NetJets
- Company typePrivate
- Founded1964
- HeadquartersColumbus, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
NetJets firmographics
Firmographics- Name
- NetJets
- Legal name
- NetJets IP, LLC
- Website
- https://netjets.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
NetJets industry classification
Industry- Product category
- Private Aviation Services
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211), Nonscheduled Air Transportation (48121)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Fractional Aircraft Ownership Programs (THABAFAC)
- akta.pro secondary industries
- Business Jet Charter (On-Demand) (THABAFAA), Aircraft Management & Part 135/135-equivalent Operators (THABAFAD), Private Aviation Terminals & FBO Services (THABAFAH)
Keywords
Where NetJets is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
NetJets business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Fractional Aircraft Ownership: NetJets pioneered fractional aircraft ownership in 1986. Customers purchase shares (typically 1/16th) in specific aircraft, paying acquisition costs, monthly management fees ($7,000-$50,000), and occupied hourly rates. Multi-year commitments with guaranteed annual flight hours.
- NetJets Jet Card: Marquis Jet Card program offering prepaid flight time in 25- or 50-hour increments for less frequent travelers. Provides access without multi-year ownership commitment.
- NetJets Lease: Aircraft leasing program providing access to private jet fleet without equity ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 1/16th fractional share in light jet (e.g., Embraer Phenom 300) |
| Subscription | Pay-as-you-go | Jet Card 25-hour and 50-hour programs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
NetJets product offering
Product offeringCore offering
NetJets is the world's largest private aviation company, selling fractional aircraft ownership shares, prepaid jet card flight time, and aircraft leases. Customers buy shares (typically 1/16th) of specific aircraft, paying acquisition costs, recurring monthly management fees, and occupied hourly rates, or alternatively buy prepaid jet card hours in 25- or 50-hour blocks. The company provides guaranteed access to a global fleet of more than 750 private jets spanning light to ultra-long-range categories.
Product overview
NetJets is the world's largest private aviation company and fractional aircraft ownership pioneer, offering a comprehensive suite of private jet access programs and operating the industry's largest fleet. The core offerings include NetJets Share (fractional ownership with guaranteed annual flight hours), NetJets Card (prepaid jet cards in 25/50-hour increments), and NetJets Lease (aircraft leasing). The company manages a diverse fleet spanning light jets (Embraer Phenom 300/E), midsize jets (Cessna Citation Latitude, Sovereign, Ascend, XLS; Embraer Praetor 500), super-midsize jets (Cessna Citation Longitude; Bombardier Challenger 350/3500), large jets (Bombardier Challenger 650), and long-range jets (Bombardier Global 5000/5500, 6000, 7500/8000). Supplementary services include QS Security (personal security), Executive Jet Management (aircraft management), and QS Partners. Technology add-ons include Starlink high-speed connectivity and FlightPulse safety analytics. As a Berkshire Hathaway subsidiary, NetJets benefits from significant financial stability and resources for fleet expansion.
Differentiator
Problem solved
Functional benefit
Brands
- Marquis Jet Card: Prepaid flight time card program offering 25- or 50-hour increments for less frequent travelers
- NetJets Share
- NetJets Card
Products and services
- NetJets Share
- NetJets Card (Marquis Jet Card)
- NetJets Lease
- Executive Jet Management
- QS Security
- QS Partners
Quantifiable outcome
- NetJets logged 156,467 flights through May 10, 2026, up 13.3% year-over-year
- +3 more outcomes
Companies that use NetJets
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
NetJets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature2 records
NetJets partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship, minor and major.
- BombardiercoreBombardier delivered the first Global 8000 aircraft to NetJets as fleet launch customer. NetJets plans to build a 24-aircraft fleet of Global 8000 jets, the world's fastest civilian aircraft capable of Mach 0.95 speed and 8,000 nautical mile range. The partnership includes upgrades for existing Global 7500 aircraft.
- Starlink (SpaceX)coreNetJets signed a multi-year service agreement with Starlink to install high-speed satellite-based WiFi on approximately 600 aircraft across its global fleet by end of 2026. Installation covers Bombardier Challenger and Global families, Cessna Citation variants, and Embraer Praetor 500s. Some European and U.S. fleets continue using Gogo Galileo technology under existing agreements.
- FlightPulse (EASA approved safety app)coreNetJets adopted FlightPulse app to empower pilots with cutting-edge safety analytics, becoming the first shared ownership provider to implement this technology. Provides indispensable safety and operational insights for aviators.
- Signature AviationcoreNetJets broke ground on a new luxury private terminal facility at Harry Reid International Airport in Las Vegas in partnership with Signature Aviation. The facility features an exclusive-use terminal, NetJets service hub, and multiple hangars, planned to open in 2027. This represents a new partnership between NetJets and the world's largest FBO provider.
- Textron AviationcoreTextron Aviation delivered the first three Cessna Citation Ascend midsize business jets to fleet launch customer NetJets in Wichita, Kansas. Additional deliveries expected as NetJets expands its fleet.
