SouthCoast Today

What SouthCoast Today does

SouthCoast Today is a regional local news brand operating The Standard-Times newspaper and SouthCoastToday.com digital platform, serving New Bedford and surrounding communities (Acushnet, Dartmouth, Fairhaven, Marion, Mattapoisett, Rochester, Westport) in SouthCoast Massachusetts. The business traces its origins to 1850 with the founding of The Evening Standard, which merged with the New Bedford Times in 1932 to form The Standard-Times; the property has since passed through Ottaway Newspapers, Dow Jones, News Corp., GateHouse Media, and Gannett, now operating as a brand within USA TODAY Co. (formerly Gannett, rebranded November 2025).

The core product is multi-platform local journalism delivered through daily print newspaper, the SouthCoastToday.com website, eNewspaper digital replica, email newsletters, and dedicated sports coverage under the SouthCoastVarsity sub-brand. Supporting products include a Jobcase-powered jobs and classifieds marketplace with distribution to 100M+ job seekers via Indeed and ZipRecruiter, real estate listings, searchable digital archives (2001-present), and legal/public notices. The technology stack is a conventional digital news platform with marketplace integrations rather than proprietary AI or data products.

The business model relies on three primary revenue streams: recurring print and digital subscriptions, advertising (display, classifieds, and digital), and transactional fees from the job marketplace. SMB recruitment advertising is supported through LocaliQ Digital Marketing Solutions. The asset is operationally lean with approximately 7 visible newsroom staff, benefiting from shared content, advertising, and back-office infrastructure through the USA TODAY Network of more than 200 daily and weekly newspapers.

Name

SouthCoast Today

Legal name

SouthCoastToday.com

Website

https://southcoasttoday.com

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local Newspaper / Community News Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Local news publishing
• Print newspaper
• Digital news platform
• Classified advertising
• Job marketplace

Headquarters

HQ city

New Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Revenue: Paid subscriptions for print and digital access including eNewspaper
2. Digital Advertising: Display and classified advertising on website and digital platforms
3. Print Advertising: Traditional print newspaper advertising including classifieds
4. Job Marketplace: Job listings marketplace powered by Jobcase, Indeed, ZipRecruiter partnerships for job postings
5. Classifieds Marketplace: Buy and sell marketplace for local classifieds including real estate and jobs

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SouthCoast Today operates The Standard-Times newspaper (founded 1850) and the SouthCoastToday.com digital platform, providing local news, politics, sports, entertainment, lifestyle, real estate, obituaries, and classifieds coverage for New Bedford and surrounding SouthCoast Massachusetts communities. The company sells paid print and digital subscriptions, display and classified advertising, and marketplace services for job postings and general classifieds through its own platform plus integrations with Jobcase, Indeed, and ZipRecruiter.

Product overview

SouthCoast Today operates a multi-platform local news operation consisting of The Standard-Times newspaper (founded 1850, merged 1932) and its digital counterpart SouthCoastToday.com, both now part of the USA TODAY Network/USA TODAY Co. The core offering includes local news, sports, and lifestyle coverage for New Bedford and surrounding SouthCoast Massachusetts communities. Supporting products include the eNewspaper digital edition, Jobs/Classifieds Marketplace with third-party job board integrations (Jobcase, Indeed, ZipRecruiter), email newsletters, searchable digital archives, real estate listings, and legal public notices. Sports coverage operates under the SouthCoastVarsity sub-brand, while lifestyle recommendations feature the USA TODAY 10Best content brand.

Differentiator

Problem solved

Functional benefit

Products and services

• The Standard-Times (Print Newspaper) Print newspaper covering New Bedford and surrounding SouthCoast Massachusetts communities (Acushnet, Dartmouth, Fairhaven, Marion, Mattapoisett, Rochester, Westport), sold via home delivery and newsstand with paid subscription access.
• SouthCoastToday.com Digital News Platform Full-featured news website providing local news, politics, sports, entertainment, lifestyle, real estate, obituaries, and classifieds coverage for New Bedford and the SouthCoast region of Massachusetts, with paid digital subscription access.
• eNewspaper (Digital Edition) Digital replica of the print edition accessible online through user.southcoasttoday.com, allowing subscribers to read the print edition digitally with interactive features.
• Jobs and Classifieds Marketplace Self-serve marketplace allowing employers to post jobs online or in print, with distribution to Jobcase, Indeed, ZipRecruiter, and more, reaching over 100 million job seekers; also hosts buy-and-sell classifieds including real estate.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• USA TODAY Network (Gannett/USA TODAY Co.)coreStrategic or Co-development Partner · 1 January 2020The Standard-Times/SouthCoastToday.com became part of the USA TODAY Network in 2020 when GateHouse bought Gannett. The company is now known as USA TODAY Co. This provides cross-promotion, shared content resources, and brand association with one of the largest media networks reaching one in two Americans daily.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• The Boston Globe: Larger Massachusetts-based daily with national-tier reach and an aggressive digital subscription paywall; overlaps in sports, politics, and SouthCoast coverage but competes across a far broader geography and product portfolio.
• Lee Enterprises: Publicly traded U.S. newspaper chain operating regional dailies under a similar local-news + subscription + advertising business model, providing a comparable scale benchmark for chain-owned regional publishers.

Direct peers

• Providence Journal: Rhode Island daily newspaper within the USA TODAY Network that mirrors SouthCoast Today's regional newspaper model: print + digital subscriptions, eNewspaper, local marketplace, and network-level content sharing.
• Cape Cod Times: Massachusetts regional daily in the USA TODAY Network covering Cape Cod with the same product set (eNewspaper, classifieds, jobs, newsletters, archives), closely comparable in audience and business model.
• Worcester Telegram & Gazette: Another Massachusetts regional daily within the USA TODAY Network with overlapping products, advertising model, and audience profile, making it a near-direct operational analogue.
• The Herald News (Fall River): Fallback River-area daily newspaper also owned by USA TODAY Co. and serving an adjacent SouthCoast Massachusetts community, directly comparable in scale, network affiliation, and product mix (print, eNewspaper, classifieds, jobs marketplace).

Regional players

• Boston Herald: Competing Boston tabloid-style daily with print + digital editions, covering regional news that bleeds into SouthCoast Massachusetts readership, especially sports and politics.
• WPRI 12 / Nexstar Media local stations: Local TV and digital broadcaster serving the SouthCoast Massachusetts / Rhode Island market, competing directly for local audience attention, breaking news traffic, and SMB advertising dollars.

Emerging players

• New Bedford Guide: Hyperlocal digital news and events site focused on the New Bedford / SouthCoast region, competing for community news, entertainment coverage, and local advertising in the same micro-market.
• Patch.com: National hyperlocal digital news network covering many of the same SouthCoast towns, competing for local advertising and search-driven readers without a print edition; represents the digital-native benchmark SouthCoastToday must out-execute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/southcoasttoday
• Facebookfacebook.com/southcoasttoday
• Instagraminstagram.com/standardtimesma

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SouthCoast Today