Buttonwillow Raceway Park
Buttonwillow Raceway Park is a privately held Southern California road racing and testing facility operating over 40 track configurations across dual East/West loops and a new 2.56-mile Circuit Track, serving club racers, professional teams, automotive OEMs, tire companies, and event organizers.
- Company typePrivate
- Founded1995
- HeadquartersButtonwillow, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Buttonwillow Raceway Park does
Buttonwillow Raceway Park is a privately held road racing and testing facility located at 24551 Lerdo Highway in Buttonwillow, California, founded in 1995 and described as Southern California's premier venue for grassroots and professional motorsport. The company operates a multi-configuration road course with more than 40 layouts across East and West loops that can run simultaneously for two independent events; the combined main track measures 3.1 miles. A newly opened Circuit Track (2.56 miles, 40 ft wide, with a 50 ft front straight) launched to the public in January 2025 with European-inspired high-speed flow. On-site amenities include a tire center, fuel center, garage rentals, an RV park, concessions, a gift shop, race shops, and a separate e-commerce merchandise store (BRP Merch).
The business monetizes through private track rentals, paid open test days on select Fridays and weekends, recurring facility rentals (RV park, garages, race shops), fuel and tire sales, concessions, gift shop transactions, and branded merchandise. Its customer base spans club racers, track day organizations, motorcycle racers, professional race teams, automotive OEMs, tire companies (notably Pirelli through CT Racing), media publishers, commercial production firms, go-karters, and series operators including the Pacific F2000 Championship (Dave Freitas) and TrackDaz. Go-to-market is event-driven and community-led: the track sells access to scheduled events and open test days while building grassroots loyalty through "The Apex" newsletter, social media (Facebook, X, Instagram), and a blog featuring driver profiles and track insights. Pricing is not publicly disclosed, and the firm has no parent company, no disclosed funding rounds, and operates with 11-50 employees.
Buttonwillow Raceway Park firmographics
Firmographics- Name
- Buttonwillow Raceway Park
- Legal name
- Buttonwillow Raceway Park
- Website
- https://buttonwillowraceway.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Buttonwillow Raceway Park is a privately held Southern California road racing and testing facility operating over 40 track configurations across dual East/West loops and a new 2.56-mile Circuit Track, serving club racers, professional teams, automotive OEMs, tire companies, and event organizers.
- Ownership category
- akta.pro rank
Buttonwillow Raceway Park industry classification
Industry- Product category
- Motorsport Racing Facility
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Tracks & Racing Facilities (MPAKAEAC)
- akta.pro secondary industries
- Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Motorsports & Racing Experiences (THAJAFAF)
Keywords
Where Buttonwillow Raceway Park is headquartered
LocationHeadquarters
- HQ city
- Buttonwillow
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Buttonwillow Raceway Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Track Rental: Private track rental for events, allowing individuals or organizations exclusive use of the facility
- Open Test Days: Paid sessions on select Fridays and occasional weekends for experienced drivers and riders to test on the track
- Facility Rentals: RV park, garage rentals, tire center, fuel center, concessions, gift shop, and race shops
- Merchandise Sales: BRP Raceway Merch store selling apparel and merchandise
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Buttonwillow Raceway Park product offering
Product offeringCore offering
Buttonwillow Raceway Park operates a road racing and vehicle testing facility in California's Central Valley, hosting two distinct road courses (Classic Track ~3.1 miles and Circuit Track ~2.56 miles) with 40+ configurable layouts. Sellable offerings include Open Test Days for individual racers, Private Track Rentals for teams and commercial clients, on-site Garage Rentals, an RV Park for overnight stays, Tire and Fuel Center services, Concessions, and a BRP-branded merchandise store.
Product overview
Buttonwillow Raceway Park is a premier road racing and testing facility in Southern California offering over 40 different track configurations. The facility operates two main track areas: the Classic Track (main track is 3.1 miles when East and West loops are combined) and the newly opened Circuit Track (2.56 miles). Core offerings include track rentals for private events and open test days for experienced drivers and riders. The facility provides comprehensive on-site services including tire center, fuel center, garage rentals, RV park accommodations, concessions, gift shop, and race shops. An online merchandise store (BRP Merch Store) sells branded apparel and souvenirs.
Differentiator
Problem solved
Functional benefit
Products and services
- Open Test Days Scheduled public track access days at Buttonwillow Raceway Park where individual racers pay a per-event fee to run their personally-owned race vehicles on the road course. Designed for club racers, track-day club members, motorcycle racers, and go-karters.
- Private Track Rental / Facility Rental Exclusive full-facility rental of the road course and supporting amenities (garages, fuel, tire center, RV park) for private events, commercial vehicle testing, validation runs, and commercial media production.
- Circuit Track Buttonwillow Raceway Park's newer 2.56-mile road course, distinct from the existing Classic Track and offering an additional set of track configurations for Open Test Days and Private Facility Rentals.
- Garage Rentals On-site garage space rentals for racers and teams to store and maintain vehicles during track events at the facility.
- RV Park (Overnight Stays) Overnight RV park accommodations for racers, teams, and spectators attending multi-day events at the facility.
- BRP Merch Store Branded merchandise store selling Buttonwillow Raceway Park apparel and products on-site at the facility.
