What SponsorCX does

SponsorCX is a SaaS sponsorship management platform founded in 2017 and headquartered in Lehi, Utah (Delaware-incorporated), purpose-built to manage the full sponsorship operations lifecycle for properties that sell sponsorships and brands that invest in them. The platform combines a sponsorship-specific CRM, inventory management, fulfillment tracking, AI-powered agreement processing, proof-of-performance capture via a free mobile app, and a Partner Portal for sponsor-facing communication into a single integrated system. Core product modules include "Selling Sponsorships" (inventory, deal tracking, fulfillment, reporting for rights-holders) and "Investing in Sponsorships" (partnership tracking, activations, performance reporting for brands), supported by AI capabilities including the AI Document Reader (February 2026) for automated PDF agreement extraction and the Agreement Builder for contract generation. The platform integrates natively with Salesforce, HubSpot, Microsoft Dynamics 365, DocuSign, QuickBooks, Outlook, Gmail, Google Calendar, and Digideck, positioning it as complementary to existing enterprise software stacks.

The company serves more than 600 properties and brands globally across nine verticals: agencies, entertainment and performing arts, events and racing, fairs and rodeos, major leagues, minor leagues, nonprofits and government, universities, and brands investing in sponsorships. Notable customers include the Sacramento Kings, Green Bay Packers, Portland Timbers, Bath Rugby, Kentucky Derby, Houston Livestock Show and Rodeo, Mohegan Sun, LA Philharmonic, Washington Spirit, ECHL, Dude Perfect, CrossFit, and Habitat for Humanity Seattle. Go-to-market combines a demo-first enterprise field sales motion ("Request a Demo" CTAs site-wide) with product-led growth elements (free mobile app) and event-driven demand generation through webinars and content marketing. Pricing is quote-based with basic to enterprise tiers based on user count and integration requirements, billed annually, with specific price points not publicly disclosed.

SponsorCX operates a privately held, venture-backed business model funded primarily through growth equity. Blueprint Equity led the initial growth equity investment in November 2022 and a Series A expansion in May 2026; Kickstart led an additional Series A round in May 2026 with participation from Blueprint Equity, Capital Eleven, Frazier VC, and Helm Ventures. An SEC Form D filed March 12, 2026 disclosed a $5,000,000 total offering with $4,139,997 sold to 8 investors. The company has nearly doubled its headcount since its latest funding round, appointed Russ Hannig as COO in October 2025, and is channeling 2026 capital into expanding AI capabilities and global growth.

Name

SponsorCX

Legal name

SponsorCX, Inc.

Website

https://sponsorcx.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SponsorCX is a SaaS sponsorship management platform serving 600+ sports, entertainment, event, nonprofit, and university organizations with inventory management, AI-powered agreement processing, fulfillment tracking, mobile proof-of-performance capture, and a partner portal, distributed via demo-led enterprise sales.

Ownership category

akta.pro rank

Product category

Sponsorship Management Software

NAICS

Sports Teams and Clubs (711211), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Sponsorship Activation & Experiential Marketing (THAHAGAC), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Sponsorship management software
• Partnership management platform
• Sponsorship CRM
• Sponsorship inventory tracking
• Deal fulfillment tracking

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Platform Access): SponsorCX operates as a SaaS subscription platform. Pricing is tailored to the organization's needs with packages ranging from basic to enterprise based on number of users and integration requirements. The platform is offered via a 'Request a Demo' sales motion indicating a consultative, quote-based sales process for enterprise tiers. The company declined to disclose revenue range in its SEC filing (March 2026).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

SponsorCX is a SaaS sponsorship management platform that helps organizations centralize sponsorship inventory, agreements, assets, partner contacts, and fulfillment activities into a single system. It supports both properties that sell sponsorships (sports teams, leagues, venues, events, fairs, rodeos, nonprofits, universities) and brands that invest in sponsorships, automating task creation, tracking delivery, capturing proof-of-performance via a mobile app, and generating reporting aligned to fulfillment. AI-powered document processing, an Agreement Builder, and a Partner Portal for sponsor visibility are integrated into the workflow.

Product overview

SponsorCX is a SaaS sponsorship management platform offering a unified system for managing partnership operations. The core offering consists of two primary product modules: Selling Sponsorships (for properties and teams that sell sponsorships) and Investing in Sponsorships (for brands that invest in sponsorships). These modules share a common platform infrastructure including a Partner Portal for sponsor-facing communication, an AI Document Reader for automated agreement extraction, and an Agreement Builder for contract creation. A free mobile app enables real-time asset capture and fulfillment tracking in the field. The platform integrates with major CRM systems (Salesforce, HubSpot, Microsoft Dynamics 365), communication tools (Outlook, Gmail, Google Calendar), e-signature (DocuSign), and accounting software (QuickBooks) to fit into existing organizational workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Selling Sponsorships Property-side sponsorship management software for sports teams, leagues, venues, events, fairs, rodeos, nonprofits, and universities that sell sponsorships. Centralizes inventory, agreements, assets, and partner relationships; connects deals directly to fulfillment; schedules and tracks delivery across sponsors and events; and generates reporting for recaps, renewals, and accountability.
• Investing in Sponsorships Brand-side partnership management software for organizations that invest in sponsorships. Organizes every partnership and commitment in a single system, connects agreements directly to fulfillment and activation, tracks delivery and status across campaigns and seasons, and supports performance reporting with clarity and confidence.
• SponsorCX Mobile App Free mobile application enabling teams to capture photos and activation details in real time during events. Captured assets are automatically connected to the correct sponsor, agreement, and event inside the sponsorship management system.

