three tiers — Alap (1,990 HUF/month), Közép (2,990 HUF/month), and Csúcs (4,990 HUF/month) — each available on annual billing at a discount. The Csúcs tier adds exclusive podcasts and priority access to live events; subscriber-only newsletters (e.g., Gegenpressing, the editor's letter, AI-investing and war-correspondent dispatches) are bundled at the Közép and Csúcs levels. Beyond subscriptions, 24.hu generates advertising revenue from display and native ad placements on the web and mobile apps, and earns transactional revenue from ticketed live events sold through extra.24.hu, with subscriber discounts reinforcing retention. Payment processing is handled by SimplePay.

The company is a privately held Hungarian Zrt. (closed joint-stock company), with Central Médiacsoport Zrt. as the disclosed parent conglomerate; no public ticker, funding history, or revenue figures are disclosed in the available source materials. The operating model is B2C, horizontal, and single-geography, serving Hungarian-speaking consumers seeking independent news, investigative journalism, podcasts, and community-driven events.

Name

24.hu

Legal name

Central Médiacsoport Zártkörűen Működő Részvénytársaság

Website

https://24.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

24.hu is a Hungarian-language digital news portal operated by Central Médiacsoport, offering free and premium 24 Extra subscription content across politics, economics, culture, sports, and lifestyle for Hungarian-speaking consumers via web, mobile apps, podcasts, and live events.

Ownership category

akta.pro rank

Product category

Online News & Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

24/7 National & International News Channels (MPABAIAA)

Keywords

• Online news portal
• Digital journalism
• Premium subscriptions
• Podcast content
• News media

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Subscriptions (24 Extra): The 24 Extra premium subscription service offers three tiers (Alap, Közép, Csúcs) providing access to exclusive articles, interviews, investigative reports, podcasts, newsletters, and event discounts. Subscriptions are available monthly or annually with automatic renewal.
2. Advertising: The platform generates advertising revenue from display ads, sponsored content, and partner integrations visible on the website and mobile applications. The site references third-party advertising and native ad placements.
3. Event Tickets and Experiences: 24.hu organizes and sells tickets to live events including Törökülés, Háromharmad, and other exclusive gatherings. Tickets are sold online via extra.24.hu and at venue doors, with subscriber discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

24.hu is a Hungarian-language digital news portal providing 24-hour news coverage across domestic affairs, international news, politics, culture, technology, sports, science, economics, and lifestyle. It operates a freemium model with free general news content and a paid 24 Extra subscription tier offering exclusive investigative articles, premium newsletters, podcasts (Törökülés, Ziccer, Háromharmad, Bázispont, Föld/osztás), and live event access. Revenue is generated through subscriptions, advertising, and event ticketing.

Product overview

24.hu is a Hungarian digital news portal operated by Central Médiacsoport Zrt., offering a unified platform for 24-hour multi-category news coverage (Belföld, Külföld, Kultúra, Tech, Sport, Tudomány, Élet-Stílus, Gazdaság, Szórakozás). The core portal is accessible free of charge, while premium features are monetized through the 24 Extra subscription tier providing exclusive content, newsletters, and podcasts. The offering includes native mobile applications, live event ticketing, and interactive quiz content, creating an integrated digital media ecosystem for Hungarian audiences.

Differentiator

Problem solved

Functional benefit

Brands

• 24 Extra: Premium subscription service offering exclusive articles, interviews, reports, podcasts (Törökülés, Háromharmad, Bázispont, Föld/osztás), and priority access to events.
• Sokszínű Vidék
• ng.24.hu
• Ziccer

