Pikes Peak Athletics

What Pikes Peak Athletics does

Pikes Peak Athletics (PPA) is a privately held, family-owned aquatic and athletic training organization headquartered in a single facility at 602 Elkton Drive, Colorado Springs, Colorado. Founded with the 2011 firmographic date and operating its purpose-built training center since 2018, the company serves the Colorado Springs community across five core verticals: swim lessons for all ages, USA Swimming-affiliated competitive swim team, adult programs (Masters swimming, triathlon training, personal training), professional aquatic certifications (Lifeguard, CPO, CPI), and facility rentals to elite teams.

The core physical asset is a world-class training center featuring a 10-lane Myrtha competition pool — installed by the same supplier used for the Tokyo Olympics, Abu Dhabi and Fukuoka World Championships — alongside a dedicated warm-water teaching pool, a strength and conditioning gym with turf area, on-site physical therapy through partner Orthopedic Rehabilitation Associates (ORA), and family locker rooms. The facility's location in Olympic City USA, in proximity to the U.S. Olympic & Paralympic Committee and multiple national governing bodies, supports both consumer programming and B2B facility rentals to Olympic-level teams seeking high-altitude training. The organization also operates satellite swim lessons and camps at three partner locations across Colorado Springs (Country Club of Colorado, The Club at Flying Horse, Valley Swim Club), extending geographic reach without capital expenditure.

PPA monetizes through a diversified revenue mix: recurring Monthly Access Pass memberships ($68–$84/month), swim lesson subscriptions starting at $115/month, competitive team dues, Masters membership ($80/month plus $50 annual fee), per-session personal training ($82–$130), punch cards ($80–$160), one-time professional certifications ($300–$450), a tiered corporate sponsorship program ($3,000–$7,000/year), and facility rental fees. The company reports serving over 2,000 individuals and families monthly, with 845+ swim lesson participants, 270+ competitive team swimmers, 131 active Masters swimmers, ~300 MAP holders, and 757 unique camp swimmers in 2024. Owner/founder George Heidinger leads a team of 1–10 employees, supported by a broader coaching and instructor bench.

Name

Pikes Peak Athletics

Legal name

Pikes Peak Athletics

Website

https://pikespeakathletics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Pikes Peak Athletics is a privately held Colorado Springs aquatic and athletic training organization operating a Myrtha competition pool facility. It serves over 2,000 individuals and families monthly across swim lessons, USA Swimming-affiliated competitive team, Masters swimming, certifications, and facility rentals.

Ownership category

akta.pro rank

Product category

Aquatic Training and Fitness Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (611430)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Aquatic Centers & Swimming Facilities (MPAKAEAF), Strength & Conditioning / Performance Training (EDALAIAI)

Keywords

• Swim instruction services
• Competitive swim training
• Aquatic fitness programs
• Swim team coaching
• Aquatic certifications

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Monthly Access Pass (MAP): Recurring monthly membership fees providing access to pools and gym facilities. $84/month regular pricing, $68/month for PPA Family (families participating in swim lessons, team, Masters, or therapy). Discount of $10/month for each additional adult.
2. Swim Lesson Programs: Revenue from structured swim lessons for all ages including ongoing lessons, series lessons, and summer camps. Starting at $115/month for adult/teen lessons.
3. Masters Swimming: Monthly membership for adult competitive swimmers training with coached practices. $80/month plus $50 annual facility fee. $20 drop-in for guests.
4. Personal Training: Commission-based personal training services with certified trainers. Sessions range from $82-130 per 50-minute session depending on trainer level.
5. Punch Cards: Prepaid visit packages offering 5 visits for $80 or 10 visits for $160, providing flexibility for travel or less frequent visitors.
6. Certifications: Professional certification programs including Lifeguard ($325), CPO in-person ($400) or virtual ($450), and CPI ($300).
7. Sponsorships: Three-tiered sponsorship program with Gold ($7,000/year), Silver ($4,500/year), and Bronze ($3,000/year) partnership levels offering various visibility and engagement benefits.
8. Facility Rentals: Revenue from renting facility to external teams, training camps, competitions, and specialty programs. Targets Olympic-level teams and national organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pikes Peak Athletics operates a world-class aquatic training center in Colorado Springs offering structured swim instruction for all ages, USA Swimming-affiliated competitive swim team training, adult Masters swimming and triathlon training, certified personal training, and professional aquatic certifications (Lifeguard, CPO, CPI). Programming is delivered at its 2018-built facility featuring Myrtha competition and warm-water teaching pools, supported by a strength and conditioning gym, and complemented by on-site physical therapy through Orthopedic Rehabilitation Associates (ORA).