Quantifiable outcome

• 4–5 hours saved per week per small team by using the platform (Bryan Miller, The Summit League)
• +5 more outcomes

Named customers32 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• SalesforcecoreTechnology or Integration · 1 November 2022SponsorCX offers a two-way CRM sync integration with Salesforce. Organizations using Salesforce can keep sponsorship data aligned across systems, eliminating duplicate entry and providing seamless communication between Salesforce CRM and SponsorCX's sponsorship management platform.
• HubSpotcoreTechnology or Integration · 1 November 2022SponsorCX provides a two-way CRM sync integration with HubSpot, enabling organizations to maintain consistent customer data across both platforms and streamline marketing and sales workflows.
• Microsoft Dynamics 365coreTechnology or Integration · 1 November 2022SponsorCX integrates with Microsoft Dynamics 365 via two-way CRM sync, allowing organizations already invested in the Microsoft ecosystem to connect their sponsorship data seamlessly.
• DocuSigncoreTechnology or Integration · 1 November 2022SponsorCX integrates with DocuSign for electronic signature management. Users can send contracts for signature and track signature status directly within the sponsorship management platform.
• QuickBookscoreTechnology or Integration · 1 November 2022SponsorCX integrates with QuickBooks for accounting and invoice sync, enabling sponsorship teams to align financial data across systems and eliminate duplicate data entry between the sponsorship platform and accounting software.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sponsorium: Sponsorium provides sponsorship management and CRM software for sponsorship sales and management, closely overlapping with SponsorCX's property-side offering. Both target the same buyer (sponsorship teams managing inventory, fulfillment, and reporting) and compete for replacement of spreadsheet-based workflows.
• SponsorUnited: SponsorUnited offers sponsorship consulting, sales representation, and analytics across sports and entertainment. It overlaps with SponsorCX in serving the sponsorship buyer/seller workflow, though SponsorUnited is heavier on agency/consulting services while SponsorCX is software-focused.
• Kiflo: Kiflo is a partnership management platform (PRM) that enables brands and affiliates to manage partnership programs. It overlaps with SponsorCX's brand-side investor use case, though Kiflo focuses more on affiliate/influencer partnerships while SponsorCX focuses on sports/entertainment sponsorships.

Emerging players

• Aprimo (now part of Stibo Systems): Aprimo provides marketing operations and asset management software with workflows for partnership and campaign management. It competes for the brand-side customer managing sponsorship and partnership portfolios, especially in larger enterprises with broader marketing operations needs.

Broad incumbents

• Cvent: Cvent is a leading event management platform that handles sponsorship/exhibitor management for corporate conferences and trade shows. It overlaps with SponsorCX in serving event organizers managing sponsorships and exhibitors, though Cvent is broader in event lifecycle scope.
• Bizzabo: Bizzabo offers an event experience platform with sponsorship management features including exhibitor/sponsor portals. It is comparable to SponsorCX in serving event-based sponsorships, though Bizzabo's primary focus is broader event registration and experience, not sponsorship operations.
• RainFocus: RainFocus is an event management platform with sponsorship and exhibitor management modules for large-scale conferences and events. It competes for the same event-organizer customer that SponsorCX's 'Events and Racing' vertical serves.
• Salesforce (Sponsorship Cloud / Experience Cloud): Salesforce is the dominant horizontal CRM with sponsorship-related apps in its AppExchange ecosystem. SponsorCX explicitly cites Salesforce as a primary competitor on the property/brand side where teams adapt generic CRM workflows to sponsorship management.
• HubSpot (with sponsorship workflows): HubSpot is a horizontal CRM and marketing platform that sponsorship teams sometimes use as a substitute for purpose-built tools. SponsorCX competes against adapted HubSpot usage, particularly on the brand/investor side with mid-market customers.
• Impact (Partnership Cloud): Impact's Partnership Cloud manages brand-to-partner relationships including affiliates, influencers, and strategic partnerships. While its core is performance/affiliate marketing rather than sports sponsorships, it competes for the brand-side budget allocated to partnership management software.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SponsorCX
• YouTubeyoutube.com/@sponsorcx
• Facebookfacebook.com/SponsorCX
• LinkedInlinkedin.com/company/sponsorcx
• Instagraminstagram.com/sponsorcx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SponsorCX