Products and services

• 24.hu Core News Portal Main Hungarian-language digital news portal providing 24-hour news coverage across multiple categories including domestic affairs (Belföld), international (Külföld/Nagyvilág), culture, technology, sports, science, economics, and lifestyle. Accessible free of charge to all readers.
• 24 Extra Premium Subscription Premium subscription service offering three tiers (Alap at 1990 Ft/month, Közép at 2990 Ft/month, Csúcs at 4990 Ft/month) with access to exclusive articles, interviews, investigative reports, premium newsletters, exclusive podcasts, and event discounts for Hungarian readers.
• 24.hu Mobile Applications Native mobile applications for Android, iOS, and Huawei devices enabling access to news content, push notifications for breaking news, and subscription features on mobile devices.
• 24.hu Podcast Series Exclusive podcast series including Ziccer (football analysis), Törökülés (political analysis with Török Gábor), Háromharmad (reader Q&A), Bázispont (economic commentary), and Föld/osztás (geopolitics), available to 24 Extra subscribers.
• Event Ticketing Ticket sales platform for live events organized by 24.hu and Central Médiacsoport, including Törökülés, Háromharmad, and other exclusive gatherings, with subscriber discounts and priority access for Peak tier subscribers.
• Email Newsletter Subscriptions Email newsletter services including editor's newsletter (Pető Péter), Gegenpressing football analysis (Kele János), AI-focused investing content (Simó György), and war correspondence reports (Jászberényi Sándor) available to Medium and Peak subscribers.
• Sokszínű Vidék Sub-portal Sub-portal under the 24.hu network focused on rural lifestyle, gardening, countryside living, and related content for Hungarian audiences interested in provincial and rural topics.
• ng.24.hu Science Portal Science and natural history portal operating as a sub-brand within the 24.hu network, providing specialized content on scientific topics, natural history, and research for Hungarian readers.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• StartlapminorOthersStartlap is listed as a partner site in the 'Partnerek' (Partners) section of 24.hu, indicating a traffic-sharing or content syndication relationship.
• HírstartminorOthersListed as a partner site in the 24.hu network, likely sharing traffic or content links.
• Central Médiacsoport Media Partners (Vezess.hu, First Class, Nosalty, NLC, Házipatika, Story, Gyerekszoba, Nők Lapja, Marie Claire)minorOthersThese partner sites are listed in the 'Partnerek' section, suggesting cross-promotional relationships within the Central Médiacsoport portfolio or affiliated media properties.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Telex.hu: Independent Hungarian news portal founded in 2020 by ex-Index journalists. Competes directly with 24.hu for investigative journalism readership, ad spend, and premium subscriber willingness-to-pay in the same Hungarian-speaking market.
• Portfolio.hu: Hungarian business and economic news portal. Overlaps with 24.hu's Gazdaság coverage and competes for Hungarian-speaking business news subscribers and advertisers, particularly relevant given 24.hu's Bázispont economics podcast.
• Origo.hu: One of Hungary's largest general-interest online news portals. Direct competitor for Hungarian digital news traffic, display advertising, and broad-vertical coverage across politics, sport, lifestyle, and entertainment.
• Index.hu: One of Hungary's largest and longest-running independent online news portals. Direct head-to-head competitor for Hungarian digital news readership, advertising, and increasingly subscription dollars — the 2020 Index editorial crisis spawned several of 24.hu's other current peers.
• 444.hu: Hungarian independent digital news outlet with a similar mix of investigative reporting, opinion, and lifestyle coverage. Competes with 24.hu for the same premium digital subscriber pool in Hungary.
• HVG.hu: Online presence of Heti Világgazdaság, a major Hungarian weekly newsmagazine. Direct competitor in Hungarian-language political, economic, and investigative journalism with a freemium digital model similar to 24.hu.

Broad incumbents

• The New York Times: The reference case for premium digital news subscriptions, bundled podcasts, and live events from a freemium foundation. Useful as the upper-bound benchmark for what 24.hu's 24 Extra model could aspire to at maturity.
• The Guardian: International broadsheet that built a large digital subscription base from a freemium ad-supported foundation, with strong podcast and newsletter verticals. Strategic analogue for 24.hu's path from ad-supported portal toward subscription-led monetization.
• BBC News: Global public-service news incumbent. Comparable as a benchmark for freemium digital news + premium subscription model, multi-platform distribution, podcast portfolio, and live events; does not serve the Hungarian-language market but represents the scaled model 24.hu emulates.

Emerging players

• Substack: Subscription publishing platform popular with independent journalists for newsletter and podcast monetization. Represents the emerging direct-to-subscriber model that competes with traditional portals for premium subscriber wallet share and individual journalist loyalty.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/24ponthu
• Facebookfacebook.com/24ponthu
• LinkedInlinkedin.com/company/24.hu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24.hu