Blue Dog Training

What Blue Dog Training does

Blue Dog Training Pty Ltd is a Queensland-owned, privately held Registered Training Organisation (RTO 31193) founded in 2004 and operating from headquarters at 18 Heussler Terrace, Milton (Brisbane), with additional offices in Ipswich and Gold Coast (Arundel). The company delivers nationally accredited vocational training programs for the construction and engineering industries across Queensland, including White Card safety induction (CPCWHS1001), First Aid and CPR certifications, apprenticeships in carpentry (CPC30220) and engineering (MEM30219, MEM31925, MEM31419, MEM40119), builder licensing courses (CPC40120 Certificate IV in Building and Construction, QLDLSCSQ01 Low Rise Site Supervisor, multiple Builder Restricted categories), QBCC Managerial Course, and accredited short courses.

The company operates a workplace-based training delivery model in which trainers — qualified tradespeople themselves — travel to employer worksites to deliver practical training around operational needs. Training is delivered across face-to-face classroom sessions at the three offices, online self-paced theory modules via the TrainingTurbine Learning Management System, and synchronous Zoom-based virtual classrooms (notably for White Cards). A Skills Profiler app tracks practical competency progression, and an employer portal provides real-time visibility into apprentice development. Dedicated Industry Pathways Coordinators connect VET in Schools students with apprenticeship pathways.

Revenue is generated through four streams: government-funded apprenticeship training (Free Apprenticeships for Under 25s, Career Start, Career Boost, and CSQ funding — with employer fees often zero), fee-for-service short courses and White Cards (White Card publicly priced at AU$89 for Queensland students), VET in Schools programs delivered under contract with 120+ Queensland high schools, and one-off licensing courses (e.g., the QBCC Managerial Course at AU$460 standard or AU$50 with CSQ eligibility). The customer base spans individual tradies and job seekers, construction and engineering employers ranging from SMBs to larger operators (e.g., Estia Constructions, Bradfield Constructions QLD, Happy Haus), and Queensland secondary schools. The company employs approximately 140 staff and reports 100% uptime on its Student Management System and Learning Management System over the trailing 90 days.

Name

Blue Dog Training

Legal name

Blue Dog Training Pty Ltd

Website

https://bluedogtraining.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Blue Dog Training is a Queensland-owned Registered Training Organisation (RTO 31193) delivering accredited vocational training in construction and engineering — including White Cards, apprenticeships, VET in Schools programs, and QBCC licensing courses — to individuals, employers, and 120+ Queensland high schools via workplace-based, classroom, and online delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Apprenticeship Training Fees: Government-funded training fees for carpentry and engineering apprenticeships. Queensland's Free Apprenticeships for Under 25s program covers full training costs for eligible priority qualifications. Employers pay no training fees for most carpentry and engineering apprenticeships under this program.
2. Course Fees (White Cards and Short Courses): Fee-for-service course delivery for White Cards, First Aid/CPR certifications, and short courses. White Card pricing at AU$89.00 for Queensland students (Monday to Friday). Short course fees vary by program.
3. VET in Schools (VETiS) Programs: Government-funded vocational education delivery in Queensland high schools. Programs include Certificate II in Construction Pathways and Certificate II in Engineering Pathways, both providing QCE credits and government-funded for eligible school students.
4. QBCC Managerial Course: Business management course for tradies seeking QBCC Trade Contractors Licence. Standard fee $460, reduced to $50 admin contribution with CSQ funding eligibility. One mandatory unit for licensing compliance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Blue Dog Training is a Queensland-owned Registered Training Organisation (RTO 31193) delivering nationally recognised vocational training to the construction and engineering industries. Its portfolio spans White Card safety induction, First Aid/CPR, carpentry and engineering apprenticeships, school-based VETiS pathways, and builder/QBCC licensing courses. Training is delivered through flexible workplace-based, face-to-face, online and virtual classroom modes across Queensland, with trainers who are qualified tradespeople.

Product overview

Blue Dog Training is a Queensland-owned Registered Training Organisation (RTO 31193) operating since 2004 that delivers a unified portfolio of vocational training programs for the construction and engineering industries. The offering spans White Card safety inductions, First Aid and CPR certifications, apprenticeships (Carpentry CPC30220, Engineering MEM30219/MEM31925/MEM31419/MEM40119), VET in Schools programs for over 120 Queensland schools, builder licensing courses (CPC40120 Certificate IV, QBCC Managerial Course, Builder Restricted courses), and short courses for upskilling. Training is delivered through flexible workplace-based (on-site at employer locations), face-to-face, and online/virtual classroom modes. The company employs trainers who are qualified tradespeople with industry experience, supports apprenticeship funding (Free Apprenticeships, Career Start, Career Boost, CSQ), and connects students to employers through dedicated Industry Pathways Coordinators.

Differentiator

Problem solved

Functional benefit

Products and services

• White Card Training (CPCWHS1001) Construction industry safety induction course delivering the nationally recognised CPCWHS1001 Prepare to Work Safely in the Construction Industry qualification. Delivered via face-to-face and virtual classroom (Zoom) modes across Queensland locations including Milton, Ipswich, Gold Coast, Logan, North Brisbane and Sunshine Coast; AU$89.00 for Queensland students Monday to Friday.
• First Aid and CPR Training Nationally recognised workplace First Aid and CPR certifications including Provide First Aid and Provide CPR, delivered with practical hands-on training for construction and engineering workers.
• Carpentry Apprenticeships (CPC30220 Certificate III in Carpentry) Workplace-based apprenticeship program delivering CPC30220 Certificate III in Carpentry with flexible on-site training, dedicated trainer support, online theory components, and a four-year nominal term. Designed for aspiring carpenters and supported through Queensland's Free Apprenticeships for Under 25s funding.
• Engineering Apprenticeships Workplace-based engineering apprenticeships covering fabrication, fitting, machining, boilermaking, welding, sheetmetal working and diesel fitting trades. Includes MEM20105 Certificate II in Engineering (Traineeship), MEM31925 (Fabrication Trade streams), MEM30219 (Mechanical Trade streams), MEM31419 (Fixed and Mobile Plant Mechanic/Diesel Fitter) and MEM40119 Certificate IV in Engineering.
• VET in Schools (VETiS) Program Vocational education programs delivered in Queensland high schools covering CPC20220 Certificate II in Construction Pathways, MEM20422 Certificate II in Engineering Pathways and White Card training, with QCE credits. Partners with over 120 schools and includes a dedicated Industry Pathways Coordinator connecting students to apprenticeships.
• Builder and Building Restricted Courses Licensing preparation courses including CPC40120 Certificate IV in Building and Construction, QLDLSCSQ01 Queensland Builder Low Rise Site Supervisor licence, and Builder Restricted courses covering Kitchen/Bathroom/Laundry, Structural Landscaping, Special Structures (Signs, Shade Sails) and Shopfitting.
• QBCC Managerial Course (BSBESB402) Online self-paced business management course delivering the mandatory BSBESB402 unit for QBCC Trade Contractors Licence applicants and Nominee Supervisor licence applicants. Standard fee $460 reduced to $50 admin contribution with CSQ funding; up to six weeks to complete.
• Short Courses Accredited and non-accredited short courses for tradies and workplaces including CPCCWHS2001 Apply WHS Requirements, Working at Heights, Hydraulics, Elevated Work Platform, Explosive Power Tools and Manual Handling.
• For Teachers Program Professional development workshops for educators covering ITD Woodwork and Construction, ITD Metalwork and Engineering and ITD Support and Technology, with 25% discount for partner schools. Full-day hands-on sessions including industry-aligned resources, certificates, and Blue Dog Training merchandise.

Quantifiable outcome

• 100% uptime maintained for Student Management System and Learning Management System over 90 days
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Variety – the Children's CharitycoreOthersCharitable partnership where a portion of every White Card course purchase supports Variety – the Children's Charity. Blue Dog Training sponsors the Variety Bash Car 350 team and participates in annual Sandy Creek Pig Races fundraiser. Funds help provide essential equipment, therapy, grants, scholarships and life-changing opportunities for children who are sick, disadvantaged or living with disability.
• Royal Flying Doctor Service (RFDS)coreOthersCharitable partnership where a portion of White Card course revenue supports the Royal Flying Doctor Service. The 2025 Nindigully Pig Races event raised over $113,000 for RFDS. RFDS provides primary health care, mental health support, dental services, telehealth appointments, community clinics, and essential medical transport for rural and remote Queensland communities.
• Cancer Council QueenslandcoreOthersCharitable partnership where a portion of White Card course purchases support Cancer Council Queensland. Part of Blue Dog Training's community giving program supporting Queensland charities alongside Variety and RFDS.
• Apprentice Connect Australia Providers (ACAP)coreStrategic or Co-development PartnerGovernment-funded organisations that help employers and apprentices through the apprenticeship sign-up process. Blue Dog Training works with ACAP providers including Busy at Work, MAS, MEGT and Apprenticeship Support Australia. These providers guide employers through paperwork, explain obligations, and register training contracts. Their services are free to employers and apprentices.
• Skills AssureminorOthersQueensland government skills assessment and funding program partner. Displayed as logo on website indicating approved supplier status for government-funded training delivery.
• Construction Skills Queensland (CSQ)coreOthersCSQ funds training for workers and employers in Queensland's building and construction industry. Blue Dog Training is a CSQ-approved registered training organisation offering funded courses including QBCC Managerial Course ($50 with CSQ funding vs $460 standard). CSQ also funds Career Start for new entrants and Career Boost for existing workers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TAFE Queensland: TAFE Queensland is the state's largest public VET provider, offering apprenticeships, certificates, and short courses in construction and engineering trades. It competes directly with Blue Dog Training in the Queensland apprenticeship market, with the structural advantage of government subsidies that enable lower headline pricing.

Direct peers

• Master Builders Queensland: Master Builders Queensland is the peak industry association for Queensland's building and construction industry and operates an RTO delivering apprenticeships and trade training. It is a direct competitor for construction apprenticeships and employer relationships across Queensland.
• Housing Industry Association (HIA): HIA is a national industry association for the residential building sector with an in-house RTO delivering construction apprenticeships and trade training across Australia. It competes with Blue Dog Training for carpentry and building apprenticeships and shares the workplace-based delivery model.
• Builders Academy Australia: Builders Academy Australia is a private RTO focused on construction trade training, offering apprenticeships and short courses in carpentry, building, and related trades. It serves a similar niche to Blue Dog Training in the construction VET sector with a comparable employer-engagement model.
• VERTO: VERTO is an Australian not-for-profit RTO delivering apprenticeships and vocational training across multiple industries including construction and engineering. It competes with Blue Dog Training in apprenticeship delivery and workforce development, with a similar workplace-based delivery approach.
• Get Skilled Australia: Get Skilled Australia is a private RTO delivering trade apprenticeships in construction, electrical, and related fields. It has a similar operating model to Blue Dog Training with workplace-based delivery, employer engagement, and a focus on fee-for-service short courses.

Regional players

• TAFE NSW: TAFE NSW is New South Wales' largest public VET provider, offering similar construction and engineering apprenticeships and trade courses. It is a comparable service peer to Blue Dog Training but operates in a different geography and is unlikely to compete head-to-head in Queensland.
• Holmesglen Institute: Holmesglen is a major Victorian TAFE offering apprenticeships, certificates, and short courses in construction, engineering, and building trades. It is a comparable service peer to Blue Dog Training in Victoria, with overlapping product mix but no direct geographic competition.
• Chisholm Institute: Chisholm Institute is a Victorian TAFE delivering apprenticeships and trade qualifications in construction, engineering, and manufacturing. It is a service peer to Blue Dog Training with a similar product set, but operates in a different state with no direct overlap in Queensland.

Others

• Apprenticeship Support Australia: Apprenticeship Support Australia is one of the Australian Apprenticeship Support Network providers that handle apprenticeship sign-ups and training contracts. It is a partner to Blue Dog Training in the apprenticeship funnel rather than a direct competitor, but operates in the same vocational training ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bluedogtraining
• Facebookfacebook.com/bluedogtraining
• LinkedInlinkedin.com/company/blue-dog-training
• Instagraminstagram.com/bluedogtraining
• Xx.com/BlueDogTraining

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Dog Training