Kedoo
Kedoo is a Dubai-based video and media-tech company producing, distributing, and broadcasting animated kids content (notably the Booba franchise with 22B views) and adult micro-dramas via mobile apps, FAST channels, YouTube, and major streamers like Netflix, Disney+, and HBO Max.
- Company typePrivate
- Founded2014
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Kedoo does
Kedoo Entertainment DMCC is a Dubai-headquartered video and media-tech company founded in 2013 that produces, distributes, and broadcasts professional content to digital platforms globally. The company operates through four divisions — Production, Distribution, Kids, and Management — with offices in London, Cairo, Kiev, and Moscow in addition to its Dubai headquarters. Its core asset is the Booba franchise, a non-dialogue animated series for children aged 2-8 that has accumulated 22 billion total views across platforms and 20M+ YouTube subscribers, ranking #8 most popular kids animation on Netflix globally and #1 in the comedy genre in H1 2024.
The company's product portfolio spans owned-IP production (Booba, Sonya From Toastville, Booba: Food Puzzle, Booba's Bedtime Stories, Dragons feature film), licensed content distribution (Peppa Pig, My Little Pony, Angry Birds Toons, Masha and the Bear, Pororo, and others), mobile applications (Super Toons App for kids with kidSAFE/COPPA compliance, Love Drama App for adult vertical micro-drama), FAST channels (Super Toons TV, Toon Mania, Wonder World), and B2B digital management services including multi-platform channel management, media advertising via Kedoo Media, and data analytics monitoring 250M+ YouTube channels daily.
Kedoo monetizes through a diversified revenue mix: (1) content licensing and distribution royalties to major streamers and broadcasters (Netflix, Amazon Prime Video, Disney+, Warner Bros. Discovery/HBO Max, ITVX, Star Channel, Nine Network, Pluto TV, Samsung TV Plus, TCL, Xiaomi); (2) YouTube advertising across 120M+ subscribers and 1.5B+ monthly views; (3) freemium app subscriptions (Super Toons at £0.99/month or £9.99/year; Love Drama at $7.99/week, $19.99/month, or $99/year plus token-based purchases at ~$1.99 for ~20 episodes); (4) merchandise sales (Booba plush toys) via Amazon and IMG-managed licensing; and (5) B2B management and analytics services for third-party content owners. Customer segments include children and families, mobile-first young adult viewers, and enterprise broadcasting/streaming platforms.
Kedoo firmographics
Firmographics- Name
- Kedoo
- Legal name
- Kedoo Entertainment DMCC
- Website
- https://kedoo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kedoo is a Dubai-based video and media-tech company producing, distributing, and broadcasting animated kids content (notably the Booba franchise with 22B views) and adult micro-dramas via mobile apps, FAST channels, YouTube, and major streamers like Netflix, Disney+, and HBO Max.
- Ownership category
- akta.pro rank
Kedoo industry classification
Industry- Product category
- Digital Video Content & Distribution
- NAICS
- Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
- akta.pro secondary industry
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
Where Kedoo is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Kedoo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Super Toons App Subscriptions: Freemium app model offering free access with 15-minute daily screen-time limit and ad-free premium subscription at £0.99/month or £9.99/year for full access to premium kids content catalogue
- Love Drama App Subscriptions and Token Purchases: Freemium model with weekly ($/£/€7.99), monthly ($/£/€19.99), or annual ($/£/€99) subscriptions, plus token-based model (~$1.99 for around 20 episodes)
- Content Licensing and Distribution: Licensing content to global broadcasters and streaming platforms including Netflix, Amazon, Disney+, ITVX, and others
- YouTube Advertising Revenue: Content generates advertising revenue from YouTube views - 120M+ subscribers generating 1.5B+ monthly views
- Merchandise Sales: Sale of physical merchandise including Booba plush toys through Amazon, eBay, Cdiscount, and Kaufland
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Super Toons App Free Tier - Limited daily access with ads |
| Subscription | Monthly | Super Toons App Premium - Full access to catalogue |
| Subscription | Monthly | Love Drama Weekly Subscription |
| Subscription | Monthly | Love Drama Monthly Subscription |
| Subscription | Annual | Love Drama Annual Subscription |
| Unit Pricing | Pay-as-you-go | Love Drama Token-based Purchase |
Go-to-market motion2 records
Distribution channels11 records
Marketing channels5 records
Kedoo product offering
Product offeringCore offering
Kedoo produces, distributes, and broadcasts professional video content across digital platforms, operating proprietary YouTube channels, mobile apps (Love Drama for short-form romantic micro-dramas, Super Toons App for kids), FAST channels, and licensing owned IP (Booba, Sonya From Toastville) plus third-party content to global broadcasters and streaming services. The company also offers B2B digital content management, media advertising, and YouTube analytics services.
