Game Changers International

What Game Changers International does

Game Changers International, LLC is a privately held Florida-registered professional services firm founded by Lethia Owens (CSP) that delivers personal-branding, transformational leadership, and growth-strategy services through four core product lines: Experiential Keynote Programs, Virtual Programs (broadcast from a multi-camera studio), customized Training Programs offered in 1-hour through multi-day formats, and the annual Game Changers Mastermind Retreat (Dubai and Abu Dhabi). Supporting offerings include one-on-one coaching and consulting, a published book catalog ("Your Brand Influence" plus a stated 14 authored titles), five proprietary gamified Escape Training Games, and a 360° Reach Personal Brand Assessment. There is no proprietary software platform; the underlying technology consists of three methodologies (Brand Influence Framework, Game Changer's Mindset, and Quantum Leap) framed as deliverable intellectual property rather than deployable software. The firm is structured as a 1-10 employee boutique in which Lethia Owens is the principal deliverable, supported by a roster of contracted trainers covering DEI (Suzan Hart, Lorna Weston-Smyth), Growth Mindset/Enneagram (Heather Bunch), Sales Success (Damian Johnson), and additional facilitation (William Graham), with Andre Owens as mastermind co-host.

Revenue is generated from professional-services fees (keynotes, training, coaching, retreat tuition) plus book sales processed via Stripe; all enterprise pricing is custom-quoted through a website booking inquiry, phone (888-402-8386), or email sales motion. The company sells primarily to U.S. corporate enterprises and HR/training buyers across financial services, technology, pharmaceuticals, insurance, aerospace, healthcare, beverage, education, and government. Publicly named clients include Citi, Microsoft, TD Ameritrade, Mastercard, State Farm, Boeing, Edward Jones, Bayer, Mallinckrodt, Lockheed Martin, BJC Healthcare, Barnes Jewish Hospital, AB InBev, the U.S. Food and Drug Administration, Washington University in St. Louis, Wells Fargo, Amdocs, Centene, Nestle Purina, and Emerson. Distribution is direct, with no resellers, marketplaces, or channel partners; secondary GTM motions are event-driven (keynote appearances at conferences and leadership summits) and community-led (the mastermind retreat pipeline). Marketing channels include lethiaowens.com, a topical blog, a "Game Changers Movement" newsletter, podcast appearances, and media features on Fox, CBS, and NBC affiliates.

The company's competitive position rests on founder-led talent credibility, CSP designation, a #8 ranking on Gurus.com's Top 30 Brand Gurus, and Lethia Owens' status as the first elected President of the Black National Speakers Association; the firm cites a 99% attendee re-booking metric and reported client outcomes such as $1M+ in new revenue within 12 months. Geographic reach spans the United States, Canada, London, Dubai, Australia, and Rome, but operations are concentrated around a West Palm Beach, Florida headquarters. No institutional funding, M&A, or equity transactions are disclosed in the available data.

Name

Game Changers International

Legal name

Game Changers International, LLC

Website

https://lethiaowens.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Game Changers International is a privately held Florida firm founded by Lethia Owens that delivers keynote speaking, leadership and personal-branding training, virtual programs, coaching, and a Dubai-based mastermind retreat to corporate enterprises, HR buyers, and entrepreneurs.

Ownership category

akta.pro rank

Product category

Professional Speaking and Leadership Development Services

akta.pro primary industry

Change Management & Transformation Leadership (EDABAAAD)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Change Management for Operations Transformations (EDABAKAM)

Keywords

• Leadership keynote speaking
• Corporate training programs
• Executive coaching services
• Personal branding workshops
• Mastermind retreat events

Headquarters

HQ city

O Fallon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Keynote Speaking Engagements: Corporate keynote speaking engagements for conferences, seminars, and corporate events. Delivered in-person or virtually. Primary revenue driver.
2. Training Programs: Customized training programs in various formats (1-hour, 3-hour, full-day, multi-day) covering leadership development, communication skills, personal branding, growth mindset, DEI, employee experience, and sales success.
3. Virtual Programs: Virtual keynotes and workshops delivered from professional multi-camera studio. Professionally produced virtual experiences including webinars and interactive online sessions.
4. Mastermind Retreats: 7-day luxury mastermind retreat in Dubai and Abu Dhabi (March 14-21, 2026). Includes mastermind sessions, excursions, meals, and ground transportation. Price not publicly disclosed.
5. Book Sales: Sale of published books including 'Your Brand Influence: The Art and Science of Building an Influential Personal Brand' and 14 total books authored by Lethia Owens.
6. Coaching and Consulting: One-on-one coaching and consulting services to help individuals and organizations with brand positioning, business strategy, and personal development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Game Changers International provides experiential keynote speaking, customized corporate training programs, live virtual programs, and a luxury mastermind retreat, all centered on personal branding, transformational leadership, and growth mindset. The offerings are anchored in proprietary frameworks (Brand Influence Framework, Game Changer's Mindset, Quantum Leap) and differentiated by gamified escape-room training games. Clients include enterprise corporations, associations, and individual entrepreneurs seeking leadership and culture-transformation outcomes.

