Green Cactus

Name

Green Cactus

Legal name

Green Cactus, LLC

Website

https://greencactusca.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Sponsorship Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Event sponsorship consulting
• Sponsorship sales
• Event marketing services
• Sponsorship broker
• Brand activation

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Customized consulting and support programs for events seeking sponsorship guidance, including one-on-one training and group workshops led by Teresa Stas. Consulting fees are billed on a project or retainer basis.
2. Sponsorship Sales & Management (Broker): Full-service sponsorship selling and management for events. Green Cactus handles the end-to-end sponsorship process including prospecting, pitching, contracting, and activation management. The agency takes a broker commission or retainer on sponsorship deals closed.
3. Event Marketing Services: Hands-on marketing support for events including creative services, media buying, and PR. Delivered as an add-on or standalone service alongside sponsorship programs.
4. Training & Workshops: One-on-one sponsorship training programs and in-person workshops conducted at client locations or at industry conferences. Teresa Stas also speaks at association events. Revenue is generated through workshop fees, speaking honoraria, and association pricing arrangements.
5. Book Sales: Sell Your Event!: Sale of the book 'Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors' by Teresa Stas. Available as paperback ($20.00), e-book ($9.99), and as part of a bundle pack ($45.00) that includes the physical book, companion workbook, and digital download code.
6. Digital Workbook & Template Pack: Sale of the companion workbook to 'Sell Your Event!' containing 110 pages with 11 templates, 4 checklists, 3 worksheets, 6 guides, and 4 additional downloads. The workbook is available as a digital download ($25.00 or included in bundle). A standalone template pack is also sold for $50.00.
7. Sponsorship Audit Services: Expert sponsorship audits delivering full reports on event successes and missed opportunities, including suggested categories, asset/benefit lists, and pricing recommendations. May also include operations audits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Green Cactus is an event sponsorship and consulting agency that connects events to sponsors and brands to customers. It offers five integrated service lines: Consulting, Sponsorship Audit, Sponsorship Sales & Management (broker), Event Marketing, and Training & Workshops. The agency also publishes educational products including the 'Sell Your Event!' book and companion workbook, plus free sponsorship resources.

Product overview

Green Cactus is an event sponsorship and consulting agency offering a unified suite of services centered on connecting events to sponsors and brands to customers. The core offerings consist of five integrated service lines: Consulting, Sponsorship Audit, Sales & Management, Event Marketing, and Training & Workshops—all designed to work together to help events maximize sponsorship revenue. The agency also publishes educational products including the 'Sell Your Event!' book and companion workbook, which serve as foundational resources for the consulting methodology, along with a digital template pack. Free sponsorship resources (guides, workbooks, videos, and a prospecting mini course) complement the paid offerings. Teresa Stas serves as the primary speaker and thought leader, with her published materials forming the educational backbone of the agency's approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services Expert guidance for event sponsorship sales and execution, including customized support programs, one-on-one training, and group workshops to help events reach their sponsorship goals. Targeted at event organizers.
• Sponsorship Audit Expert analysis of an event's sponsorship program delivering a full report on successes and missed opportunities, with suggested categories, asset lists, and pricing recommendations.
• Sales & Management Full-service sponsorship sales and management for events, handling the entire sponsorship process from prospecting, pitching, contracting, to activation management. Staff has brokered millions with top regional and national brands.
• Event Marketing Hands-on marketing support including creative services, media buying, and public relations assistance tailored to event needs.
• Training & Workshops One-on-one sponsorship training programs and in-person workshops led by Teresa Stas, covering topics from sponsorship 101 to advanced prospecting and sales techniques, with workbooks and takeaways available.
• Sell Your Event! Book Bestselling book titled 'Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors' by Teresa Stas, covering practical guidance on finding sponsors, building sponsorship decks, and managing sponsor relationships.
• Sell Your Event! Companion Workbook Complementary digital workbook with 110 pages including 11 templates, 4 checklists, 3 worksheets, 6 guides, and 4 additional downloads to complement the book.
• Sell Your Event! Bundle Pack Physical bundle including the paperback book and companion workbook, plus download code for the digital workbook version, priced at $45.00.
• Sell Your Event! Template Pack Downloadable template pack with essential tools to streamline sponsorship and event management processes, priced at $50.00.

Quantifiable outcome

• Millions of dollars in sponsorships brokered with regional and national brands
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered supporting.

