Agrobio

What Agrobio does

Agrobio (legally BIO AGRO CIVILE S.R.L., operating as Agrobio Consorzio Agrario Milano) is a specialty Italian agricultural pharmacy and pest management provider headquartered at Via Ovada 34 in Milan. Founded in 2003 by a Dottore Naturalista with twenty-plus years of field experience, the company operates a single physical retail store in Milan and an e-commerce storefront at agrobio-mi.it that ships nationwide. Its catalog spans phytopharmaceuticals, fertilizers and biostimulants, selected seeds and substrates, gardening equipment, premium and veterinary pet food (Royal Canin, Hill's Prescription Diet, Forza 10, Monge, Trainer, Schesir), and a distinctive line of Koppert-distributed biological pest control agents including predatory beetles, parasitoid wasps, beneficial fungi, and entomopathogenic nematodes.

The company generates revenue through two complementary streams. The first is product sales via the brick-and-mortar shop and the online store, with unit prices ranging from roughly €1.10 for seed packets up to €270 for multi-pack biological control products, and free delivery in Milan for orders above €100. The second stream is professional services: disinfestation and derattizzazione for residential, commercial (food service, hospitality), condominium, and public-sector clients across Milan and province, including HACCP compliance documentation under D.L. 193/07. Service pricing follows a free-inspection, customized-quote model rather than fixed tiers.

Agrobio serves a heterogeneous customer base including private gardeners and hobbyists (its primary segment), professional gardeners and agricultural operators, pet owners seeking specialized nutrition, and B2B clients with regulatory pest-monitoring obligations. Distribution is purely domestic and concentrated in Lombardy, with no international footprint and no online delivery outside Italy. The operating model is fundamentally human-expert-led — personalized consultation drives product selection and treatment design — rather than technology-platform-led, with a headcount of 1-10 and no disclosed AI, API, or integration capabilities.

Name

Agrobio

Legal name

BIO AGRO CIVILE S.R.L.

Website

https://agrobio-mi.it

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Agrobio is a Milan-based specialty agricultural pharmacy and pest management provider operating a single retail store and e-commerce shop, selling phytopharmaceuticals, Koppert biological pest control agents, gardening supplies, and premium pet food, alongside professional disinfestation and derattizzazione services for residential and commercial clients across Milan and Lombardy.

Ownership category

akta.pro rank

Product category

Agricultural pharmacy and pest management services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE)

akta.pro secondary industries

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Farmer Cooperatives & Co-op Retail (AFABAJAB)

Keywords

• Pest control services
• Agricultural pharmacy
• Biological pest control
• Gardening supplies
• Pet food retail

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Online Shop and Retail): Agrobio generates revenue through the sale of agricultural pharmacy products including phytopharmaceuticals, fertilizers, gardening equipment, pet food and accessories, and professional pest control products through their physical store and online e-commerce platform. Products range from individual items like Ferronite slug bait (€14.90-€55.00) to larger products like Forza 10 dog food (€14.00-€46.00).
2. Professional Disinfestation and Deratization Services: Agrobio provides professional pest management services including disinfestation against cockroaches, rats, mosquitoes, wasps, ants, and other pests. Services include free site inspections, species identification, professional treatment application, and ongoing monitoring and prevention planning. They serve residential, commercial, and public sector clients in Milan and province.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Agrobio operates an agricultural pharmacy selling phytopharmaceuticals, biological pest control products, fertilizers, gardening equipment, and pet food/accessories through a Milan retail store and online e-commerce shop. The company also provides professional disinfestation and deratization services to residential, commercial, and public-sector clients in Milan and the surrounding province, complemented by in-house Natural Sciences consultation.

Product overview

Agrobio is a modern agricultural consortium (Consorzio Agrario Milano) operating as an e-commerce platform that combines product sales with professional services. The product portfolio includes: (1) Biological pest control products such as FERRONITE slug killer, Rhyzobug predatory beetles, Mycotal and Aphipar/Rophoria beneficial organisms from Koppert, and Larvanem entomopathogenic nematodes; (2) Agricultural inputs including fitofarmaci (phytopharmaceuticals), fertilizers, biostimulants, selected seeds, and professional substrates like Universal Florido and AKTIVA biological soils; (3) Pet products featuring Royal Canin, Hill's Prescription Diet, Monge, Trainer, Forza 10, and Schesir brands for dogs, cats, and other animals; (4) Gardening products including tools, pots, and accessories. Services include professional disinfestazione (pest control) for cockroaches, ants, bed bugs, wasps, and other insects; derattizzazione (rodent control); and disinfestazione for mosquitoes and wasps. Expert consultation from a Natural Sciences graduate is offered to guide product selection and treatment choices. Services are primarily focused on Milan and Lombardy province.

