NATURELO Premium Supplements

What NATURELO Premium Supplements does

NATURELO Premium Supplements Inc. is a private, founder-controlled dietary supplement company that formulates and sells plant-based, whole-food vitamins and minerals. The product portfolio spans more than 50 SKUs across multivitamins, letter vitamins, calcium and minerals, omega-3 fish oil and vegan DHA, gummies, herbal adaptogens, proteins and superfoods, probiotics and enzymes, and targeted formulations for prenatal, postnatal, bariatric, seniors 50+, kids, teens, and vegans. Differentiating technical choices include ingredient sourcing from natural origins (lichen for vitamin D3, marine algae for calcium, acerola cherry for vitamin C, sunflower for vitamin E), proprietary antioxidant and organic whole-food blends, GMP-compliant manufacturing, and mandatory independent third-party lab verification for potency and purity.

The business operates a direct-to-consumer e-commerce model on Shopify, supplemented by an Amazon marketplace presence and a network of official international distributors. Monetization combines one-time purchases with a Subscribe & Save subscription program (powered by ReCharge) that delivers a 15% discount on recurring orders at 30/60/90/120-day intervals, with unit pricing roughly $18-$47 and free US shipping over $35. The brand's corporate registered office is in Vancouver, British Columbia (per the legal entity and privacy policy), though firmographic data lists Bridgewater, US, indicating a likely cross-border operating structure. Marketing is multi-channel: Instagram, Facebook, and Twitter for organic social, an email newsletter with a 10% first-order incentive, and educational blog content across health topics.

The customer base is fragmented across consumer health personas (women including pregnancy, men, kids/teens, seniors 50+, and vegans/vegetarians) with no enterprise B2B exposure in the source data. Headcount sits in the 11-50 band, and revenue is not publicly disclosed. The company maintains a corporate social responsibility tie to Vitamin Angels, pledging a share of profits to support maternal and child nutrition in at-risk populations.

Name

NATURELO Premium Supplements

Legal name

NATURELO Premium Supplements Inc.

Website

https://naturelo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NATURELO Premium Supplements is a private, founder-controlled DTC supplement brand selling 50+ plant-based, whole-food vitamins and minerals to health-conscious consumers across women, men, kids, seniors, and vegans via Shopify, Amazon, and international distributors.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol) (AFAJAKAI)

Keywords

• Whole food supplements
• Plant-based vitamins
• Dietary supplements
• Vegan multivitamins
• Natural supplements

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through naturelo.com website with one-time purchases and subscription options. Products shipped within US with free shipping on orders $35+
2. Subscription Program: Auto-delivery subscription program with 15% discount, offering recurring orders every 30, 60, 90, or 120 days. Credit card charged automatically until cancellation
3. Marketplace Sales: Products sold through Amazon marketplace, reaching customers through third-party retail channels

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NATURELO Premium Supplements manufactures and sells a catalog of over 50 plant-based, non-GMO, whole food dietary supplements including multivitamins, letter vitamins, calcium and minerals, omegas and fish oil, gummies, herbal supplements, proteins and superfoods, and probiotics and enzymes. The company formulates products using natural ingredient sources such as lichen for vitamin D3, marine algae for calcium, acerola cherry for vitamin C, and sunflower for vitamin E, and includes proprietary antioxidant and organic whole-food blends. Sales occur through the company's own naturelo.com website, Amazon marketplace, and international distributors.

Product overview

NATURELO Premium Supplements offers a comprehensive portfolio of over 50 whole food vitamin and supplement products organized into distinct product lines: Multivitamins (including One Daily, Whole Food, Prenatal, Postnatal, Bariatric, and age/gender-specific formulations for men, women, teens, and seniors 50+); Letter Vitamins (A, B Complex, C, D3, E, K2); Calcium & Minerals (Bone Strength, Magnesium, Iron, Zinc); Omegas & Fish Oil (Triglyceride Fish Oil, Vegan DHA from Algae); Gummies & Chewables (Multivitamin, Melatonin, Biotin, Elderberry for kids and adults); Herbal Supplements (Ashwagandha, Turmeric, Saw Palmetto, Mushroom blends, Sleep Support); Proteins & Superfoods (Raw Greens Powder, Plant Protein, Collagen Peptides, Coconut Oil, MCT Oil); Probiotics & Enzymes; and specialized supplements for targeted health support (Eye Health, Prostate Health, Hair/Skin/Nails, Menopause Support, Immune Support, Heart Health, Brain Health). The company differentiates through plant-based, non-GMO formulations using whole food ingredients sourced from natural origins including acerola cherry, lichen, marine algae, and organic botanicals, with a 30-day money-back guarantee and Subscribe & Save subscription options.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Food Multivitamin for Women Premium whole food multivitamin formulated with 20+ plant-based vitamins and minerals, organic fruits and vegetables, digestive enzymes, and probiotics to support women's energy, brain, heart, and eye health.
• Whole Food Multivitamin for Men Premium whole food multivitamin with 20+ vitamins and minerals, organic produce blend, digestive enzymes and probiotics designed to support men's immune, cardiovascular, and cognitive health.
• One Daily Multivitamin for Women Once-daily multivitamin with plant-based nutrients and extra fruits and vegetables in an easy-to-take capsule for women's daily nutritional support.
• One Daily Multivitamin for Men Once-daily multivitamin with comprehensive vitamins and minerals in a single capsule for men's everyday health support.
• One Daily Multivitamin for Women Over 50 Specialized once-daily multivitamin with plant-based ingredients formulated for women over 50, supporting bone health, energy, and overall wellness.
• One Daily Multivitamin for Men Over 50 Once-daily multivitamin designed for men over 50 with plant-based nutrients to support prostate health, energy, and age-related nutritional needs.
• Whole Food Multivitamin for Women Over 50 Premium whole food multivitamin with botanical blends including joint health and beauty support, formulated specifically for women's health needs after 50.
• Whole Food Multivitamin for Men 50+ Comprehensive whole food multivitamin for men over 50 with botanical blends targeting prostate health, joint support, and age-related wellness.
• Whole Food Multivitamin with Beauty Blend Multivitamin with hyaluronic acid, grape seed extract, and glutathione beauty blend supporting skin hydration, anti-aging, and overall radiance.
• Whole Food Multivitamin with Immune Support Blend Multivitamin featuring immune blend with elderberry and functional mushrooms for enhanced immune support and daily wellness.
• Prenatal Multivitamin Full-spectrum prenatal supplement with 25 essential nutrients including folate, choline, gentle chelated iron, and plant-based calcium for healthy fetal development and maternal wellness during pregnancy. GMP approved manufacturing.
• Postnatal Multivitamin Full-spectrum postnatal formula supporting breastfeeding mothers with 24 vitamins and minerals, milk-boosting herbs blend (Fenugreek, Blessed Thistle, Fennel), and choline for infant brain development.
• Chewable Multivitamin for Children Chewable multivitamin tablets for children age 4+ with organic fruit and vegetable blend, 2g sugar, and complete vitamin/mineral profile.
• Whole Food Multivitamin for Teens Age-appropriate multivitamin with 20+ vitamins and minerals designed to support teen physical growth, brain development, and immune health.
• Bariatric Multivitamin Specialized multivitamin formulated for post-gastric bypass surgery patients with easily absorbable nutrients and gentle iron.
• Vegan Probiotic Supplement (50 Billion CFU, 11 Strains) Delayed-release vegan probiotic with 50 billion CFU and 11 researched strains including Lactobacillus and Bifidobacterium for digestive health, immune support, and gut microbiome balance. No refrigeration required.
• Omega-3 Fish Oil Supplement High-potency fish oil supplement with 1100mg omega-3 per softgel (1000mg+ EPA/DHA combined), molecularly distilled from wild-caught Alaskan Pollock for exceptional purity and optimal absorption.
• Vegan DHA Supplement with Omega-3 from Algae Plant-based omega-3 supplement delivering 800mg DHA per serving sourced directly from marine algae in natural triglyceride form, providing vegan-friendly alternative to fish oil.
• Bone Strength Calcium Supplement Plant-based calcium supplement combining marine algae calcium with 9 bone-health nutrients including vitamin D3, K2, and magnesium to support healthy bone mineralization without arterial calcification.
• B Complex Supplement with CoQ10 Plant-based B vitamin complex providing all 8 B vitamins with CoQ10 for energy support, stress resilience, and healthy metabolism. B vitamins in methylated forms for optimal bioavailability.
• Vitamin C with Acerola Cherries & Citrus Bioflavonoids Whole food vitamin C supplement with 500mg potency sourced from acerola cherry and citrus bioflavonoids for enhanced immune support and antioxidant protection.
