3D Sparrow
3D Sparrow is a UK-based 3D animation studio producing non-dialogue children's content, anchored by the Booba franchise and Food Puzzle, distributed globally via YouTube, Netflix and other VOD platforms plus licensed merchandise.
- Company typePrivate
- Founded2015
- HeadquartersRoade, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 3D Sparrow does
3D Sparrow Group Limited is a UK-incorporated 3D animation studio founded in 2015 that produces non-dialogue animated children's entertainment, anchored by its flagship Booba franchise and the secondary Food Puzzle property. The studio's content features a curious creature exploring everyday environments in a format that bypasses language barriers, targeting children aged 2-7. Underlying production technology centers on 3D animation; the company has delivered 130+ Booba episodes across five seasons and 26 Food Puzzle episodes in season 1, with content distributed across owned YouTube channels (Kedoo TV with 11.4 million subscribers and 10.5 billion lifetime views), licensed VOD and broadcast platforms (Netflix, ROKU, Cartoon Network, Boomerang, Globoplay, Pluto TV LATAM, Playkids, TV Educa Chile), and broadcast in 45+ countries.
3D Sparrow firmographics
Firmographics- Name
- 3D Sparrow
- Legal name
- 3D Sparrow Group Limited
- Website
- https://3dsparrow.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3D Sparrow is a UK-based 3D animation studio producing non-dialogue children's content, anchored by the Booba franchise and Food Puzzle, distributed globally via YouTube, Netflix and other VOD platforms plus licensed merchandise.
- Ownership category
- akta.pro rank
3D Sparrow industry classification
Industry- Product category
- Animation Production
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- 3D Character Animation (MPAHACAB)
- akta.pro secondary industries
- 3D Product/Explainer Animation (MPAHACAD), Character & Creature Animation (MPADACAE)
Keywords
Where 3D Sparrow is headquartered
LocationHeadquarters
- HQ city
- Roade
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
3D Sparrow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Content Licensing and Broadcasting: Licensing animated content to major VOD platforms (Netflix, Cartoon Network, Boomerang, ROKU) and broadcast partners in 45+ countries. Revenue generated through licensing fees and broadcast rights.
- Merchandise Sales: Booba branded merchandise including plush toys, activity books, puzzles, and games sold through Amazon, Wildberries, Ozon, and licensed partners globally.
- YouTube Ad Revenue: Primary YouTube channel (Kedoo TV) with 11.4M subscribers generating advertising revenue from children's content viewership.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
3D Sparrow product offering
Product offeringCore offering
3D Sparrow is a 3D animation studio that produces non-dialogue animated children's entertainment content. The company creates original animated series (Booba, Food Puzzle) and licenses them to global broadcasters and streaming platforms, while also selling branded merchandise (plush toys, activity books, puzzles, games) through major retailers and licensed partners.
Product overview
3D Sparrow is a 3D animation studio producing children's entertainment content. The company operates two main animated show products: Booba (the primary IP, a non-dialogue family entertainment series) and Food Puzzle (an edutainment cooking show spin-off). Both shows feature the Booba character and use a non-dialogue format that makes them accessible globally without language barriers. The company also licenses merchandise and distributes content through global VOD and broadcast partners.
Differentiator
Problem solved
Functional benefit
Brands
- Booba: Main animated series IP featuring a curious little creature exploring the world like a child. Non-dialogue family entertainment show with 78 episodes of 5' (seasons 1-3) and 26 episodes of 7' (season 4), with season 5 in production for Q4 2024 release.
- Food Puzzle
Products and services
- Booba Non-dialogue family entertainment show featuring Booba, a curious little creature who explores different worlds and has exciting adventures. Target age 3+. The show has expanded from 5-minute episodes (Seasons 1-3: 78 episodes) to 7-minute episodes (Season 4: 26 episodes), with Season 5 in production.
- Food Puzzle Edutainment cooking show featuring Booba and his friend Loola hosting their own cooking show. Non-dialogue format with 26 episodes of 3 minutes each. Target age 2+. The show teaches children about healthy ingredients and cooking while encouraging them to cook with their parents or friends.
- Booba Branded Merchandise Booba branded merchandise including plush toys, activity books, puzzles, memo games, and modelling clay sold through major retailers (Amazon, Wildberries, Ozon) and licensed to merchandise partners globally.
Companies that use 3D Sparrow
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles3 records
3D Sparrow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
3D Sparrow partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and regional.
- NetflixcoreMajor VOD platform broadcasting Booba and Food Puzzle content globally to Netflix subscribers.
- Cartoon Network TurkeycoreTurkish broadcasting partner for Booba animated series on Cartoon Network Turkey.
- Boomerang TurkeycoreTurkish broadcasting partner for Booba content on Boomerang Turkey.
- ROKUcoreVOD platform partner providing worldwide distribution of Booba content through ROKU channel.
- PlaykidscoreGlobal kids streaming platform broadcasting Booba and Food Puzzle content.
- GloboplayregionalBrazilian VOD platform partner for Booba content distribution in Brazil.
- TV Educa ChileregionalChilean educational TV channel broadcasting children's content including Booba.
- Pluto TV LATAMregionalLatin American streaming platform partner for Booba content distribution.
- CortexcoreMerchandising partner producing Booba branded plush toys and merchandise.
