Cineak
Cineak (Mitra NV) is a Belgian designer and wholesaler of bespoke luxury entertainment seating, serving high-net-worth residential clients, AV integrators, interior designers, architects, and hospitality venues through a dealer network in 50+ countries and seven Experience Centers across Europe and North America.
- Company typePrivate
- Founded2016
- HeadquartersWommelgem, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Cineak firmographics
Firmographics- Name
- Cineak
- Legal name
- Mitra NV
- Website
- https://cineak.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cineak (Mitra NV) is a Belgian designer and wholesaler of bespoke luxury entertainment seating, serving high-net-worth residential clients, AV integrators, interior designers, architects, and hospitality venues through a dealer network in 50+ countries and seven Experience Centers across Europe and North America.
- Ownership category
- akta.pro rank
Cineak industry classification
Industry- Product category
- Luxury Entertainment Seating
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
Keywords
Where Cineak is headquartered
LocationHeadquarters
- HQ city
- Wommelgem
- HQ country
- Belgium
- HQ region
- Europe
Offices7 records
Markets served
Cineak business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Luxury Seating Products: One-time purchase of custom luxury entertainment seating including home theater chairs, sofas, sectionals, loungers, and daybeds. Products are bespoke and made-to-order with extensive customization options.
- Upholstery and Materials: Premium leather and fabric collections, including proprietary leathers (Atlas, Costa Rica-Panama, Harlow, Scozia, Select, Kansas, Orlando, Cervo, Softy, Velvet, Vegetale) and designer fabrics. Customer-supplied materials (COL/COM) also available.
- Accessories: Curated luxury accessories including cupholder tables (swivel tray, rotating table), reading lights (FLEX, FLEX-LITE, FLEX-LUXE-LEATHER), side tables, and technology accessories (USB-C keypads, CIC automation, backlit keypads).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cineak product offering
Product offeringCore offering
Cineak designs, manufactures, and distributes bespoke luxury entertainment seating for private cinemas, home theaters, media rooms, and hospitality screening rooms. The portfolio includes motorized and non-motorized theater chairs, sofas, sectionals, loungers, daybeds, and stools offered with extensive customization in leather, fabric, and acoustically transparent materials. Products are sold made-to-order through a global dealer network and seven company-owned showrooms.
Product overview
CINEAK is a Belgian luxury entertainment seating company offering two primary product lines: Home Theater/Private Cinema seating and Living & Media Room seating. Their home theater collection comprises 13 distinct models (Chess, Ferrier, Fortuny, Gramercy, Harv, Hughes, Largo, Mondrian, Nero, Ollie, Stools, Strato, Trevia), while their living/media room line includes 6 models (Gramercy, Harv, Largo, Mondrian, Ollie, Strato). All seating products feature modular construction with standard or custom widths, and many incorporate patented motorized mechanisms (dual or triple-motorized) for adjustable footrests, backrests, and headrests. The portfolio extends to luxury accessories including cupholder tables, reading lights, side tables, and USB-C charging technology. CINEAK also offers comprehensive upholstery options through extensive leather collections (11+ varieties) and fabric collections (17+ varieties), plus specialized acoustical fabrics for home theater applications. With a dealer network spanning 50+ countries and experience centers in Belgium, Hollywood, Florida, London, Manhattan, San Francisco, and Switzerland, CINEAK positions itself as the global benchmark for luxury entertainment seating.
Differentiator
Problem solved
Functional benefit
Brands
- FLORIAN DESIGNS: A fabric brand partner offering sustainable and aesthetically focused upholstery fabrics for furniture.
Products and services
- Home Theater / Private Cinema Seating Collection Bespoke luxury seating designed for private cinemas and home theater screening rooms, with modular configurations, motorized and non-motorized mechanisms, and premium upholstery. Targeted at high-net-worth homeowners, AV integrators, and luxury residential projects.
- Living & Media Room Seating Collection Luxury entertainment sofas and seating designed for media rooms and living spaces, combining plush comfort with sophisticated motion technology such as dual-motorized daybed and triple-motorized mechanisms.
- Premium Leather Collections Curated range of premium top-grain leathers including pigmented European bull hides, Nappa leathers, nubuck, and aniline leathers, available in multiple thickness and finish options for Cineak seating upholstery.
- Premium Fabric Collections Extensive collection of high-end designer fabrics including linen-style, woven textiles, chenille, velvet, and sustainable options such as recycled polyester Orion III and bio-attributed PVC Laser-ECO, for luxury seating upholstery.
- Acoustical Fabrics Specially-woven acoustically transparent fabrics designed for use over speakers and acoustical treatments in home theaters, independently tested by Chesapeake Acoustics Research Institute with less than 1dB attenuation at 5KHz.
- Cupholder Tables (Swivel Tray and Rotating Table) Accessory surfaces that fit into Cineak seating cupholders, providing convenient surfaces for drinks and snacks. The Swivel Tray rotates smoothly and the Rotating Table offers 360-degree rotation, available in FENIX Nanotech, wood, or leather finishes.
- Reading Lights (FLEX, FLEX-LITE, FLEX-LUXE-LEATHER) LED reading lamps with flexible tubes that attach to Cineak seating, allowing adjustment of light direction. FLEX is available in 40cm or 75cm lengths; FLEX-LITE and FLEX-LUXE-LEATHER feature 50cm flexible tubes with a leather finish option.
