Joondalup Resort

What Joondalup Resort does

Joondalup Resort is an integrated hospitality and golf destination located in Connolly, Western Australia, approximately 25 minutes north of Perth CBD and five minutes from the Sunset Coast. Established in 1991 and operating as a private for-profit business with 101–250 employees, the resort combines 70 accommodation rooms (Resort, Gardenview, Lakeview, and Suite categories), a 27-hole Robert Trent Jones Jr.-designed championship golf course (comprising the Quarry, Dune, and Lake 9-hole courses), four F&B venues (The Alcove restaurant, Kangaroo Arms English-style pub, Café 28, and the exclusive Tap Room Bar & Kitchen), seven function rooms, an on-site endota spa under partnership, a driving range with Toptracer Range Mobile ball-tracking technology, a Pro Shop powered by On-Course, and a Golf Academy anchored by TrackMan fitting and PGA professionals. The core technical differentiator is the architecturally-significant course itself — built on a former quarry site with 30-metre limestone cliffs, lakes, and bushland, providing terrain features that competitors cannot replicate.

The business operates a hybrid go-to-market. Direct-to-consumer revenue is captured through owned booking engines: book-directonline.com for accommodation, a dedicated golf booking platform, NowBookIt for dining, and endota's own booking system for spa. Enterprise revenue (corporate golf days up to 216 golfers, conferences from $99/day delegate package with a 20-delegate minimum, weddings, private celebrations) is driven by dedicated field sales teams (Resort Sales and Revenue Manager, Corporate Golf Sales, Wedding Executives). Pricing spans $309–$369+ accommodation packages, $178–$208 public 18-hole green fees (with hotel-guest discounts below public rates), endota spa services $155–$374, and subscription-based Country Club membership currently closed with a 3–4 year waitlist.

Customer segments span leisure tourists and staycationers, corporate MICE clients, wedding parties, golf enthusiasts, spa/wellness visitors, and dining guests across Western Australia. Strategic positioning is reinforced by 2023 industry recognition (Metropolitan Golf Course of the Year, WA Wedding Industry Roundel), reciprocal arrangements with Meadow Springs Golf & Country Club in Mandurah, and premium supplier partnerships (Futari Wagyu, Aravina Estate). The primary revenue concentration risk is low given segment diversity, while the most material competitive moat is the signature-designed, terrain-distinctive golf course combined with integrated amenity breadth.

Name

Joondalup Resort

Legal name

Joondalup Resort

Website

https://joondalupresort.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Joondalup Resort is a private integrated resort and 27-hole championship golf destination north of Perth, offering 70 rooms, four dining venues, function rooms, endota spa, and corporate golf facilities for leisure guests, corporate MICE clients, weddings, and golfers.

Ownership category

akta.pro rank

Product category

Golf Resort and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Resort hospitality
• Championship golf course
• Conference and event venues
• Wedding venue services
• Accommodation and dining

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: 70 spacious guest rooms offered as twins or singles across four room types (Resort, Gardenview, Lakeview, Suite). Revenue generated from nightly room bookings with various package add-ons including staycations, golf-and-stay, family fun, and girls' getaway packages.
2. Golf (Green Fees & Membership): 27-hole championship public golf course open 7 days a week. Green fees vary by day (weekday/weekend), time (regular/twilight), and player category (public/hotel guest). Includes driving range, Toptracer Range, and golf academy. Country Club membership available with 3-4 year waitlist.
3. Food & Beverage: Multiple dining venues: The Alcove (resort restaurant with breakfast buffet, lunch, dinner, bar), Kangaroo Arms (English-style pub), Cafe 28 (casual cafe at golf course), The Tap Room Bar & Kitchen (pub-style dining). Also in-room dining and private events.
4. Corporate Events & Functions: Conference and meeting facilities, private celebrations, corporate golf days. Includes day delegate packages, venue hire, catering, AV equipment, team building activities, and accommodation packages for multi-day conferences.
5. Spa & Wellness Services: endota spa day spa services including massages, facials, spa packages, beauty therapies (spray tanning, waxing, tinting, manicures, pedicures). Opening hours Monday-Sunday 10am-6pm by appointment only.
6. Pro Shop & Retail: Fully stocked pro shop carrying leading brands in apparel, clubs, golf bags, shoes, accessories, and souvenirs. Operated via On-Course online platform with home delivery or click-and-collect. Also sells resort gift cards.
7. Weddings: Full-service wedding venue offering ceremony areas, reception rooms, wedding executive services, catering, and accommodation. Multiple package options including intimate weddings, Indian-inspired weddings, and mid-week specials.
8. Golf Membership: Country Club membership offering golfing rights, clubhouse access, swimming pool access, food & beverage discounts, discounted green fees for guests, and reciprocal arrangements with other prestigious clubs. Membership currently closed with 3-4 year waitlist.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels12 records

Core offering

Joondalup Resort is an integrated resort destination north of Perth offering 70 guest rooms, a 27-hole Robert Trent Jones Jr.-designed championship public golf course, multiple dining venues (The Alcove restaurant, Kangaroo Arms pub, Café 28, The Tap Room), seven function rooms for conferences and events, wedding ceremony and reception spaces, an on-site endota spa, a golf academy with PGA professionals, and a Toptracer-equipped driving range. The resort operates as a single destination combining leisure hospitality, golf, food and beverage, wellness, corporate events, and wedding services.

Product overview

Joondalup Resort is a luxury resort hotel and golf destination north of Perth, Western Australia. The integrated resort offers accommodation (70 rooms across Resort, Gardenview, Lakeview, and Suite categories), a 27-hole championship public golf course (three 9-hole courses: Quarry, Dune, Lake) designed by Robert Trent Jones Jr., multiple dining venues (The Alcove restaurant, Kangaroo Arms pub, Café 28, The Tap Room Bar & Kitchen), conference and wedding facilities (seven function rooms, Lakeview Function Centre), endota spa, Golf Academy with PGA professionals, Pro Shop, and leisure activities (pool, gym, wildlife experiences). The golf product is complemented by driving range with Toptracer Range technology, club fitting services, corporate golf events, and country club membership options. Dining is anchored by The Alcove featuring Futari Wagyu beef. The resort positions itself for both leisure guests and corporate/event clients seeking a combined golf, accommodation, and function experience.

Differentiator

Problem solved

Functional benefit

Brands

• endota spa: Australia's most successful day spa network operating at Joondalup Resort, offering massage, facial, spa packages and beauty therapies.
• The Alcove
• Kangaroo Arms
• Cafe 28
• The Tap Room Bar & Kitchen
• Quarry Course
• Dune Course
• Lake Course
• Quarry Club

Products and services

• Resort Accommodation 70 spacious guest rooms offered across four categories (Resort, Gardenview, Lakeview, Suite) available as twin or single configurations with balconies/courtyards, Smart TVs, complimentary WiFi, Nespresso machines and access to lagoon-style pool and golf facilities; targeted at leisure travelers, families, couples and corporate guests.
• 27-Hole Championship Public Golf Course Public-access 27-hole championship golf course designed by Robert Trent Jones Jr., comprising three 9-hole courses (Quarry, Dune, Lake) with varied terrain including limestone quarries, bushland, lakes and links-style fairways; open seven days a week to resort guests, members and public golfers.
• The Alcove Restaurant Resort restaurant overlooking the lagoon-style pool offering contemporary Australian cuisine with seasonal ingredients, Futari Wagyu beef, breakfast buffet, lunch, dinner and bar service; open to resort guests, members and the public.
• Kangaroo Arms Pub Cosy English-style pub on the resort property offering daily happy hour, hearty pub meals and Optus Sports on big screens; open to resort guests and the public.
• Café 28 Casual golf-side café with enclosed open-air verandah overlooking fairways, offering barista-made coffee, breakfast, burgers, fish & chips, sandwiches, wraps and sweet treats; open to the public daily 7am-2:30pm.
• The Tap Room Bar & Kitchen Exclusive pub-style dining venue for accommodation and golfing guests, featuring casual contemporary pub meals, extensive tap beers and outdoor terrace overlooking the golf course and practice greens; open Tuesday-Sunday.
• Conference and Meeting Facilities Seven fully equipped function rooms including the Lakeview Function Centre (450 banquet / 900 cocktail), Lakeview West, Lakeview East, Lakeview Foyer, Poolside Marquee, Grand Ballroom, Boardroom and View 180, accommodating groups from 6 to 900 guests with AV equipment, catering and day delegate packages from $99 per person.
• Wedding Services Full-service wedding venue offering five ceremony areas (including Country Club Bushlands and Lakeview Parklands) and seven reception venues accommodating 12 to 600 guests, with dedicated Wedding Executive service, catering and accommodation for guests.
• Corporate Golf Events Corporate golf day hosting for up to 216 golfers with over 30 years of experience, including tournament coordination, professional bag drop, equipment hire, on-course refreshments and gala dinner facilities; managed through the dedicated Corporate Golf Sales Department.
• Country Club Membership Golf membership offering transferable, junior and corporate membership shares with golfing rights to the 27-hole championship course, Clubhouse access, pool and dining discounts, and reciprocal arrangements with other prestigious clubs including sister course Meadow Springs; currently closed with a 3-4 year waitlist.
• Golf Academy and Club Fitting Centre PGA Professional coaching and TrackMan-based club fitting services delivered by Vernon Sexton-Finck (PGA National Professionals Champion), Jessica Speechley and Azer Pehlic, offering lessons, club fitting and club repair.
• Driving Range and Toptracer Range Floodlit driving range offering 20, 60 or 100 ball buckets with Toptracer Range Mobile ball-tracking technology, featuring nine game modes, skill-based games and progress tracking via the Toptracer mobile app.
• Pro Shop Golf retail shop stocking clubs, apparel, golf bags, shoes, accessories and souvenirs from leading brands including Callaway; powered by the On-Course online platform with home delivery or click-and-collect options.
• endota spa Services On-site day spa operated by the endota network offering relax, remedial and pregnancy massages, organic and high-performance facials, spa packages, and beauty services including spray tanning, waxing, tinting, manicures and pedicures; bookings managed via endota's own booking system.
• Leisure Activities On-site leisure facilities including a lagoon-style swimming pool with separate children's pool, gymnasium with treadmill, exercise bike, rowing machine and weights, kangaroo spotting at dusk/dawn, aviary, koi fish pond and Fairway Circle walking/jogging trail.
• Gift Certificates Gift vouchers redeemable across the resort for golf, food and beverage, accommodation and Pro Shop purchases (excluding endota spa), available for standard delivery ($10), express delivery ($15), in-person collection or complimentary digital e-gift card via email.

