ArmorPoxy
ArmorPoxy is a privately held Union, New Jersey manufacturer and direct-to-consumer distributor of industrial and residential epoxy, polyaspartic, polyurethane, roof, and marine coating systems plus the SupraTile interlocking tile line, serving DIY homeowners, commercial contractors, and industrial buyers across multiple verticals.
- Company typePrivate
- Founded1998
- HeadquartersUnion, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ArmorPoxy does
ArmorPoxy is a privately held U.S. manufacturer and direct-to-consumer distributor of industrial-grade epoxy, polyaspartic, polyurethane, and roof coating systems, plus the SupraTile interlocking floor tile product line, founded in 1998 (per company materials; firmographic record lists 1995) and headquartered at 860 Springfield Road, Union, New Jersey. The company's core technology spans proprietary formulations including 100% solids epoxy (ArmorUltra/ArmorClad) at 5–6 times the thickness of standard floor paint, a cycloaliphatic wet-surface epoxy engineered for damp steel and concrete without operational shutdowns, and a heavy-duty textured non-skid epoxy certified to Navy Military Specification Mil-PRF-24667B with ADA/OSHA compliance and low-temperature cure capability down to 25°F.
ArmorPoxy sells a full project ecosystem: primers (No Prep, Oil Stop, Epoxy, Moisture Vapor Barrier), epoxies (ArmorClad, ArmorUltra, ArmorBrew, Metallic, Moisture Barrier), polyaspartic and SPGX polyurea fast-cure kits, military-grade polyurethane topcoats (1-Pt/2-Pt), specialty coatings for pool, asphalt, marine and metal/steel substrates, UV-reflective ArmorRoof liquid rubber and acrylic roof coatings (82.5–89% reflectivity, 5–10 year warranties), the SupraTile interlocking tile line in 4.5–7mm thicknesses sold through a dedicated sub-brand site, and an accessories range (flake blends, roller frames, notched squeegees).
The business model is a hybrid DTC/B2B e-commerce operation: unit pricing from $34 (sample) to $4,900 (50-gallon drum), with bulk discounts of 5% for 3+ items and 10% for 5+ items, supported by free samples, a floor visualizer, unlimited phone/email technical support, Low-VOC options for regulated states (CA, CT, DE, IL, IN, MD, NH, NJ, NY, OH, PA, RI, VA and Canada), and dedicated U.S. and international sales lines. The company serves residential DIY homeowners (garages, basements, driveways, pool decks), commercial/industrial facilities (warehouses, airplane hangars, loading docks, food processing, manufacturing), petroleum refineries, marine and offshore infrastructure, government/municipal projects, and roof-coating buyers, with an ArmorPoxy Pro Program and commercial installation partner network serving contractor and enterprise accounts. Reported scale signals include 25,000+ self-reported happy customers and 2,000+ reviews, with no disclosed external investors, parent company, or M&A activity.
ArmorPoxy firmographics
Firmographics- Name
- ArmorPoxy
- Legal name
- Armorpoxy Inc
- Website
- https://armorpoxy.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ArmorPoxy is a privately held Union, New Jersey manufacturer and direct-to-consumer distributor of industrial and residential epoxy, polyaspartic, polyurethane, roof, and marine coating systems plus the SupraTile interlocking tile line, serving DIY homeowners, commercial contractors, and industrial buyers across multiple verticals.
- Ownership category
- akta.pro rank
Where ArmorPoxy is headquartered
LocationHeadquarters
- HQ city
- Union
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ArmorPoxy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: ArmorPoxy generates revenue through direct e-commerce sales of industrial coating products including epoxies, primers, topcoats, roof coatings, pool paints, and tools/accessories. Products are sold in various sizes from sample quantities to 50-gallon drums and 15-gallon kits, primarily to commercial and residential end-users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ArmorUltra/ArmorClad 100% Solids Epoxy - Commercial Grade |
| Unit Pricing | Pay-as-you-go | ArmorRoof Liquid Rubber Roof Coating - No Granules |
| Unit Pricing | Pay-as-you-go | ArmorRoof Liquid Rubber Roof Coating - With Rubber Granules |
| Unit Pricing | Pay-as-you-go | Wet Surface Epoxy - 1 Gallon |
| Unit Pricing | Pay-as-you-go | Heavy-Duty Textured Non-Skid Epoxy |
| Unit Pricing | Pay-as-you-go | Chemical Mastic High Build Epoxy |
| Unit Pricing | Pay-as-you-go | Epoxy Primer - Standard & Low VOC |
| Unit Pricing | Pay-as-you-go | ArmorRoof Acrylic Roof Coating 5-Gallon Pail |
| Unit Pricing | Pay-as-you-go | ArmorRoof High Performance Acrylic Roof Mastic & Caulk |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ArmorPoxy product offering
Product offeringCore offering
ArmorPoxy manufactures and distributes commercial-grade epoxy, polyurethane, polyaspartic, liquid rubber roof, and metal/steel coating systems alongside SupraTile interlocking floor tiles. Its products are sold in kit form (sample sizes up to 50-gallon drums) directly to DIY homeowners, contractors, and industrial/commercial buyers through its own e-commerce site, inside sales, and pro account program.
Product overview
ArmorPoxy is a manufacturer of industrial and residential coating solutions established in 1998, offering a comprehensive portfolio of epoxy coatings, polyurethane topcoats, polyaspartic coatings, roof coatings, marine coatings, and interlocking floor tiles. The product lineup is organized into distinct categories: Primers (No Prep Primer, Oil Stop Primer, Epoxy Primer, Moisture Vapor Barrier Primer) prepare surfaces for coating application; Epoxies (including 100% Solids, ArmorClad Kit, Job On Pallet Kit, Metallic Epoxy Kit, Moisture Barrier Epoxy, ArmorBrew System, and Heavy-Duty Textured Non-Skid Epoxy) provide the core floor and surface coatings; Polyaspartic & Polyurea products offer fast-drying alternatives; Topcoats and Sealers (1-Pt and 2-Pt Military Grade Topcoats, BallistiX, Ghostshield, Ultraglaze) add protective finishes; and specialized products like Pool Paint, Asphalt Coatings, Roof Coatings (ArmorRoof, Armor Liquid Membrane), and Metal & Steel Coatings serve vertical market needs. The SupraTile interlocking tile system provides modular flooring solutions in various thicknesses, while Repair Products (Crack Repair Putty, Epoxy Patch Kit, Mortar Patch Kit) and Tools & Accessories complete the ecosystem. The company serves commercial sectors including petroleum refineries, marine facilities, warehouses, automotive shops, and residential markets through hardware stores and direct sales.
Differentiator
Problem solved
Functional benefit
Brands
- SupraTile: Interlocking tile brand operated by ArmorPoxy, with its own dedicated website at supratile.com
Products and services
- Primers Surface preparation primers including No Prep Primer, Oil Stop Primer, Epoxy Primer, and Moisture Vapor Barrier Primer used ahead of epoxy and topcoat systems. Targeted at both DIY and commercial coating projects.
- Epoxy Coating Systems Core epoxy coating line including 100% Solids, ArmorClad Kit, Job On Pallet Kit (commercial), Metallic Epoxy Kit, Moisture Barrier Epoxy, ArmorBrew System, and Heavy-Duty Textured Non-Skid Epoxy. Used for residential garages/basements through to industrial warehouses and food processing floors.
- Polyaspartic and Polyurea Coatings Fast-drying polyaspartic, polyaspartic kits, and SPGX polyurea kits for industrial and commercial floor applications where rapid return to service is required.
- Topcoats and Sealers Protective finish coats including 1-Part and 2-Part Military Grade Polyurethane Topcoats, BallistiX ballistic-resistant coating, Ghostshield penetrating sealer, and Ultraglaze high-gloss sealer.
- 2-Part Epoxy Pool Paint Two-part epoxy pool paint formulated for chemical and water resistance on swimming pools and pool decks.
- Asphalt Coatings Asphalt Mortar Kit for repairs and Surface Bond for sealing and protecting asphalt surfaces.
- Roof Coatings Roof protection systems including Armor Liquid Membrane liquid rubber coating, ArmorRoof Coatings (with and without rubber granules), and Shingle Sealer for flat roofs, metal roofs, RV roofs, and shingle sealing.
- Outdoor Deck and Patio Solutions Outdoor surface products including Armor Liquid Membrane waterproofing, ArmorCarpet interlocking tiles, ArmorRenew deck resurfacing, ArmorTrak flexible decking, and ResurFinish surface restoration for patios, decks, and outdoor walkways.
- SupraTile Interlocking Floor Tiles Modular interlocking floor tiles available in 4.5MM, 5.5MM, 6.5MM, and 7MM thicknesses plus Design and Urban styles for residential and commercial installation over existing floors.
- Repair Products Surface repair products including Crack Repair Putty, Epoxy Patch Kit, and Mortar Patch Kit for cracks, concrete, and larger substrate repairs.
- Tools and Accessories Application tools and decorative accessories including Flake Blends and Metallic Tints, Metal Mixers, and Roller Pads and Frames for use with ArmorPoxy coating systems.
