Name

ORIGO

Legal name

Mediaworks Hungary Zrt.

Website

https://origo.hu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Advertising: ORIGO generates revenue through digital advertising on its website. The site displays banner advertisements, sponsored content, and presumably display advertising placements alongside editorial content. The parent company Mediaworks Hungary Zrt handles advertising sales through its own ad platform (adsmart.hu) and through sales teams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ORIGO is a free, advertising-supported Hungarian online news portal operated by Mediaworks Hungary Zrt. It publishes comprehensive daily news across domestic politics, international affairs, world news, science, technology, sports, lifestyle, entertainment, travel, and gastronomy. The product ecosystem includes the main news website (origo.hu), a dedicated Origo Sport section with a mobile app, podcast and video content services, and an email newsletter subscription.

Product overview

ORIGO is Hungary's prominent online news portal operated by Mediaworks Hungary Zrt., offering comprehensive news coverage across multiple categories including domestic politics, foreign affairs, world news, science, technology, lifestyle, entertainment, sports, travel, and gastronomy. The platform operates a multi-product ecosystem comprising the core ORIGO News Portal, a dedicated Origo Sport section with a companion mobile application, podcast and video content services, email newsletter subscription, and editorial opinion pieces. Additionally, ORIGO serves as part of the broader Mediaworks regional news network, which encompasses 19 regional Hungarian news portals covering local news across all Hungarian counties.

Differentiator

Problem solved

Functional benefit

Brands

• Origo Sport: Sports news section of the ORIGO portal
• Origo Life
• Mindmegette
• Videa
• Freemail

Products and services

• ORIGO News Portal Hungarian-language online news portal providing comprehensive daily news coverage across politics, international affairs, science, technology, lifestyle, entertainment, travel, and gastronomy for general Hungarian-speaking audiences.
• Origo Sport Dedicated sports news section of ORIGO covering football, Formula 1, team sports, individual sports, and sports entertainment content.
• ORIGO Podcast Audio content service offering podcast episodes covering news topics and interviews.
• ORIGO Video Video content platform featuring news videos, event coverage, and multimedia storytelling.
• ORIGO Hírlevél (Newsletter) Email newsletter subscription service delivering the latest news to subscribers.
• Origo Sport Mobile App Mobile application for accessing Origo Sport content on smartphones and tablets.
• Mediaworks Regional News Network Network of 19 regional Hungarian news portals operated by the parent publisher Mediaworks Hungary Zrt., covering local news across Hungarian counties and providing cross-promotion and shared ad inventory for ORIGO.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mediaworks Hungary ZrtcoreOthersMediaworks Hungary Zrt is the parent company and publisher of ORIGO. The organization operates a portfolio of quality content including national coverage through ORIGO, regional portals (baon.hu, bama.hu, beol.hu, boon.hu, delmagyar.hu, duol.hu, feol.hu, kisalfold.hu, haon.hu, heol.hu, szoljon.hu, kemma.hu, nool.hu, sonline.hu, szon.hu, teol.hu, vaol.hu, veol.hu, zaol.hu), and various magazines and radio stations. ORIGO benefits from the publisher's advertising sales infrastructure including AdSmart self-service ad platform and dedicated sales teams.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Portfolio.hu: Leading Hungarian business and financial news portal covering economics, markets, companies, and policy. Comparable to ORIGO in digital advertising-driven news publishing but focused on the business/financial vertical within Hungary.
• HVG: Long-standing Hungarian weekly news magazine with a strong online portal covering politics, business, and current affairs. Comparable to ORIGO in horizontal news coverage with an emphasis on investigative journalism.
• Index.hu: Hungary's flagship digital news portal covering politics, world news, sports, and lifestyle. Operates an ad-supported model targeting Hungarian consumers with national coverage — the closest functional comparator to ORIGO in the Hungarian digital news market.
• 24.hu: Major Hungarian online news site operated by Central Médiacsoport, covering politics, business, sports, and lifestyle. Competes directly with ORIGO for Hungarian advertising budgets and reader attention across similar topic verticals.
• Blikk: Hungary's largest tabloid news brand with a major online presence across celebrity, crime, and lifestyle coverage. Competes with ORIGO for Hungarian mass-market digital advertising inventory and reaches overlapping consumer segments.

Emerging players

• Telex: Independent Hungarian online news outlet launched in 2020 by former Index.hu journalists. Operates in the same Hungarian digital news market as ORIGO with a reader-supported model that competes for the same advertising and subscription audience.

Broad incumbents

• BBC News: World-leading public-service news organization offering free ad-light or subscription-supported digital news. Represents the 'broad incumbent' archetype of large-scale digital news publishing that ORIGO's operating model is patterned on.
• CNN: Global digital-first cable and online news network with strong ad-supported news portal. A relevant comparator for ORIGO's positioning as a brand-led, multi-platform (web, mobile, video) news destination with an advertising-driven model.
• The Guardian: Major English-language digital-first newspaper with global reach and a reader-supported model. Comparable to ORIGO in operating a multi-vertical digital news destination with free access, video, and podcast content formats.
• RTL Hungary: Major Hungarian commercial broadcaster with a news and entertainment portal, owned by RTL Group. While primarily a TV broadcaster, its online news operations overlap with ORIGO's coverage categories and ad-supported model within Hungary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/Origo_hu
• Facebookfacebook.com/OrigoHirek

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORIGO