Wilson Insurance Brokers

What Wilson Insurance Brokers does

Wilson Insurance Brokers Ltd is a private, independent insurance brokerage headquartered in Lisnaskea, Co Fermanagh, Northern Ireland. The company operates as an appointed representative of Dickson & Co (NI) Ltd under the broader Dickson Insurance Group, with FCA authorisation under reference 605167. It distributes both business and personal insurance lines through a consultative, relationship-led sales motion, drawing on access to major insurance providers operating across Northern Ireland and the Republic of Ireland. Its leadership is anchored by Managing Director Shane Wilson.

The company offers a broad product portfolio organised into nine commercial verticals — Commercial, Construction, Manufacturing, Van/Fleet, Motor Trade, Renewable Energy, Professional, Retail, and Hospitality — alongside five personal lines (Car, Van, Home, Landlord, Travel). Underlying these are 17 specialised business products spanning liability, property, business interruption, cyber, environmental, professional indemnity, surety bonds, and engineering inspection. Ancillary services include a dedicated claims advocacy function and risk management advisory covering fire, security, fleet, environmental, and business continuity risks. Core technology is described as an insurance brokerage platform providing access to multiple insurer systems; no proprietary technology, AI capabilities, or digital channels beyond a content website and organic social presence are disclosed.

Revenue is generated exclusively through commissions earned on placed policies — a pure transaction-fee model with annual billing cadence and individually quoted, non-standardised pricing. The customer base is vertically diversified across SME and mid-market commercial clients plus individual consumers, with no named enterprise anchor accounts. The firm is privately held, with no disclosed external investment, no subsidiaries, and no public listing. Distribution relies on direct sales through the parent group's 17 Northern Ireland offices plus phone and email consultation channels.

Name

Wilson Insurance Brokers

Legal name

Wilson Insurance Brokers Ltd

Website

https://wilsoninsurance.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilson Insurance Brokers Ltd is an independent FCA-regulated insurance brokerage based in Lisnaskea, Northern Ireland, operating within the Dickson Insurance Group. It distributes commercial and personal insurance lines across multiple verticals to SMEs and consumers in Northern Ireland and the Republic of Ireland via commission-based brokerage services.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Commercial insurance solutions
• Personal insurance coverage
• Claims management support
• Risk management advisory

Headquarters

HQ city

Lisnaskea

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Wilson Insurance Brokers generates revenue through commissions earned from placing insurance policies with their panel of insurance providers. They act independently from any insurance company and work in the best interests of their clients to obtain the right insurance cover at competitive premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wilson Insurance Brokers is an independent insurance brokerage that places business and personal insurance policies with a panel of major providers operating in Northern Ireland and the Republic of Ireland. The company offers tailored coverage across commercial, construction, manufacturing, motor trade, renewable energy, retail, hospitality, van/fleet, and professional verticals, alongside personal lines (car, van, home, landlord, travel), and provides claims assistance and risk management services on a consultative, commission-based basis.

Product overview

Wilson Insurance Brokers offers a comprehensive portfolio of insurance products and services as an independent brokerage. The core offerings span Business Insurance (Commercial, Construction, Manufacturing, Van/Fleet, Motor Trade, Renewable Energy, Professional, Retail, Hospitality) and Personal Insurance (Car, Van, Home, Landlord, Travel). Business expertise services include Claims assistance and Risk Management. The Business Products portfolio provides specialised covers including Employers Liability, Public/Products Liability, Material Damage, Business Interruption, Product Recall, Directors & Officers Liability, Cyber Liability, Environmental Liability, Personal Accident, Transit, Cargo/Stock Throughput, Engineering & Inspection, Surety Bonds, Professional Indemnity, and Commercial Legal Protection. The company operates as part of the Dickson Insurance Group and provides access to major insurance providers across Northern Ireland and the Republic of Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Tailor-made insurance solutions for businesses providing comprehensive protection across multiple risk areas including Employers & Public Liability Insurance, Material Damage, Business Interruption, and Professional Indemnity, targeted at commercial clients requiring multi-line business cover.
• Construction Insurance Specialist insurance for contractors covering General Construction, Civil Engineering, Groundwork, Plant Hire, Property Developers, Demolition, Scaffolding, and Electrical Contractors with cover such as Contractors All Risks and Performance Bonds.
• Manufacturing Insurance Insurance solutions for manufacturers covering Food and Beverage, Metal, Plastic, Printing, Joinery, and Steel Fabrication businesses with Products Liability, Import/Export, and Business Interruption coverage.
• Van / Fleet Insurance Bespoke transportation and haulage insurance for fleets ranging from single vehicles to hundreds, covering Haulage Fleets, Couriers, Agricultural, Taxis, and high-value vehicle operations.
• Motor Trade Insurance Insurance for motor trade businesses from part-time traders to main franchise dealers covering vehicle sales, service and repair, body shops, breakdown and recovery, and mobile mechanics.
• Renewable Energy Insurance Specialist insurance for renewable and alternative energy sectors covering Bio Energy (Biomass, Biogas, Biofuels), Hydro Power (Micro, Mini, Small), and Wind Farm Insurance.
• Professional Insurance Insurance for professionals including Professional Indemnity, Public Liability, Employers Liability, Material Damage, Directors & Officers, and Cyber Security coverage.
• Retail Insurance Specialist retail sector insurance for supermarkets, bookstores, hardware stores, builders merchants, petrol stations, hairdressers, convenience stores, and butchers with tailored shop insurance programmes.
• Hospitality Insurance Insurance for hotels, public houses, night clubs, golf clubs, restaurants, sporting organisations, B&Bs, and guest houses covering food poisoning risks, equipment breakdown, and loss of licence.
• Car Insurance Personal car insurance with comprehensive cover, breakdown, legal, GAP, windscreen cover, excess protection, business use, and protected no claims bonus options for individual drivers.
• Van Insurance Van insurance with Third Party, Third Party Fire & Theft, and Fully Comprehensive options, plus optional tools, goods in transit, and breakdown cover for individual van owners.
• Home Insurance Home insurance covering buildings, contents, accidental damage, personal belongings, garden contents, family legal cover, and alternative accommodation for homeowners.
• Landlord Insurance Specialist buy-to-let landlord insurance covering buildings, landlords contents, loss of rental income, property owners liability up to £5,000,000, and employers liability up to £10,000,000.
• Travel Insurance Travel insurance with Single Trip and Annual Multi Trip policies covering pre-existing medical conditions and sports activities for individual travellers.
• Claims Service Claims assistance and management service providing support with claim details, policy response advice, insurer negotiation, and settlement advocacy throughout the claims process for both business and personal clients.
• Risk Management Risk management services including Fire Risk Management, Security Controls, Employers and Public Liability Claims, Flood Management, Environmental Issues, Fleet Risk Management, Business Continuity, and Claims Defensibility.
• Business Products Portfolio A portfolio of specialised business cover lines including Employers Liability, Public/Products Liability, Material Damage, Business Interruption, Product Recall, Directors & Officers Liability, Cyber Liability Risk Insurance, Environmental Liability, Personal Accident Insurance, Transit Insurance, Cargo and Stock Throughput, Engineering & Inspection, Surety Bonds, Professional Indemnity, and Commercial Legal Protection.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dickson & Co (NI) LtdcoreStrategic or Co-development PartnerDickson & Co (NI) Ltd is the parent company and principal of Wilson Insurance Brokers. Wilson Insurance Brokers Ltd is an appointed representative of Dickson & Co (NI) Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA reference: 605167). The partnership provides regulatory authorization and operational support across the Dickson Insurance Group.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bollington Insurance Brokers: UK independent commercial insurance broker of similar regional scale, offering commercial, personal and specialty lines through a multi-office network — closely comparable to Wilson's independent-broker, multi-line model.
• Aston Lark: UK independent insurance brokerage serving SME and mid-market clients with commercial and personal lines including specialty verticals — directly comparable in customer profile and product breadth to Wilson.
• PIB Group: UK-focused insurance broker group built via roll-up of regional independent brokers, offering commercial and specialty lines — comparable to Wilson's structure as an appointed representative within a larger broker group (Dickson).
• Towergate Insurance Brokers: Large UK regional broker network offering commercial, personal and specialty insurance through a multi-office advisory model — comparable in distribution approach (office-based, consultative) to Wilson's 17-office group setup.

Regional players

• Arachas Corporate Brokers: One of the largest independent insurance brokerages in the Republic of Ireland, serving commercial and corporate clients — comparable to Wilson's Republic of Ireland operations and SME/cross-border commercial focus.
• O'Leary Insurances: Independent Irish insurance broker offering commercial and personal lines with a regional branch network — directly comparable to Wilson in independent model and product mix, but focused primarily on Rol.

Broad incumbents

• Howden Group Holdings: Global insurance intermediary with strong UK and Irish presence across commercial, specialty and personal lines — comparable at the category level but much larger and broader in scope than Wilson.
• Marsh: Global insurance broker and risk adviser covering commercial and specialty lines across multiple sectors — overlaps with Wilson's commercial and risk-management offerings but operates at vastly greater scale.
• Lockton: World's largest independent insurance broker, offering commercial and specialty coverage across multiple verticals — comparable independent-broker positioning to Wilson but with global scale and much broader capabilities.
• Aon: Global professional services firm offering risk management, insurance brokerage and reinsurance — overlaps with Wilson's commercial brokerage and risk-management services but operates across a far wider portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wilsoninsbroker
• Facebookfacebook.com/wilsoninsurancebrokers
• LinkedInlinkedin.com/company/wilson-insurance-brokers-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Insurance Brokers