Zift

What Zift does

Zift, operating under the legal entity SafeToNet Limited (an Ireland-domiciled private limited company), is a consumer software company that sells Net Nanny® 10, a subscription-based parental control and screen time management application. The product is positioned for parents and guardians seeking to monitor and restrict children's activity on digital devices, addressing concerns around exposure to inappropriate web content, excessive screen time, and unsafe apps. The product has been in market continuously since 2001 and is rated #1 by Tom's Guide in the parental control category.

The core technology performs real-time analysis of individual web page content to determine safety for children, rather than blocking entire domains — a stated technical differentiator versus legacy site-blocking filters. Key product features include the Family Feed (real-time activity tracking across internet searches, app usage, and flagged content categories including Porn, Drugs, Weapons, and Suicide), screen time controls with daily totals and remote internet shutdown, and schedule/curfew management. The software is distributed for Windows, macOS, and iOS. Zift has also built a content ecosystem — the Parent Portal — comprising App Advisor (a database cataloging thousands of apps with safety assessments), an editorial Blog covering screen time and cyberbullying, and a Library of parenting guides and contracts.

The business operates on a product-led, self-serve direct-to-consumer model: customers download the software through NetNanny.com under a recurring subscription. Distribution is content-driven, leveraging the Parent Portal as a top-of-funnel acquisition channel. The company claims an operating footprint across Ireland, the UK, the US, and Australia. No funding rounds, partnerships, enterprise customers, or management team information are disclosed, and Zift appears to be a small (11–50 employees), independently held operating unit within the privately held SafeToNet group.

Name

Zift

Legal name

SafeToNet Limited

Website

https://wezift.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Zift (SafeToNet Limited) sells Net Nanny® 10, a subscription parental control application for Windows, macOS, and iOS that provides parents real-time web content filtering, screen time management, and family activity monitoring across Ireland, the UK, the US, and Australia.

Ownership category

akta.pro rank

Product category

Parental Control Software

akta.pro primary industry

Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG)

Keywords

• Parental control software
• Screen time management
• Content filtering technology
• Child online safety
• Family device monitoring

Headquarters

HQ city

Berwyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Net Nanny parental control software is sold as a downloadable application with subscription-based pricing. Available for Windows, macOS, and iOS platforms. The product provides ongoing protection services including real-time filtering, screen time management, and family monitoring features.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Zift, operating commercially as Net Nanny® 10, develops and sells parental control software that monitors and filters children's online activity. The downloadable application provides real-time web content filtering, screen time controls and scheduling, and a real-time Family Feed for tracking each child's device activity, available for Windows, macOS and iOS through NetNanny.com.

Product overview

Zift (now Net Nanny® 10) is a parental control technology platform offering a suite of products for screen time management and child online safety. The core product is Net Nanny® 10, a #1 Tom's Guide-rated parental control solution that provides content filtering and screen time management. This core platform is supplemented by the Parent Portal ecosystem, which includes the App Advisor directory for discovering and evaluating apps, a Blog with expert parenting insights, and a Library of guides and checklists. Key features include the Family Feed for real-time activity monitoring and Screen Time Control & Scheduling for managing device access. The platform is available for Windows, macOS, and iOS devices, and is owned by SafeToNet Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Net Nanny® 10 Parental control and screen time management software that provides real-time web content filtering, instant alerts on inappropriate content (Porn, Drugs, Weapons, Suicide), screen time limits and scheduling, and a real-time Family Feed for monitoring each child's device activity. Sold as downloadable software for Windows, macOS and iOS, targeted at parents and guardians.

Quantifiable outcome

• Real-time content filtering with instant alerts for inappropriate content including Porn, Drugs, Weapons, Suicide

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mobicip: Mobicip is a direct competitor offering parental control software with content filtering, screen time, app blocking, and location tracking across iOS, Android, Windows, macOS, and Kindle — closely overlapping Zift's multi-platform positioning.
• Bark Technologies: Bark is a direct competitor offering AI-powered parental monitoring across texts, social media, email, and web content. It targets the same customer segment (parents of school-age children) with a similar subscription model and broader social-media scanning than Zift.
• Aura: Aura is a direct competitor offering a digital safety subscription that bundles parental controls with identity theft protection, VPN, and antivirus. It overlaps Zift's screen-time and content-filtering features while targeting a broader family-safety use case.
• Qustodio: Qustodio is a direct competitor providing cross-platform parental control software with screen-time management, content filtering, and app blocking. It serves the same parent customer base across Windows, macOS, iOS, Android, and Kindle with a subscription model.
• OurPact: OurPact is a direct competitor offering parental control with screen-time scheduling, app blocking, and web filtering primarily on iOS and Android. It targets the same parent-customer use case as Zift's screen-time management feature.
• ESET Parental Control: ESET Parental Control is a direct competitor from a security vendor offering app control, web filtering, and screen-time scheduling on Android. It targets the same parent customer and overlaps Zift's core monitoring feature set.
• Kaspersky Safe Kids: Kaspersky Safe Kids is a direct competitor in the parental control category, providing web filtering, screen-time management, app control, and location tracking. It competes with Zift on feature breadth and on cross-platform coverage.

Broad incumbents

• Microsoft Family Safety: Microsoft Family Safety is a free, built-in Windows/Xbox parental control solution bundled into the Microsoft 365 ecosystem. It is a broad incumbent alternative that competes with Zift's screen-time and content-filtering features on Windows devices.
• Google Family Link: Google Family Link is a free, built-in parental control on Android and ChromeOS offering app management, screen time limits, and content filtering. It is a broad incumbent alternative that competes directly with Zift on the largest mobile platform.
• Apple Screen Time: Apple Screen Time is a free, built-in iOS/macOS feature that delivers app limits, content restrictions, and downtime controls. It is a broad incumbent alternative that compresses Zift's value proposition for Apple-only households at zero price.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wezift

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zift