- Side Tables Sleek minimalist side tables designed to fit over Cineak sofa armrests, providing convenient surfaces for drinks and small items with slim metal frames.
- Technology Accessories (USB-C Keypads and CIC-Automation) USB-C charging keypads and CIC-Automation integration modules that deliver power to personal devices and enable control of Cineak motorized seating functions.
Quantifiable outcome
- Speaker version fabrics have transparency less than 1dB at 5KHz - not audible to human ear
Companies that use Cineak
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Cineak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Cineak partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered supporting.
- Chesapeake Acoustics Research InstitutesupportingIndependent third-party research firm that conducted acoustic transparency testing on CINEAK fabrics. Testing verified speaker grille cloth transparency levels with less than 1dB attenuation at 5KHz frequency.
- FoglizzosupportingPremium leather supplier partner providing high-quality leather materials for CINEAK upholstery collections.
- StudioArtsupportingLeather partner supplying premium upholstery materials for CINEAK seating products.
- StolzsupportingLeather supplier partner providing materials for CINEAK's premium leather collections.
- AlcantarasupportingProprietary material technology partner. Alcantara is described as a thoroughly avant-garde material with aesthetic, technical and sensory qualities that no other material can equal.
- RUBELLIsupportingPremium fabric partner providing an extensive collection of luxurious fabrics for CINEAK upholstery options.
- Kirby DesignsupportingFabric partner providing luxurious fabric collections including Orion III (100% recycled polyester) and Laser ECO (bio-attributed PVC using BIOVYN).
- LELIEVREsupportingPremium fabric partner offering an extensive collection of luxurious fabrics for CINEAK's upholstery options.
- VILLA NOVAsupportingFabric partner providing extensive collection of luxurious fabrics including Atlantis with EasyCleanTechnology.
- ZINCsupportingFabric partner providing an extensive collection of luxurious fabrics for CINEAK upholstery.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cineak competitors and assessment
Company assessmentDirect peers
- Fortress Seating: US-based manufacturer of luxury home theater seating offering custom configurations, premium leathers, and motorized recline mechanisms. Closely comparable product category, customization model, and target HNW buyer.
- Acoustic Innovations: Designs and manufactures luxury home theater seating, acoustic treatments, and media room furniture. Overlapping product line, dealer-driven distribution, and shared focus on home cinema.
- Cinematech: UK-based bespoke home cinema seating specialist with modular configurations and premium upholstery. Comparable bespoke luxury positioning, similar target customer profile (HNW residential and integrators).
- Salamander Designs: Manufacturer of premium home theater seating, AV cabinets, and media furniture. Overlaps in entertainment-focused seating category and works through the same AV integrator channel.
- Octane Seating: US manufacturer of home theater seating offering motorized recliners, bonded leather, and fabric configurations. Competes in the same seating category with overlapping dealer and integrator channels.
- Valencia Theater Seating: Specialist home theater seating brand offering motorized and manual theater chairs. Comparable product category and shared reliance on residential AV/home theater buyers.
- RowOne Home Theater: Manufacturer of home theater seating with motorized recline functionality. Overlaps with CINEAK's motorized mechanism approach and residential cinema use case.
Broad incumbents
- Palliser Furniture: Large North American upholstered furniture manufacturer with broad living-room seating portfolio. Competes indirectly via custom upholstered sectionals and recliners used in media rooms.
- Restoration Hardware (RH): Luxury home furnishings retailer and brand spanning furniture, lighting, and textiles. Overlaps with CINEAK at the HNW buyer level for media/living room seating and home interiors.
- B&B Italia: Premium Italian furniture brand offering designer sofas, sectionals, and modular seating for luxury residential and hospitality projects. Overlaps at the design-conscious HNW and luxury hospitality buyer level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cineak social profiles
Digital presenceCineak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cineak leadership team
Management profileNumber of profiles
Cineak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cineak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cineak
What does Cineak do?
Cineak designs, manufactures, and distributes bespoke luxury entertainment seating for private cinemas, home theaters, media rooms, and hospitality screening rooms. The portfolio includes motorized and non-motorized theater chairs, sofas, sectionals, loungers, daybeds, and stools offered with extensive customization in leather, fabric, and acoustically transparent materials. Products are sold made-to-order through a global dealer network and seven company-owned showrooms.
Is Cineak a public or private company?
Cineak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cineak founded?
Cineak was founded in 2016. It employs 1 to 10 people.
Where is Cineak based?
Cineak is headquartered in Wommelgem, Belgium, in the Europe region.
How does Cineak make money?
Three revenue lines are on record. Luxury Seating Products are the primary driver. The others are upholstery and Materials and accessories.
Who are Cineak's main competitors?
Direct peers on record are Fortress Seating, Acoustic Innovations, Cinematech, Salamander Designs, Octane Seating, Valencia Theater Seating and RowOne Home Theater. Broad incumbents are Palliser Furniture, Restoration Hardware (RH) and B&B Italia.
Does Cineak have an API?
No public API is recorded for Cineak.
What industry is Cineak in?
Cineak's product category is Luxury Entertainment Seating. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles). Its NAICS code is 4491 and its SIC code is 5700.