Jordan Federal Credit Union

What Jordan Federal Credit Union does

Jordan Federal Credit Union (operating as Jordan Credit Union or JCU) is a federally chartered, member-owned cooperative financial institution headquartered in Sandy, Utah, founded in 1950 and serving members across six Utah counties (Davis, Morgan, Salt Lake, Tooele, Utah, and Weber). Membership eligibility is defined by residence, work, worship, volunteer activity, or school attendance within this service area. The credit union operates a small branch network (including a refreshed Midvale branch featuring a Virtual Teller Machine drive-through) and extends reach through the Co-Op shared branch and ATM network.

JCU offers a full-service retail and small-business banking platform: deposit products span youth, teen rewards, cash back checking (2.5% cash back up to $90/year), Elite high-yield checking (up to 2.0% APY), share savings, ticket-to-win savings, certificates (up to 4.25% APY at 36 months), money market, IRAs, and an Elite Extended Insurance product that distributes deposits across partner NCUA-insured credit unions for up to $17M in coverage. The lending portfolio includes auto, RV/trailer/boat, motorcycle/ATV, Visa credit cards (Platinum and Platinum+ Rewards), personal loans (including a 2026 seasonal Summer for Whatever promotion), student loans via LendKey partnership, home equity, conventional mortgages, and construction loans. Business banking adds checking, savings, equipment loans, SBA loans, commercial real estate, lines of credit, business credit cards, and Clover-powered merchant POS services. Digital delivery is via online banking, an iOS/Android mobile app (built on a Digital Insight CMA framework), digital wallet support (Apple Pay, Google Pay, Samsung Pay), and online bill pay.

The revenue model is a standard credit union net interest income model supplemented by transaction and fee income. Interest income from loans (auto, mortgage, home equity, personal, business) is the primary stream, with secondary revenue from deposit account fees, credit card interest and interchange, and Clover merchant services. Distribution relies on a sales-led motion through physical branches, supplemented by self-serve digital channels and Co-Op shared branching. Marketing spans a content blog (financial literacy), social media (Facebook, Instagram), a quarterly newsletter (The Share), seasonal promotions, and community programs (Warm the Soles, Jordan Credit Union Foundation, scholarships).

Name

Jordan Federal Credit Union

Legal name

Jordan Credit Union

Website

https://jordan-cu.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Jordan Federal Credit Union is a federally chartered, member-owned cooperative in Sandy, Utah, founded 1950, offering deposit, lending, and small-business banking services to members across six Utah counties through branches, digital channels, and the Co-Op shared network.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213), Credit Unions (522130), Credit Intermediation and Related Activities (522)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Mortgage lending
• Small business banking

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from auto loans, mortgages, home equity loans, personal loans, and business loans. Competitive rates offered to generate interest income.
2. Deposit Account Fees: Fee income from checking accounts, certificate accounts, and savings accounts. Some accounts have fee structures for overdrafts or special services.
3. Credit Card Revenue: Income from Visa credit card products including interest charges and interchange fees on Platinum and Platinum+ Rewards cards
4. Business Services: Merchant services through Clover partnership, business checking, and business lending generating fee income

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Jordan Federal Credit Union is a member-owned cooperative financial institution that provides a full suite of consumer and business banking products, including checking and savings accounts, certificates, IRAs, auto/RV/motorcycle/personal/student/home equity/mortgage loans, business checking and lending, and merchant services. Distribution is delivered through Utah branch locations, a digital banking platform (mobile app and online portal), Virtual Teller Machines, and the Co-Op shared branch and ATM network, with membership eligibility restricted to residents, workers, volunteers, or students in six Utah counties.

Product overview

Jordan Credit Union operates as a full-service financial institution offering a comprehensive suite of banking products and services to members in Utah. The core banking platform centers on deposit products including checking accounts (Teen Rewards, Cash Back, and Elite Checking with rewards), savings accounts (Youth, Share, Certificate, Money Market, IRA), and the unique Elite Extended Insurance for enhanced deposit protection up to $17 million. Lending products span consumer auto/RV/motorcycle loans, personal loans including seasonal Summer for Whatever campaigns, student loans via LendKey partnership, home equity products, and mortgages including construction and first-time homebuyer programs. Business services include checking, savings, equipment loans, SBA loans, commercial real estate financing, lines of credit, business credit cards, and Clover POS merchant services. Digital banking is delivered through online banking and mobile applications with digital wallet support for Apple Pay, Google Pay, and Samsung Pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Savings Accounts

Quantifiable outcome

• 90 days no payments on auto loans with rates starting at 4.74% APR for 60 months
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• LendKeycoreTechnology or IntegrationJordan Credit Union partners with LendKey to offer private student loan solutions and student loan refinancing. LendKey provides the technology platform enabling competitive rates and flexible terms for education financing. Through this partnership, members can access both new student loans for tuition and refinancing options for existing student debt.
• ClovercoreTechnology or IntegrationJordan Credit Union partners with Clover to provide merchant services and POS solutions for business members. The partnership offers various Clover POS systems including Clover Go, Clover Compact, Clover Flex, Clover Mini, Clover Station Solo/Duo, and Clover Station Kiosk. Additional tools include Kitchen Display System and Virtual Terminal for comprehensive business payment processing.
• NCUA-Insured Partner Credit Unions NetworkcoreOthersElite Extended Insurance Accounts use a network of NCUA-insured partner credit unions to distribute deposits across multiple institutions, each maintaining coverage under the $250,000 NCUA limit. This provides potential coverage up to $17 million while maintaining one convenient JCU account for management.
• Co-Op Credit Union NetworkcoreChannel Partner/ Reseller/ DistributorJordan Credit Union participates in the Co-Op shared branch and ATM network, providing members access to thousands of shared branches and surcharge-free ATMs nationwide. This partnership extends the credit union's physical service footprint without requiring additional branch investment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mountain America Credit Union: Largest credit union in Utah, operating across the same Salt Lake-area counties as JCU with a comparable suite of consumer deposits, loans, mortgages, and business banking products. Direct competitor for both retail members and SMB relationships.
• America First Credit Union: Major Utah-headquartered credit union serving members across Utah, Idaho, Nevada, Arizona, and New Mexico with consumer lending, mortgages, business services, and a Co-Op network footprint overlapping JCU's territory.
• Utah Community Credit Union: Utah-based community credit union offering checking, savings, mortgages, and consumer lending to members across the Wasatch Front, directly overlapping JCU's geography and member segments.
• Deseret First Federal Credit Union: Federally chartered Utah credit union providing consumer deposits, mortgages, and small business services across the same Salt Lake-area counties JCU serves. Comparable community-cooperative operating model.
• University First Federal Credit Union: Utah-based federal credit union offering consumer and business banking, mortgages, and member lending with overlapping Salt Lake County service territory to JCU.
• Wasatch Peaks Credit Union: Northern Utah community credit union serving members in Davis, Weber, and Box Elder counties with a similar mix of consumer loans, deposits, and mortgages. Direct competitor in the Wasatch Front north of JCU's core.

Regional players

• Goldenwest Credit Union: Utah-headquartered credit union serving members statewide with a comparable cooperative model, but a larger footprint and asset base that competes with JCU for member share in the same counties.
• SchoolsFirst Federal Credit Union: Large federally chartered, member-owned credit union serving a defined membership field in California; comparable operating model and product set to JCU, though geographically separate.

Broad incumbents

• Alliant Credit Union: Large national digital-first credit union offering consumer deposits, loans, and credit cards nationwide; competes with JCU for digitally engaged Utah members and benchmark for online banking experience.
• Connexus Credit Union: National online-oriented credit union offering consumer deposits, mortgages, and consumer loans across the U.S., positioning as a broader alternative for Utah residents shopping digital-first CUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jordan.credit.union
• Instagraminstagram.com/jordan.cu
• Xx.com/Jordan_CU

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Federal Credit Union