What Jeroboams does

Jeroboams Shops Ltd. is a privately held UK specialist fine wine and spirits merchant, founded in 1985 and headquartered in London. The company operates an omnichannel model combining multiple London retail shops with a UK-wide e-commerce platform at jeroboams.co.uk, offering curated wines from nine countries and major regions (Burgundy, Bordeaux, Piedmont, Tuscany, Champagne, California), plus a spirits range spanning whisky, gin, cognac, and tequila. Pricing spans from under £20 to over £100, with free UK delivery on orders over £125.

Beyond retail, Jeroboams runs a set of specialist fine wine services: Wine in Bond for duty-suspended storage and trading, En Primeur campaigns for Bordeaux, Piedmont, and Burgundy, and a customer-to-customer Jeroboams Exchange marketplace. The Cellar Plan subscription product builds managed wine collections through regular curated deliveries, while Cellar Hire provides professional storage. Private client services target high-net-worth collectors with investment advice, allocation access, and cellar management; the company also offers events, tastings, gifting, weddings, and corporate services. Revenue is generated through product transaction fees, recurring subscriptions (Cellar Plan, cellar hire), one-off en primeur commitments, and private client professional services. Own-label wines (Jeroboams Red Bordeaux, White Burgundy) introduce proprietary branded inventory alongside the third-party estate curation.

The underlying technology is a standard e-commerce platform with integrated wine-in-bond workflow, an exchange marketplace for peer-to-peer trading, and basic cellar/inventory management tools. There is no disclosed AI/ML capability, mobile app, public API, or external integrations. The company is registered in England and Wales (company number 2923018) and operates solely within the UK market with no disclosed international expansion, external funding, or parent company ownership.

Name

Jeroboams

Legal name

Jeroboams Shops Ltd.

Website

https://jeroboams.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Jeroboams is a London-based specialist fine wine and spirits retailer founded in 1985, operating London retail shops and a UK-wide e-commerce platform alongside wine-in-bond storage, en primeur campaigns, a peer-to-peer exchange marketplace, and private client services for collectors and HNW investors.

Ownership category

akta.pro rank

Product category

Fine Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Fine wine retail
• Wine in bond storage
• En primeur sales
• Spirits retail
• Wine investment advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Wine & Spirits Sales: Core revenue from selling curated fine wines and spirits through online and retail channels. Products range from everyday wines under £20 to rare collectible bottles over £100, including Champagne, Burgundy, Bordeaux, and premium spirits.
2. Wine In Bond Services: Storage and trading of fine wines in bond (duty suspended). Includes buying and selling through Jeroboams Exchange, professional storage facilities, and wine investment management services for collectors and investors.
3. En Primeur: Advance purchase of wines before they are bottled and delivered, typically from Bordeaux, Piedmont, and Burgundy campaigns. Customers pay upfront for wines that will be delivered years later.
4. Cellar Hire & Storage: Managed cellar hire services for customers wanting professional storage of their wine collections with climate-controlled facilities and inventory management.
5. Private Client & Corporate Services: Specialist services including private tastings, corporate events, weddings, gifting, and personalized wine management for high-net-worth clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jeroboams is a UK specialist fine wine and spirits merchant that curates and retails wines and spirits through London shops and a UK-wide e-commerce platform, complemented by specialist services: Wine in Bond (storage and trading), the Jeroboams Exchange (peer-to-peer wine marketplace), En Primeur (pre-release wine campaigns), Cellar Plan (managed collection subscription), Cellar Hire (professional storage), private client advisory, events and tastings, gifting, and weddings/private events. It also offers its own-label wines (e.g., Jeroboams Red Bordeaux and White Burgundy).

Product overview

Jeroboams is a fine wine and spirits specialist operating since 1985, offering a multi-channel platform centered around wine and spirit retail. The core offering consists of Wine for Delivery (e-commerce across 9+ countries and major wine regions), Wine in Bond (fine wine investment with storage and exchange marketplace), En Primeur (pre-release purchases), and a Spirits collection. The Jeroboams Exchange enables peer-to-peer wine trading, while the Cellar Plan subscription service helps customers build managed wine collections. Supplementary services include fine wine advisory, private client services, professional storage (Cellar Hire), events & tastings, gifting, and wedding/private event services. The company also produces own-label wines. Together, these products and services form a comprehensive wine lifestyle ecosystem spanning retail, investment, storage, events, and subscription management.

Differentiator

Problem solved

Functional benefit

Brands

• Jeroboams Exchange: Platform for buying and selling fine wine in bond, including exchange listings for customers to sell wines directly.
• Jeroboams Wine in Bond

Products and services

• Wine for Delivery E-commerce retail platform offering curated wines from across the world, filterable by country (France, Italy, Australia, USA, Spain, South Africa, Argentina, New Zealand), region (Burgundy, Bordeaux, Piedmont, Tuscany, Champagne, California), style, price bracket, and grape variety.
• Wine in Bond
• En Primeur
• Spirits
• Jeroboams Exchange
• Cellar Plan
• Fine Wine Services (Fine Wine Team advisory)
• Private Client Services
• Events & Tastings
• Cellar Hire
• Gifting
• Weddings & Private Events
• Jeroboams Own-Label Wines
• Our Shops (London retail stores)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Vinous: Major fine wine ratings, market data, and content platform that increasingly competes with specialists on information services. Adjacent competitor that pressures specialist margins through price transparency and content.
• Liv-ex: Global fine wine exchange and benchmark data platform. Not a retailer, but a structural competitor that disintermediates specialists on price discovery and trading for investment-grade wine.

Direct peers

• Lay & Wheeler: UK fine wine merchant specializing in in-bond storage, en primeur, and curated cellar plans for private clients. Highly comparable to Jeroboams on in-bond and subscription cellars, with overlapping customer base.
• Corney & Barrow: Long-established UK fine wine merchant with direct focus on in-bond storage, wine investment, and trade hospitality supply. Direct overlap with Jeroboams' Wine in Bond and private client services.
• The Whisky Exchange: UK specialist in premium and rare spirits (whisky, gin, cognac, tequila). Overlaps with Jeroboams' spirits category and rare/limited edition positioning, with comparable UK-wide e-commerce footprint.
• Armit Wines: London fine wine merchant focused on Italian, Burgundy, and Bordeaux specialist imports, with in-bond and trade supply. Directly comparable to Jeroboams on specialist fine wine sourcing and trade/private client services.
• Hedonism Wines: London-based premium fine wine and spirits retailer with a flagship Mayfair store and strong online offering in investment-grade wines. Directly competes with Jeroboams' London shops and high-end wine/spirits assortment.
• Majestic Wine: UK's largest specialist wine retailer with nationwide stores and a strong e-commerce platform. Competes with Jeroboams across both everyday wine and premium segments, though more mass-market in positioning.
• Berry Bros. & Rudd: UK's most iconic fine wine and spirits merchant, founded 1698, offering retail, in-bond, and private client services. Closest direct competitor to Jeroboams in the London fine wine specialist segment, with comparable in-bond, cellar, and advisory offerings.

Broad incumbents

• Fortnum & Mason: Iconic London department store with a significant fine wine and spirits department. Comparable overlap on premium gifting, spirits selection, and physical London retail experience, though wine is part of a broader luxury portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Jeroboams
• Instagraminstagram.com/jeroboamslondon
• Xx.com/jeroboams

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeroboams