AttractionSuite
AttractionSuite is a cloud-based booking and reservation platform serving SMB tour and activity operators such as charter fishing, lake cruises, whale watching, and nonprofit conservation programs. It combines real-time calendar management, automated email workflows, a website builder, and integrations with TripAdvisor, Viator, and Groupon under an annual subscription plus transaction-fee pricing model.
- Company typePrivate
- Founded1995
- HeadquartersActon, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AttractionSuite does
AttractionSuite is a cloud-based all-in-one booking and reservation management platform built specifically for small and mid-sized tour and activity operators. The product combines an online booking engine, real-time calendar management designed to prevent overbooking, automated customer email workflows (confirmations, reminders, thank-you notes), a mobile-friendly website builder, staff and partner account management, and built-in integrations with third-party distribution channels including TripAdvisor, Viator, and Groupon. It is developed and marketed by parent company InfoTree Inc., a private Massachusetts corporation founded in 1995 by Ifen Yang that has operated in the travel and attraction software space for roughly three decades.
The platform is sold as a subscription starting at $399 per year, which includes hosting, training, unlimited support, and unlimited configuration changes. On top of the subscription, AttractionSuite charges a 3.95% transaction fee on online bookings processed through the platform, while in-house reservations are processed with no transaction fee. The customer base is almost entirely SMB and nonprofit operators — charter fishing captains, lake cruise operators, whale-watching tours, skydiving operators, hot air balloon outfits, museums, ghost tours, and small conservation nonprofits — none of whom individually represent material concentration risk. Distribution is conducted via a sales-assisted demo-request funnel supplemented by SEO-optimized portfolio showcases, industry event presence, and word-of-mouth referrals, with partner concierges acting as an additional booking channel at the customer level.
Strategic direction in recent years has included diversification beyond the core attraction-booking product into adjacent verticals, notably a tournament management offering for golf courses co-developed with GolfChannel and debuted at the PGA Merchandise Show, alongside targeted sub-segment pushes such as a dedicated charter-fishing landing page with promotional 3-month-free licensing. There are no disclosed funding events, acquisitions, or institutional investors in the available record, indicating AttractionSuite has grown organically as a bootstrapped, founder-controlled business.
AttractionSuite firmographics
Firmographics- Name
- AttractionSuite
- Legal name
- InfoTree Inc.
- Website
- https://attractionsuite.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AttractionSuite is a cloud-based booking and reservation platform serving SMB tour and activity operators such as charter fishing, lake cruises, whale watching, and nonprofit conservation programs. It combines real-time calendar management, automated email workflows, a website builder, and integrations with TripAdvisor, Viator, and Groupon under an annual subscription plus transaction-fee pricing model.
- Ownership category
- akta.pro rank
AttractionSuite industry classification
Industry- Product category
- Tour & Activity Booking Software
- NAICS
- Tour Operators (561520), Amusement Parks and Arcades (7131), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
Keywords
Where AttractionSuite is headquartered
LocationHeadquarters
- HQ city
- Acton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AttractionSuite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Annual Software Subscription: Annual subscription fee starting at $399/year that includes software access, hosting, training, support, and unlimited changes for the tours/activities offered
- Transaction Fee (Take Rate): 3.95% of online booking sales processed through the platform. In-house reservations are free with no transaction fee. Payment processing is handled separately through third-party processors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard annual subscription with transaction-based pricing |
| Subscription | Annual | Charter-specific promotional offer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AttractionSuite product offering
Product offeringCore offering
AttractionSuite is a cloud-based, all-in-one booking and reservation management software built for the tours and activities industry. It provides an integrated online and in-house booking engine, real-time calendar management, automated customer email notifications, marketing and lead source reports, third-party integrations with TripAdvisor, Viator, and Groupon, staff and partner (concierge) management, seasonal inventory and pricing tools, and mobile-friendly website templates with an embedded booking engine.
Product overview
AttractionSuite is a unified, all-in-one booking software platform designed specifically for the tours and activities industry. The platform provides a single integrated solution that combines online booking engine, in-house reservation management, real-time calendar/availability management, automated customer communications (confirmations, reminders, thank-you emails), third-party marketing channel integrations (TripAdvisor, Viator, Groupon), user and partner management, inventory/tour management with seasonal pricing, and mobile-friendly website creation with built-in booking capability. AttractionSuite is developed and operated by InfoTree Inc., a company founded in 1995 that expanded from travel industry software into the attraction sector in the early 2000s.
Differentiator
Problem solved
Functional benefit
Products and services
- AttractionSuite Booking Software All-in-one cloud-based booking and reservation management software for the tours and activities industry. Provides online and in-house booking, real-time calendar management, automated email notifications (confirmations, reminders, thank-you emails), third-party marketing integrations (TripAdvisor, Viator, Groupon), staff and partner (concierge) management, seasonal inventory and pricing, and mobile-friendly website templates with an embedded booking engine.
- Tournament Management Software (Golf) Tournament management software developed by InfoTree Inc. for golf courses, built in partnership with GolfChannel and debuted at the PGA Merchandise Show.
Quantifiable outcome
- 24/7 automated reservations without additional work
- +1 more outcomes
Companies that use AttractionSuite
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
AttractionSuite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
AttractionSuite partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TripAdvisorcoreIntegration with TripAdvisor for issuing vouchers, coupons and discounts. Allows tour operators to connect with the platform and sell through one of the largest travel review and booking sites.
- ViatorcoreIntegration with Viator (TripAdvisor-owned activity booking platform) for third-party marketing connectivity, enabling tour operators to distribute through Viator's marketplace.
- GrouponcoreIntegration with Groupon for issuing vouchers, coupons and discounts. Allows tour operators to offer deals through Groupon's deal marketplace to attract new customers.
- GolfChannelminorStrategic partnership with GolfChannel for tournament management software. Company debuted this product at the PGA Merchandise Show with GolfChannel involvement.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
AttractionSuite competitors and assessment
Company assessmentDirect peers
- FareHarbor: FareHarbor is a leading cloud-based booking and reservation platform built specifically for tours, activities, and attractions. It directly competes with AttractionSuite in the same SMB/mid-market tour operator segment with similar booking engine, calendar, and distribution features (now owned by Booking Holdings).
- Rezdy: Rezdy is an online booking software and channel manager for tour and activity operators worldwide. It is a direct peer offering real-time booking, inventory management, and third-party OTA integrations comparable to AttractionSuite.
- Peek Pro: Peek (Peek Pro) provides booking software and a marketplace for tours, activities, and attractions. It overlaps directly with AttractionSuite on reservation management, distribution, and SMB tour-operator tooling.
- Checkfront: Checkfront is a cloud-based booking management platform for tours, activities, and rentals. It targets the same SMB operator base with online reservations, channel management, and reporting features comparable to AttractionSuite.
- Bokun: Bokun is a booking engine and channel manager for tour and activity suppliers, owned by Tripadvisor. It is a direct peer in the same niche, offering reservations, distribution, and integrations overlapping with AttractionSuite.
- Xola: Xola is an online booking and marketing platform for tours, activities, and experiences. It serves the same SMB tour-operator segment as AttractionSuite with booking, payments, and marketing automation.
- Regiondo: Regiondo is a booking software and ticketing solution for tour operators, activity providers, and attractions, primarily active in Europe. It is a direct peer offering comparable booking, distribution, and inventory tools.
- TrekkSoft: TrekkSoft (now part of Ventrata) provides booking and reservation software for tours, activities, and attractions. It overlaps with AttractionSuite on tour operator features and channel management.
Broad incumbents
- Mindbody: Mindbody is a broad SaaS platform for booking, scheduling, and payments across fitness, wellness, and experience-based businesses. While not exclusively focused on tours, it overlaps with AttractionSuite on SMB booking and reservation management.
- Eventbrite: Eventbrite is a large-scale ticketing and event registration platform. It addresses overlapping use cases (online reservations, calendar management, automated communications) for some of AttractionSuite's tour-operator and nonprofit-event customers, but as a broad incumbent rather than a niche specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AttractionSuite social profiles
Digital presenceAttractionSuite financial estimates
Financial estimateRevenue estimate
Valuation estimate
AttractionSuite leadership team
Management profileNumber of profiles
Profiles1 record
AttractionSuite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AttractionSuite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AttractionSuite
What does AttractionSuite do?
AttractionSuite is a cloud-based, all-in-one booking and reservation management software built for the tours and activities industry. It provides an integrated online and in-house booking engine, real-time calendar management, automated customer email notifications, marketing and lead source reports, third-party integrations with TripAdvisor, Viator, and Groupon, staff and partner (concierge) management, seasonal inventory and pricing tools, and mobile-friendly website templates with an embedded booking engine.
Is AttractionSuite a public or private company?
AttractionSuite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AttractionSuite founded?
AttractionSuite was founded in 1995. It employs 11 to 50 people.
Where is AttractionSuite based?
AttractionSuite is headquartered in Acton, United States, in the North America region.
How does AttractionSuite make money?
Two revenue lines are on record. Annual Software Subscription is the primary driver. The others are transaction Fee (Take Rate).
Who are AttractionSuite's main competitors?
Direct peers on record are FareHarbor, Rezdy, Peek Pro, Checkfront, Bokun, Xola, Regiondo and TrekkSoft. Broad incumbents are Mindbody and Eventbrite.
Does AttractionSuite have an API?
No public API is recorded for AttractionSuite.
What industry is AttractionSuite in?
AttractionSuite's product category is Tour & Activity Booking Software. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 561520 and its SIC code is 7900.