Product overview
Kedoo Entertainment is an international entertainment company offering a multi-platform content portfolio spanning production, distribution, and digital management services. The core offerings include owned IP properties (Booba franchise, Sonya From Toastville) distributed across multiple platforms and formats; mobile apps (Love Drama for short-form romance micro-dramas, Super Toons App for kids); FAST channels (Super Toons TV, Toon Mania, Wonder World); YouTube channels; and B2B digital management services (Multi-platform Channel Management, Media Advertising Agency, Data Analytics Services). The company distributes its content and third-party licensed content (Peppa Pig, My Little Pony, Angry Birds Toons, etc.) to global audiences through broadcasting partners (Netflix, Disney+, HBO Max, ITVX, Star Channel, etc.) and streaming platforms (Amazon, Samsung TV Plus, Xiaomi TV+). Merchandise including Booba plush toys is sold through Amazon. The product architecture is organized into four main divisions: Production (creating original content), Distribution (distributing content globally), Kids (specialized kids content with apps and channels), and Management (digital solutions for content management on platforms).
Differentiator
Problem solved
Functional benefit
Brands
- Super Toons: Kids entertainment app and FAST channels featuring animated series including Booba, Angry Birds, Masha and the Bear, Pororo the Little Penguin, and Om Nom Stories
- Love Drama
- Super Toons TV
- Toon Mania
- Kedoo Kids
- Kedoo Media
Products and services
- Booba Animated Series Non-dialogue animated comedy series for children aged 2-8 featuring the curious creature Booba, teaching empathy and resilience through wordless humor; distributed via YouTube, Netflix, Disney+, HBO Max, FAST channels, and local broadcasters in 45+ countries.
- Love Drama App Mobile streaming app delivering premium short-form romantic micro-drama series in vertical full-screen format with episodes under 2 minutes, featuring AI-driven recommendations and a freemium subscription plus token-based purchasing model for adult viewers on iOS and Android.
- Super Toons App Freemium mobile app for kids featuring premium animated series including Booba, Angry Birds, Masha and the Bear, Pororo, and Peppa Pig, with parental controls, watch history, screentime settings, content blocking, offline downloads, and kidSAFE/CARU COPPA-certified safe viewing environment.
- Super Toons TV Channel Network Curated kid-safe FAST (Free Ad-Supported Streaming TV) channel and YouTube network featuring best animation shows for children, with over 20 million YouTube subscribers and compliant with kidSAFE Seal and CARU COPPA standards; distributed via Samsung TV Plus, TCL, Xiaomi TV+, and YouTube.
- Toon Mania FAST Channel Free ad-supported streaming TV channel for children's and family entertainment content, distributed globally via TCL Channel worldwide.
- Sonya From Toastville Animated series following 10-year-old Sonya who discovers a magical portal to Toastville on planet Toastland, created for children aged 6-9, co-produced with Lakeside Animation and Metrafilms.
- The Booba Show Live-action edutainment series featuring Booba interacting with a child host to teach social skills, with 4 episodes of 15 minutes each distributed on YouTube.
- The Wonder Guys 12-part investigative travel documentary series with 50-minute episodes exploring hidden stories behind iconic cities including Las Vegas and Tokyo.
- Multi-Platform Channel Management Service White-label B2B service for creating, curating, and growing content channels on YouTube, Amazon, Facebook, and social media networks, managed by certified native-speaking content managers for brands and content owners.
- Kedoo Media Advertising Agency B2B media agency arm integrating sponsored ads and product placement via Kedoo Media, managing the full media cycle from creative brief to implementation across digital channels.
- Kedoo Analytics Data Service Analytics service monitoring 250+ million YouTube channels daily with Sensor Tower integration, providing the Kedoo Analytic dashboard and competitor monitoring tools for content owners and media buyers.
- Booba Merchandise Store Official Booba-branded merchandise storefront selling plush toys and Booba-licensed products via Amazon UK, eBay, Cdiscount, and Kaufland, managed under IMG's global merchandising and licensing rights.
- Content Licensing & Distribution (Booba, Sonya, third-party catalog) Licensing owned IPs (Booba, Sonya From Toastville, etc.) and third-party animated catalog (Peppa Pig, Angry Birds Toons, Masha and the Bear, PJ Masks, Pororo, Transformers Cyberverse, etc.) to global broadcasters and streaming platforms including Netflix, Disney+, HBO Max, ITVX, Star Channel, Pluto TV, and Amazon Prime Video.
Quantifiable outcome
- 120M+ YouTube subscribers globally
- +4 more outcomes
Companies that use Kedoo
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Kedoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kedoo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and major.
- Studio QuinzecoreFrench leading Micro Drama producer partnership to deliver 10 premium micro-drama series spanning romance, thriller and other cross-genre stories, all purpose-built for Love Drama's vertical, short-form format. First series available from July 2026.
- Media BrightoncoreUK-based co-production partnership on Double Life, Double Love, a premium romantic spy drama debuting on Love Drama in Q1 2026.
- DisneyflagshipMulti-territory licensing deal securing rights to all seasons of Booba across 16 European territories, premiering on Disney+ in Q1 2026.
- Warner Bros. DiscoveryflagshipAcquired rights to air Booba Season 5 on HBO Max worldwide (excluding US), with plans for Latin America, Asia Pacific, and EMEA markets.
