GAMA Global
GAMA Global is a non-profit professional association serving first-line and frontline leaders in the insurance, investment, and financial services industry, delivering training, certifications, awards, and the annual LAMP conference through 13 chapters across 25+ countries.
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GAMA Global does
GAMA Global is a non-profit professional membership association headquartered in Washington, D.C., dedicated to the professional development and leadership skills of first-line and frontline leaders in the insurance, investment, and financial services industry. It serves individual practitioners through a chapter-based model spanning 13 local chapters across 25+ countries, with members in markets including the United States, Canada, the Bahamas, China, Hong Kong, the Philippines, Thailand, Vietnam, Mexico, and Greece. The association employs 51-100 staff and is led by CEO Bonnie Godsman, who also serves as President of Finseca.
The core product surface is the GAMA Global Learning Center, hosted on LearnUpon, which delivers a tiered curriculum including the Emerging Leader Program (12-month), Masters Series, Field Leadership Series, Sales Builder, Essentials of Leadership and Management (ELM), and the GAMA Leadership and Management Proficiency (GAMA LMP) certification. GAMA Global also operates the annual LAMP (Leadership and Management Program) conference across four regions — the United States, Asia, Latin America, and the Caribbean — and runs a six-program awards portfolio (Master Agency Award, Master Firm Award, Master Multiline Award, International Management Award, Frontline Leader Award, Excellence Recruitment Award) with publicly listed application fees ranging from $75 to $300.
Revenue is generated through three streams: recurring membership dues (pricing not publicly disclosed, quote-based), subscription-style training and certification program fees, and transaction-based award application fees. Distribution is hybrid: direct online self-serve membership via gamaglobal.org, chapter-based recruitment across 13 countries, and regional LAMP conferences. The association is independently governed, with no venture capital, private equity, or parent-company backing disclosed. There is no public revenue figure, no AI/ML product capabilities disclosed, and no API or integration footprint — the business is content-, certification-, and event-led rather than technology-led.
GAMA Global firmographics
Firmographics- Name
- GAMA Global
- Legal name
- GAMA Global
- Website
- https://gamaglobal.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GAMA Global is a non-profit professional association serving first-line and frontline leaders in the insurance, investment, and financial services industry, delivering training, certifications, awards, and the annual LAMP conference through 13 chapters across 25+ countries.
- Ownership category
- akta.pro rank
GAMA Global industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Business Associations (813910), Professional and Management Development Training (611430)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD)
Keywords
Where GAMA Global is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GAMA Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership Dues: Annual membership fees for professionals in the financial services industry to access professional development resources, networking, and recognition programs.
- Award Application Fees: Fees charged for award applications including Master Agency Award ($300 USD), International Management Award ($150 USD), Frontline Leader Award ($100 USD), and Excellence Recruitment Award ($75 USD).
- Training and Certification Programs: Revenue from training programs including Emerging Leader Program, Masters Series, Field Leadership Series, Sales Builder, Essentials of Leadership and Management, and GAMA Leadership and Management Proficiency (LMP) certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Master Agency Award (MAA) |
| Transaction based/ take rate | Pay-as-you-go | International Management Award (IMA) |
| Transaction based/ take rate | Pay-as-you-go | Frontline Leader Award (FLA) |
| Transaction based/ take rate | Pay-as-you-go | Excellence Recruitment Award (ERA) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GAMA Global product offering
Product offeringCore offering
GAMA Global is a nonprofit professional membership association that delivers leadership development, training, and certification programs for first-line and frontline leaders in the insurance, investment, and financial services industry. It sells annual memberships that grant access to a LearnUpon-based Learning Center, structured curricula (Emerging Leader Program, Masters Series, Field Leadership Series, Sales Builder, ELM, GAMA LMP certification), regional LAMP conferences, and industry awards.
Product overview
GAMA Global is a professional association offering a comprehensive suite of professional development services for leaders in the insurance, investment, and financial services industry. The core offering is the GAMA Global Learning Center, which provides structured training programs including the Emerging Leader Program (12-month foundational program), Masters Series (specialized workshops on recruiting, selection, and retention), Field Leadership Series (four workshops covering core business building skills), Sales Builder (year-long study group program), Essentials of Leadership and Management (ELM), and the GAMA Leadership and Management Proficiency (GAMA LMP) certification program. The organization also hosts the annual LAMP (Leadership and Management Program) conference held in the US, Asia, Latin America, and the Caribbean, and offers awards and recognition programs including the Master Agency Award, Master Firm Award, Master Multiline Award, International Management Award, Frontline Leader Award, and Excellence Recruitment Award. The association maintains 13 local chapters across 25 countries facilitating regional networking and professional growth.
Differentiator
Problem solved
Functional benefit
Products and services
- GAMA Global Learning Center An online learning platform providing courses, programs, certifications, and designations for professional development of leaders in the financial services industry.
- Emerging Leader Program A 12-month program designed for individuals with 0-5 years of leadership experience in the financial services industry, focusing on industry best practices for recruiting, selection, time management, and leadership development.
- Masters Series A series of four-hour workshops covering topics including Masters of Recruiting, Masters of Selection, and Masters of Retention, available as live virtual or in-person sessions.
- Field Leadership Series (FLS) A series of four workshops covering recruiting and selection, new advisor success, retention, and high-performance culture, designed as 8-hour workshops run in-person or virtually.
- Sales Builder A continuous, study-group program with monthly sessions over a year, equipping sales managers with habits, systems, and tools for developing high-performing teams.
- Essentials of Leadership and Management (ELM) A series of units presented in a blended learning setting exploring components of success and growth for leadership and management.
- GAMA Leadership and Management Proficiency (GAMA LMP) Certification A certification program combining classroom learning, a 360 Leadership Assessment, and leadership coaching, designed exclusively for practicing field leaders.
- LAMP (Leadership and Management Program) Conference The only leadership event for the financial security profession, hosted annually in the US, Asia, Latin America, and the Caribbean, focusing on professional development needs and leadership skills.
- Master Agency Award (MAA) Award given to agency heads with active GAMA Global membership at firms with at least $7,800,000 USD in commission levels or $15,600,000 USD in premium levels during the previous year, with a $300 USD application fee.
- Master Firm Award (MFA) Award given to agency heads with active GAMA Global membership at firms meeting specific commission or premium thresholds.
- Master Multiline Award (MMA) Award given to agency heads with active GAMA Global membership whose agencies achieve at least $300,000 USD in gross life and annuity premiums and at least $10,000,000 USD in gross property and casualty premiums.
- International Management Award (IMA) Award recognizing achievements of first-line managers and frontline or second- and middle-line managers who personally supervise full-time career agents, advisors, or sales representatives, with a $150 USD application fee.
- Frontline Leader Award (FLA) Award recognizing frontline managers such as unit, division, or district managers who have direct responsibility for a portion of an agency or firm, with a $100 USD application fee.
- Excellence Recruitment Award (ERA) Award recognizing individuals in agencies or firms who contribute to recruitment activities through outstanding performance, with a $75 USD application fee.
- GAMA Global Chapters Local chapters providing education, networking, and growth opportunities, with 13 chapters operating in 25 countries worldwide including Bahamas, Canada, China, Hellas, Hong Kong, Mexico, Philippines, Thailand, Vietnam, and Trinidad & Tobago.
Companies that use GAMA Global
Customer profileSegments1 record
Ideal customer profiles1 record
GAMA Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GAMA Global partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
GAMA Global competitors and assessment
Company assessmentDirect peers
- LIMRA: LIMRA is a research-driven trade association serving the insurance and financial services industry with member firms, training, and certification programs—making it the closest analogue to GAMA Global in scope and audience.
- National Association of Independent Life Brokerage Agencies (NAILBA): NAILBA is a US-based trade association for independent life brokerage agencies, providing member services, education, and industry advocacy—overlapping GAMA Global's audience of agency leaders and frontline managers.
- NAIFA (National Association of Insurance and Financial Advisors): NAIFA is a US membership association for insurance and financial services professionals focused on advocacy, education, and professional development—directly comparable to GAMA Global's mission and member base.
- Finseca: Finseca is a financial security industry advocacy and education association whose President also serves as CEO of GAMA Global, indicating deep operational and audience overlap with GAMA Global's membership of field leaders.
- Association for Financial Professionals (AFP): AFP is a membership association for treasury and corporate finance professionals providing certification (CTP), education, and conferences—analogous to GAMA Global in operating a dues-based professional-development model for a financial-services subset.
- Financial Planning Association (FPA): FPA is a membership organization for CFP professionals and financial planners that delivers continuing education, conferences, and community—paralleling GAMA Global's professional-development and chapter model.
- Million Dollar Round Table (MDRT): MDRT is the premier international association of financial services professionals, providing membership recognition, training, and global networking for top-performing advisors and field leaders—closely overlapping GAMA Global's audience.
- Society of Financial Service Professionals (FSP): The Society of Financial Service Professionals is a membership association of financial services practitioners offering continuing education, credentials, and local chapter programming—directly comparable to GAMA Global's structure.
Emerging players
- DDI (Development Dimensions International): DDI is a global leadership development firm offering frontline-leader training, assessment, and certification programs, serving financial-services and other industries—competing with GAMA Global in the leadership-training niche from a commercial-provider angle.
Broad incumbents
- The American College of Financial Services: The American College is an accredited financial-services educational institution conferring designations and graduate degrees; it overlaps GAMA Global in financial-services professional education but operates at a larger, degree-granting scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GAMA Global social profiles
Digital presenceGAMA Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
GAMA Global leadership team
Management profileNumber of profiles
Profiles1 record
GAMA Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GAMA Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GAMA Global
What does GAMA Global do?
GAMA Global is a nonprofit professional membership association that delivers leadership development, training, and certification programs for first-line and frontline leaders in the insurance, investment, and financial services industry. It sells annual memberships that grant access to a LearnUpon-based Learning Center, structured curricula (Emerging Leader Program, Masters Series, Field Leadership Series, Sales Builder, ELM, GAMA LMP certification), regional LAMP conferences, and industry awards.
Is GAMA Global a public or private company?
GAMA Global is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GAMA Global founded?
GAMA Global was founded in -1. It employs 51 to 100 people.
Where is GAMA Global based?
GAMA Global is headquartered in Washington, United States, in the North America region.
How does GAMA Global make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are award Application Fees and training and Certification Programs.
Who are GAMA Global's main competitors?
Direct peers on record are LIMRA, National Association of Independent Life Brokerage Agencies (NAILBA), NAIFA (National Association of Insurance and Financial Advisors), Finseca, Association for Financial Professionals (AFP), Financial Planning Association (FPA), Million Dollar Round Table (MDRT) and Society of Financial Service Professionals (FSP). DDI (Development Dimensions International) is listed as an emerging player. The American College of Financial Services is listed as a broad incumbent.
Does GAMA Global have an API?
No public API is recorded for GAMA Global.
What industry is GAMA Global in?
GAMA Global's product category is Professional Association Services. Its primary akta.pro industry code is EDAAANAD, Finance, Accounting & Risk (CFA/CPA/FRM) Certifications. Its NAICS code is 813910 and its SIC code is 8600.