The Forge Clinic

What The Forge Clinic does

The Forge Clinic is a privately owned, multidisciplinary healthcare practice located at 37 Red Lion Street in Richmond upon Thames, South West London. Founded in 1995 as The Pattinson Clinic by Dr Brian Pattinson, it was acquired by osteopath Matthew Stevens in 2005 and has been owned and operated by Clinic Director Vicky Baars since 2011, trading under the legal entity The Forge Health Clinic Ltd. The clinic operates from a historically significant building originally constructed in 1909 as a blacksmith's forge, which gives the business its name.

The clinic delivers more than 15 treatment modalities across two layers of services. Core services include physiotherapy, osteopathy, acupuncture, hypnotherapy, massage therapy, and one-to-one clinical Pilates. Specialist services include women's and men's pelvic health physiotherapy, shockwave therapy, nutritional therapy, sports injury assessment, pre- and post-operative rehabilitation, cranial osteopathy, clinical exercise, and facial rejuvenation acupuncture. Treatments are delivered by approximately 15 practitioners registered with the relevant UK statutory regulators and professional bodies (GOsC, HCPC, BAcC, BANT, GHR, FHT, ISRM), with appointments ranging from 30 to 90 minutes. Online scheduling is handled through Cliniko, a third-party cloud-based practice management platform.

The business operates a fee-for-service model with pay-per-session pricing ranging from £65 to £160 depending on modality and duration, supplemented by direct billing arrangements with eight major UK private medical insurers (BUPA, AXA PPP, CIGNA, WPA, AVIVA, Simply Health, Health-on-Line, and Vitality Health). Patient acquisition channels include the clinic's SEO-optimized WordPress website, social media presence (Facebook, Instagram, LinkedIn), a weekly email newsletter, educational blog content, word-of-mouth referrals, and self-serve online booking. The clinic is open six days per week, including evenings, and extends service delivery to home visits within a 5-mile radius across nine South West London localities, serving a clearly defined B2C catchment area around Richmond, Twickenham, and Barnes.

Name

The Forge Clinic

Legal name

The Forge Health Clinic Ltd.

Website

https://theforgeclinic.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

The Forge Clinic is a privately owned, multidisciplinary healthcare practice in Richmond, South West London, delivering physiotherapy, osteopathy, pelvic health, massage therapy, acupuncture, and complementary treatments to individual patients across Richmond, Twickenham, and Barnes on a fee-for-service and insurance-billed basis.

Ownership category

akta.pro rank

Product category

Multidisciplinary Physiotherapy and Complementary Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Health Physical Therapy & Mobile PT (HSADAIAO)

akta.pro secondary industry

Craniosacral Therapy (HSADAHAH)

Keywords

• Multidisciplinary healthcare clinic
• Physiotherapy and osteopathy
• Massage therapy services
• Pelvic health physiotherapy
• Complementary medicine treatments

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Healthcare Consultation and Treatment Services: Fee-for-service model where patients pay per appointment for treatments including osteopathy, physiotherapy, massage therapy, acupuncture, nutritional therapy, hypnotherapy, clinical exercise, and shockwave therapy. Appointments range from 30-90 minutes depending on treatment type. The clinic accepts insurance from major providers including BUPA, AXA PPP, CIGNA, WPA, AVIVA, Simply Health, Health-on-Line, and Vitality Health.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Forge Clinic is a multidisciplinary healthcare practice in Richmond upon Thames delivering physiotherapy, osteopathy, massage therapy, acupuncture, hypnotherapy, nutritional therapy, pelvic health physiotherapy, shockwave therapy, clinical Pilates, and clinical exercise services. Patients pay per appointment for in-clinic or home-visit treatments ranging from 30 to 90 minutes, delivered by chartered and registered practitioners.

Product overview

The Forge Clinic is a multidisciplinary healthcare practice offering a comprehensive range of therapeutic treatments from its Richmond upon Thames location. The clinic operates as a single unified practice with multiple treatment modalities including core services (Physiotherapy, Osteopathy, Acupuncture, Hypnotherapy, Massage Therapy, One-to-One Pilates) and specialist services (Women's Health/Pelvic Health, Men's Pelvic Health, Shockwave Therapy, Nutritional Therapy, Sports Injuries Clinic, Pre & Post-Operative Rehabilitation, Clinical Exercise, Cranial Osteopathy, Facial Rejuvenation Acupuncture). The clinic also offers Home Visits for patients with limited mobility. Treatments are delivered by qualified practitioners including osteopaths, physiotherapists, nutritionists, acupuncturists, massage therapists, and hypnotherapists, with services ranging from 30-minute sessions to 90-minute consultations depending on treatment type.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Physiotherapy services using manual therapy techniques, exercise prescription and rehabilitation programmes to help patients recover from injuries, reduce pain and improve movement; delivered by chartered HCPC-registered physiotherapists.
• Osteopathy Manual therapy treatment using stretching, mobilising techniques and spinal manipulation to address musculoskeletal dysfunction and promote natural healing; delivered by GOsC-registered osteopaths.
• Women's Health Clinic Specialist women's health physiotherapy treating gynaecological, pelvic floor and bladder conditions including pelvic organ prolapse, fertility support, prenatal/postnatal care and menopause support.
• Men's Pelvic Health Physiotherapy Pelvic health physiotherapy for men addressing overactive bladder, urinary incontinence, post-prostatectomy rehabilitation and related conditions.
• Shockwave Therapy Extracorporeal Shockwave Therapy (ESWT) using high-energy acoustic waves to stimulate healing and relieve pain in musculoskeletal conditions; offered as assessment-only, assessment & treatment, and a 3-session follow-up package.
• Nutritional Therapy Nutritional consultation using dietary adjustments and lifestyle changes to improve health and wellbeing, delivered by a BANT-registered Nutritional Therapist; includes initial and follow-up packages with email support and a complimentary discovery call.
• Acupuncture Traditional Chinese and Five Element Acupuncture using fine needle insertion at specific body points to improve health and relieve various conditions; delivered by a British Acupuncture Council member.
• Hypnotherapy Psychological therapy using hypnosis to facilitate changes in behaviour, feelings, thoughts and emotions, including suggestive and analytical hypnosis approaches for smoking cessation, weight management, anxiety, phobias, insomnia and pain management.
• Massage Therapy Manual manipulation of soft tissues across multiple modalities: Sports Massage, Clinical Massage, Relaxation Massage, Pregnancy Massage, Manual Lymphatic Drainage, Reflexology, Indian Head Massage, Shiatsu, Hot Stone Massage, Cupping Therapy and Brazilian Lymphatic Drainage.
• One-to-One Clinical Pilates Clinical Pilates instruction tailored to individual needs, delivered by trained physiotherapists for rehabilitation and movement re-education; sold in 40-minute one-to-one sessions.
• Clinical Exercise Specifically designed exercise programmes for patients with chronic diseases or illness, including sessions delivered at home or agreed locations within the clinic's service area.
• Sports Injuries Clinic Assessment and treatment of acute and chronic sports injuries using diagnostic tools including biomechanical screening, gait assessment and video analysis, with rehabilitation coordinated alongside surgeons where required.
• Pre & Post-Operative Rehabilitation Rehabilitation programmes preparing patients for and recovering from orthopaedic surgery, working in conjunction with London and South East orthopaedic surgeons.
• Home Visits Treatment services delivered at patients' homes within a 5-mile radius of the Richmond clinic (including Richmond, Twickenham, St Margarets, Petersham, Sheen, Mortlake, Barnes, Kew and Teddington) for those with limited mobility or post-operative care needs.
• Cranial Osteopathy Refined and subtle osteopathic treatment encouraging release of stresses throughout the body including the head, suitable for all ages from birth to elderly.
• Facial Rejuvenation Acupuncture Cosmetic acupuncture treatment focusing on facial rejuvenation and anti-ageing benefits.

Quantifiable outcome

• 3 sessions with Tristan resolved 9 months of back pain and sciatica for one patient testimonial
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• BUPAcoreOthersThe Forge Clinic has practitioners registered with BUPA and can directly invoice BUPA for patient treatments. Patients should check prior to booking that their specific practitioner is covered.
• AXA PPPcoreOthersThe clinic has practitioners registered with AXA PPP. However, they cannot claim directly for Home Visits with AXA PPP.
• CIGNAcoreOthersThe clinic has practitioners registered with CIGNA and can directly invoice for patient treatments covered by CIGNA insurance policies.
• WPA (Western Provident Association)coreOthersThe clinic has practitioners registered with WPA and can directly invoice for treatments covered by WPA insurance policies.
• AVIVAcoreOthersThe clinic has practitioners registered with AVIVA and can directly invoice for patient treatments covered by AVIVA insurance policies.
• Simply HealthcoreOthersThe clinic has practitioners registered with Simply Health. Patients paying directly and claiming reimbursement later may not receive the full fee back.
• Health-on-LinecoreOthersThe clinic has practitioners registered with Health-on-Line. Patients paying directly and claiming reimbursement later may not receive the full fee back.
• Vitality HealthcoreOthersThe clinic has practitioners registered with Vitality Health and can directly invoice for patient treatments covered by Vitality policies.
• Orthopaedic Surgeons (London and South East)minorStrategic or Co-development PartnerThe Sports Injury Therapists work closely with top Orthopaedic Surgeons in London and the South East. They coordinate rehabilitation programs in conjunction with surgical guidance for patients recovering from sports injuries and surgery.
• General Osteopathic Council (GOsC)coreOthersAll osteopaths at the clinic are registered with the General Osteopathic Council, which ensures they have completed training through recognized institutions and participate in annual training.
• Health and Care Professions Council (HCPC)coreOthersPhysiotherapists at the clinic are chartered and regulated by the HCPC, ensuring they meet professional standards for safe and effective practice.
• British Acupuncture CouncilminorOthersAcupuncture practitioners work in alignment with the British Acupuncture Council's research and standards. The Council has produced research factsheets showing how acupuncture may be beneficial for over 60 different conditions.
• General Hypnotherapy Register (GHR)minorOthersHypnotherapy practitioner Tanja Nordmann is a member of GHR and regulated by the General Hypnotherapy Standards Council (GHSC), holding registration with the Complementary and Natural Healthcare Council (CNHC).
• BANT (British Association for Nutrition and Lifestyle Medicine)minorOthersNutritional Therapist Julie Deeks is a member of BANT, the professional body for Registered Nutritional Therapists. BANT practitioners work in preventive and personalized medicine.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ascenti: UK-wide physiotherapy provider delivering MSK services to NHS, insurer, and corporate clients at much larger scale — a broad incumbent operating in the same clinical category with overlapping service lines.
• Nuffield Health: Large UK health and wellbeing operator with hospital, fitness, and physiotherapy services including MSK and rehabilitation — a broad incumbent whose service portfolio overlaps the clinic's core physiotherapy and rehab offerings.
• Bupa Health Clinics: UK-wide network of insurer-owned clinics offering physiotherapy, osteopathy, and complementary therapies with direct billing — overlaps with The Forge Clinic's services and is also a payor, creating both competition and partnership dynamics.

Direct peers

• Six Physio: London-based chain of physiotherapy and sports injury clinics offering a similar multidisciplinary therapy mix (physio, sports massage, pilates, acupuncture) and a comparable premium, insurer-billed, direct-to-consumer model.
• Pure Sports Medicine: Central London multidisciplinary clinic providing physiotherapy, osteopathy, sports massage, and rehabilitation delivered by chartered practitioners with insurance billing — closely comparable premium positioning.
• Bodyset: UK physiotherapy and sports injury clinic chain offering MSK treatment, sports massage, and rehab with a modern, branded consumer experience, competing for similar insured and self-pay patients.
• Complete Physio: Multi-site London physiotherapy practice offering manual therapy, sports injury rehab, pelvic health, and shockwave therapy with strong insurer credentials — directly overlapping The Forge Clinic's core service set.
• Ten Health & Fitness: London-based multidisciplinary clinic combining physiotherapy, osteopathy, Pilates, massage and personal training with a premium, consumer-brand model — directly comparable service mix.
• The Health Suite: Multi-specialist clinic offering physiotherapy, osteopathy, acupuncture, nutrition, and complementary therapies under one roof, with insurer relationships — a near-identical operating model.
• Octopus Clinic: London physiotherapy and osteopathy practice offering manual therapy, sports injury treatment, and pelvic health/women's health services, targeting a similar affluent South West London-style catchment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheForgeClinicRichmond
• LinkedInlinkedin.com/company/the-forge-clinic-richmond
• Instagraminstagram.com/theforgeclinic
• Xx.com/theforgeclinic

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Forge Clinic