- Metal and Steel Coatings Industrial metal and steel coatings including Heavy-Duty Textured Non-Skid Epoxy, Metal and Steel Industrial Coating, Multi Layer Steel System Coating, and Wet Surface Epoxy for damp or underwater surfaces.
Quantifiable outcome
- ArmorRoof white coatings reflect 82.5-85%+ of UV rays, potentially reducing cooling costs up to 40%
- +2 more outcomes
Companies that use ArmorPoxy
Customer profileSegments7 records
Ideal customer profiles5 records
ArmorPoxy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ArmorPoxy partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
ArmorPoxy competitors and assessment
Company assessmentBroad incumbents
- Sika: Global specialty chemicals company with a flooring/coatings/resins division offering industrial-grade epoxy, polyurethane, and polyaspartic systems. Directly comparable to ArmorPoxy's epoxy, polyaspartic, and roof-coating product categories in commercial and infrastructure applications.
- Quikrete: Major manufacturer of concrete repair and coating products sold through big-box retail. Comparable to ArmorPoxy in DIY repair and coating products (crack repair, mortar patches, surface sealers) targeting homeowners and small contractors.
- Rust-Oleum: RPM International's flagship DIY/industrial coatings brand offering paints, epoxies, and specialty coatings through mass retail. Directly comparable to ArmorPoxy across DIY garage-floor epoxy, rust coatings, and specialty protective lines, but operates at significantly larger scale and broader retail distribution.
- PPG Industries: Global coatings manufacturer with industrial, marine, and protective product lines. Overlaps with ArmorPoxy in industrial protective coatings for steel/concrete and marine applications (barges, offshore platforms, refineries).
- Sherwin-Williams: Largest U.S. paint and coatings manufacturer with industrial, commercial, and DIY product lines including heavy-duty floor coatings. Comparable as an industrial protective coatings competitor; ArmorPoxy competes with its General Industrial and Protective & Marine divisions.
- Valspar: Sherwin-Williams-owned paint and coatings brand offering industrial and protective coatings lines. Overlaps with ArmorPoxy in industrial maintenance and protective coating applications for metal, concrete, and equipment.
Direct peers
- Dur-A-Flex: Manufacturer of resinous flooring systems (epoxy, urethane, methyl methacrylate) for commercial and industrial facilities. Comparable to ArmorPoxy in commercial/industrial protective floor coatings serving food & beverage, manufacturing, and healthcare facilities.
- Stonhard: Manufacturer and installer of seamless resinous floor, wall, and lining systems for industrial and commercial environments. Comparable to ArmorPoxy's commercial/industrial epoxy and protective coating offering, though Stonhard typically bundles installation services.
- Epoxy-Coat: Specialty manufacturer and direct-to-consumer seller of DIY garage and commercial floor epoxy kits. Closely comparable to ArmorPoxy in product type (high-build 100% solids epoxy kits), target customer (DIY homeowners + small commercial), and e-commerce-first GTM.
Emerging players
- Kretetex: Smaller specialty manufacturer of epoxy floor kits and concrete coatings sold direct to DIY and small commercial buyers. Comparable to ArmorPoxy in the DIY epoxy flooring kit category with similar e-commerce-led distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ArmorPoxy social profiles
Digital presenceArmorPoxy financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArmorPoxy leadership team
Management profileNumber of profiles
Profiles1 record
ArmorPoxy subsidiaries and ownership
Company hierarchySubsidiaries1 record
ArmorPoxy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArmorPoxy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArmorPoxy
What does ArmorPoxy do?
ArmorPoxy manufactures and distributes commercial-grade epoxy, polyurethane, polyaspartic, liquid rubber roof, and metal/steel coating systems alongside SupraTile interlocking floor tiles. Its products are sold in kit form (sample sizes up to 50-gallon drums) directly to DIY homeowners, contractors, and industrial/commercial buyers through its own e-commerce site, inside sales, and pro account program.
Is ArmorPoxy a public or private company?
ArmorPoxy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ArmorPoxy founded?
ArmorPoxy was founded in 1998. It employs 1 to 10 people.
Where is ArmorPoxy based?
ArmorPoxy is headquartered in Union, United States, in the North America region.
How does ArmorPoxy make money?
One revenue line is on record: direct Product Sales.
Who are ArmorPoxy's main competitors?
Broad incumbents on record are Sika, Quikrete, Rust-Oleum, PPG Industries, Sherwin-Williams and Valspar. Direct peers are Dur-A-Flex, Stonhard and Epoxy-Coat. Kretetex is listed as an emerging player.
Does ArmorPoxy have an API?
No public API is recorded for ArmorPoxy.