NOLA Motorsports

Name

NOLA Motorsports

Legal name

NOLA Motorsports Park

Website

https://nolamotor.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212), Amusement Parks and Arcades (7131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Tracks & Racing Facilities (MPAKAEAC), Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Motorsports entertainment venue
• Racing track rentals
• Go-kart racing facility
• Corporate event venue
• Mini golf entertainment

Headquarters

HQ city

Avondale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Track Event Rentals: Revenue from hosting racing events including open track days, NASA Gulf South regional races, NODRFT drift events, and motorcycle track days through the NOLA Riding Academy. Fees based on run group sessions and event registration.
2. Venue & Space Rentals: Revenue from renting event spaces including the 32,000 sq ft Event Center (up to 3000 person capacity), Speed Shop with mechanic shop view, racetrack, karting facility, and skidpad for private events, corporate conferences, and weddings.
3. Karting & Entertainment: Arrive-and-drive go-kart experiences for adults and juniors, mini golf at Throttle & Swing, arcade games, and general entertainment admissions during open hours.
4. RV Camping: Overnight RV hookup rentals at trackside locations with power and water utilities, targeting motorsports event attendees and enthusiasts.
5. Garage Rental: Garage rental services for vehicle storage and maintenance, targeting racing teams and enthusiasts attending events at the facility.
6. Food & Beverage: On-site craft pizza kitchen, full bar with margaritas and coffee/espresso drinks, plus rotating local food trucks during events and weekends.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NOLA Motorsports Park operates a motorsports and entertainment venue complex in Avondale, Louisiana, offering a 2.75-mile FIA Grade 2 road course, a professional karting track with 80+ configurations, the Throttle & Swing entertainment complex (mini golf, arcade, food and bar), and supporting facilities including an Event Center, Speed Shop, Skidpad, RV camping, and garage rentals. The venue hosts racing events, open track days, community meetups, corporate events, private celebrations, and seasonal experiences such as Zombie Paintball.

Product overview

NOLA Motorsports Park is an entertainment and motorsports venue complex offering a unified portfolio of racing and entertainment experiences. The core offerings include go-kart racing at the karting track (the fastest in the South with 80+ configurations), Throttle & Swing (an 18-hole mini golf course with arcade, pizza kitchen, and bar opened January 2025), and the 2.75-mile FIA Grade 2 road course for cars and motorcycles. Supporting facilities include an Event Center (32,000 ft² for up to 3,000 guests), Speed Shop (mechanic shop with conference space), Skidpad for autocross/drifting, RV camping, and garage rentals. The venue hosts recurring programs including Open Track Days, NOLA Riding Academy motorcycle events, Cars & Coffee meetups, and seasonal events like Zombie Paintball and Kart Track Revival. The venue also offers team building packages and private event rentals for corporate functions.

Differentiator

Problem solved

Functional benefit

Brands

• Throttle & Swing: 18-hole mini golf course with arcade, gourmet pizza kitchen, full bar, outdoor games, and event space located at NOLA Motorsports entertainment complex. Grand opened January 2025.
• NOLA Riding Academy

Products and services

• Main Track / Road Course
• Karting Track
• Throttle & Swing
• Skidpad
• Event Center
• Speed Shop
• Zombie Paintball
• RV Camping
• Garage Rental
• NOLA Riding Academy Motorcycle Track Days
• Open Track Days
• Corporate Team Building Events

Quantifiable outcome

• 32,000 ft² event space can accommodate up to 3000 guests
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NASA Gulf South RegioncoreStrategic or Co-development PartnerNASA (National Auto Sport Association) Gulf South Region serves as a sanctioning body and event organizer hosting regional racing competitions at the NOLA Motorsports facility. Events include multi-day race weekends with mandatory driver's meetings, tech inspections, and structured run groups for Novice/Intermediate/Advanced participants.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Circuit of the Americas (COTA): FIA-spec motorsports venue in Austin, TX hosting F1 US Grand Prix, MotoGP, and NASCAR alongside karting, driving experiences, and event rentals. Operates a similar combined professional-racing + consumer entertainment + private events model, at a larger scale.
• Atlanta Motorsports Park: Independent road course in Dawsonville, GA offering a 2-mile technical track, karting, corporate events, and private track day rentals. Closely comparable business model and customer mix — motorsports enthusiasts and corporate groups — in the same Southeast US regional market.
• Spring Mountain Motor Resort and Country Club: Pahrump, NV private motorsports resort featuring a 6-mile road course, karting, skidpad, driving school, and on-site residential amenities. Comparable diversified motorsports-and-hospitality venue targeting affluent enthusiasts and corporate clients.
• Summit Point Motorsports Park: West Virginia road course facility hosting NASA, SCCA, and vintage racing events alongside karting and driver education programs. Similar independent-track, multi-discipline racing venue model with comparable customer base.
• Buttonwillow Raceway Park: California road course with multiple configurations hosting club racing, drift, and track day events. Comparable independent track operator running NASA and club-level racing programming for enthusiast customers.
• MSR Houston (Motorsport Ranch Houston): Angleton, TX road course complex offering 1.7-mile and 2.38-mile configurations, karting, skidpad, and track day rentals. Direct competitor for racing enthusiasts and corporate groups in the adjacent Texas/Louisiana catchment area.
• Putnam Park Road Course: Indiana road course hosting SCCA, NASA, and motorcycle racing events. Comparable independent, multi-discipline motorsports venue with similar enthusiast and club-racing customer mix.

Broad incumbents

• K1 Speed: Largest US indoor karting chain with corporate event, league, and entertainment-center offerings. Comparable on the karting and corporate group event revenue lines, but indoor-only and lacks a comparable FIA-grade outdoor road course.
• Texas Motor Speedway: Large-scale NASCAR-sanctioned superspeedway in Fort Worth, TX. Overlaps on professional motorsports hosting and Texas regional catchment, but operates at a fundamentally larger, broadcast-driven scale rather than a diversified entertainment venue model.
• Main Event Entertainment: National chain of family entertainment centers featuring bowling, laser tag, karaoke, and gravity-based attractions including go-karts. Comparable on the family entertainment, group party, and corporate team-building segments that Throttle & Swing targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nolamotorsports
• YouTubeyoutube.com/user/NOLAMotorsports
• Facebookfacebook.com/nolamotorsportspark
• LinkedInlinkedin.com/company/nola-motorsports-park
• Instagraminstagram.com/nolamotorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOLA Motorsports