Product overview

Pikes Peak Athletics is a Colorado Springs-based aquatic athletics organization offering a portfolio of interconnected programs and services. The core offering centers on swim instruction (Swim Lessons for all ages, Adult/Teen Swim Lessons), competitive swimming (Swim Team affiliated with USA Swimming), and adult fitness programming (Masters Swimming, Triathlon Training). These programs are supported by the Pikes Peak Athletics Training Center—a world-class Myrtha pool facility with strength and cardio equipment—and delivered through Membership options including Monthly Access Pass (MAP) and Punch Cards. Professional development is offered through Certifications including Lifeguard Certification (American Red Cross), Certified Pool & Spa Operator (CPO), and Certified Pool & Spa Inspector (CPI). Seasonal programming includes Summer of Swim camps and Swim Camps. Personal Training and Facility Rental round out the service portfolio. The organization serves over 2,000 individuals and families monthly across all programs.

Differentiator

Problem solved

Functional benefit

Brands

• PPA Swim Lessons: Swim lessons program for all ages focusing on safety, confidence, and strong fundamentals.
• PPA Swim Team
• PPA Foundation

Products and services

• Swim Lessons Structured, progressive swim instruction for swimmers of all ages from first water exposure to stroke development, taught by trained professionals in a purpose-built facility.
• Competitive Swim Team USA Swimming-affiliated competitive swim team providing performance-driven training with experienced coaching and integrated dryland training for age-group through senior-level athletes.
• Masters Swimming Adult competitive swimming program affiliated with Colorado Masters Swimming and US Masters Swimming, offering 17+ coached practices per week with stroke feedback and goal-focused guidance.
• Personal Training One-on-one and small-group training services with certified strength and conditioning coaches for sport performance, triathlon, and general fitness goals.
• Triathlon Training Triathlon preparation using facility swimming pools, cardio equipment, and strength gym, with access to Masters team and physical therapy support.
• Adult/Teen Swim Lessons Swim instruction for adults and teens at every ability level, from first-time swimmers to those training for military tests or triathlon competition.
• Monthly Access Pass (MAP) Monthly membership providing limited access to pools and gym facilities, with discounted pricing for families and additional adults.
• Punch Cards Flexible pool and gym access cards available in 5-visit ($80) or 10-visit ($160) options for infrequent visitors, with $20 per drop-in rate.
• Lifeguard Certification American Red Cross blended learning and in-person lifeguard certification training covering First Aid, AED, and CPR for participants 15 years and older.
• Certified Pool & Spa Operator (CPO) Nationally recognized CPO certification program providing knowledge for proper pool operations, required in Colorado and 24 other states, with in-person and virtual options.
• Certified Pool & Spa Inspector (CPI) Certification program creating a foundation for pool and spa inspections to ensure sanitary, healthy, and safe environments for public swimming facilities.
• Facility Rental Rental of the training center for team rentals, training camps, competitions, and specialty programs, including access to Myrtha pool, warm-water pool, strength gym, and physical therapy suite.
• Swim Camps Summer swim camps for ages 4-12 offering structured swim lessons, water safety skills, and age-appropriate stroke development at multiple Colorado Springs locations.
• Summer of Swim 2026 Summer swim camp programs for ages 4-12, series swim lessons, and ongoing swim lessons offered at multiple locations across Colorado Springs during summer 2026.
• Pikes Peak Athletics Training Center (PPATC) World-class training facility featuring a Myrtha 10-lane competition pool, warm-water teaching pool, strength and conditioning gym, cardio area, physical therapy suite, and family locker rooms.

