What Amerasport does

Amerasport, Inc. is a privately-held wholesale and retail supplier of branded apparel, bags, and accessories founded in 1999 and headquartered at 380 Fiske Street, Holliston, Massachusetts. The company sells primarily to institutional buyers — summer camps, day camps, K-12 schools, universities, colleges, clubs, and sport camps — and also operates a direct-to-consumer e-commerce storefront on amerasport.com. Its original signature product, the Mega-pack bag, launched with the company and remains available at college campuses nationwide, anchoring Amerasport's brand identity after more than 20 years of operation.

The product catalog spans approximately 10,000 SKUs organized under three sub-brands: Amerasport Activewear (t-shirts, tank tops, hoodies, polo shirts, shorts, sports apparel), Amerasport Outerwear (fleece vests, pullovers, full-zip jackets, rain jackets, performance quarter-zips), and Amerasport Camp Gear (towels, toiletries, bags, camping equipment, sports balls, accessories). Custom branding and personalization — embroidery, monograms, logo printing, and name tape application — function as a core value-add rather than an upsell. Pricing follows a unit model with activewear from approximately $15.95, outerwear from $54.95 to $106.95, and customized items such as iSlides and hoodies in the $39.95–$69.95 range. The company offers an unconditional lifetime guarantee on all Amerasport products.

Amerasport generates revenue through two channels: a dedicated wholesale portal serving institutional bulk buyers with custom embellishment and sizing consultation, and a direct e-commerce storefront serving individuals and small orders. All operations are domestic-only (USA), with no international footprint, no mobile app, no public API, and no proprietary technology platform disclosed — the storefront appears to run on a standard e-commerce stack. Headcount is in the 11–50 range. The company is privately held with no disclosed parent, no institutional investors, and no funding rounds, suggesting founder or closely-held ownership.

Name

Amerasport

Legal name

Amerasport, Inc.

Website

https://amerasport.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately-held Amerasport, Inc. wholesales and retails branded apparel, bags, and accessories to U.S. institutions — camps, K-12 schools, colleges, and clubs — through a wholesale portal and direct e-commerce storefront, with custom embroidery and name-tape personalization services.

Ownership category

akta.pro rank

Product category

Wholesale Apparel & Bags

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods Retailers (45911)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

Keywords

• Wholesale apparel
• Camp merchandise
• Custom embroidery
• School uniforms
• Institutional apparel

Headquarters

HQ city

Holliston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Retail: Online store sales to individual consumers purchasing camp, school, and club apparel directly through amerasport.com. Customers can browse, customize with logos, and purchase items individually.
2. Wholesale B2B: Bulk wholesale orders to institutional customers including camps, schools, colleges, clubs, and organizations. Orders include customization services such as embroidery, name taping, and logo printing. They offer a dedicated wholesale portal for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Amerasport manufactures, wholesales, and retails branded apparel, outerwear, camp gear, and bags through an online storefront and a wholesale portal. The catalog spans approximately 10,000 items serving camps, schools, colleges, clubs, and professional sports venues, with in-house customization services including embroidery, name tapes, and logo printing. The original Mega-pack bag remains a signature product available at college campuses nationwide.

Product overview

Amerasport is a wholesale/retail supplier of camp, college, and school apparel and bags, operating as a single unified product catalog rather than a platform-plus-modules architecture. The core offerings include Amerasport Activewear (t-shirts, tank tops, hoodies, sweatshirts, polo shirts, and athletic shorts), Amerasport Outerwear (fleece vests, pullover jackets, rain jackets, and performance garments), and Amerasport Camp Gear (towels, toiletries, camping equipment, sports equipment, and accessories). The company also offers Custom Branding and Personalization services including logo printing, embroidery, and name tape application. The original Mega-pack product, which launched the company over 20 years ago, remains part of the product lineup. The company provides approximately 10,000 items and services clients including rowing regattas, professional sports venues, universities, colleges, schools, clubs, and sport camps.

Differentiator

Problem solved

Functional benefit

Brands

• Amerasport Activewear: Activewear apparel products including t-shirts, tank tops, shorts, and performance wear
• Amerasport Outerwear
• Amerasport Camp Gear

Products and services

• Amerasport Activewear

Quantifiable outcome

• All Amerasport products covered by unconditional lifetime guarantee - if unsatisfactory, repair or replace upon return

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Professional Sports VenuesminorOthersAmerasport services professional sports venues as part of their customer base, providing branded merchandise and team apparel. These are customers rather than formal partnership arrangements.
• Rowing Regatta OrganizationsminorOthersAmerasport serves rowing regatta organizations, including the largest rowing regatta in the nation, providing branded apparel and merchandise programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Custom Ink: Custom Ink is a leading online platform for custom-decorated apparel and accessories for groups, including schools, camps, clubs, and corporate events. It directly competes with Amerasport's customization-and-wholesale model in the camp and school segments.
• Alphabroder: Alphabroder is one of the largest US distributors of imprintable apparel and accessories, serving decorators, screen printers, and promotional product distributors. It competes with Amerasport in wholesale blank and customized apparel supply to institutional and group buyers.
• BSN Sports: BSN Sports is a leading direct supplier of team sports gear and apparel to schools, leagues, and youth athletic programs across the US. It is comparable to Amerasport's B2B apparel and equipment offerings for schools, clubs, and athletic programs.
• Eastbay: Eastbay sells athletic footwear, apparel, and team gear direct to consumers and through team-based institutional sales. Its team-outfitting and school/club distribution model is comparable to Amerasport's wholesale channel for athletic apparel.
• Threadfast Apparel: Threadfast is a wholesale apparel brand focused on sustainable, comfortable basics supplied to decorators and group apparel buyers. It competes with Amerasport's activewear/T-shirt wholesale lines for the institutional and promotional market.

Broad incumbents

• Champion Teamwear: Champion, through its teamwear division, sells decorated apparel and uniforms to schools, colleges, and athletic programs. It is a broader incumbent offering similar customization and institutional distribution to Amerasport's customers.
• Lands' End Business Outfitters: Lands' End runs a uniform and corporate outfitter business serving schools and organizations, alongside its consumer apparel line. Its school uniform and custom logo programs overlap with Amerasport's school and club apparel offerings.
• JanSport: JanSport is an established national backpack brand widely sold through college bookstores and institutional channels. Its backpack and bag products are direct adjacent competitors to Amerasport's flagship Mega-pack on college campuses.
• Varsity Spirit: Varsity Spirit (part of Varsity Brands) supplies cheerleading, dance, and school spirit apparel and accessories. Its school and institutional merchandise programs are comparable to Amerasport's schools and clubs offerings.

Emerging players

• Mascot Junction: Mascot Junction is a smaller custom apparel and spirit wear provider focused on schools, teams, and booster clubs. It is comparable to Amerasport as a niche player in customized school and club branded merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amerasport
• Facebookfacebook.com/Amerasport
• LinkedInlinkedin.com/company/amerasport-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amerasport