Away Holidays

What Away Holidays does

Away Holidays is a UK-based online travel agency founded in 2008 and headquartered in Slough, England. The company specializes in ATOL-protected luxury package holidays that bundle flights and hotel accommodations, offering 399+ curated packages to destinations across 40+ countries spanning the Middle East, Indian Ocean, Far East, Africa, Caribbean, Europe, USA, Canada, and Australia. Its core product is a self-service e-commerce booking platform complemented by 24/7 phone-based expert travel consultation, with departures supported from 16 UK and Irish airports.

The company's underlying technology stack is described as a standard travel agency booking platform rather than a proprietary technology product, with no mobile app, no public API/SDK, and no disclosed AI/ML capabilities. Distribution is hybrid: customers can self-book online or engage telephone sales consultants for personalized itinerary planning, particularly for group bookings exceeding three rooms. The business holds several compliance and trust credentials—ATOL protection (Certificate 16169), IATA accreditation, ISO 22301 (business continuity), and ISO 27001 (information security)—and maintains partnerships with major hotel chains including Hilton, Marriott, Hyatt, and Rixos, alongside an independent Feefo review platform integration yielding a 4.9/5 rating across 279 verified reviews.

Revenue is generated transactionally through commissions on package holiday sales, with per-person pricing ranging from approximately £405 for budget Africa packages to over £3,001 for premium long-haul destinations. Pricing is flexible, with deposits starting from £99 per person and a 'Book Now, Pay Later' option that lowers upfront purchase friction. The customer base is entirely B2C and segmented across families, honeymooners and couples, luxury travelers, and tour enthusiasts, with no disclosed enterprise contracts. Marketing is multi-channel, combining Google paid search, SEO-optimized destination content, email newsletters, and phone-based sales support. The company is privately held with no disclosed funding rounds, parent company, or institutional investors.

Name

Away Holidays

Legal name

Away Holidays

Website

https://awayholidays.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Away Holidays is a UK-based online travel agency founded in 2008, specializing in ATOL-protected luxury package holidays combining flights and hotels for B2C consumers across 40+ global destinations, sold via an e-commerce platform and 24/7 phone sales.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro industry

PRIMARYTHAKAAAE

OTA Package Holiday Platforms (Dynamic Packaging)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHAKABAI

Outbound International Retail Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

Keywords

• Luxury holiday packages
• Flight and hotel bundles
• Online travel agency
• All-inclusive holidays
• Worldwide destination travel

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Package Holiday Sales: Away Holidays generates revenue by selling bundled holiday packages combining flights and hotel accommodations. The company earns commissions from airline and hotel partnerships, with prices displayed as per-person rates (pp). Revenue is transaction-based, driven by package bookings across 399+ available holiday options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Away Holidays is a UK-based online travel agency that sells bundled luxury holiday packages combining flights and hotel accommodations to destinations worldwide including the Middle East, Indian Ocean, Far East, Caribbean, Africa, USA, and Europe. The company offers ATOL-protected package holidays across multiple categories such as Beach, All-Inclusive, Honeymoon, Family, Luxury, Tours, and Multi-Centre, supported by 24/7 phone-based travel consultancy and flexible payment plans with deposits from £99 per person.

Product overview

Away Holidays is a UK-based online travel agency specializing in luxury holiday package deals combining flights and hotel accommodations. The company offers a single integrated booking platform featuring package holidays to destinations worldwide including Dubai, Maldives, Mauritius, Thailand, Bali, Caribbean, USA, Europe, Africa, and Indian Ocean regions. Key service offerings include flexible payment options (Book Now, Pay Later with deposits from £99), ATOL-protected packages, and various holiday types such as Beach, All-Inclusive, Honeymoon, Family, Luxury, Tours, and Multi-Centre holidays. The platform provides holiday search functionality with departure airports, destinations, dates, duration, and room/passenger configuration options.

Differentiator

Problem solved

Functional benefit

Products and services

• Book Now, Pay Later Holiday Packages ATOL-protected bundled holiday packages (flights plus hotel) with low deposits from £99 per person and flexible installment payment plans, targeting UK consumers planning leisure trips.
• Family Holiday Offers Holiday packages tailored for families, featuring multi-room configurations and complimentary kids stay and dine benefits at participating resorts.
• All-Inclusive Holidays All-inclusive resort packages combining flights, accommodation, meals, beverages, and select activities into a single prepaid price for leisure travelers.
• Mauritius Holiday Packages Destination-specific luxury holiday packages to Mauritius featuring partner resorts, flight-inclusive bundles, and curated experiences.
• Maldives Holiday Packages Flight and hotel packages to the Maldives, including premium all-inclusive options with speedboat or seaplane transfers and complimentary inclusions.
• Malaysia Holiday Packages Luxury Malaysia destination packages combining flights, accommodation, and curated experiences from £615 per person.
• Middle East Holiday Packages Holiday packages to Middle East destinations including the UAE, Oman, Qatar, Saudi Arabia, Bahrain, and Jordan, featuring luxury beach and city resorts.
• 24/7 Expert Travel Consultation Phone-based travel consultancy service staffed 24 hours a day, reachable via 0800 408 8000 and 0208 843 4410, offering personalized holiday planning and bookings of more than three rooms.

Quantifiable outcome

• 4.9/5 average customer rating based on 279 verified reviews

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• FeefominorGTM or Marketing PartnerFeefo provides independent review and rating services for Away Holidays. The platform displays verified customer reviews and awards including the Gold Trusted Service Award. Away Holidays maintains a 4.9/5 rating based on 279 verified reviews.
• ATOL (Air Travel Organisers Licence)coreOthersATOL is a UK financial protection scheme for air holidays. Away Holidays holds ATOL protection (Certificate Number 16169), ensuring customers receive refunds if holidays cannot be completed due to financial failure of the travel company.
• IATAcoreTechnology or IntegrationInternational Air Transport Association certification provides access to global airline booking systems and ensures compliance with airline industry standards for flight-inclusive holidays.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• loveholidays: UK online travel agency focused on dynamically packaged flight+hotel holidays to similar long-haul leisure destinations. Comparable e-commerce-led sales motion and customer base.
• Travel Republic: UK online travel agency offering dynamically packaged flight+hotel holidays to worldwide beach destinations. Direct overlap in product offering and customer base.
• TUI UK: Largest UK tour operator selling flight-inclusive package holidays to similar global destinations (Maldives, Caribbean, Middle East, Far East). Competes head-to-head with Away Holidays on luxury and family package bookings.
• Secret Escapes: UK-founded members-only travel club selling luxury hotel and package deals to similar destinations. Closely comparable luxury positioning and ATOL-protected package structure.
• On the Beach: UK-based online package holiday retailer selling beach holidays to Mediterranean, Middle East, and Indian Ocean destinations. Directly comparable product mix and customer demographic.
• Jet2holidays: UK-based package holiday specialist operating its own airline and hotel allocations, with strong ATOL-backed positioning. Closest direct competitor on the flight-plus-hotel package model targeted at UK consumers.
• Virgin Atlantic Holidays: Airline-affiliated UK package holiday brand selling premium long-haul packages to Caribbean, Indian Ocean, and USA. Comparable luxury positioning and reliance on air-inclusive bundles.
• British Airways Holidays: Airline-owned UK package holiday brand selling flight-inclusive luxury holidays. Competes on similar luxury inventory and uses IATA-grade supplier relationships comparable to Away Holidays' position.

Broad incumbents

• Booking.com: Global OTA incumbent that dwarfs all UK package specialists on traffic, technology, and supplier inventory. Competes indirectly through dynamic packaging tools and direct hotel pricing pressure on Away Holidays' supplier base.
• Expedia: Global OTA with a UK presence offering package holidays, flights, and hotels. Provides indirect competitive pressure on commission rates and direct-booking share even though its product mix is broader than Away Holidays'.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AwayHolidays
• Facebookfacebook.com/awayholidays
• LinkedInlinkedin.com/company/away-holidays

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Away Holidays