Vierlande

What Vierlande does

Vierlande Food-Service GmbH is a German B2B food service distributor headquartered in Essen (Oldenburg) that supplies professional kitchens across Germany through a network of more than 30 regional branches. Its customer base spans four primary verticals: gastronomy (restaurants, snack operators, catering), hotels, institutional catering (schools, universities, company canteens), and system gastronomy / food service chains. Named customers include Block House, Mitchells & Butlers Germany, Gastro & Soul GmbH, Studierendenwerk Münster, and Stratmanns Hotel, alongside a long tail of independent operators with multi-decade relationships such as Uwe's Grill-Restaurant.

The company's core product offering is a 17-category assortment covering meat, meat convenience, sausages, poultry, fish, potato specialties, delicatessen and salads, dressings/sauces/dips, produce, preserved goods, oils and fats, dairy, bakery, dry goods, desserts and sweets, and service articles (non-food kitchen supplies). It complements this with proprietary sub-brands including the JP*4 sauce line (four SKU variants), the 'AllesFrischVomFeld' soy-free plant-based range (vegan schnitzel, chicken alternative, fish alternative, Red Slaw), Potato Burger Patty, and a reusable packaging (Mehrwegverpackungen) category aligned with German Packaging Act requirements. The technology layer consists of a Shopware-based B2B e-commerce online shop, the 'Mein Vierlande' customer portal with order history, shopping lists, and a 2025-launched calendar function for scheduling deliveries up to six weeks in advance, a postcode-based branch finder, and an email newsletter. The company holds ISO 50001:2018 and EU Organic (DE-ÖKO-034) certifications.

Commercially, Vierlande operates a quote-based B2B pricing model with no public pricing, gated behind approved business accounts. Its go-to-market combines field sales representatives assigned to each regional branch, an inside sales / customer service center, the self-serve online portal for existing customers, and customer acquisition via trade shows (Internorga, GASTRO IVENT). Distribution is exclusively domestic (Germany) via company-owned delivery fleets operating fixed routes from regional branches, with a stated 12-hour nationwide delivery commitment. The company is organized as a private GmbH registered in Germany (Amtsgericht Oldenburg, HRB 215681), with Andreas Sostmann as Geschäftsführer (managing director), and shows signs of affiliation with a larger group via the foodservicegroup.de email domain used by several contacts.

Name

Vierlande

Legal name

Vierlande Food-Service GmbH

Website

https://vierlande-food.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Vierlande Food-Service GmbH is a German B2B food service distributor supplying professional kitchens across gastronomy, hotels, institutional catering, and system gastronomy through 30+ branches with a 12-hour nationwide delivery commitment and an integrated online ordering portal.

Ownership category

akta.pro rank

Product category

Food Service Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industries

Foodservice & Hospitality Supply Marketplaces (CRAFAHAE), Contract Foodservice Management (Outsourced Catering) (THAFAIAH)

Keywords

• Food service distribution
• Wholesale food supply
• Professional kitchen supplies
• B2B food wholesale
• Gastronomy product supply

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Food Service Distribution: Revenue generated through the wholesale distribution of food products to professional kitchens. The company sells a broad product portfolio including meat, poultry, fish, dairy, produce, frozen foods, dry goods, and service articles to B2B customers. Pricing and terms are negotiated per customer, with delivery charges included in the service offering.
2. Own Brand Products: Sale of proprietary product lines including JP*4 sauces, Potato Burger Patty, and 'AllesFrischVomFeld' (fresh from the field) product line featuring vegetarian and vegan options.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vierlande Food-Service GmbH is a German B2B food service distributor that supplies professional kitchens (restaurants, hotels, institutional caterers, system gastronomy) with a comprehensive assortment of meat, poultry, fish, dairy, produce, dry goods, frozen foods, and service articles. The company delivers nationwide within 12 hours through a network of 30+ regional branches across Germany and operates a B2B online shop with the Mein Vierlande customer portal for ordering, delivery planning, and account management.

Product overview

Vierlande Food-Service is a German food wholesale business supplying professional kitchens nationwide with a comprehensive food product portfolio and an integrated digital ordering platform. The core offering consists of the online shop and Mein Vierlande customer portal, complemented by a branch-locator tool and email newsletter. The product range spans 17 main categories: Fleischwaren (meat), Fleischconvenience (meat convenience), Wurstwaren (sausages), Geflügel (poultry), Fisch (fish), Kartoffelspezialitäten (potato specialties), Feinkost & Salate (delicatessen and salads), Dressings/Saucen & Dips (including the JP*4 branded sauce sub-line), Obst & Gemüse (produce), Konserven (preserved goods), Öle & Fette (oils and fats), Molkereiprodukte (dairy), Backwaren (bakery), Trockensortiment (dry goods), Desserts & Süßes (desserts and sweets), and Serviceartikel (service articles). Thematic product themes include the potato-based Potato Burger Patty, the JP*4 burger sauce line, the Best Burger ingredient bundle, the vegetarian and vegan alles vom Feld range, and Mehrweg reusable packaging. The company delivers nationwide within 12 hours from multiple German branch locations.

Differentiator

Problem solved

Functional benefit

Brands

• JP*4: Premium burger sauce brand featuring four sauce varieties: Tasty Burger Sauce, No Cheeese Sauce, BBQ-Sauce, and Frit-& Burger Sauce.
• AllesFrischVomFeld
• Schnitzel vom Feld
• Chicken vom Feld
• Fisch vom Feld
• Potato Burger Patty
• Red Slaw

Products and services

• B2B Food Service Distribution Wholesale distribution of food products (meat, poultry, fish, dairy, produce, dry goods, frozen foods, service articles) delivered directly to professional kitchens through a network of 30+ regional branches across Germany with a 12-hour nationwide delivery commitment.
• Online Shop (B2B Ordering Platform) Web-based ordering platform enabling approved business customers to browse product catalogs, manage orders, track deliveries, and schedule orders up to 6 weeks in advance via a calendar function. Requires a registered business account.
• JP*4 Sauce Line Proprietary Vierlande brand line of four burger sauces: Tasty Burger Sauce, No Cheeese Sauce (vegan cheese alternative), BBQ Sauce (smoky-spicy, vegan), and Frit & Burger Sauce (vegan). Available in 12 x 875 ml trade units.
• Potato Burger Patty Proprietary vegan potato-based burger patty with a juicy texture, free from declaration-free additives and soy. Designed for use in burgers, bowls, wraps, and tacos. Article No. 111053, VPE 45 x 120 g.
• Alles vom Feld (Vegetarian & Vegan Range) Proprietary product line of vegetarian and vegan alternatives produced without artificial flavors or long-number-coded additives, including Schnitzel vom Feld, Chicken vom Feld, Fisch vom Feld, and Red Slaw. All products are soy-free and plant-based.
• Mehrwegverpackungen (Reusable Packaging) Reusable packaging solutions for take-away and to-go operations, supplied in compliance with the German Packaging Act (VerpackG) section 33 requiring multi-use alternatives to single-use packaging for professional kitchens.
• Best Burger (Curated Burger Ingredients Theme) Curated burger ingredients theme grouping JP*4 sauces with potato products and complementary toppings for building premium burgers in professional kitchens.

Quantifiable outcome

• 12-hour delivery window across Germany
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Block HousecoreStrategic or Co-development PartnerBlock House is a partner restaurant chain featured on Vierlande's website as a selected partner. The partnership involves supply of food ingredients to Block House restaurant operations.
• Coca Cola Europacific PartnerscoreStrategic or Co-development PartnerCoca-Cola Europacific Partners is featured as a selected partner on Vierlande's website, indicating a supply partnership for beverages to professional kitchens.
• Grossmann (GMF)coreStrategic or Co-development PartnerGrossmann (GMF) is featured as a selected partner on Vierlande's website, indicating a supply or collaborative relationship in food service distribution.
• Salomon FoodworldcoreStrategic or Co-development PartnerSalomon Foodworld is featured as a selected partner, indicating a collaborative relationship in product development or supply for food service concepts.
• FrostacoreStrategic or Co-development PartnerFrosta (FRoSTA Foodservice) is featured as a selected partner on Vierlande's website, indicating a supply partnership for frozen food products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SYSCO Corporation: Global broadline foodservice distributor and the US market leader; not active in Germany but a comparable business model benchmark for own-brand, digital portal, and system-gastronomy strategy.
• US Foods: US broadline foodservice distributor with national distribution, broad assortment, and proprietary brands (e.g., Stock Yards). Useful strategic peer for the own-brand and digital-portal play, though geographic scope differs.

Emerging players

• Boels Foodservice: Smaller, regionally focused German B2B foodservice distributor serving gastronomy and community catering. Overlaps with Vierlande in product categories and customer type, but smaller geographic footprint.

Direct peers

• Edeka Foodservice: Foodservice distribution arm of the Edeka group, supplying restaurants, hotels, and caterers across Germany via regional warehouses — overlapping directly with Vierlande's customer segments.
• CHEFS CULINAR: Major German B2B foodservice distributor (part of the CHEFS CULINAR group) serving gastronomy, hotel, and community catering with a similar broadline assortment and regional branch model.
• Transgourmet Deutschland (incl. Selgros): One of Germany's largest broadline foodservice wholesalers, operating cash-and-carry (Selgros) and delivery (Transgourmet) nationwide. Direct competitor in the same B2B foodservice distribution category with overlapping product range, system-gastronomy accounts, and delivery promise.
• METRO Deutschland: Wholesale and foodservice arm of METRO AG in Germany, operating cash-and-carry plus delivery to HoReCa and system gastronomy. Competes head-to-head with Vierlande for chain restaurant and hotel accounts.
• Bidfood Germany: International foodservice distributor (Bidcorp subsidiary) operating in Germany with broadline delivery to HoReCa and community catering; comparable customer segments, product breadth, and B2B digital ordering model.
• FrischeParadies: Premium B2B foodservice distributor in Germany focused on fresh, gourmet, and specialty ingredients for top gastronomy and hotels. Comparable customer base and product breadth, but premium positioning.
• REWE Großverbraucher-Service: Wholesale and delivery arm of REWE Group serving system gastronomy, hotels, and community catering in Germany with nationwide logistics — competing directly for chain and institutional accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vierlandefoodservicegmbh
• LinkedInlinkedin.com/company/vierlande-gmbh
• Facebookfacebook.com/vierlande.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vierlande