What Digipay does

Digipay (legal name: Noavaran Pardakht Mojavaz Iranians) is an Iranian fintech founded in 2017 and headquartered in Tehran, operating a mobile-first financial super-app that consolidates consumer credit, payments, insurance, and wealth management for individual consumers and small merchants across Iran. The platform's core differentiator is installment-based purchasing (BNPL) issued without guarantors or post-dated checks, underwritten by an in-app credit scoring system; ancillary products include mobile recharge and internet packages across all three major Iranian operators (Irancell, MCI, Rightel), mandatory third-party auto insurance and electronics insurance distribution under Central Insurance of Iran regulation, utility and traffic-fine bill payment, and a low-risk wealth management product. On the merchant side, Digipay operates both a standard internet payment gateway (IPG) and a credit-based payment gateway (BPG), provides seller loans and early settlement facilities to partner merchants, and maintains physical distribution through dedicated card terminals and QR code payment infrastructure installed in three flagship Tehran malls (Opal, Niyayesh, Hadish) plus an online integration with Digikala, Iran's largest e-commerce platform.

Revenue is generated through four streams: interest or financing charges on consumer credit balances, merchant transaction fees from card terminal and gateway usage, commissions on distributed insurance policies, and transaction-based fees on mobile top-up, internet package, and bill payment volumes. The company distributes exclusively within Iran, is privately held with no disclosed parent, has not announced external funding rounds in the available data, and is accessible primarily through an Android application published on Google Play and Café Bazaar, a progressive web app, and its corporate website (mydigipay.com). Notable limitations for an investor audience include 100% geographic concentration in a sanctioned jurisdiction with IRR currency volatility risk, an absence of disclosed revenue or funding metrics, and a minimal public leadership footprint (only an operations manager is named in the available data).

Name

Digipay

Legal name

Noavaran Pardakht Mojavaz Iranians (Digipay)

Website

https://mydigipay.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Digipay is an Iranian mobile-first fintech that offers BNPL consumer credit, mobile top-up, bill payment, insurance distribution, and merchant payment gateways to individual consumers and SMB retailers across Iran, integrated with Digikala and three flagship Tehran shopping malls.

Ownership category

akta.pro rank

Product category

Consumer Finance

NAICS

Sales Financing (52222), Nondepository Credit Intermediation (5222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Short-Term Business Credit Institutions (6153), Finance Services (6199)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

BNPL Merchant Enablement (Plugins, Gateways, Reconciliation) (FSAGAIAF), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Consumer installment credit
• Mobile payment gateway
• BNPL services
• Digital insurance distribution
• Merchant financing

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Credit Interest: Digipay extends installment credit to consumers for purchasing goods and services. Interest or financing charges on the credit balance constitute a primary revenue stream. Users repay in installments, and the spread between the financed amount and the repayment total generates revenue.
2. Merchant Transaction Fees: Partner merchants that accept Digipay payments through card terminals, QR codes, or online checkout likely pay transaction fees or commissions to Digipay, similar to payment gateway models.
3. Insurance Commissions: Digipay acts as a distribution channel for insurance products including third-party auto insurance and electronics insurance, earning commissions on each policy sold through its platform.
4. Mobile Top-up and Bill Payments: Revenue is generated from telecom operator partnerships for mobile credit (شارژ) and internet package sales, as well as utility bill payment processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Digipay operates a mobile-first financial super-app that provides Iranian consumers with instant installment credit (BNPL) for purchases without guarantors or post-dated checks, alongside mobile top-up, bill payment, third-party auto and electronics insurance, and wealth management services. For merchants, Digipay offers a comprehensive payment gateway, a credit-based payment gateway, seller loans, and early settlement services, integrated with physical card terminals and QR code infrastructure at partner retail locations.

Product overview

Digipay is a comprehensive financial services and electronic payment platform that operates as a unified ecosystem offering multiple interconnected services. The platform's core offerings include mobile recharge (شارژ) and internet package purchasing (بسته اینترنت) for Iranian operators, bill payment services, vehicle and electronics insurance, and credit/loan products (وام و اعتبار) featuring BNPL and installment purchasing without guarantors. The platform also provides merchant-facing services through payment gateways (درگاه پرداخت جامع and درگاه پرداخت اعتباری), seller financing (وام فروشندگان), and early settlement (تسویه زودهنگام). Additional features include wealth management (مدیریت ثروت), traffic fine management, and the Digicard (دیجی‌کارت) smart shopping card. The platform integrates with physical retail through partner malls including Opal Mall (اپال), Niaayesh Mall (نیایش), and Hadish Mall (هدیش) where customers can use credit-based purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Loans and Credit (وام و اعتبار) Credit and lending services including Buy Now Pay Later (BNPL), installment purchases without guarantors or checks, and credit-based shopping. Available to individual Iranian consumers for purchases at partner merchants across physical and online channels.
• Comprehensive Payment Gateway (درگاه پرداخت جامع / IPG) Online payment gateway service enabling merchants to accept secure internet-based payments and receive settlement of funds. Targeted at Iranian online merchants needing payment processing capabilities.
• Credit Payment Gateway / BPG (درگاه پرداخت اعتباری) Credit-based payment gateway allowing merchants to accept installment payments from customers using Digipay credit balance. Available to online merchants seeking to offer installment payment options to buyers.
• Seller/Merchant Loans (وام فروشندگان) Business credit facilities extended to merchants and sellers for working capital and business financing. Available to SMB retailers using Digipay's payment ecosystem.
• Early Settlement (تسویه زودهنگام) Early settlement service allowing merchants to receive their funds before the standard settlement window. Targeted at merchants needing accelerated cash flow.
• Third-Party Vehicle Insurance (بیمه شخص ثالث) Online purchase and comparison service for mandatory third-party auto insurance with installment payment options and instant digital issuance. Targeted at Iranian vehicle owners.
• Electronic Equipment Insurance (بیمه تجهیزات الکترونیک) Insurance coverage for electronic devices including mobile phones and other digital equipment against damage and accidents. Targeted at Iranian consumers purchasing electronics.
• Wealth Management (مدیریت ثروت) Investment and wealth management services offering low-risk options for capital preservation and growth. Targeted at Iranian consumers seeking to grow savings within the Digipay platform.
• Mobile Top-up (خرید شارژ) Direct mobile airtime recharge service for Irancell, Hamrah-e Aval, and Rightel operators, supporting both prepaid and postpaid SIM cards with instant activation. Targeted at Iranian mobile subscribers.
• Internet Package Purchase (خرید بسته اینترنت) Data package purchasing service for Irancell, Hamrah-e Aval, and Rightel operators, supporting daily, weekly, monthly, and yearly plans. Targeted at Iranian mobile data subscribers.
• Bill Payment (پرداخت قبوض) Utility and service bill payment service covering water, electricity, gas, and mobile postpaid bills. Targeted at Iranian consumers.
• Traffic Fine Inquiry and Payment (استعلام و پرداخت جریمه) Traffic violation fine inquiry and payment service. Targeted at Iranian drivers managing traffic fines.
• Digicard (دیجی‌کارت) Smart shopping card solution enabling credit-based purchases at partner physical retail stores. Functions as a point-of-sale payment tool for consumers holding Digipay credit.

