Carrera

What Carrera does

Carrera is an online retail shop founded in 1987 and headquartered in Ismaning, Germany, that distributes a wide range of grooming, styling, beauty, and kitchen products to consumer end-users. The company operates through its website at carrera.de/en, functioning as a direct-to-consumer e-commerce platform in the personal care and household goods categories. Its short description characterizes it as an online shop distributing these product categories, indicating a traditional e-commerce distribution model rather than a branded manufacturer or marketplace operator.

The company's business model is oriented toward online retail distribution of consumer goods, though the input data does not disclose pricing structures, supplier relationships, private-label arrangements, or whether the company also manufactures any of the products it sells. There is no information available on go-to-market channels beyond the proprietary website, no disclosed marketing channels, and no detail on logistics, warehousing, or fulfillment infrastructure. Carrera is classified as a private, for-profit company, and no parent company, ownership structure, or investor relationships are documented in the source material — the verification source explicitly flags ownership as a significant data gap.

The input data provides minimal operational visibility beyond the company name, founding year, location, and product category focus. No headcount, no technology stack, no strategic partnerships, no leadership team information, no M&A activity, no funding rounds, and no certifications or regulatory actions are documented. Carrera should not be confused with other entities sharing the name — such as the Carrera eyewear brand, Carrera toy/track vehicle brand, or carrera.global — as the firmographic data here points specifically to the German consumer goods e-commerce operation at carrera.de/en.

Name

Carrera

Website

https://carrera.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrera is a privately held German online shop, founded in 1987 and based in Ismaning, that distributes grooming, styling, beauty, and kitchen products to consumer end-users via its website.

Ownership category

akta.pro rank

Headquarters

HQ city

Ismaning

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Core offering

Carrera is an online retail shop that distributes a wide range of grooming, styling, beauty, and kitchen products. The company operates an e-commerce storefront at carrera.de, selling consumer-oriented personal care and household goods directly to end users.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Sephora: Global multi-brand beauty retailer with a strong German e-commerce presence. Overlaps with Carrera in selling grooming and beauty products online but operates at vastly greater scale and brand assortment.
• Zalando: Europe's largest online fashion and lifestyle platform, with a growing beauty and grooming category. Comparable as a broad German-headquartered online retailer expanding into adjacent consumer categories like Carrera's.
• Amazon (Beauty & Grooming): Dominant European e-commerce marketplace with extensive beauty, grooming, and kitchen assortments. Sets the price and selection benchmark against which Carrera and other niche online retailers compete.

Direct peers

• Douglas: Europe's leading multi-brand beauty retailer, headquartered in Germany with a large online channel. Directly comparable to Carrera as a German-based retailer selling grooming, styling, and beauty products via e-commerce.
• Flaconi: Berlin-based online retailer specialising in beauty, fragrance, and grooming products in Germany. Closely comparable to Carrera on geography (DACH), channel (pure e-commerce), and category focus.
• Yves Rocher: French botanical beauty brand with significant German online presence selling grooming, skincare, and beauty products. Comparable to Carrera on product mix and DTC online channel.
• The Body Shop: Global beauty and personal-care retailer with strong German e-commerce operations selling grooming and beauty products. Comparable to Carrera on category overlap and German market presence.
• Notino: One of Europe's largest online beauty and fragrance retailers, headquartered in the Czech Republic with strong German market presence. Comparable to Carrera as a pure-play online beauty/grooming destination.
• Parfumdreams: German online retailer focused on fragrances, beauty, and grooming products. Comparable to Carrera as a German-language online shop in the same product categories.

Regional players

• Lyko: Nordic-headquartered online beauty retailer with growing European footprint. Comparable as a category-focused online beauty operator targeting multiple European markets, similar to Carrera's online model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/aquarius-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrera