Dockside Marine
Dockside Marine is a privately-held powersports dealership in Wilmington, Illinois that sells new and pre-owned snowmobiles, watercraft, ATVs, boats, and pontoons from BRP, Nautique, Godfrey, and Mercury to recreational consumers in the Illinois market.
- Company typePrivate
- Founded-
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dockside Marine does
Dockside Marine is a privately-held powersports dealership headquartered at 23210 W. Strip Mine Rd in Wilmington, Illinois. The company operates as a single-location retail business selling new and pre-owned recreational vehicles including snowmobiles, personal watercraft, ATVs, side-by-sides, boats, pontoons, and trailers, alongside related parts, accessories, and maintenance services. The business serves individual consumers in the Illinois market seeking recreational powersports equipment.
The dealership's product portfolio spans multiple OEM brands, with authorized dealer relationships with BRP (covering Sea-Doo, Ski-Doo, Can-Am, and Lynx), Correct Craft Nautique for competition ski and wakeboard boats, Godfrey Marine for pontoons (including SanPan, Aqua Patio, and Sweetwater brands), Mercury Marine for boat engines, and Hurricane for deck boats. Inventory includes specific models such as 2026-2027 Lynx Shredder RE/DS, Brutal RE, Xterrain RE, and Commander RE snowmobiles featuring Rotax 850 E-TEC and 900 ACE Turbo R engines. The company operates a service department, OEM parts finder, trade-in valuation service, and secure financing program offering 0% to 3.99% APR for terms up to 60 months.
The business model is direct-to-consumer retail with both physical showroom sales and online inventory browsing via docksidemarine.net, supported by the DX1 dealer management platform. Revenue derives from vehicle sales markup, parts and accessories, service labor, and financing transaction fees. Customer acquisition relies on local SEO, manufacturer co-branded promotions, and seasonal rebate campaigns. Headcount is reported at 11-50 employees, consistent with an independent multi-brand dealership.
Dockside Marine firmographics
Firmographics- Name
- Dockside Marine
- Legal name
- Dockside Marine
- Website
- https://docksidemarine.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dockside Marine is a privately-held powersports dealership in Wilmington, Illinois that sells new and pre-owned snowmobiles, watercraft, ATVs, boats, and pontoons from BRP, Nautique, Godfrey, and Mercury to recreational consumers in the Illinois market.
- Ownership category
- akta.pro rank
Dockside Marine industry classification
Industry- Product category
- Powersports and Marine Dealership
- NAICS
- Boat Dealers (441222)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industries
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)
Keywords
Where Dockside Marine is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dockside Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: New and pre-owned powersports vehicles including snowmobiles, watercraft, ATVs, side-by-sides, boats, and pontoons. Revenue from mark-up on vehicle sales.
- Parts and Accessories: OEM parts finder and online catalog for accessories, apparel, and replacement parts.
- Service Department: Maintenance and repair services for powersports vehicles.
- Financing Services: Secure financing partnerships for vehicle purchases. Finance application process for ATVs, boats, watercraft, motorcycles, utility vehicles. Interest rates ranging from 0% to 3.99% APR with terms up to 60 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vehicle MSRP pricing with promotional incentives |
| Transaction based/ take rate | Monthly | Financing rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dockside Marine product offering
Product offeringCore offering
Dockside Marine operates a physical powersports dealership in Wilmington, Illinois that sells new and pre-owned recreational vehicles, including BRP brands (Sea-Doo personal watercraft, Ski-Doo and Lynx snowmobiles, Can-Am ATVs/side-by-sides/roadsters), Nautique competition boats, Godfrey and related pontoon brands, Hurricane deck boats, Mercury Marine engines, and FLOE docks, alongside a service department, OEM parts finder, secure consumer financing, and trade-in valuation.
Product overview
Dockside Marine is a BRP-affiliated powersports dealership offering a portfolio of recreational vehicles across multiple product categories. The core offering consists of BRP-owned brands including Sea-Doo personal watercraft, Ski-Doo and Lynx snowmobiles, and Can-Am ATVs, side-by-sides, and three-wheel roadsters. Additional product lines include Nautique competition ski and wakeboard boats, and Godfrey Marine pontoon boats (encompassing SanPan, Aqua Patio, and Sweetwater brands), along with Mercury Marine boat engines. The dealership operates as a multi-brand sales and service operation with new in-stock inventory, pre-owned sales, OEM parts, secure financing, and a service department. Specific snowmobile models in inventory include Lynx Shredder RE, Lynx Shredder DS, Lynx Brutal RE, Lynx Xterrain RE, and Lynx Commander RE, featuring Rotax E-TEC engine technology and advanced suspension systems.
Differentiator
Problem solved
Functional benefit
Products and services
- BRP Powersports Vehicles (Sea-Doo, Ski-Doo, Can-Am, Lynx) New and pre-owned Sea-Doo personal watercraft, Ski-Doo and Lynx snowmobiles, and Can-Am ATVs, side-by-sides and roadsters sold to individual recreational consumers with manufacturer-backed warranties and promotional financing.
- Nautique Competition Ski and Wakeboard Boats Competition-grade ski and wakeboard boats from Correct Craft's Nautique brand sold to individual recreational and competitive water sports consumers.
- Pontoon Boats (Godfrey, SanPan, Aqua Patio, Sweetwater) Pontoon boats from Godfrey Marine and related brands (SanPan, Aqua Patio, Sweetwater) sold to individual recreational boating consumers.
- Mercury Marine Boat Engines Mercury Marine outboard and inboard boat engines sold as standalone units or with boat packages to individual consumers.
- Hurricane Deck Boats Hurricane deck boats sold to individual recreational boating consumers as part of the dealership's marine product assortment.
- FLOE Docks and Marine Accessories FLOE International docks and marine accessories sold to complement boat and pontoon ownership for individual consumers.
- Powersports Service Department Maintenance and repair services for powersports vehicles, including BRP, Nautique, Godfrey and Mercury product lines, performed in the dealership's service department.
- OEM Parts Finder and Online Parts Catalog OEM parts identification tool plus an online parts, accessories, and apparel catalog allowing consumers to locate and order replacement components for powersports vehicles.
- Secure Consumer Vehicle Financing Consumer financing application and origination service for powersports vehicle purchases, including BRP promotional rates from 0% to 3.99% APR for 36–60 month terms, processed via third-party lending partners.
- Trade-In Valuation Service Trade-in valuation service that lets consumers obtain indicative values for their existing vehicles as credit toward a new purchase at the dealership.
Companies that use Dockside Marine
Customer profileSegments1 record
Ideal customer profiles1 record
Dockside Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dockside Marine partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BRP (Bombardier Recreational Products)coreAuthorized dealer for BRP brands including Sea-Doo personal watercraft, Ski-Doo snowmobiles, Can-Am ATVs, side-by-sides and roadsters, and Lynx snowmobiles. Sells new inventory and participates in manufacturer promotions and financing programs.
- Correct Craft NautiquecoreAuthorized dealer for Nautique competition ski and wake board boats.
- Godfrey MarinecoreAuthorized dealer for Godfrey Marine pontoon boats.
- Mercury MarinecoreDealer for Mercury Marine boat engines.
- FLOE InternationalminorDealer for FLOE International docks and marine accessories.
- SanPan, Aqua Patio, SweetwatercoreDealer for SanPan, Aqua Patio and Sweetwater pontoon boat brands.
- Hurricane Deck BoatscoreDealer for Hurricane deck boats.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Dockside Marine competitors and assessment
Company assessmentBroad incumbents
- MarineMax: MarineMax (NYSE:HZO) is the largest U.S. recreational boat and yacht retailer with a national multi-location footprint. It is comparable to Dockside Marine as a multi-brand marine retailer, though at vastly greater scale and focused more exclusively on boats/PWC rather than four-season powersports.
- Bass Pro Shops: Bass Pro Shops (parent of Cabela's) is a national outdoor recreation retailer that sells boats, PWC, ATVs, and powersports alongside fishing/hunting merchandise. Comparable to Dockside Marine in the marine/powersports retail segment but vastly broader in category scope and store-base size.
Direct peers
- RideNow Powersports: RideNow is one of the largest multi-location powersports dealer groups in the U.S., carrying the same BRP family of brands (Sea-Doo, Ski-Doo, Can-Am) plus other major OEMs. Directly comparable to Dockside Marine in product mix and authorized-dealer model, but operates multiple stores across multiple states.
- Riva Motorsports: Riva Motorsports is a multi-brand powersports dealership group in Florida carrying Sea-Doo, Ski-Doo, Can-Am, and other major brands. Closely comparable business model to Dockside Marine — multi-brand authorized powersports dealer with service, parts, and financing — differing mainly in geographic footprint and scale.
Others
- BRP (Bombardier Recreational Products): BRP is the OEM manufacturer of Sea-Doo, Ski-Doo, Can-Am, and Lynx — the anchor brands of Dockside Marine's inventory. Not a competitor but the principal supplier whose dealer-authorization framework, financing programs, and promotional calendar directly drive Dockside Marine's revenue and traffic.
- Polaris Inc. Polaris manufactures Indian motorcycles, Slingshot, RZR, Ranger, and other powersports vehicles that compete with several of the BRP/Can-Am product lines Dockside Marine sells. A comparable supplier/manufacturer whose dealer network parallels the BRP franchise model.
- Mercury Marine (Brunswick Corporation): Mercury Marine is a major OEM outboard engine brand carried by Dockside Marine and a Brunswick Corporation division. Comparable as a key supplier feeding the dealership's boat inventory; Brunswick also owns several boat brands that compete with Nautique/Godfrey lines sold by Dockside Marine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dockside Marine social profiles
Digital presenceDockside Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dockside Marine leadership team
Management profileNumber of profiles
Profiles1 record
Dockside Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dockside Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dockside Marine
What does Dockside Marine do?
Dockside Marine operates a physical powersports dealership in Wilmington, Illinois that sells new and pre-owned recreational vehicles, including BRP brands (Sea-Doo personal watercraft, Ski-Doo and Lynx snowmobiles, Can-Am ATVs/side-by-sides/roadsters), Nautique competition boats, Godfrey and related pontoon brands, Hurricane deck boats, Mercury Marine engines, and FLOE docks, alongside a service department, OEM parts finder, secure consumer financing, and trade-in valuation.
Is Dockside Marine a public or private company?
Dockside Marine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dockside Marine founded?
Dockside Marine was founded in -1. It employs 11 to 50 people.
Where is Dockside Marine based?
Dockside Marine is headquartered in Wilmington, United States, in the North America region.
How does Dockside Marine make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are parts and Accessories, service Department and financing Services.
Who are Dockside Marine's main competitors?
Broad incumbents on record are MarineMax and Bass Pro Shops. Direct peers are RideNow Powersports and Riva Motorsports. Others are BRP (Bombardier Recreational Products), Polaris Inc. and Mercury Marine (Brunswick Corporation).
Does Dockside Marine have an API?
No public API is recorded for Dockside Marine.
What industry is Dockside Marine in?
Dockside Marine's product category is Powersports and Marine Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 441222 and its SIC code is 3730.