GP Strategies

What GP Strategies does

GP Strategies Corporation is a global talent transformation and learning & development company founded in 1959 and headquartered in Columbia, Maryland. The firm delivers customized training solutions, managed learning services, leadership and inclusion programs, industrial and technical performance training, sales enablement, and advisory/consulting engagements to large enterprise clients. It positions itself as "The Learning Velocity Company™," serving 6,000+ organizations across 35 countries with content delivered in 19 languages and a workforce of 1,001–5,000 employees including 800+ learning content experts and 1,500+ certified facilitators.

The company's product architecture is a platform-plus-services model anchored by GP AIQ+™, an AI-powered learning suite that automates content tagging, transforms long-form video into modular learning assets, and provides AI-driven intake and event logistics tooling (Content AIQ, Event Agent, Learning Concierge). GP AIQ+ is paired with GP Studio™ for award-winning custom content development and GPiLEARN+™, a 1,700+-course technical training library covering EHS compliance, equipment operation, and maintenance in 25+ languages. Supporting proprietary frameworks include the Learning Organization Health Assessment (LOHA), an 8-week diagnostic, and Measurement Map®, a methodology linking learning investment to business outcomes. Technology integrations with Degreed and Watershed extend the platform's ecosystem positioning.

GP Strategies generates revenue primarily through multi-year managed services contracts, project-based content development, and consulting/advisory engagements, with pricing that is custom and quote-based. Distribution is exclusively direct enterprise sales targeting CLOs, CHROs, and learning leaders at large organizations, with no reseller or self-service channel. The company has executed more than 20 acquisitions since 2007 to build its capabilities, most recently Emantras and McKinney Rogers International in 2017, and is recognized as a Fosway Strategic Leader and multi-year Brandon Hall Gold award recipient.

Name

GP Strategies

Legal name

GP Strategies Corporation

Website

https://gpstrategies.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GP Strategies is a global enterprise learning and talent transformation company that delivers managed learning services, custom content development, and AI-augmented learning platforms (GP AIQ+™) to 6,000+ organizations across 35 countries, serving CLOs and CHROs at large enterprises in banking, life sciences, manufacturing, and energy.

Ownership category

akta.pro rank

Product category

Corporate Learning & Development Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Computer Systems Design and Related Services (5415), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), AI/ML Engineering & Model Development Services (BPAEAHAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Corporate learning services
• Managed learning services
• Learning and development
• Technical training solutions
• Leadership development programs

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Learning Services (MLS): End-to-end managed learning services including LMS administration, program delivery, facilitation, and flexible talent solutions. Revenue generated through multi-year managed services contracts with enterprise clients.
2. Learning & Development Consulting: Strategic consulting engagements including learning organization design, technology consulting, transformation advisory, and measurement analytics. Delivered through project-based and retainer engagements.
3. Learning Content Design & Development: Custom learning content development across all modalities. Revenue generated through content development projects and ongoing content operations engagements.
4. Learning Spend Management: Supplier strategy, vendor consolidation, and spend optimization services. Revenue through consulting engagements and ongoing supplier management retainer.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

GP Strategies delivers enterprise learning and development and talent transformation services through a platform-plus-services model anchored by the proprietary GP AIQ+™ AI learning platform. Core offerings include Managed Learning Services (MLS), custom learning content design and development, leadership and inclusion programs, industrial and technical training (including the GPiLEARN+™ online course library with 1,700+ courses), sales and service performance training, and L&D advisory consulting, all backed by proprietary diagnostic and ROI measurement frameworks.

Product overview

GP Strategies operates as a unified talent transformation and learning & development company with a platform-plus-services architecture built around its proprietary GP AIQ+™ AI platform. The core portfolio includes GP AIQ+™ (central AI-powered learning platform enabling content processing, automated tagging, and workflow automation), GP Studio℠ (award-winning content development studio), and GPiLEARN+™ (online technical training with 1,700+ courses). These platforms are supported by integrated service offerings: Managed Learning Services (MLS), Leadership Development & Inclusion, Industrial & Technical Performance, Sales & Service Performance, Advisory, and AI & Innovation Solutions. The company delivers learning across eLearning, blended learning, video, animation, games, gamification, and immersive XR modalities, serving 6,000+ organizations across 35 countries in 19 languages.

Differentiator

Problem solved

Functional benefit

Brands

• GP AIQ+™: AI-powered learning platform that enables continuous learning at scale, accelerating content development and providing analytics for measuring learning impact.
• GPiLEARN+™
• GP Studio℠
• ContentAIQ™
• Learning Organization Health Assessment (LOHA)
• Measurement Map®
• GP AIQ+™ Event Agent
• GP AIQ+™ Learning Concierge

Products and services

• GP AIQ+™ AI-powered learning platform that automates content tagging, transforms long-form video into modular learning assets, and accelerates content development while maintaining instructional quality. Built for enterprise learning teams.
• GP Studio™ Award-winning learning content development studio offering custom eLearning, blended learning, video, animation, games, gamification, and immersive XR across all modalities, paired with GP AIQ+™ for AI-accelerated production.
• GPiLEARN+™ Purpose-built eLearning library delivering on-demand technical training across energy, manufacturing, utilities, and more with 1,700+ courses covering EHS compliance, equipment operation, and maintenance skills in 25+ languages.
• Managed Learning Services (MLS) Integrated learning services combining operational discipline to run learning at scale with creative and instructional expertise, encompassing Learning Strategy & Solutions, Learning Spend Management, Learning Operations Outsourcing, and Learning Content Design & Development.
• Leadership Development & Inclusion Solutions Leadership development programs building judgment, confidence, and behaviors for the human+AI workplace, including Leadership Development, Inclusion & Belonging, Career Development, the Digital Leadership Suite, and LeadershipAI.
• Industrial & Technical Performance Technical training solutions for industrial and operational environments covering craft skills, EHS compliance, Lean Six Sigma, certification programs, and enterprise technology adoption, including the GPiLEARN+™ online course library.
• Sales & Service Performance Sales enablement and service training solutions building skills, behaviors, and systems for sales and service teams, including Sales Enablement, Customer Service & Contact Center, Technical Service, Product Knowledge, and Event Management.
• Advisory L&D consulting services covering Strategic Learning Consulting, Learning Technology Consulting, Learning Transformation & Change Management, Learning Measurement & Analytics, and Program & Project Management.
• AI & Innovation Solutions AI-powered talent transformation solutions including Innovation, AI Readiness, Integration & Support, and Technologies, helping organizations embed intelligent tools into workflows and equip people with AI skills.
• Digital Leadership Suite Structured leadership development pathway aligned to career stage—from aspiring leaders to senior executives—with 170+ off-the-shelf and customizable courses covering practical leadership behaviors.
• LeadershipAI Leadership development program built for leaders navigating AI-accelerated change, equipping them with clarity, judgment, and confidence to lead effectively as the nature of work shifts.
• ContentFlex On-demand access to a broad, flexible leadership and inclusion content library with flexible licensing supporting multiple audiences, offering ready-to-deploy and customizable assets.
• Inclusion Escape Rooms Immersive training experiences placing teams inside collaborative scenarios where inclusion behaviors are tested under pressure, revealing hidden dynamics and habitual responses.

Quantifiable outcome

• 50% decrease in content development time through AI-powered processing
• +9 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• DegreedcoreTechnology or IntegrationIntegration partnership for learning experience platform. GP Strategies deployed Degreed for HSBC First Direct's youfirst onboarding program, enabling learner-centered experience with mobile-first and digital delivery.
• WatershedsupportingTechnology or IntegrationLearning analytics platform integration. GP Strategies implements Watershed/xAPI for clients requiring enterprise learning analytics and impact measurement capabilities.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skillsoft: Skillsoft is a direct competitor in enterprise corporate learning, offering content libraries, leadership development, and AI-powered learning platforms to large enterprises globally. Highly comparable to GP Strategies' combination of content, AI tooling, and managed services, though Skillsoft leans more software/SaaS while GP Strategies is services-led.
• Development Dimensions International (DDI): DDI is a direct competitor in leadership development and selection, selling enterprise leadership programs, assessment, and learning solutions. Highly comparable to GP Strategies' Leadership Development & Inclusion Solutions portfolio and serves many of the same enterprise L&D buyers (CLOs, CHROs).
• FranklinCovey: FranklinCovey sells enterprise leadership, productivity, and culture-change training programs and is a recurring Brandon Hall–adjacent competitor. Comparable to GP Strategies' leadership development and inclusion offerings, particularly for global rollouts and behavior-change programs at Fortune-class clients.
• BTS (Business Training Solutions): BTS is a strategy execution and sales force effectiveness consulting firm with strong learning and simulation capabilities. Comparable to GP Strategies in selling multi-year enterprise learning engagements, particularly in sales performance and leadership transformation work.
• Wilson Learning: Wilson Learning is a sales and leadership training provider selling enterprise learning programs globally. Comparable to GP Strategies' Sales & Service Performance and Leadership Development offerings, with similar buyer profile (L&D leaders at large multinational enterprises).

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with significant talent and learning advisory practices alongside executive search. Comparable to GP Strategies' Advisory practice at the high end of the market, offering broader portfolio including assessment and leadership consulting.
• Cornerstone OnDemand: Cornerstone is a broad enterprise learning and talent management software platform with content and extended enterprise offerings. Comparable to GP Strategies as a competitor in managed learning services, where Cornerstone provides the LMS layer that GP Strategies often integrates around and administers.
• LinkedIn Learning (Microsoft): LinkedIn Learning is an enterprise content subscription with strong AI personalization that competes for the same corporate learning budgets as GP Strategies. Particularly relevant given Microsoft is a GP Strategies customer, illustrating both partnership and competitive overlap in enterprise L&D.

Emerging players

• Pluralsight: Pluralsight is a technology skills training platform with strong enterprise penetration and an AI-forward product roadmap. Comparable to GP Strategies' GPiLEARN+ technical content library and Industrial & Technical Performance practice, with similar buyer profile in IT and engineering leadership.
• Degreed: Degreed is a learning experience platform focused on skills development, with strong integrations and AI-driven content recommendations. GP Strategies is a documented Degreed integration partner (HSBC First Direct youfirst program), positioning Degreed as an adjacent/ecosystem peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gpcorp
• YouTubeyoutube.com/user/GPStrategiesCorp
• Facebookfacebook.com/gpstrategies
• LinkedInlinkedin.com/company/gp-strategies-corporation
• Instagraminstagram.com/gpstrategiescorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A21 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP Strategies