Product overview

Game Changers International, founded by Lethia Owens, is a leadership development and personal brand elevation company offering a portfolio of experiential programs built around its proprietary Brand Influence Framework (Define, Communicate, Lead, Grow, Deliver) and Game Changer's Mindset methodology. The core product lineup consists of Experiential Keynote Programs (in-person sensory-rich keynotes), Virtual Programs (live-streamed and co-created online sessions), Training Programs (customized workshops in multiple durations), and the Game Changers Mastermind Retreat (7-day Dubai/UAE luxury event). Supporting offerings include a published book ("Your Brand Influence"), Escape Training Games (gamified team-building experiences), the 360° Reach Personal Brand Assessment, and freely accessible Insights content (blog, videos, media). The company also provides A/V setup and speaking support for event organizers. All offerings center on personal branding, transformational leadership, growth mindset, and AI-adjacent content for professional and corporate audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Keynote Programs Sensory-rich, engaging keynote presentations delivered in-person at conferences, seminars, and corporate events. Topics include the Game Changer's Mindset, Brand Influence, Transformational Leadership, and Communication. Designed for enterprise clients and event organizers seeking high-impact keynote content.
• Virtual Programs Live virtual keynotes and workshops broadcast from a professional multi-camera studio, co-created with client leadership teams to align with organizational goals. Deliverable in formats tailored to remote or hybrid workforces.
• Training Programs Customized corporate training programs available in 1-hour, 3-hour, full-day, or multi-day formats. Topics include Leadership Development, Communication & Presentation Skills, Personal Branding, Growth Mindset, DEI, Employee Experience, and Sales Success. Includes five proprietary gamified escape training games for team building.
• Game Changers Mastermind Retreat A 7-day luxury mastermind retreat held in Dubai and Abu Dhabi for up to 16 curated entrepreneurs and business owners. Uses the Quantum Leap Framework (Identity, Mindset, Mastery) combined with AI automation, leverage, and community. Includes mastermind sessions, excursions, and meals; ground transportation is provided, while accommodations and flights are excluded.
• Your Brand Influence: The Art and Science of Building an Influential Personal Brand A published book by Lethia Owens guiding readers through building an influential personal brand using a four-part framework: Build Your Brand, Elevate Your Brand, Live Your Brand, and The Journey Begins (journal and action plan). One of 14 books authored by the founder and sold directly via Stripe checkout.

Quantifiable outcome

• 99% of attendees want to hear Lethia speak again (post-event survey)
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Brendon Burchard: High Performance Coach, motivational keynote speaker, and bestselling author offering online courses, live events, and personal-brand coaching. Directly comparable as a personal-brand/performance speaker in the same conference, virtual, and training-program markets as Game Changers International.
• Marie Forleo: Personal-branding and business-coaching entrepreneur behind MarieTV and B-School, selling courses, coaching programs, and keynote/training offerings. Direct peer in personal-brand methodology and direct-to-consumer + corporate coaching products.
• Brené Brown: Research-grounded leadership/vulnerability keynote speaker, bestselling author, and corporate training provider (Dare to Lead). Directly competes for the same transformational-leadership keynote and corporate training slots as Game Changers International.
• Mel Robbins: Keynote speaker, bestselling author of The 5 Second Rule, and host of The Mel Robbins Podcast; sells courses, books, and corporate keynotes. Direct peer in motivational speaking, personal-development content, and corporate training engagements.
• Jay Shetty: On Purpose World and keynote speaker/podcaster/author focused on purpose-driven leadership and personal growth for Fortune 500 audiences. Comparable as a digital-first motivational speaker selling books, courses, and corporate programming.
• Eric Thomas: Motivational keynote speaker and leadership/sales coach serving corporate and athletic audiences with high-energy keynotes and personal-branding content. Direct peer in the motivational keynote and corporate training market.
• Lisa Nichols: Motivational speaker, bestselling author, and personal-development entrepreneur (Motivating the Masses). Direct peer in transformational keynotes, corporate training, and personal-branding/mindset curriculum; also referenced as a testimonial in Game Changers' materials.

Broad incumbents

• Tony Robbins: Global personal-branding, life/business-coaching and live-event powerhouse operating at vastly larger scale with Business Mastery, Date with Destiny, and corporate leadership programs. Serves the same enterprise L&D and individual coaching buyer but with much broader portfolio and infrastructure.
• FranklinCovey: Global leadership and performance training firm (The 7 Habits, Leading at the Speed of Trust) selling enterprise programs via a large consulting/salesforce. Broad incumbent competing for the same corporate L&D budgets with structured, scalable frameworks.
• Dale Carnegie & Associates: Long-established training provider offering leadership, communication, and sales courses to corporate audiences worldwide. Broad incumbent in the leadership/communication training category that overlaps with Lethia's keynote and training programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gci-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Changers International