• Vegan Vitamin D3 (2500 IU and 5000 IU) Plant-based vitamin D3 supplements sourced from wild-harvested lichen, available in 2500 IU for everyday use and 5000 IU for those deficient, supporting bone and immune health.
• Plant-Based Magnesium Glycinate Complex Chelated magnesium supplement in highly absorbable glycinate form for stress support, healthy sleep, muscle relaxation, and bone health.
• Vegan Iron Supplement with Vitamin C Gentle, non-constipating iron supplement with plant-based vitamin C from acerola cherry for enhanced iron absorption, formulated for vegans and those with depleted iron levels.
• Vitamin K2 & D3 Supplement Combined vitamin K2 and D3 supplement in vegan form for optimal calcium metabolism, bone health support, and arterial health.
• Ashwagandha Root Powder Supplement with Bioperine Adaptogenic herbal supplement with organic ashwagandha root powder for stress support, nervous system balance, and hormonal health. Includes BioPerine for enhanced absorption.
• Plant-Based Turmeric Supplement with BioPerine Curcumin/turmeric supplement with BioPerine for enhanced absorption, supporting healthy inflammation response, joint comfort, and mobility.
• Mushroom Supplement (Lion's Mane, Turkey Tail, Reishi) Functional mushroom blend combining Lion's Mane, Turkey Tail, and Reishi for brain health, immune support, and cognitive function. Organic and sustainably sourced.
• Sleep Support with Chamomile, Valerian, & Melatonin Sleep aid supplement combining relaxing herbs (valerian, chamomile, lemon balm) with melatonin and GABA for natural sleep support and restful relaxation.
• CoQ10 with Heart Health Blend Coenzyme Q10 supplement with heart-healthy herbal blend including turmeric, resveratrol, and grape seed for cardiovascular support, cellular energy production, and antioxidant protection.
• AREDS 2 Formula Vitamins for Eye Health Eye health supplement following the AREDS 2 formula research for age-related macular health support and healthy vision.
• Prostate & Urinary Health Supplement with Saw Palmetto Men's health supplement with saw palmetto and botanical ingredients supporting prostate health, urinary function, and male reproductive wellness.
• Hair, Skin & Nails Vitamins with Biotin & Collagen Beauty supplement combining biotin, collagen peptides, and herbal extracts for healthy hair, skin, and nail growth and maintenance.
• Menopause Support - Advanced Multi-Symptom Formula Women's supplement with soothing herbal blend including ashwagandha and black cohosh for managing menopause symptoms and supporting hormonal balance.
• Immune Support Supplement with Elderberry, Vitamin C and Zinc Immune health supplement combining elderberry, vitamin C, zinc, and echinacea for seasonal and year-round immune defense support.
• Vegan Vitamin B12 Supplement with Spirulina Vegan B12 supplement with methylcobalamin form and spirulina for energy support, neurological health, and red blood cell formation.
• Whole Food Vegan Zinc Complex Supplement Plant-based zinc supplement with vitamin C and whole food vegetable blend for immune support and antioxidant protection.
• Quercetin with Citrus Bioflavonoid Complex Antioxidant supplement with quercetin and citrus bioflavonoids supporting immune function and healthy inflammation response.
• Raw Greens Superfood Powder Organic superfood drink powder with raw greens, fiber blend, probiotics, and digestive enzymes for comprehensive daily nutrition and digestive support.
• Organic Protein Plant-Based Powder Vegan protein powder providing 22g per scoop from organic pea and brown rice blend with all 9 essential amino acids including 4g BCAAs for muscle growth and repair.
• Collagen Peptides Powder - Unflavored Grass-fed bovine collagen peptide powder supporting healthy skin elasticity, joint comfort, and connective tissue health. Unflavored and unsweetened for versatile mixing.
• Digestive Enzymes, Full Spectrum Blend Digestive enzyme supplement helping break down proteins, carbohydrates, fats, and fiber for improved nutrient absorption and reduced digestive discomfort.
• Glucosamine Chondroitin MSM Supplement Joint health supplement with glucosamine, chondroitin, and MSM providing building blocks for healthy cartilage and supporting joint mobility and comfort.
• Whole Food Vitamin Gummies for Kids Organic, food-based multivitamin gummies for children age 2+ with nutrients from real fruits and vegetables, sugar-free and sweetened with stevia.
• Whole Food Vitamin Gummies for Adults Plant-based multivitamin gummies with 20+ vitamins and minerals and organic fruit blend for adults seeking a delicious daily nutrition boost.
• Melatonin Gummies (Adults & Kids) Sleep support gummies with natural melatonin. Kids formula: 1mg per gummy; Adult formula: 2.5mg per gummy, in strawberry flavor.
• Omega+DHA Gummies Vegetarian omega-3 gummies combining DHA from algal oil and ALA from chia seed oil for heart and brain health support.
• Biotin Gummy Supplement Gummy supplement providing extra biotin for healthy hair, skin, and nails support in delicious fruit flavors.
• Electrolyte Hydration Drink Mix Electrolyte drink mix for hydration support during exercise and active lifestyles.
• Beet Root Whole Food Blend Whole food beet root supplement supporting heart health, circulation, and athletic performance through natural nitrates.
• Organic Coconut Oil Extra virgin, cold-pressed organic coconut oil for cooking, baking, and beauty. Natural source of MCTs for keto-friendly energy.

