Activitar
Activitar is a South African SaaS reservation and distribution platform, operated by Tornado Tour Systems, offering a consumer marketplace (Activitar.com) and B2B supplier system (ActivitarPro) with real-time inventory integration for tourism activity operators and tour operators.
- Company typePrivate
- Founded2007
- HeadquartersStellenbosch, South Africa
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Activitar does
Activitar, operated by Tornado Tour Systems (Pty) Ltd and headquartered in Stellenbosch, South Africa, is an independent SaaS reservation and distribution platform for tourism activities, attractions, and events. Founded in 2007, the company runs a two-sided platform: the consumer-facing Activitar.com marketplace, where travelers book activities such as safaris, wine tours, adventure sports, and cultural experiences with real-time availability and instant confirmation, and ActivitarPro, a B2B management and distribution system that allows activity operators to manage inventory, pricing, and staff/resource scheduling while distributing their services to global tour operators and travel agents.
The platform's core technology is direct, real-time integration with suppliers' native inventory management systems, which enables true last-seat availability, instant booking confirmation, and a unified pricing database that flows into supplier-owned websites. Ecommerce is handled through a PCI-compliant central merchant account with Thawte SSL encryption; guest payments are processed centrally and disbursed to activity operators via batch payment instructions. ActivitarPro serves as the operational backbone for suppliers and the distribution channel for tour operators, advertised as reaching thousands of tour operators globally. The company self-describes as the biggest real-time activity platform in Africa and lists Cape Town, Kruger Park, and surrounding South African destinations as primary markets. Employee count is reported at 11-50.
Monetization occurs through two streams: (1) transaction commissions on consumer bookings routed through the central payment infrastructure, with activity prices denominated in South African Rand ranging from approximately R250 to R38,930 per person, and (2) recurring B2B revenue from ActivitarPro management and distribution services under multi-year contracts with activity operators and tour operators. No external funding rounds, M&A, leadership changes, or AI/ML capabilities are disclosed in the available data.
Activitar firmographics
Firmographics- Name
- Activitar
- Legal name
- Tornado Tour Systems (Pty) Ltd
- Website
- https://activitar.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Activitar is a South African SaaS reservation and distribution platform, operated by Tornado Tour Systems, offering a consumer marketplace (Activitar.com) and B2B supplier system (ActivitarPro) with real-time inventory integration for tourism activity operators and tour operators.
- Ownership category
- akta.pro rank
Activitar industry classification
Industry- Product category
- Travel & Tourism Activity Booking Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Travel Arrangement and Reservation Services (5615)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
Keywords
Where Activitar is headquartered
LocationHeadquarters
- HQ city
- Stellenbosch
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Activitar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Commission: Activitar processes payments through a third-party payment processor. The single payment from guests is received to a central merchant account, then split and distributed to Activity Operators via batch payment instructions. Activitar acts as a limited payment-receiving agent for operators.
- B2B Distribution Services (ActivitarPro): The ActivitarPro system provides online distribution services to tour operators and travel agents, placing supplier services in front of global tour operators and travel agents for increased bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer Booking - Per Activity |
| Subscription | Multi-year contract | B2B Supplier Access - ActivitarPro |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Activitar product offering
Product offeringCore offering
Activitar operates a real-time reservation and distribution SaaS platform for tourism activities, visits, and attractions. The consumer-facing Activitar.com allows travelers to search, book, and pay for activities with live availability and instant confirmation, while the ActivitarPro back-end system enables activity operators to manage inventory, pricing, and staff scheduling and distributes their services to global tour operators and travel agents.
Product overview
Activitar operates as a dual-sided platform comprising Activitar.com (the consumer-facing booking marketplace) and ActivitarPro (the supplier/tour operator back-end management system). Activitar.com enables consumers to find and book tourism activities in real time, drawing pricing and availability directly from the same database used by suppliers, while ActivitarPro allows activity operators to manage their inventory, pricing, staff scheduling, and distribute their services to global tour operators and travel agents. The company also operates an internal booking management system at app.activitar.com with separate login portals for seller, supplier, and admin roles.
Differentiator
Problem solved
Functional benefit
Products and services
- Activitar.com Consumer-facing online booking platform that allows guests to search, browse, and pay for tourism activities with live availability and instant confirmation. It connects consumers directly with third-party Activity Operators and processes payments through a central merchant account before distributing funds to suppliers.
- ActivitarPro Back-end management and distribution platform for activity suppliers and tour operators, providing inventory management, pricing configuration, scheduling, resource/staff assignment, and B2B distribution to thousands of global tour operators and travel agents. Includes role-based login portals for seller, supplier, and admin roles.
Quantifiable outcome
- Real-time availability - same status as suppliers see in their back office
- +2 more outcomes
Companies that use Activitar
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Activitar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Activitar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Activity Operators (Tourism Suppliers)coreActivity Operators publish and distribute their tourism services (safaris, adventure activities, tours) on the Activitar platform. They maintain their own inventory, availability, and pricing in the system. Activitar acts as an intermediary platform connecting these suppliers with consumers and B2B partners.
- Tour Operators and Travel AgentscoreGlobal tour operators and travel agents access the ActivitarPro system to browse and book activities from Activity Operators. This provides B2B distribution channel for suppliers and expanded reach for the platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Activitar competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Activitar social profiles
Digital presenceActivitar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activitar leadership team
Management profileNumber of profiles
Activitar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activitar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activitar
What does Activitar do?
Activitar operates a real-time reservation and distribution SaaS platform for tourism activities, visits, and attractions. The consumer-facing Activitar.com allows travelers to search, book, and pay for activities with live availability and instant confirmation, while the ActivitarPro back-end system enables activity operators to manage inventory, pricing, and staff scheduling and distributes their services to global tour operators and travel agents.
Is Activitar a public or private company?
Activitar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Activitar founded?
Activitar was founded in 2007. It employs 11 to 50 people.
Where is Activitar based?
Activitar is headquartered in Stellenbosch, South Africa, in the Africa region.
How does Activitar make money?
Two revenue lines are on record. Transaction Commission is the primary driver. The others are B2B Distribution Services (ActivitarPro).
Does Activitar have an API?
No public API is recorded for Activitar.
What industry is Activitar in?
Activitar's product category is Travel & Tourism Activity Booking Software. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 561599 and its SIC code is 7900.