What Wisconsin Aviation, Inc. does

Wisconsin Aviation, Inc. is a privately held, full-service Fixed Base Operator (FBO) and general aviation services company headquartered in Watertown, Wisconsin, founded in 1981. The company operates three FBO locations across southern Wisconsin: Watertown (RYV, corporate headquarters), Madison (MSN), and Juneau/Dodge County (UNU), employing 101-250 people. Its core services span the full general aviation value chain: air charter (operating a fleet of Cessna Citations, Conquest IIs, Cessna 414s, and Piper Senecas), professional flight training (private pilot through flight instructor certificates, plus simulator training and a Professional Aeronautics Certificate in partnership with Madison College), aircraft rental (a 25+ aircraft fleet spanning Cessna 152/172, Piper Warrior/Archer/Arrow/Dakota, Cirrus SR20/SR22, and Citabria), aircraft maintenance and avionics (authorized service center for Cessna, Cirrus, Avidyne, Garmin, and S-TEC), aircraft interiors (added via the 2020 Jaeger Aviation acquisition, including Mooney refurbishments), aircraft detailing, and aircraft sales/management.

The company's revenue model combines transaction-based revenue (charter fees, fuel sales at posted prices, aircraft sales commissions) with professional services revenue (maintenance, avionics installation, training, interiors) and recurring relationships (aircraft management, institutional training partnerships). GTM is direct through the three FBO locations, supplemented by an online platform for scheduling, charter quotes, and service requests, plus a quarterly newsletter (Talewinds), social media presence, and community/event marketing. Wisconsin Aviation is led by CEO/President Jeff Baum and has grown through tuck-in acquisitions (Jaeger Aviation 2020, Beaver Aviation 2022) that extended its service portfolio within a stable regional footprint in Wisconsin.

Name

Wisconsin Aviation, Inc.

Legal name

Wisconsin Aviation, Inc.

Website

https://wisconsinaviation.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Wisconsin Aviation, Inc. is a full-service Fixed Base Operator founded in 1981, operating three Wisconsin FBO locations (Watertown, Madison, Juneau) and providing air charter, flight training, aircraft rental, maintenance, avionics, interiors, and aircraft sales and management to general aviation pilots, aircraft owners, and charter customers.

Ownership category

akta.pro rank

Product category

Fixed-Base Operator (FBO) and General Aviation Services

NAICS

Airport Operations (48811), Nonscheduled Air Transportation (4812), Other Nonscheduled Air Transportation (481219)

SIC

Airports, Flying Fields & Airport Terminal Services (4581), Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

Private Aviation Terminals & FBO Services (THABAFAH)

akta.pro secondary industry

Aircraft Management & Part 135/135-equivalent Operators (THABAFAD)

Keywords

• Fixed base operator
• Air charter services
• Flight training school
• Aircraft maintenance
• Avionics installation

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Air Charter Services: Private and luxury business charter flights using their diverse fleet of aircraft including Citations and Piper aircraft
2. Flight Training & Aircraft Rental: Professional flight training programs including private pilot, instrument rating, commercial pilot certificates, plus rental of training aircraft from their diversified fleet
3. Aircraft Maintenance & Avionics: Full-service maintenance and avionics installation/repair services for various aircraft types including Cirrus, Cessna, and general aviation aircraft
4. Aircraft Sales & Management: Aircraft sales, acquisition assistance, and aircraft management services for aircraft owners
5. FBO Services: Fixed Base Operator services including fuel sales (Jet-A and 100LL), line services, hangars, and amenities at three Wisconsin locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wisconsin Aviation operates as a full-service fixed-base operator (FBO) providing air charter, flight training, aircraft rental, aircraft maintenance, avionics installation/repair, aircraft interiors and detailing, aircraft sales/brokerage, and aircraft management services. Operations are delivered from three Wisconsin airport locations (Watertown/RYV, Madison/MSN, and Juneau/UNU) supported by on-site fuel sales (Jet-A and 100LL), hangars, and line services.

Product overview

Wisconsin Aviation is a full-service general aviation provider serving since 1981, offering a comprehensive portfolio of aviation services. The core offering centers on air charter, flight training, and aircraft rental operations supported by three FBO locations (Madison, Juneau, and Watertown). The company provides complete vertical integration through its maintenance, avionics, and interiors services, along with aircraft sales and management capabilities. Flight training encompasses everything from discovery flights to professional pilot certification, complemented by simulator training. The charter fleet includes business jets (Citation series) and turboprop aircraft (Conquest II, Piper Seneca), while the rental fleet features primarily Cessna and Piper training aircraft plus advanced Cirrus SR20/SR22 aircraft.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Charter Services On-demand private air charter for business and luxury travelers using a diverse fleet that includes Citation CJ1, CJ2, CJ2+, CJ3+, Encore, and Encore+ light jets, Conquest II twin-engine turboprops, Cessna 414 pressurized twins, and Piper Seneca aircraft. Service is available for Wisconsin and beyond-Wisconsin travel.
• Flight Training Professional pilot instruction and certification programs including Private Pilot, Instrument Rating, Commercial Pilot, Multi-Engine Rating, Flight Instructor (CFI and CFII), Tailwheel Endorsement, and Military Rotor-to-Fixed-Wing Transition, plus simulator training and discovery/scenic flights for prospective students. Delivered on a diversified fleet of Cessna, Piper, Cirrus, and Citabria aircraft.
• Aircraft Rental Wet and dry rental of general aviation aircraft for licensed pilots and students, including Cessna 152 and 172, Piper Warrior, Archer, Arrow, and Dakota, Cirrus SR20 and SR22, Citabria, and Piper Seneca multi-engine aircraft, scheduled online via FlightSchedulePro.
• Aircraft Maintenance Complete aircraft maintenance services for general aviation aircraft, with a focus on Cessna and Cirrus platforms. Includes piston engine maintenance, scheduled and unscheduled inspections, and repairs, supported by Airworthiness Inspection staff at the Watertown location.
• Avionics Installation and Repair Avionics installation, upgrade, and repair services as an authorized service center for Garmin (including G500 TXi panel upgrades), Avidyne (including Vantage flight display systems), and S-TEC autopilot systems, plus L-3 installations.
• Aircraft Interiors Complete aircraft interior transformations including upholstery, carpeting, sidewall panels, and headliners, with specialized Mooney interior refurbishment work performed in partnership with Jaeger Aviation.
• Aircraft Detailing Professional cleaning and detailing services for general aviation aircraft to support appearance, preservation, and pre-sale presentation.
• Aircraft Sales and Brokerage Aircraft buying and selling brokerage services, including defined procedures, request-to-buy and submit-to-sell workflows, and currently-for-sale aircraft listings.
• Aircraft Management Total aircraft management services that allow aircraft owners to retain ownership benefits while outsourcing operational, maintenance, scheduling, and crew coordination tasks to Wisconsin Aviation.
• Cirrus Maintenance and Composite Repair Factory-authorized maintenance and composite structural repair for Cirrus aircraft, delivered under the company's Cirrus Platinum Partner authorized service relationship.
• FBO Services Fixed Base Operator services at three Wisconsin airports (Madison/MSN, Juneau/UNU, Watertown/RYV) including Jet-A and 100LL fuel sales, line services, hangars, reservations, and on-site amenities such as the Jet Room Restaurant, food, lodging references, and rental car information. No ramp fees are charged.
• Discovery and Scenic Flights Introductory discovery flights for prospective pilots and scenic aerial experience flights for aviation enthusiasts and visitors, sold as standalone experiences.
• Simulator Training Flight simulator training for instrument rating, pilot proficiency, and type-specific training, sold as a standalone service to students and rated pilots.
• Professional Aeronautics Certificate Program Career-oriented professional pilot training certificate program delivered in partnership with Madison College, providing structured aeronautics education as part of Wisconsin Aviation's flight school offerings.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Beaver AviationminorStrategic or Co-development Partner · 1 August 2022Wisconsin Aviation acquired the assets of Beaver Aviation in Summer 2022, expanding their operations and service capabilities.
• Madison CollegecoreStrategic or Co-development Partner · 1 January 2022Wisconsin Aviation partnered with Madison College to launch a new flight program, providing professional aeronautics education and training as part of their flight school offerings.
• Jaeger AviationcoreStrategic or Co-development Partner · 14 September 2020Wisconsin Aviation expanded their aircraft interiors service through the acquisition of Jaeger Aviation in September 2020, enhancing their capability to provide complete interior transformations including upholstery, carpeting, sidewall panels, and headliners.
• AvidynecoreTechnology or IntegrationWisconsin Aviation is an authorized service center for Avidyne avionics products including Vantage flight display systems
• GarmincoreTechnology or IntegrationWisconsin Aviation is an authorized service center for Garmin avionics including G500 TXi panel upgrades
• CessnacoreTechnology or IntegrationWisconsin Aviation is an authorized Cessna service center
• CirruscoreTechnology or IntegrationWisconsin Aviation is a Cirrus authorized service center and Cirrus Platinum Partner, offering Cirrus maintenance and composite repair

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Signature Flight Support: Largest global FBO network operating hundreds of fixed-base operators with fuel, hangar, and line services. Directly comparable to Wisconsin Aviation's core FBO service model, but at significantly greater scale and geographic reach.
• Atlantic Aviation: Major US FBO chain providing fuel, hangar, and ground services across more than 100 locations. Operates in the same fixed-base operator category as Wisconsin Aviation, with overlapping fuel, line service, and amenities offerings.
• Sheltair Aviation: FBO network with multiple US locations offering fuel, hangar, maintenance, and concierge services. Directly comparable as a full-service FBO operator with similar mix of fuel, maintenance, and customer amenities.
• Million Air: International FBO chain operating premium general aviation facilities with fuel, hangar, and crew amenities. Comparable full-service FBO positioning with similar customer base of business aviation and charter operators.
• Banyan Air Service: FBO at Fort Lauderdale Executive Airport offering fuel, maintenance, avionics, flight school, and aircraft sales. Closest comparable in service mix — a single-location full-service operator combining FBO, training, maintenance, and avionics like Wisconsin Aviation.
• Jet Aviation: Global business aviation services company operating FBOs, aircraft management, charter, and maintenance. Highly comparable across multiple Wisconsin Aviation service lines including FBO, aircraft management, and maintenance.

Regional players

• Elliott Aviation: Midwest-based aviation services company providing aircraft sales, maintenance, avionics, and FBO services across several Iowa, Illinois, and Minnesota locations. Comparable regional full-service model with strong maintenance and avionics emphasis.
• Priester Aviation: Chicago-based aircraft management, charter, and FBO operator serving the Midwest business aviation market. Comparable charter and aircraft management focus with overlapping Wisconsin Aviation customer base.
• West Star Aviation: Midwest-based MRO and avionics provider operating multiple facilities across the central US. Comparable in the maintenance and avionics service lines, with similar authorized service center positioning for major OEMs.

Broad incumbents

• NetJets: Largest fractional jet ownership and charter operator globally. Overlaps with Wisconsin Aviation's charter customer base and aircraft management service offering, though operating at vastly greater scale and with a different ownership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wisav
• LinkedInlinkedin.com/company/wisconsin-aviation-inc./?viewAsMember=true
• Instagraminstagram.com/wisconsin.aviation

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Aviation, Inc.