Quantifiable outcome

• Over 845 swim lesson participants per month
• +6 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Myrtha PoolscoreTechnology or IntegrationMyrtha Pools supplies the world-class competition pool at PPATC. Same supplier trusted for Tokyo Olympic Games, World Championships in Abu Dhabi and Fukuoka. The 10-lane Myrtha pool is a key differentiator for the facility.
• Orthopedic Rehabilitation Associates (ORA)coreStrategic or Co-development PartnerOn-site physical therapy provider at PPATC. ORA provides advanced rehabilitation for sports injuries, post-surgical recovery, and overuse injuries, working directly with leading local orthopedic physicians.
• USA Swimming FoundationminorGTM or Marketing PartnerCurrent sponsor listed on PPA website. Part of the organization's sponsorship program supporting aquatic programs and community impact.
• SmileminorGTM or Marketing PartnerCurrent sponsor listed on PPA website as part of their sponsorship program.
• Hoff and LeighminorGTM or Marketing PartnerCurrent sponsor listed on PPA website as part of their sponsorship program.
• Custom LiningsminorGTM or Marketing PartnerCurrent sponsor listed on PPA website as part of their sponsorship program.
• AMOS ColoradominorGTM or Marketing PartnerCurrent sponsor listed on PPA website as part of their sponsorship program.
• Country Club of ColoradominorChannel Partner/ Reseller/ DistributorPartnership location for swim lessons and camps in South Colorado Springs. PPA provides programming at this partner facility.
• The Club at Flying HorseminorChannel Partner/ Reseller/ DistributorPartnership location for swim lessons and camps in North Colorado Springs. PPA provides programming at this partner facility.
• Valley Swim ClubminorChannel Partner/ Reseller/ DistributorPartnership location for series swim lessons in West Colorado Springs. PPA provides programming at this partner facility.
• Colorado Masters SwimmingminorStrategic or Co-development PartnerPPA Masters Team is a proud member of Colorado Masters Swimming. Provides competitive swimming opportunities and USMS registration pathway for adult swimmers.
• U.S. Olympic and Paralympic CommitteeminorStrategic or Co-development PartnerColorado Springs is home to the USOPC and numerous national governing bodies. PPATC is located in Olympic City USA, allowing training in the same community as elite athletes.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bolles School Sharks: Historic USA Swimming club with elite athlete development, lessons, and Masters programming at a purpose-built aquatic center. Closely comparable in combining competitive team, lessons, and adult programming from a single training facility.
• Nashville Aquatic Club: USA Swimming-affiliated competitive swim club with both age-group and Masters programming plus lessons. Comparable operating model (year-round team + lessons + Masters) at a similarly capital-intensive single-facility footprint, serving as a benchmark club operation.
• Irvine Novaquatics: Southern California USA Swimming club running age-group, senior, and Masters programs, with lessons and dryland training. Comparable club structure emphasizing competition pathways integrated with lessons.
• North Baltimore Aquatic Club: Elite USA Swimming-affiliated club offering lessons, age-group team, and Masters swimming from a dedicated aquatic facility. Directly comparable in programming mix and high-performance positioning.
• Rose Bowl Aquatics Center: Multi-program aquatic facility offering lessons, swim teams, Masters, certifications, and facility rentals in Pasadena, CA. Closely mirrors PPA's revenue diversification (memberships, lessons, team, rentals, certifications) from a single anchored facility.
• YMCA of the Pikes Peak Region: Local multi-site operator of pools, swim lessons, swim teams, lifeguard training, and group fitness serving the same Colorado Springs families and competitive athletes as PPA. Competes on lessons, swim team placement, and certifications within the same geographic catchment.

Broad incumbents

• Life Time Fitness: National premium fitness operator with aquatic amenities, swim lessons, Masters programming, and personal training at most locations. Broad incumbent that overlaps with PPA's adult fitness and swim-lessen offerings as part of a much larger portfolio, not a direct specialist competitor.
• American Red Cross (Lifeguard Certification): National authority delivering lifeguard, CPR, and First Aid certifications through authorized providers including PPA. Sets the curriculum and competes for certification volume, but requires local delivery partners like PPA to scale class offerings.

Regional players

• Colorado Springs Sports Centers / City Aquatics: Municipal and public aquatics operators in Colorado Springs (e.g., city recreation centers, public pools) offering lessons and lap swim at lower price points. They compete with PPA on price-sensitive lesson customers in the same geography but lack PPA's Myrtha pool and competitive-team infrastructure.
• U.S. Olympic & Paralympic Training Center (Colorado Springs): Federally operated elite training facility in Colorado Springs offering altitude-based training for Olympic athletes. Adjacent to PPA's market — PPA is a partner beneficiary and community-facing complement rather than a direct competitor, but it sets the benchmark for elite training infrastructure in the same city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pikespeakath
• Facebookfacebook.com/pikespeakathletics
• LinkedInlinkedin.com/company/pikes-peak-athletics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pikes Peak Athletics