Collision Hub

What Collision Hub does

Collision Hub is a privately held training and education platform serving the collision repair industry, founded in 2009 and based in Benton, United States, operating with a small team of fewer than ten employees. Its core offering is structured curriculum for independent collision repair shops, owners and managers, estimators, and front office staff, delivered through a Learning Management System, video content via YouTube, podcast series, authored books, and live virtual training. The platform is built around proprietary content authored primarily by Kristen Felder, covering technical estimating, insurance claims advocacy, behavioral science applications, and business management, and includes five recurring C-20 subscription communities at $50/month each. A secondary equipment and tools business distributes Celette Tram Gauges, SATA spray equipment, Collision Edge proprietary estimating tools, and custom stencils through the e-commerce storefront.

Revenue is generated through a diversified mix of one-time course fees ($25 to $1,500), book sales ($19.95 to $600), recurring C-20 subscriptions ($50/month), equipment sales ($195 to $2,995), an $800 expert reporting service (delivered via partnerships with P&L Consultants, Collision Training Institute, and Lange Engineering), and $250 communication bundles with consulting. Distribution is direct-to-consumer through collisionhub.com with no physical retail presence, and customer acquisition is driven by owned media channels including YouTube, podcasts, and a research article cadence that published multiple original pieces through 2026 on topics such as AI estimating workflows, behavioral science in collision repair, and the modern auto claims model.

Name

Collision Hub

Legal name

Collision Hub

Website

https://collisionhub.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Collision Hub is a privately held training and education platform serving the collision repair industry, delivering courses, master classes, authored books, C-20 subscription groups, and equipment to independent shops, estimators, owners, front office staff, and consumers through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Collision Repair Training and Education

akta.pro primary industry

Automotive Body Repair, Paint & Refinishing (Collision) (EDAOAEAC)

Keywords

• Collision repair training
• Auto body estimating
• Insurance claims education
• Shop management training
• ADAS calibration training

Headquarters

HQ city

Benton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training Programs and Master Classes: Revenue from structured educational programs including the PhD Program ($300), Master Class for Owners & Managers ($150), Communication Skills Master Class ($150), and various virtual training courses ranging from $25 to $250. Programs delivered through Learning Management System with time-limited access periods.
2. Subscription Services (C-20 Groups): Monthly subscription revenue from C-20 industry groups including Insurance & Customer Relations, Business Management, Refinish, ADAS, and Marketing & Advertising subscriptions, each at $50/month. Provides ongoing training, resources, and community access for shop personnel.
3. Books and Publications: Sales of authored books including Argue Like a Lawyer, Think Like a Judge ($20-25), Total Loss Claim Manual ($250), Consumer Guide to Insurance Complaints ($35), Five Lessons in Leadership from Al Capone ($19.95), and Total Loss Playbook ($100-600).
4. Expert Reporting Services: Third-party collision repair expert reporting services for disputes between insurers and repair facilities. Provided at $800 for Physical Damage (Repair Plan & Job Costing) Expert Reporting. Partners with P&L Consultants, Collision Training Institute, and Lange Engineering.
5. Equipment and Tools: Sales of collision repair equipment and tools including SATA spray equipment ($195-$639), Celette Tram Gauge ($2,995), TriOxyclean Extensive ($1,500), Collision Edge products (rulers, tape tools, blend sticks), and stencil products.
6. Front Office Communication Bundle: Comprehensive training bundle at $250 combining personalized workflow consultation, Communication Skills Master Class (13+ hours), training videos, and follow-up coaching call.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Collision Hub is a training and education platform serving the collision repair industry, providing online courses, books, master classes, and subscription-based C-20 membership groups covering estimating, management, repair procedures, and front office communication. The company sells technical and estimating training products to independent collision repair shops, owners, managers, and front office staff, supported by proprietary behavioral science research and expert reporting services for insurance disputes.

Product overview

Collision Hub is a training and education platform serving the collision repair industry, offering a portfolio of products including books authored by Kristen Felder (insurance claims advocacy, argumentation skills, leadership), subscription-based C-20 membership groups (Insurance & Customer Relations, Business Management, ADAS, Marketing, Refinish), master classes for owners/managers and estimators, front office communication training, expert reporting services, and research publications on AI estimating and behavioral science. The platform also distributes collision repair equipment including SATA spray equipment, Collision Edge proprietary tools, and custom stencils. The core offering centers on technical and estimating training combined with business skills development for collision repair professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Collision Edge: A product sub-brand for collision repair tools and equipment including estimating rulers, blend sticks, tape systems, and dent viewer boards
• Collision Hub Repair University
• Watch and Learn

Products and services

• Argue Like a Lawyer, Think Like a Judge 185-page book by Kristen Felder covering argumentation techniques and decision-making frameworks, bridging the techniques of lawyers and judges to teach effective persuasion through structure, logic, and discipline. Available in paperback ($25) and e-book ($20).
• Five Lessons in Leadership from Al Capone 140-page book by Kristen Felder exploring leadership and operational lessons for independent collision repair shops facing DRP and consolidator pressures. Available as downloadable PDF or paperback ($19.95).
• Consumer Guide: I've Got A Problem With My Insurance Claim Consumer guide by Kristen Felder on navigating Department of Insurance complaint processes. Price: $35.
• The Certified Estimator Series: Compliance, Communication, and Claims Comprehensive training program for estimators covering regulatory compliance, customer communication, and claims handling processes. Price: $150.
• Performing Post Repair Inspections Specialized training on conducting post-repair inspections in collision repair facilities. Price: $1,500.
• Total Loss Playbook Training program covering total loss claims and procedures, priced at $100-$600 depending on package configuration.
• Constructive Total Loss Training program covering constructive total loss determination and documentation in collision repair. Price: $250.
• Estimating & Negotiating Material Expenses Training program on estimating and negotiating material expenses in collision repair. Price: $25.
• HR Essentials for Collision Repair Shops Human resources training program designed specifically for collision repair shop owners and managers. Price: $250.
• Master Class: Owners & Managers 14-course Master Class ($150) for collision center and auto body shop owners and managers covering leadership, HR, operations, and business ethics. Includes 3 months LMS access. Optional ADAS add-on for $50.
• Advanced Driver Assistance Systems (ADAS) Training Training program on Advanced Driver Assistance Systems (ADAS) calibration and procedures. Price: $149.
• PhD Program Advanced collision repair training program. Price: $300.
• C-20 Insurance & Customer Relations Subscription Monthly subscription membership group ($50/month) providing ongoing education on insurance and customer relations for collision repair professionals.
• C-20 Business Management Group Subscription Monthly subscription membership group ($50/month) providing ongoing education on business management and finance for collision repair shops.
• C-20 Refinish Group Subscription Monthly subscription membership group ($50/month) providing ongoing education on refinish techniques and products for collision repair shops.
• C-20 ADAS for Shop Owners and Estimators Subscription Monthly subscription membership group ($50/month) providing ongoing education and support for Advanced Driver Assistance Systems (ADAS) related topics for shop owners and estimators.
• C-20 Marketing and Advertising Group Subscription Monthly subscription membership group ($50/month) providing marketing and advertising resources and support for collision repair shops.
• Front Office Communication Bundle Comprehensive training bundle ($250) including personalized workflow consultation, communication skills master class (13+ hours), front office training videos, and follow-up coaching call for collision repair shop front office staff.
• Physical Damage (Repair Plan & Job Costing) Expert Reporting Expert reporting services ($800) providing unbiased, third-party analysis for disputes over scope of damage. Reports prepared by court-recognized experts meeting Daubert Standard requirements, in partnership with P&L Consultants, Collision Training Institute, and Lange Engineering.
• Private Consulting Personalized consulting services for collision repair shops. Price: $300 per session.
• Celette Tram Gauge Precision measurement and alignment equipment for collision repair facilities. Price: $2,995.
• SATA Spray Equipment Professional spray equipment including SATAjet 20B spray gun ($515-$639), SATAgraph 4B/4H/4S airbrush guns ($195 each), and 3-Gun Case ($565). German engineered, made in USA.
• Collision Edge Estimating Tools Proprietary estimating and refinish tools under the Collision Edge sub-brand including Estimating Ruler Kit ($74.99), Blend Stick ($29.99), Fine Line/Thing Kit ($21.99), Tape Caddy System ($29.99), and Dent Viewer Board ($34.95-$289.99).
• Automotive Stencils (Skull, Texture, Fine Texture Series) Custom painting stencils designed by Mickey Harris including Skull Series (Packs 1-7, Super Pack), Texture Series, and Fine Texture Series. Made of 7 mil Mylar for curved and flat surfaces. Allow 3-4 weeks for delivery.

Quantifiable outcome

• $1,500+ per estimate improvement in paid severity using subtractive AI estimating workflows
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• P&L ConsultantscoreImplementation/ SI/ Consulting PartnerP&L Consultants provides expert reporting services for collision repair disputes in partnership with Collision Hub. Experts meet Daubert Standard requirements and have extensive trial experience representing consumers, insurers, and repair facilities.
• Collision Training InstitutecoreImplementation/ SI/ Consulting PartnerCollision Training Institute partners with Collision Hub to provide expert reporting services for scope of damage disputes, legal cases, and claims without appraisal options.
• Lange EngineeringcoreImplementation/ SI/ Consulting PartnerLange Engineering provides engineering expertise for Collision Hub's expert reporting services, with court-recognized experts meeting Daubert Standard requirements for legal proceedings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• I-CAR: I-CAR is the dominant collision repair industry training and certification body, offering structured technical training and Gold Class certification that Collision Hub's estimator and management training directly competes against for shop training budgets.
• Automotive Management Institute (AMi): AMi provides management-focused training and certification specifically for collision and mechanical shop owners and managers, directly competing with Collision Hub's Master Class for Owners & Managers.
• ASE (Automotive Service Excellence): ASE certifies automotive and collision repair professionals and develops training content, competing for the same training and certification dollars Collision Hub targets with its estimator programs.
• CAR-O-LINER: CAR-O-LINER manufactures and sells collision repair equipment (including measuring systems like the Celette tram gauge that Collision Hub also distributes) and provides associated training to shops.

Broad incumbents

• CCC Intelligent Solutions: CCC provides the estimating and shop-management platforms (including CCC ONE, used in Collision Hub's SmartWrite research) that anchor collision repair workflows, and bundles training and best-practice content for its customers.
• Mitchell International: Mitchell offers estimating, claims, and shop-management software with associated training programs to insurers and repair facilities, competing for the same training and education wallet share as Collision Hub.
• Audatex (Solera): Audatex provides estimating platforms to insurers and shops and offers training and certification resources to estimators, overlapping with Collision Hub's estimating training offerings.
• LKQ Corporation: LKQ is a major collision parts distributor that also offers training and resources to shops, overlapping with Collision Hub's equipment distribution and educational content offerings.

Others

• Society of Collision Repair Specialists (SCRS): SCRS is the leading industry association for collision repairers, providing education, advocacy, and networking that overlaps with Collision Hub's role as a knowledge hub for independent shops.
• National Auto Body Council (NABC): NABC delivers education, awareness, and community programs to collision repair professionals, complementing Collision Hub's training catalog and reaching many of the same independent shops.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Collisionhub
• Xx.com/Collisionhub
• Facebookfacebook.com/collisionhubpage
• LinkedInlinkedin.com/company/collision-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collision Hub