Differentiator

Problem solved

Functional benefit

Products and services

• FERRONITE Esca Lumachicida (Slug Bait) Organic ferric phosphate slug bait for eco-compatible control of slugs in gardens and vegetable plots; suitable for pet- and child-friendly environments. Priced €14.90–€55.00 depending on pack size.
• Rhyzobug (Rhyzobius lophanthae) Predatory Beetles Live predatory beetles (Rhyzobius lophanthae) supplied in 500-unit packs for biological control of Takahashia Japonica scale insects on ornamental plants; covers up to 5 plants per pack. Priced from €100 to €270.
• Mycotal (Akanthomyces muscarius Ve6) Beneficial Fungi Beneficial entomopathogenic fungus (Akanthomyces muscarius Ve6) for biological control of aphids, produced by Koppert; store pickup recommended. Priced at €58.00.
• Aphipar/Rophoria (Aphidius colemani) Parasitoid Wasps Parasitoid wasps (Aphidius colemani) supplied in 100-pupae bottles by Koppert for biological control of aphids; store pickup recommended. Priced at €48.00.
• Larvanem Entomopathogenic Nematodes Entomopathogenic nematodes (Heterorhabditis bacteriophora) for biological control of vine weevils and Japanese beetles in pots or open soil; available in packs of 50–250 million units covering approximately 100–750 sqm.
• Phytopharmaceuticals and Crop Protection Products Professional phytopharmaceuticals including fungicides, insecticides, and treatments for plant diseases such as scab, rust, powdery mildew, botrytis, and downy mildew; sold to professional gardeners and qualified users.
• Fertilizers, Biostimulants and Growing Substrates Fertilizers, biostimulants, and quality substrates (including Universal Florido biological soil and AKTIVA biological soil) for agriculture and gardening applications.
• Selected Seeds and Professional Soils Selected seeds and professional growing soils (including Universal Florido biological soil and AKTIVA biological soil) for hobbyist and professional cultivation.
• Pet Food and Accessories Premium, hypoallergenic and veterinary prescription pet foods including Royal Canin, Hill's Prescription Diet, Monge, Trainer, Forza 10, and Schesir, plus accessories for dogs, cats, birds, rabbits, and rodents. Prices range from €4.50 (bird seed) to €87.49 (Hill's Prescription Diet 12kg).
• Gardening Products Gardening tools, pots, fertilizers, seeds, and accessories for hobbyists and professionals.
• Disinfestation Services Professional on-site pest control services targeting cockroaches, bed bugs, ants, wasps, and other insects in residential, commercial, and industrial settings in Milan and surrounding province; includes free inspection, customized treatment, and post-treatment monitoring.
• Deratization Services Professional rodent control services for rats and mice using professional rodenticides, traps, and ultrasonic deterrents; covers residential, commercial, and industrial premises in Milan and surrounding province.
• Mosquito and Wasp Control Services Mosquito and wasp control services including adulticide treatments, larvicidal treatments for breeding sources, and removal of wasp nests; delivered on-site in Milan and province.
• Natural Sciences Expert Consultation Expert consultation from a Natural Sciences graduate (Dott. Luciano) guiding customers on selection and application of phytopharmaceuticals, biological controls, and pest management solutions.

Quantifiable outcome

• 4.7/5 Google rating based on 142 reviews demonstrating high customer satisfaction

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Arcaplanet: Italy's largest pet specialty retailer with national store footprint and e-commerce; competes directly with Agrobio's pet food and accessories segment, including overlapping premium brand assortment (Royal Canin, Hill's, Forza 10).
• Consorzi Agrari d'Italia: Italy's largest network of agricultural cooperatives providing agronomic inputs, phytosanitary products, and technical services to farmers; Agrobio explicitly positions itself as a "Consorzio Agrario Milano" and offers overlapping product categories and B2B services.
• CBC Biogard: Italian division of CBC Group producing and distributing biological and biotechnological pest control solutions; comparable to Agrobio's biological control offering, with similar upstream product lines (macroorganisms, beneficial fungi, pheromones).
• Koppert: Global leader in biological crop protection and natural pollination; Agrobio is a direct retailer of Koppert products (Rhyzobug, Mycotal, Aphipar, Larvanem) and competes in the same biological pest control value chain at the distribution layer.
• Viridea: Italian garden center and pet retail chain with multiple physical stores across Lombardy and northern Italy; directly comparable to Agrobio's mix of gardening supplies, pet products, and hobbyist customer base, but at significantly larger scale.
• Maxi Zoo Italia: Specialty pet retail chain operating across Italy with strong assortment of premium and veterinary pet food; directly competes with Agrobio's pet food offering on price, brand depth, and omnichannel convenience.
• Anticimex Italia: European pest control services group operating in Italy with focus on integrated pest management and HACCP-compliant solutions; competes head-to-head with Agrobio for food service, hospitality, and condominium pest management contracts.
• Biobest Group: Global biological crop protection and pollination specialist operating across Europe; overlapping product portfolio with Agrobio's biological pest control range and competing for the same hobbyist and professional grower customer base through dealer networks.
• Rentokil Initial Italia: Leading international pest control and hygiene services operator with a strong Italian presence; directly competes with Agrobio's professional disinfestation and deratization service line for commercial and residential contracts in Milan.

Broad incumbents

• Leroy Merlin Italia: Major French-origin home improvement and gardening retailer with nationwide Italian stores; competes broadly with Agrobio across gardening equipment, fertilizers, and pest control products, though without specialist agricultural pharmacy or biological control depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Agrobio/100064095215450
• Xx.com/Agrobio1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrobio