What PayRuler does

PayRuler (legal entity Genii Hut Technologies, Corp.) is a Philippine-headquartered provider of a customizable Human Resource Management System (HRMS) and payroll platform, founded in 2015 by COO Christhea Tim V. De Jesus and Chief Product Officer Katkat Nuñez in Cebu City. The company targets the full employee lifecycle — recruitment, onboarding, payroll, timekeeping, employee information management, analytics, and employee self-service — through an integrated, Odoo-based suite of six modules (Hire, Compute, Identify, Empower, Track, Analyze) plus a Special Payroll module for 13th month pay and bonuses. The product is built specifically for Philippine statutory compliance, with automated deductions and reporting for BIR, SSS, PhilHealth, Pag-IBIG, and DOLE, and is delivered via two deployment models: cloud-based SaaS with monthly/annual subscriptions for startups and SMEs with up to 500 employees, and on-premise installation with staggered payment terms for enterprises of 300+ employees. Mobile applications (Timeruler for field/WFH timekeeping with geotagging, and Empower for self-service) extend the platform to distributed workforces, and integrations with SAP, Acumatica, biometric devices, and WeTrace/WeScan support enterprise data integrity and workplace safety compliance.

PayRuler serves more than 100 SME and enterprise clients across 15 of 17 Philippine industries, including Philippine Stock Exchange, Robocash, Johndorf Ventures, Intellicare, Toyota, Gaisano, MacroAsia, and PAGSS, processing over 100,000 employee records and billions of pesos in payroll. The company has grown from four founders to over 50 employees across offices in Cebu City (The Meridian Condominium, Kasambagan) and Makati City (AIM-Dado Banatao Incubator, Legaspi Village), and has been recognized with the 2024 CCCI Technopreneur of the Year award. Customer acquisition combines dedicated enterprise field sales, self-serve SaaS for SMEs, content marketing (blog, brochures, whitepapers, Odoo Courses), and participation in industry events such as PMAP Cebu's 2022 Regional Conference and Cebu Chamber of Commerce gatherings.

Revenue mechanics are subscription-driven for the SaaS tier and contract/license-based for on-premise deployments, supplemented by implementation and consulting services; pricing is quote-based and not publicly disclosed. Funding to date has been exclusively non-dilutive — grants from the Department of Science and Technology (2015, predictive analytics), the Asian Institute of Management – Dado Banatao Incubator THINCOHORT (2018), and the Sanitary Care Products Asia HIIGENE Program (2021) — with no institutional venture or private equity capital disclosed. The parent entity Genii Hut Technologies, Corp. operates the PayRuler brand as its primary product, and the company remains a privately held Philippine corporation with no subsidiaries, M&A activity, or international expansion evidenced in the data.

Name

PayRuler

Legal name

Genii Hut Technologies, Corp.

Website

https://payruler.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PayRuler is a Philippine HRMS and payroll SaaS provider offering an integrated, six-module platform covering the full employee lifecycle with built-in compliance for BIR, SSS, PhilHealth, and Pag-IBIG. The company serves more than 100 SME and enterprise clients across 15 of 17 Philippine industries via cloud SaaS and on-premise deployments.

Ownership category

akta.pro rank

Product category

HRMS and Payroll Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• HRMS software
• Payroll automation
• Employee self-service
• Philippine payroll system
• Timekeeping software

Headquarters

HQ city

Cebu City

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Monthly and annual subscription options for cloud-based Software as a Service (SaaS) deployment. Ideal for startups and SMEs with 500 and below headcount. Includes 24/7 customer support and cloud server hosting.
2. On-Premise/In-House License: On-premise installation on customer's server with staggered payment terms. For companies and enterprises with 300 and above headcount. Includes on-site customer support (customizable for companies 500 and up).
3. Implementation and Consulting Services: Dedicated implementation team assigned to each organization to ensure accurate system deployment and business process mapping

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

PayRuler sells a Philippine-built Human Resource Management System (HRMS) and payroll platform covering the entire employee lifecycle—recruitment, employee records, payroll computation with local statutory deductions (BIR, SSS, PhilHealth, Pag-IBIG, DOLE), timekeeping with GPS/geofencing and biometric integration, employee self-service, and analytics. It is offered as a multi-tenant cloud SaaS for startups/SMEs and as an on-premise installation for enterprises, complemented by the Timeruler and Empower mobile apps for employees and managers.

Product overview

Payruler is a comprehensive HRMS and payroll system offered as a unified platform with modular architecture. The core product consists of six integrated modules: Hire (Recruitment), Compute (Payroll), Identify (Employee Information), Empower (Employee Self-Service), Track (Timekeeping), and Analyze (Analytics), plus a Special Payroll module for 13th month pay. The system is complemented by mobile applications including Timeruler for timekeeping and the Empower App for employee self-service. Payruler is available in two deployment models: cloud-based SaaS for SMEs (up to 500 employees) and on-premise installation for large enterprises (300+ employees). Built specifically for Philippine businesses, the system integrates local compliance for BIR, SSS, PhilHealth, and Pag-IBIG.

Differentiator

Problem solved

Functional benefit

Brands

• Timeruler: Mobile timekeeping application allowing employees to time-in during field work with geotagging (GPS) or work-at-home through Timeruler, check payslips, leaves, loans, and more
• Empower

Products and services

• PayRuler HRMS (Human Resource Management System) A full-suite Human Resources Management System covering the entire employee lifecycle—from recruitment (Hire), through employee records (Identify), payroll (Compute), timekeeping (Track), employee self-service (Empower), to analytics (Analyze)—designed specifically for Philippine businesses with built-in compliance for BIR, SSS, PhilHealth, Pag-IBIG and DOLE requirements.
• Timeruler Mobile App Mobile timekeeping application for iOS and Android allowing employees to clock in via Timeruler with GPS location verification for field work or work-from-home arrangements, and letting managers track employee time in/out, approve leaves and sign off on business matters while on the go.
• Empower Employee Self-Service App Employee Self-Service (ESS) mobile application that lets employees view payslips, file leave requests, check leave balances, view loans and manage HR-related tasks on their phone, complementing the PayRuler HRMS web portal.

Quantifiable outcome

• Offloaded two days worth of payroll computation for other HR processes (Johndorf Ventures Corporation case study)
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sprout Solutions: Sprout Solutions is a Philippine-founded HR, payroll, and employee engagement platform serving SMEs and enterprises with cloud-based deployment. It is the most directly comparable peer, competing head-to-head with PayRuler in the same PH HRMS and payroll category.
• Salarium: Salarium is a Philippine payroll and HR SaaS platform built specifically for Filipino businesses, handling payroll, timekeeping, and statutory compliance. It directly competes with PayRuler's Compute and Track modules in the PH market.
• HRNexus: HRNexus is a Philippine HR and payroll platform offering cloud-based HRIS, timekeeping, and leave management. It overlaps with PayRuler's mid-market and SME SaaS offering within the Philippines.

Regional players

• KMC Solutions: KMC Solutions is a Philippine-based HR outsourcing and PEO provider that uses its own proprietary workforce management tooling alongside outsourced services. It competes with PayRuler at the enterprise HR services layer in the Philippines.
• Ramco Systems: Ramco Systems is an India-headquartered HR and payroll platform with multi-country payroll capability across Asia. It is a regional player expanding into ASEAN and competing with PayRuler for enterprise multi-country payroll opportunities.

Broad incumbents

• BambooHR: BambooHR is a global SMB-focused HRIS platform offering employee records, onboarding, and time-off management. It is a broader incumbent expanding into Asia and competes with PayRuler for mid-market and SME HRIS budgets in the Philippines.
• Zoho People: Zoho People is part of the broader Zoho productivity suite, offering global HR, attendance, and time-tracking capabilities. It competes with PayRuler for SMEs seeking low-cost, internationally recognized HR software, though it lacks PH-native compliance depth.
• ADP: ADP is a global payroll and HR services incumbent with Philippines operations through ADP Philippines. It competes with PayRuler for enterprise payroll outsourcing and managed services contracts, particularly with multinational employers.
• Workday: Workday is a global cloud enterprise platform spanning HCM, payroll, and financials. It competes with PayRuler for large Philippine enterprise HCM deals but typically at significantly higher price points and without native PH statutory compliance.

Emerging players

• InfoTech Philippines: InfoTech is a Philippine HR and payroll software provider serving SMEs and mid-market accounts. It is an emerging local player with partial overlap on payroll and timekeeping functionality compared to PayRuler's full HRMS suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayRuler