The Massage Centre

What The Massage Centre does

The Massage Centre is a single-site clinical massage practice located at 86 Turnham Green Terrace, Chiswick, London (W4 1QN), operating since 2008 when it was founded by sports massage therapist Fran Kehoe. The clinic operates six treatment rooms — a footprint described as unique for a standalone remedial massage clinic in London — and serves a direct-to-consumer clientele in West London including Chiswick, Bedford Park, Ravenscourt Park, Hammersmith, Ealing, Acton, Richmond, and Shepherd's Bush. Services span sports/remedial massage, deep tissue, Swedish, trigger point therapy, myofascial release, manual lymphatic drainage, dry needling, pregnancy massage, and physiotherapy, with clinical oversight provided by a registered HCPC physiotherapist.

The business is privately held by Fran and Ali Kehoe on a husband-and-wife basis, with a team structure that includes Clinic Operations Manager Aleesah Ali, a senior office manager, and therapists organised across Associate, Remedial, Clinical, Senior, and Lead tiers. Pricing is tiered by therapist experience from £84 to £99 for a 60-minute session, with a £42 deposit for first-time clients; gift vouchers (£84) extend the offering via a MindBody-powered e-commerce channel. The technology stack is entirely off-the-shelf: WordPress for the website and blog, Google Analytics for traffic measurement, and MindBody for online booking, gift voucher fulfilment, and operational management — there is no proprietary technology or AI/ML capability.

The go-to-market is primarily direct-to-consumer through a single physical clinic, with supporting digital channels including local SEO, educational blog content, Facebook and Instagram presence, and email newsletter. Distribution is via online self-serve booking, phone booking, walk-ins, and MindBody-based gift voucher sales. All revenue is service-based, transactional (pay-as-you-go), with no subscription, retainer, or B2B contracts disclosed. Customer base is highly fragmented across individual consumers, with named testimonials evidencing long-tenured client relationships (some exceeding six years), and monthly throughput reported at over 250 clients.

Name

The Massage Centre

Legal name

The Massage Centre

Website

https://tmc-chiswick.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Massage Centre is a single-site clinical massage practice in Chiswick, London, founded in 2008 by the Kehoe family. It offers sports, remedial, deep tissue, pregnancy, and physiotherapy services across six treatment rooms under HCPC physiotherapist supervision, selling tiered 60-minute sessions (£84–£99) to West London consumers.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Offices of Other Health Practitioners (6213), Other Personal Care Services (81219)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro industry

PRIMARYHSALAEAO

Medical/Therapeutic Massage (Rehab/Pain Management)

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHSALAEAB

Deep Tissue Massage

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHSALAEAD

Prenatal & Postnatal Massage

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYTHAJAHAC

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Massage therapy services
• Remedial massage
• Sports massage
• Physiotherapy clinic
• Therapeutic massage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Massage Therapy Sessions: Primary revenue from 60-minute massage therapy sessions at various therapist levels. Session prices range from £84 to £99 depending on therapist experience level. First-time clients pay a £42 deposit to confirm appointment.
2. Gift Vouchers: Sale of gift vouchers for massage sessions, valid for 6 months from purchase. Sold online through MindBody platform or directly at clinic.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Massage Centre is a clinical massage practice in Chiswick, London, delivering therapeutic massage treatments including sports/remedial, deep tissue, Swedish, trigger point, pregnancy, manual lymphatic drainage, myofascial release, and dry needling, alongside physiotherapy. Treatments are delivered by qualified therapists under the supervision of a registered physiotherapist, with 60-minute sessions priced from £84 to £99 depending on therapist level.

Product overview

The The Massage Centre operates as a professional massage clinic in Chiswick, London, offering a comprehensive suite of massage therapy services. The core offering consists of therapeutic massage treatments including Sports/Remedial Massage, Deep Tissue Massage, Swedish Massage, Remedial Massage, Trigger Point Therapy, Pregnancy Massage, Manual Lymphatic Drainage, Myofascial Release, and Dry Needling, along with Physiotherapy services. The centre also offers Gift Vouchers as an add-on product. All treatments are delivered by qualified therapists under supervising physiotherapist oversight, and clients can book appointments online or by phone. The centre employs a tiered therapist system (Associate, Remedial, Clinical, Senior, and Lead) with pricing ranging from £84 to £99 for 60-minute sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Massage Sports massage involves manipulation and mobilisation of muscles and soft tissues for pain relief, muscle repair, health maintenance, and injury prevention, designed for both physically active and inactive individuals.
• Deep Tissue Massage Deep tissue massage uses firm pressure to release tight layers of muscle and tissue that develop from bad posture, injury, or overuse, restoring movement in soft tissues to alleviate pain, muscle spasm, and stress.
• Swedish Massage Swedish massage is a relaxation massage using slower pace and light to medium pressure strokes to promote total mind and body relaxation and increase wellbeing.
• Remedial Massage Remedial massage is an outcome-focused treatment that aims to treat damaged, tense, or restricted movement muscles, encompassing techniques such as deep tissue, myofascial release, trigger point, and sports massage therapy.
• Trigger Point Therapy Trigger point therapy treats areas of tension within muscle tissue that cause pain in other parts of the body, applying pressure to specific points to release tense areas and alleviate referred pain.
• Pregnancy Massage Pregnancy massage helps expectant mothers adapt to physical and chemical changes during pregnancy, relieving stress, managing aches and pains, and supporting wellbeing throughout pregnancy (from 12 weeks onwards).
• Manual Lymphatic Drainage Manual lymphatic drainage is a gentle therapy that drains excess fluid from the body and improves lymphatic system functioning using light touch focused on superficial skin structure.
• Myofascial Release Myofascial release is a hands-on massage technique that stretches muscles and applies pressure to fascia to relieve tension and pain, promoting lengthening of fascia so muscles return to natural position and function.
• Dry Needling Dry needling is a technique where thin acupuncture needles are inserted into taut muscles to release contracted fibres, treating myofascial trigger points, dysfunctional soft tissue, and muscle spasms.
• Physiotherapy Physiotherapy helps restore movement and function when someone is affected by injury, illness, or disability using movement and exercise, manual therapy, education, and advice.
• Gift Vouchers Gift vouchers for massage treatments that can be purchased online through MindBody, valid for 6 months from purchase date.

Quantifiable outcome

• Helped over 250 people in one month with relief from tension
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Forge Clinic: Multi-disciplinary physiotherapy and sports injury clinic based in Chiswick, offering remedial massage, sports therapy, and physiotherapy. Direct local peer operating in the same West London catchment as TMC with overlapping sports/remedial massage and physio services.
• Bodytonic Clinic: Multi-location London clinic offering osteopathy, physiotherapy, sports massage, and related therapies. Closely comparable clinical/remedial massage offering with broader geographic footprint and similar tiered practitioner model.
• Six Physio: London chain of physiotherapy and sports massage clinics with multiple sites and a physio-led clinical positioning. Directly comparable multi-room, multi-practitioner clinical massage model with similar West London presence.
• Ten Health & Fitness: Premium London chain combining physiotherapy, sports massage, Pilates, and personal training under clinical oversight. Comparable clinical-massage-plus-physio positioning targeting a similar premium West London clientele.
• Nordic Balance: London physiotherapy, osteopathy, sports massage, and wellness clinic with multiple sites. Comparable multi-practitioner clinical massage and physio model serving similar affluent London demographics.
• BOOST Physiotherapy: London-based physiotherapy and sports injury clinic offering remedial and sports massage alongside physio. Comparable clinical-led service mix with overlapping sports/remedial massage and rehabilitation positioning.
• Knead Massage London: London-based standalone massage studio offering sports, deep tissue, and pregnancy massage. Comparable standalone massage-clinic model targeting similar London consumers.
• Massage Workz: London massage therapy studio offering sports, deep tissue, and remedial massage with tiered practitioner pricing. Directly comparable standalone massage clinic with tiered therapist model.

Emerging players

• Riverside Physiotherapy: Independent London physiotherapy practice offering sports and remedial massage alongside physio services. Comparable clinical service mix at single-site scale similar to TMC's current footprint.
• Equilibrium Wellness Centre: London wellness centre combining massage, physiotherapy, and complementary therapies. Comparable multi-modality clinical wellness positioning targeting similar West London demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/themassagecentre
• Instagraminstagram.com/themassagecentrechiswick

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Massage Centre