• SponsorUnitedsupportingTechnology or IntegrationSponsorUnited is a sales prospecting tool recommended by Green Cactus. It enables brands, properties, and agencies to partner more effectively through comprehensive sponsorship data. Green Cactus uses SponsorUnited as a recommended tool for clients seeking sponsorship prospects and market intelligence.
• Sponsor Fee ProsupportingTechnology or IntegrationSponsor Fee Pro is an asset evaluation tool recommended for pricing sponsorship benefits and proposals. The software was developed by sponsorship industry experts to help event organizers price sponsorship proposals with accuracy. Green Cactus recommends Sponsor Fee Pro to clients needing help with valuation.
• SponsorCXsupportingTechnology or IntegrationSponsorCX is a complete sponsorship management platform for sales, fulfillment, and inventory management to maximize sponsorship revenue. Founded in 2017, it is positioned as an innovative sponsorship software solution. Green Cactus lists SponsorCX as a recommended tool for managing sponsorship programs.
• K2 CreativesupportingGTM or Marketing PartnerK2 Creative is a print and graphic design firm based in Salem, Oregon, recommended as a preferred vendor by Green Cactus. Their expertise spans graphic design, print production, branded products, and apparel. Green Cactus considers them a trusted partner for client branding and print needs.
• Run Spot Run MediasupportingGTM or Marketing PartnerRun Spot Run Media is a traditional and digital media buying agency in Portland, Oregon, with over 25 years of experience in local, regional, and national media. Green Cactus lists them as a preferred vendor for media research, planning, strategy, placement, and tracking.
• Afton TicketssupportingGTM or Marketing PartnerAfton Tickets is a complete ticketing solution based in Portland, Oregon, offering online ticketing, gate sales, free/sponsor entry management, and non-admission item sales. Green Cactus recommends Afton Tickets as a preferred vendor for events requiring ticketing infrastructure.
• 503 PhotosupportingGTM or Marketing Partner503 Photo is a photo booth company based in Portland, Oregon. Recommended by Green Cactus for event photo entertainment suitable for weddings, birthdays, private parties, and corporate events.
• Rachel Stas TaxsupportingGTM or Marketing PartnerRachel Stas Tax is a CPA firm based in Fort Worth, Texas, with over ten years of experience in accounting and tax services for individuals and small businesses. Listed as a preferred vendor by Green Cactus.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IEG (now part of Asahi Group / sponsorship intelligence): One of the original sponsorship consulting and research firms, providing strategy, evaluation, and thought leadership to brands and rights-holders. Direct peer in event sponsorship advisory services, with a much larger institutional footprint.
• Allied Media Partners: Sponsorship activation and partnership agency focused on connecting brands with sports and live-event audiences. Direct peer in the event sponsorship broker and activation services space.
• Leverage Agency: Sponsorship and partnership agency that brokers deals between brands and sports/live-event properties. Closely comparable to Green Cactus in brokering event sponsorships and building sponsor activation programs.
• Performance Research: Long-standing sponsorship research and consulting firm that advises brands and properties on sponsorship strategy, valuation, and measurement. Direct peer to Green Cactus on the consulting/audit side of event sponsorship sales.
• Title 21: Sponsorship activation and partnership agency serving brands and event organizers. Comparable scope to Green Cactus in connecting event properties with brand sponsors and managing activation.

Broad incumbents

• CSM Sport & Entertainment: Global sponsorship and sport marketing consultancy. Comparable in connecting brands to live-event properties, but operates at multi-market scale and serves larger enterprise clients.
• The Marketing Arm (Dentsu): Large Dentsu-owned experiential and sponsorship marketing agency serving major brands. Operates in the same sponsorship/brokerage space as Green Cactus but as a much larger, broader-portfolio incumbent.
• MKTG (Dentsu): Dentsu's lifestyle and sponsorship marketing arm, with deep brand-side relationships and large-scale event sponsorship capabilities. Overlaps with Green Cactus on event sponsorship brokerage and activation at significantly greater scale.

Emerging players

• Big Bite Creative: Event marketing and sponsorship creative agency with overlap in music festival and live-event sponsorships. Comparable on the creative/activation side of the services Green Cactus provides.

Others

• K2 Creative: Portland-based print and graphic design firm explicitly listed as a preferred vendor by Green Cactus. Adjacent peer — a service provider in Green Cactus's recommended ecosystem rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenCactusCA
• LinkedInlinkedin.com/company/green-cactus
• Instagraminstagram.com/GreenCactusCA

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Cactus