Companies that use Buttonwillow Raceway Park
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Buttonwillow Raceway Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Buttonwillow Raceway Park partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CT Racing (Chris Maguire)coreOfficial distributor of Pirelli race tires through CT Racing, supporting racers at Buttonwillow and beyond. Chris Maguire has been part of the foundation of motorcycle racing across the West Coast for over two decades.
- TrackDazcoreOrganizes track day events at Buttonwillow Raceway Park. Partnered with pro rider Chad Lewin for Circuit Track testing.
- Pacific F2000 Championship (Dave Freitas)coreLong-time team owner and race engineer Dave Freitas operates Pacific F2000 Championship at Buttonwillow, running at least three events per year. Has helped shape careers of rising stars including Pato O'Ward.
- Aqualine Performance / Aqualine Racing Development (Shawn Sarbacker)minorYoung entrepreneur and open-wheel driver building racing career at Buttonwillow. Runs mobile detailing business alongside racing development company.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Buttonwillow Raceway Park competitors and assessment
Company assessmentDirect peers
- Sonoma Raceway: Northern California road course owned by Speedway Motorsports, hosting NASCAR Cup, NHRA drag racing, and club-level events. Competes with BRP for OEM testing days and event calendars among West Coast road-racing venues.
- WeatherTech Raceway Laguna Seca: California road racing venue known for major spectator race events and club-level motorsports. Overlaps with BRP on track-rental, club racing, and OEM testing, though it operates at a larger enterprise-rental scale and runs premier annual events (e.g., Monterey Car Week).
- Chuckwalla Valley Raceway: Desert road racing facility in Southern California offering track rentals, club racing, and driving experiences. Directly comparable in business model (private road course, track day rentals, club events) and geographic competition for SoCal motorsport enthusiasts.
- Willow Springs International Raceway: Southern California road racing venue with multiple track configurations (Streets of Willow, Big Willow) used for club racing, track days, and OEM testing. Most comparable SoCal facility to BRP in customer mix and event-day business model.
- Thunderhill Raceway Park: Northern California road racing and testing facility offering multiple track configurations and the same core GTM of track rentals, open test days, and event hosting. Directly competes with BRP for regional OEM testing and club racing bookings across California.
Others
- SCCA (Sports Car Club of America): National club motorsport sanctioning body that books club racing weekends at road courses including BRP. Customer/demand driver for BRP's event calendar rather than a competitor, but defines the supply-demand structure of grassroots motorsport that Buttonwillow participates in.
- Pirelli Tire North America: Major tire manufacturer (partnered with BRP via CT Racing for track-side distribution and testing). Customer and supplier-ecosystem participant rather than a direct competitor; relevant for benchmarking OEM/tire testing revenue dynamics that drive demand for BRP's facility.
Regional players
- Portland International Raceway: Pacific Northwest road course hosting club racing, track days, and OEM testing with multiple configurations. Operates a similar event-led business model to BRP but in a different regional market.
- Virginia International Raceway (VIR): East Coast road racing facility offering multiple track configurations, track rentals, club events, and OEM testing. Comparable in scale and configuration flexibility, but outside the West Coast market.
- Inde Motorsports Ranch: Modern private road racing and testing facility in Arizona offering multiple track configurations and member/club rental access. Comparable to BRP's premium SoCal testing proposition, but serves a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Buttonwillow Raceway Park social profiles
Digital presenceButtonwillow Raceway Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buttonwillow Raceway Park leadership team
Management profileNumber of profiles
Buttonwillow Raceway Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buttonwillow Raceway Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buttonwillow Raceway Park
What does Buttonwillow Raceway Park do?
Buttonwillow Raceway Park operates a road racing and vehicle testing facility in California's Central Valley, hosting two distinct road courses (Classic Track ~3.1 miles and Circuit Track ~2.56 miles) with 40+ configurable layouts. Sellable offerings include Open Test Days for individual racers, Private Track Rentals for teams and commercial clients, on-site Garage Rentals, an RV Park for overnight stays, Tire and Fuel Center services, Concessions, and a BRP-branded merchandise store.
Is Buttonwillow Raceway Park a public or private company?
Buttonwillow Raceway Park is a private company. It is classified as unknown and is currently operating.
When was Buttonwillow Raceway Park founded?
Buttonwillow Raceway Park was founded in 1995. It employs 11 to 50 people.
Where is Buttonwillow Raceway Park based?
Buttonwillow Raceway Park is headquartered in Buttonwillow, United States, in the North America region.
How does Buttonwillow Raceway Park make money?
Four revenue lines are on record. Track Rental is the primary driver. The others are open Test Days, facility Rentals and merchandise Sales.
Who are Buttonwillow Raceway Park's main competitors?
Direct peers on record are Sonoma Raceway, WeatherTech Raceway Laguna Seca, Chuckwalla Valley Raceway, Willow Springs International Raceway and Thunderhill Raceway Park. Others are SCCA (Sports Car Club of America) and Pirelli Tire North America. Regional players are Portland International Raceway, Virginia International Raceway (VIR) and Inde Motorsports Ranch.
Does Buttonwillow Raceway Park have an API?
No public API is recorded for Buttonwillow Raceway Park.
What industry is Buttonwillow Raceway Park in?
Buttonwillow Raceway Park's product category is Motorsport Racing Facility. Its primary akta.pro industry code is MPAKAEAC, Motorsports Tracks & Racing Facilities, with a secondary code of MPAGAMAD, Motorsports Events (F1, NASCAR, Rally, Moto). Its NAICS code is 711212 and its SIC code is 7948.