What Loggerhead Marina does

Loggerhead Marinas operates a chain of 23 full-service marinas across Florida (19), North Carolina, South Carolina, Kentucky, and Ohio, providing wet slip dockage, dry stack storage, fuel dock sales, boat rentals and charters, marine repair services through a network of 400+ licensed providers, and ship store provisions. Vessel accommodation spans from under 40 feet to 200 feet, with flagship locations including Bay Point (805 slips, Lake Erie), Palm Beach Gardens (slips for vessels 20'-200'), and St. Petersburg (327-boat dry storage in a hurricane-rated harbor). The operating model is anchored in annual, seasonal, and transient dockage subscriptions, supplemented by transaction-based fuel, rentals, and repair revenue, with customers acquired primarily through on-site marina visits and website inquiry forms.

The company's technology surface centers on the proprietary Loggerhead App, which enables customers to self-schedule launches, request fuel, manage service requests, and receive notifications across iOS, Android, and web — extending self-service capability across the 23-location footprint. Brand differentiation is built around an exclusive strategic partnership with Loggerhead Marinelife Center, an environmental/conservation nonprofit, reinforced through Clean Marina Designations at all eligible locations and an in-development Blue Marina Designation program. All promotion, pricing, and customer communication flow through the parent company Equity LifeStyle Properties, Inc. (NYSE: ELS), a publicly traded REIT headquartered in Chicago that owns lifestyle properties including marinas, manufactured home communities, and RV resorts.

Go-to-market is direct-to-consumer and inside-sales driven: prospective members engage via location-specific website inquiry forms, in-person marina visits for agreements, and seasonal/Black Friday promotional offers. Pricing is quote-based, varying by vessel length and term, with annual dockage receiving a prorated free month plus up to $100 fuel credit and transient stays (2-30 nights) discounted 20% for new customers — both offers extended through September 8, 2026. Customer segments span year-round recreational boat owners, coastal cruisers traveling the Intracoastal/Great Lakes, and boating tourists/trippers using rentals and charters at locations such as Fish-Tale Marina.

Name

Loggerhead Marina

Legal name

Equity LifeStyle Properties, Inc.

Website

https://loggerheadmarinas.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marina Services and Boat Storage

NAICS

Marinas (71393), Marinas (713930)

SIC

Water Transportation (4400)

akta.pro primary industry

Marina RV & Waterfront Campgrounds (THAMAJAH)

Keywords

• Marina dockage services
• Wet slip rental
• Dry stack storage
• Boat storage facilities
• Recreational boating amenities

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wet Slip Dockage: Annual, seasonal, and transient dockage rentals for boats at marina slips. Pricing varies by vessel length and location.
2. Dry Storage: Dry stack storage for vessels with valet boat service and lift access. Charged on subscription basis for annual or seasonal storage.
3. Fuel Sales: Fuel dock sales of gasoline and diesel to docked vessels and boat rentals at select locations.
4. Boat Rentals: Power boat rentals, dolphin cruises, sunset tours, and fishing charters offered at select marina locations.
5. Marine Services: Service department providing repairs and maintenance through a network of 400+ licensed and insured service providers.
6. Ship Store & Provisions: On-site ship stores offering supplies, provisions, and convenience items for boaters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Loggerhead Marinas operates a chain of 23 full-service marinas offering wet slip dockage (for vessels up to 200 feet), dry stack storage with valet service, fuel dock sales (gasoline and diesel), boat rentals and charters, marine repair and maintenance services through licensed providers, on-site ship stores, and resort-style amenities. The proprietary Loggerhead App allows members to schedule launches, submit fuel requests, and track service needs digitally across all locations.

Product overview

Loggerhead Marina operates a network of 23 full-service marinas across Florida, North and South Carolina, Kentucky, and Ohio. The company's primary offering is boat storage and marina services including wet slips, dry stack storage, and hurricane storage. The Loggerhead App serves as the digital platform enabling customers to schedule launches, track requests, and access services remotely. Marinas offer resort-style amenities including fuel docks, swimming pools, ship stores, and concierge services. The company also partners with Loggerhead Marinelife Center for marine conservation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Loggerhead Marinelife Center: Nonprofit ocean conservation organization focused on sea turtle protection, partnered with Loggerhead Marinas

Products and services

• Wet Slip Dockage Annual, seasonal, and transient dockage rentals for boats at marina slips, with pricing varying by vessel length and location. Available at all 23 marina locations for vessels up to varying maximum sizes (ranging from 30' to 200' depending on marina).
• Dry Stack Storage Dry stack storage for vessels with valet boat service and lift access, charged on a subscription basis for annual or seasonal storage. Available at multiple locations including Hi-Lift, Hidden Harbour, St. Petersburg (327 spaces), South Miami (250+ dry rack spaces), Riviera Beach, Riverwatch (373 dry storage), and Marker 1 (300+ dry racks).
• Fuel Sales Fuel dock sales of gasoline and diesel to docked vessels and boat rentals at select marina locations, including Palm Beach Gardens Marina.
• Boat Rentals and Charters Power boat rentals, dolphin cruises, sunset tours, and fishing charters offered at select marina locations, including Fish-Tale Marina at Fort Myers Beach.
• Marine Service Department Service department providing repairs and maintenance through a network of 400+ licensed and insured service providers, coordinating vessel maintenance for marina members.
• Ship Store & Provisions On-site ship stores offering supplies, provisions, and convenience items for boaters at marina locations.
• Loggerhead App Mobile application that allows boaters to schedule launches, track requests, submit fuel requests, and access services from their phone, tablet, or web browser. Available for iOS and Android devices.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Loggerhead Marinelife CentercoreStrategic or Co-development PartnerStrategic partnership with nonprofit Loggerhead Marinelife Center focused on sea turtle conservation and ocean ecosystem protection. The partnership includes environmental initiatives such as the Blue Marina Designation program, World Sea Turtle Day celebrations, and the #NewYearBlueYear plastic reduction challenge. Loggerhead Marinas supports the organization's mission through fundraising and environmental awareness campaigns. The Marinelife Center is one of Florida's most visited nonprofit scientific destinations focusing on ocean and sea turtle conservation.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IGY Marinas: International luxury marina operator with locations in the US, Caribbean, and Europe, focused on superyacht berthing. Comparable to Loggerhead in the premium segment of the marina market with similar amenity-driven positioning.
• Safe Harbor Marinas: Now operating under Suntex following the 2021 merger, Safe Harbor was previously the largest US recreational marina chain with deep Florida and Gulf Coast presence. Operates similar full-service marina model with wet slips, dry storage, and boat services.
• Suntex Marinas: Largest US marina operator with over 100 marina locations nationwide following the 2021 merger with Safe Harbor Marinas. Directly competes with Loggerhead in Florida and across coastal/inland markets with similar wet slip, dry storage, and fuel dock services.
• Westrec Marinas: Historic US marina management and consulting firm with a portfolio of managed marinas across multiple states. Comparable through full-service marina management, consulting, and ownership of recreational boating facilities.

Regional players

• Marina Jack: Iconic Sarasota, Florida full-service marina and waterfront dining operator. Comparable as a regional full-service marina competitor in the Florida Gulf Coast market with similar transient dockage, fuel, and boat rental offerings.

Broad incumbents

• Brunswick Corporation: NYSE-listed marine recreation conglomerate (Mercury Marine, Boston Whaler, Sea Ray). A broad incumbent in recreational boating with overlapping customer demographics to Loggerhead's boater base, though primarily a boat manufacturer/dealer rather than marina operator.

Emerging players

• MarineMax: Largest US recreational boat and yacht dealer (NYSE: HZO) with growing marina and storage operations. Operates as a complementary peer in the recreational boating value chain with shared affluent customer base and recent expansion into marina services.
• The Moorings: Global yacht charter and marine tourism company with marina partnerships. Comparable in the boating tourism and charter segments, with potential partnership/competitive overlap in transient dockage and boat rental services.
• Marinalife: Marina directory, reservation, and cruising club platform serving recreational boaters. Comparable through marina booking and customer acquisition overlap, though operating as a digital marketplace rather than marina owner.

Others

• YachtWorld/BOAT International: Leading online boat and yacht listing platforms serving affluent recreational boaters. Adjacent ecosystem participant with overlapping customer base and digital marketing reach, useful as a comparable for digital customer acquisition in the marina space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LoggerheadMarina
• Facebookfacebook.com/LoggerheadMarinas
• Instagraminstagram.com/loggerheadmarinas
• LinkedInlinkedin.com/company/marker-1-marina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loggerhead Marina