Quantifiable outcome

• 30-day money-back guarantee on all supplements

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Vitamin AngelsminorStrategic or Co-development PartnerNATURELO is a proud supporter of Vitamin Angels, a not-for-profit organization providing life-changing vitamins to mothers and children under five at high risk of malnutrition. NATURELO pledges a share of profits to Vitamin Angels to help reduce preventable illness and create a healthier world.
• ShopifycoreTechnology or IntegrationE-commerce platform partner powering the naturelo.com website with cookies and technology for personalized experience, analytics, and payment processing

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NOW Foods: Large, established supplement manufacturer with very broad catalog across vitamins, minerals, herbals, sports nutrition, and food. Comparable on category coverage and quality certifications, but operates at much larger scale and through broader retail/wholesale channels rather than DTC-first.

Direct peers

• New Chapter: Whole-food fermented vitamin and herbal supplement brand with focus on organic, non-GMO, and targeted formulations (prenatal, menopause, prostate). Directly comparable on whole-food ingredient philosophy and demographic-specific SKUs.
• Garden of Life: Organic, non-GMO supplement and protein brand with broad portfolio including prenatal, multivitamins, probiotics, and protein powders. Comparable on organic whole-food positioning, broad demographic SKU coverage, and clean-label certifications.
• SmartyPants Vitamins: DTC gummy vitamin brand for kids, adults, and prenatal with clean-label positioning. Comparable on multi-channel DTC distribution (own site + Amazon), subscription, and demographic-specific gummy SKUs.
• Care/of: Personalized DTC vitamin packs with a subscription model and quiz-driven funnel. Comparable on direct-to-consumer e-commerce, subscription mechanics, and clean-label positioning across a broad supplement portfolio.
• MegaFood: Whole-food supplement brand emphasizing food-grown nutrients, non-GMO, and third-party testing (NSF). Closely comparable on whole-food ingredient philosophy, quality certifications, and broad SKU portfolio spanning multivitamins and singles.
• Thorne: Premium supplement brand with practitioner-grade positioning, NSF Certified for Sport on many SKUs, and broad catalog. Comparable on premium positioning, third-party testing, and broad category coverage.
• Ritual: DTC multivitamin and supplement brand targeting health-conscious consumers with traceable, clean-label ingredients. Directly comparable on whole-food positioning, DTC subscription model, and women-focused multivitamin hero SKUs.
• Pure Encapsulations: Hypoallergenic, practitioner-grade supplement brand with broad single-nutrient and condition-specific portfolio. Comparable on quality/transparency positioning and deep SKU breadth across vitamins, minerals, and targeted formulas.
• Mary Ruth Organics: DTC liquid supplement brand with organic, non-GMO, vegan positioning and very strong social media presence. Comparable on clean-label/vegan positioning, DTC-first model, and broad family/household SKU coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NATURELO
• Facebookfacebook.com/NatureloSupplements
• Instagraminstagram.com/naturelosupplements

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURELO Premium Supplements