Quantifiable outcome

• Credit available without guarantor or post-dated check
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• اپال (Opal Mall) - Shopping CentercoreChannel Partner/ Reseller/ DistributorOpal Mall in Tehran's Saqadat Abad district is a flagship partner where Digipay has installed card terminals and QR code infrastructure across hundreds of stores. The partnership enables Digipay users to make in-person installment credit purchases across fashion, electronics, gold, and home goods stores within the mall. Digipay actively promotes the partnership on its website and app.
• نیایش مال (Niyayesh Mall) - Shopping CentercoreChannel Partner/ Reseller/ DistributorNiyayesh Mall in Tehran's Janat Abad district is a major partner where Digipay's installment credit payment system is available at numerous retail stores. The partnership covers fashion, accessories, electronics, and jewelry stores within the mall, providing Digipay users with in-person purchasing options.
• هدیش مال (Hadish Mall) - Shopping CentercoreChannel Partner/ Reseller/ DistributorHadish Mall in Tehran's Pasdaran area is a key partner offering Digipay's credit-based installment purchasing across its retail tenants. The mall features stores in fashion, digital products, and jewelry that accept Digipay payments through card terminals and QR codes.
• ایرانسل (Irancell) - Mobile OperatorcoreStrategic or Co-development PartnerDigipay enables purchase of mobile credit (شارژ) and internet packages for Irancell subscribers directly through its app. This integration provides Digipay users with instant mobile top-up capability and serves as a daily-use engagement channel for the platform.
• همراه اول (MCI/Hamrah-e Aval) - Mobile OperatorcoreStrategic or Co-development PartnerDigipay supports mobile credit and internet package purchases for Hamrah-e Aval subscribers, enabling users to top up their prepaid accounts or pay postpaid bills through the Digipay platform.
• رایتل (Rightel) - Mobile OperatorcoreStrategic or Co-development PartnerDigipay offers mobile credit and internet package purchasing for Rightel subscribers, providing coverage across all three major Iranian mobile operators within a single app.
• Insurance Companies (via Central Insurance of Iran)minorChannel Partner/ Reseller/ DistributorDigipay distributes insurance products including mandatory third-party auto insurance (بیمه شخص ثالث) and electronics insurance (بیمه تجهیزات الکترونیک) from undisclosed Iranian insurance company partners, under regulations set by the Central Insurance of Iran. Digipay earns commission on each policy sold through its platform.
• DigikalacoreChannel Partner/ Reseller/ DistributorDigikala, Iran's largest e-commerce platform, is featured as a preferred merchant partner on Digipay's platform. Users can make installment purchases from Digikala using Digipay credit, including both individual consumer credit (خرید اقساطی از دیجی‌کالا) and corporate/organizational credit programs (خرید اقساطی از دیجی‌کالا for organizations).

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• ZarinPal: One of Iran's largest online payment gateway providers, serving thousands of Iranian online merchants. Comparable to Digipay's IPG product and overlapping merchant ecosystem, though more payment-only and less credit-led.
• Vandar: Iranian online payment gateway and merchant services platform offering IPG, payment links, and settlement to Iranian merchants. Directly comparable to Digipay on the merchant payment gateway and early settlement side of the business.
• IDPay: Iranian payment gateway and fintech infrastructure provider supporting online merchants with payment processing and developer APIs. Comparable to Digipay's IPG/developer-facing merchant services business.
• Pay.ir: Iranian online payment gateway offering IPG, payment links, and developer APIs to merchants. Direct overlap with Digipay's merchant payment gateway product and target customer base.

Emerging players

• Snapp Pay: BNPL and payment product from Snapp, Iran's largest ride-hailing super-app. Comparable in offering in-app consumer credit and digital payments to Iranian consumers, though anchored in a mobility ecosystem rather than retail malls.
• Postpay: MENA-based BNPL platform offering installment payments at checkout. Comparable in core BNPL model and consumer credit underwriting, though operating outside Iran.

Regional players

• Tabby: Leading MENA BNPL platform operating across UAE, Saudi Arabia, and other Gulf markets. Directly comparable in core BNPL business model, merchant checkout integration, and installment consumer credit, but operating in a different geography than Iran.
• Tamara: Saudi Arabia-headquartered BNPL platform serving merchants and consumers across the GCC. Comparable in BNPL mechanics, merchant enablement, and super-app expansion ambitions, though regional and not in Iran.

Broad incumbents

• Sadad (Parsian E-commerce): Iranian incumbent PSP serving thousands of online merchants. Comparable on the payment gateway and merchant services side that overlaps with Digipay's IPG and BPG, but is a larger established operator.
• Behpardakht (Mellat): Major Iranian incumbent payment service provider (PSP) operating under Bank Mellat. Comparable as a domestic payment processing incumbent that Digipay's IPG competes against, though broader in scope and bank-affiliated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digipay_team
• LinkedInlinkedin.com/company/mydigipay
• Instagraminstagram.com/mydigipay/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digipay