- TCLmajorNew major distribution deal launching both Super Toons TV and Toon Mania on TCL Channel worldwide.
- XiaomimajorDeal to roll out Super Toons TV on Xiaomi TV+ across European territories including France, Germany, Italy, Spain, and the UK.
- YouTubecoreJoined YouTube and others in children's content industry for Youth Digital Wellbeing Initiative, promoting internet safety and youth wellbeing online.
- 3D SparrowcoreAward-winning 3D animation studio with world-class content producers; Kedoo's in-house animation studio that produces Booba franchise.
- Lakeside AnimationcorePremier studio that specializes in developing content to clients' specifications; co-producer of Sonya From Toastville.
- Metrafilms StudiocoreFounded in 2014, part of Metrafilms group; co-producer of Sonya From Toastville.
- IMGmajorGlobal merchandising and licensing rights manager for Booba franchise.
- Pluto TVmajorThe Wonder Guys premiered on Pluto TV Vida Real channel in LATAM, debuting February 2025.
Scale indicators10 records
Recent moves13 records
Expansion highlights6 records
Kedoo competitors and assessment
Company assessmentEmerging players
- Kidoodle.TV: COPPA-certified kids streaming service with curated animated content. Comparable as a kidSAFE-compliant kids streaming platform, though smaller scale and primarily North American distribution.
- ShortMax: Short-form vertical drama streaming app from a Tencent-backed operator. Direct competitor in the micro-drama category with similar vertical format and mobile-first positioning.
Broad incumbents
- CuriosityStream: Streaming service with global content distribution and original production. Comparable as a digital-first content production/distribution company operating globally, though focused on factual rather than kids content.
- Chicken Soup for the Soul Entertainment: Public company operating Crackle (FAST/AVOD), Chicken Soup for the Soul (streaming), and ScreenMedia kids content app. Comparable as a multi-platform content operator spanning FAST channels, kids apps, and content licensing.
Direct peers
- DramaBox: Top-three global micro-drama streaming app offering vertical short-form drama series with token-based monetization. Closest direct competitor to Love Drama on format, monetization (token model), and target demographic.
- Moonbug Entertainment: Kids content IP owner and distributor (CoComelon, Blippi, Little Baby Bum) operating across YouTube, streaming, and apps. Closest comparable in business model — YouTube-first kids IP subsequently licensed to Netflix, Disney+, and other major platforms. Acquired by Candle Media for ~$3B in 2021.
- WildBrain: Canadian kids entertainment company owning Peanuts, Teletubbies, Strawberry Shortcake and operating the WildBrain Spark YouTube network. Comparable as a kids IP owner/distributor with multi-platform distribution and licensing to major streamers.
- Pocket.watch: Kids digital media company that manages YouTube creator IP (Ryan's World) and licenses to Netflix, Amazon, and consumer products. Direct comparable on YouTube-first kids IP commercialization model.
- Azoomee: Kids-safe streaming app offering curated animated and educational content with parental controls. Comparable as a freemium kids streaming app with certification focus and multi-territory distribution.
- ReelShort: Leading micro-drama app from Crazy Maple Studio offering vertical, sub-2-minute episodes. Direct competitor in the same short-form vertical drama category that Love Drama targets, with much larger content spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kedoo social profiles
Digital presenceKedoo compliance and trust
Trust signalCompliance3 records
Kedoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kedoo leadership team
Management profileNumber of profiles
Profiles5 records
Kedoo subsidiaries and ownership
Company hierarchySubsidiaries3 records
Kedoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kedoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kedoo
What does Kedoo do?
Kedoo produces, distributes, and broadcasts professional video content across digital platforms, operating proprietary YouTube channels, mobile apps (Love Drama for short-form romantic micro-dramas, Super Toons App for kids), FAST channels, and licensing owned IP (Booba, Sonya From Toastville) plus third-party content to global broadcasters and streaming services. The company also offers B2B digital content management, media advertising, and YouTube analytics services.
Is Kedoo a public or private company?
Kedoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kedoo founded?
Kedoo was founded in 2014. It employs 11 to 50 people.
Where is Kedoo based?
Kedoo is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Kedoo make money?
Five revenue lines are on record. Super Toons App Subscriptions are the primary driver. The others are love Drama App Subscriptions and Token Purchases, content Licensing and Distribution, youTube Advertising Revenue and merchandise Sales.
Who are Kedoo's main competitors?
Emerging players on record are Kidoodle.TV and ShortMax. Broad incumbents are CuriosityStream and Chicken Soup for the Soul Entertainment. Direct peers are DramaBox, Moonbug Entertainment, WildBrain, Pocket.watch, Azoomee and ReelShort.
Does Kedoo have an API?
No public API is recorded for Kedoo.
What industry is Kedoo in?
Kedoo's product category is Digital Video Content & Distribution. Its primary akta.pro industry code is BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms, with a secondary code of MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights). Its NAICS code is 512120 and its SIC code is 7822.