- SimbatcoreMerchandising partner producing Booba branded toys and games.
- OsitocoreMerchandising partner for Booba plush and toy products.
- HarperCollins PolskaregionalPolish publishing partner for Booba activity books and printed merchandise.
- KedoocoreDistributor operating YouTube channel Kedoo TV with 11.4M subscribers for Booba content.
- AmazoncoreGlobal retail distribution partner for Booba plush toys available on Amazon UK, UAE, and Saudi Arabia.
- WildberriesregionalRussian/CIS marketplace distribution partner for Booba merchandise including plush toys, books, and games.
- OzonregionalRussian marketplace partner for Booba plush toys and merchandise.
- Mighty Mojo ToysregionalUS retail partner for Booba plush toy distribution in the United States.
- IgrandiaregionalCroatian partner producing and distributing Booba activity books, puzzles, memo games, and modelling clay.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
3D Sparrow competitors and assessment
Company assessmentBroad incumbents
- Gaumont Animation: Established French studio producing kids' animation including Little Tales and Kiddy Docs with global distribution. Comparable as a heritage animation studio producing original kids' IP for global broadcast and digital platforms—larger and broader portfolio than 3D Sparrow.
- Aardman Animations: Iconic UK-based animation studio (Shaun the Sheep, Wallace & Gromit) producing premium children's animation with global licensing and merchandise. Comparable as a UK-rooted, IP-driven children's animation business with established merchandising and broadcast distribution.
- HIT Entertainment: Owned by Mattel, HIT manages the Thomas & Friends, Paw Patrol, and Bob the Builder franchises. Comparable as a kids' animation IP and licensing company with global broadcast and merchandise distribution—operates at much larger scale as a broad incumbent.
Direct peers
- Moonbug Entertainment: Acquired by Candle Media, Moonbug is the operator of CoComelon and Little Baby Bum—leading YouTube-first kids' animation IP with similar non-dialogue or sing-along formats, massive YouTube subscriber bases, and global licensing/merchandise distribution. Most directly comparable peer given YouTube-first kids' IP model.
- ZAG (Miraculous): Independent animation studio behind Miraculous: Tales of Ladybug, producing original kids' IP with global licensing, broadcast distribution, and merchandise programs. Comparable as an independent animation studio operating a flagship franchise with multi-platform distribution.
- Xilam Animation: France-based independent animation studio producing original kids' shows (Oggy and the Cockroaches, Zig & Sharko) with global YouTube, broadcast, and merchandise distribution. Comparable as an independent animation studio with similar scale, digital-first distribution, and IP licensing model.
- Lupus Films: UK animation studio known for The Snowman and The Snowman and the Snowdog. Comparable as a UK independent studio producing family animation with major broadcast partnerships and merchandise programs, operating at similar scale to 3D Sparrow.
- Wildseed Studios: Independent UK-based animation and gaming studio producing original kids' and young-adult IP for digital-first distribution. Comparable as a UK independent animation studio targeting digital-native audiences with original IP and merchandise extensions.
- Lottie (Lottie Dolls / Little Design): Independent children's entertainment brand producing animated and toy content targeted at young children globally. Comparable as an independent kids' IP business with merchandise and animated content targeting similar age groups and global distribution.
Regional players
- Animaccord Animation Studio: Russia/CIS-based animation studio (Masha and the Bear) producing hugely popular kids' animation with global YouTube presence. Comparable as a regional animation studio with similar non-dialogue or simple-dialogue format, large YouTube audience, and merchandise distribution—relevant especially given 3D Sparrow's Russian market exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
3D Sparrow social profiles
Digital presence3D Sparrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
3D Sparrow leadership team
Management profileNumber of profiles
Profiles5 records
3D Sparrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3D Sparrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3D Sparrow
What does 3D Sparrow do?
3D Sparrow is a 3D animation studio that produces non-dialogue animated children's entertainment content. The company creates original animated series (Booba, Food Puzzle) and licenses them to global broadcasters and streaming platforms, while also selling branded merchandise (plush toys, activity books, puzzles, games) through major retailers and licensed partners.
Is 3D Sparrow a public or private company?
3D Sparrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3D Sparrow founded?
3D Sparrow was founded in 2015. It employs 11 to 50 people.
Where is 3D Sparrow based?
3D Sparrow is headquartered in Roade, United Kingdom, in the Europe region.
How does 3D Sparrow make money?
Three revenue lines are on record. Content Licensing and Broadcasting is the primary driver. The others are merchandise Sales and youTube Ad Revenue.
Who are 3D Sparrow's main competitors?
Broad incumbents on record are Gaumont Animation, Aardman Animations and HIT Entertainment. Direct peers are Moonbug Entertainment, ZAG (Miraculous), Xilam Animation, Lupus Films, Wildseed Studios and Lottie (Lottie Dolls / Little Design). Animaccord Animation Studio is listed as a regional player.
Does 3D Sparrow have an API?
No public API is recorded for 3D Sparrow.
What industry is 3D Sparrow in?
3D Sparrow's product category is Animation Production. Its primary akta.pro industry code is MPAHACAB, 3D Character Animation, with a secondary code of MPAHACAD, 3D Product/Explainer Animation. Its NAICS code is 33993 and its SIC code is 3944.