Quantifiable outcome

• 2023 Metropolitan Golf Course of the Year
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• endota spacoreOEM/ Whitelabel/ Licensing Partnerendota spa operates a day spa facility within Joondalup Resort. The partnership allows endota spa, Australia's most successful day spa network, to provide spa services including massages, facials, spa packages, and beauty therapies at the resort. endota spa manages its own bookings, treatments, products, and staff while Joondalup Resort provides the physical space and facilities. Gift vouchers from Joondalup Resort are not redeemable at endota spa, indicating separate commercial arrangements.
• Meadow Springs Golf & Country ClubminorStrategic or Co-development PartnerMeadow Springs is identified as Joondalup Resort's 'sister golf course' located in Mandurah. Both courses were designed by Robert Trent Jones Jnr. The partnership allows Joondalup Resort to offer corporate golf clients the option to include rounds at Meadow Springs. Meadow Springs offers superb facilities for golfing, corporate golf days, weddings, meeting and conference facilities, and private functions.
• Be ChallengedminorStrategic or Co-development PartnerBe Challenged team building activities can be added on to corporate events at Joondalup Resort. The partnership provides optional team building activities for corporate clients using the resort's vast grounds.
• Futari WagyuminorStrategic or Co-development PartnerThe Alcove restaurant proudly serves Futari Wagyu throughout its menus. Futari Wagyu is bred from the Tajima line of Japanese Wagyu and raised on Western Australia's unspoiled south coast. The partnership provides premium MB9+ marble score full-blood Wagyu beef for the resort's fine dining offerings.
• Aravina EstateminorStrategic or Co-development PartnerAravina Estate supplies wines for the resort's Winter Escape Package and Jazz, Steak & Shiraz Friday events. Aravina Estate is a Western Australian winery providing premium wine selections for resort packages and events.
• Callaway GolfminorChannel Partner/ Reseller/ DistributorJoondalup Resort's Pro Shop stocks Callaway XR Clubs (and Elyte Clubs) available for hire and purchase. The partnership provides premium golf club rental equipment and retail products for resort golfers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meadow Springs Golf & Country Club: Mandurah-based sister course to Joondalup, also designed by Robert Trent Jones Jr., offering 27 holes of golf, function facilities, weddings, and membership. Operates in a different Perth catchment but with near-identical operating model and reciprocal membership arrangements.
• The Vines Resort & Country Club: A Western Australian resort and country club in the Swan Valley offering accommodation, 36 holes of golf, dining, and function/wedding facilities. Closest direct comparable to Joondalup given overlapping Perth-region resort-plus-championship-golf positioning and similar customer base.
• Sanctuary Golf Resort: A Western Australian boutique resort with 27-hole golf course, accommodation, restaurant, and conference facilities. Direct competitor for stay-and-play packages and corporate golf days in the Perth market.

Broad incumbents

• Hyatt Regency Perth: Major international full-service hotel in Perth with significant conference, wedding, and F&B infrastructure. Competes for corporate events and leisure stays in the Perth metro region without an integrated golf course offering.
• Crown Towers Perth: Large luxury integrated resort in Perth with hotel, multiple dining venues, spa, pool, and extensive MICE/wedding facilities. Competes for premium leisure and corporate event bookings at the high end of the Perth market, though lacks the championship golf product.

Regional players

• Royal Pines Resort Benowa: Queensland-based integrated resort with two championship golf courses, accommodation, conference and wedding facilities, and dining venues. Comparable operating model to Joondalup though located on the East Coast, capturing a different geographic leisure/MICE market.
• Pullman Bunker Bay Resort Margaret River: Western Australian regional luxury resort offering villa accommodation, conference and wedding venues, day spa, and recreational facilities. Comparable destination-resort model targeting leisure and MICE guests outside Perth metro.

Emerging players

• Joondalup Country Club (broader WA golf-club segment): Conceptual reference for membership-based WA golf clubs with waiting lists and reciprocal arrangements. Captures the competitive set of premium golf memberships in the Perth metro area that compete for the same Country Club demand pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCafE8fqU0B8Dwx0dwI2mwtQ
• Facebookfacebook.com/JoondalupResort
• LinkedInlinkedin.com/company/joondalup-resort
• Instagraminstagram.com/joondalupresort/?hl=en
• Pinterestpinterest.com.au/joondalupresort
• TikToktiktok.com/@joondalupresort?lang=en
• Xx.com/ResortJoondalup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joondalup Resort