- The R&A (The Open Championship)flagshipNetJets is Official Private Jet Provider for The Open Championship with a multiyear agreement. The partnership allows NetJets to extend invitations for the prestigious golf event to owners, reinforcing NetJets as the leading jet provider for exclusive golf experiences.
- Northrop & JohnsonminorNetJets announced a luxury travel partnership with Northrop & Johnson, the authority on yachting, expanding exclusive experiences for owners.
- Williams Racing (ROKiT)majorNetJets is an Official Supplier of ROKiT Williams Racing Formula 1 team, optimizing travel times and improving efficiency for race drivers and team members.
- Mercedes-AMGmajorNetJets partnership with Mercedes-AMG optimizes travel times and improves efficiency for race drivers and team members, demonstrating luxury brand collaboration.
- Art BaselflagshipNetJets has been an Associate Partner of Art Basel for eighteen years. The company hosts exclusive events, commissions artistic installations for VIP lounges, and uses Art Basel for client entertainment and networking.
- QS SecuritycoreQS Security, a subsidiary of NetJets drawing on FBI and law enforcement expertise, handled over 6,500 security cases in 2023. Provides personal security services for high-profile clients traveling to high-threat locations.
- Roger FedererflagshipRoger Federer is described as a NetJets owner and ambassador. NetJets has hosted exclusive events with Federer and maintains a long-term relationship with the tennis legend.
- Angelique KerbermajorProfessional tennis player Angelique Kerber is described as a NetJets owner and ambassador, with NetJets congratulating her on Wimbledon victories.
- Executive Jet ManagementcoreExecutive Jet Management is another NetJets company providing aircraft management and charter services, part of the broader NetJets ecosystem.
Scale indicators10 records
Recent moves10 records
Expansion highlights3 records
NetJets competitors and assessment
Company assessmentDirect peers
- Flexjet: Direct competitor in fractional aircraft ownership, offering comparable share programs (Fractional, Lejet, Plane Card) across light, midsize, super-midsize, and large jets to UHNWI customers with the same multi-year commitment and monthly management fee economics as NetJets.
- VistaJet: Global private aviation operator with VistaJet Program (fractional-style share hours) and on-demand charter, directly competitive with NetJets Share and NetJets Card outside the Americas where NetJets has less owned density.
- Wheels Up: Membership- and digital-first private aviation provider offering fractional (UP), jet card (Core), and charter offerings to corporations and individuals, with a comparable fleet and target customer base but a more app-led onboarding experience.
- PlaneSense: Fractional aircraft ownership program operating primarily Pilatus PC-12 and PC-24 fleets, competing in a similar multi-year share-plus-monthly-fee model targeted at HNW individuals and small businesses seeking recurring light and midsize access.
- Airshare: Fractional and jet card private aviation provider operating Embraer Phenom and Challenger fleets with comparable program economics and customer cohort, often positioned as a regional challenger to NetJets in mid-market U.S. corridors.
- XOJET Aviation: Private jet operator offering on-demand charter, jet cards, and shared ownership across a comparable fleet mix to enterprise and individual customers, directly competing for HNW discretionary flight hours.
- Surf Air: Membership-based private aviation operator offering unlimited flight subscription programs in regional routes, competing for the same HNW demographic with recurring shorter-haul travel needs that overlap with the NetJets Card product.
- Solairus Aviation: Aircraft management and charter provider operating across multiple aircraft types, directly comparable to NetJets' Executive Jet Management subsidiary in managing owner-flown jets and providing charter capacity.
Broad incumbents
- Jet Aviation: Full-service business aviation incumbent offering FBO, MRO, aircraft management, and charter services globally; overlapping with NetJets' Executive Jet Management subsidiary across aircraft management and charter rather than fractional ownership specifically.
Emerging players
- Blade: Tech-enabled urban air mobility and private aviation charter platform targeting younger customers with app-based booking and shared-seat flights, an emerging adjacent competitor for net-new HNW entrants to private aviation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NetJets social profiles
Digital presenceNetJets financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetJets leadership team
Management profileNumber of profiles
Profiles4 records
NetJets subsidiaries and ownership
Company hierarchySubsidiaries3 records
NetJets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetJets M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetJets
What does NetJets do?
NetJets is the world's largest private aviation company, selling fractional aircraft ownership shares, prepaid jet card flight time, and aircraft leases. Customers buy shares (typically 1/16th) of specific aircraft, paying acquisition costs, recurring monthly management fees, and occupied hourly rates, or alternatively buy prepaid jet card hours in 25- or 50-hour blocks. The company provides guaranteed access to a global fleet of more than 750 private jets spanning light to ultra-long-range categories.
Is NetJets a public or private company?
NetJets is a private company. It is classified as corporate owned and is currently operating.
When was NetJets founded?
NetJets was founded in 1964. It employs 5,001 to 10,000 people.
Where is NetJets based?
NetJets is headquartered in Columbus, United States, in the North America region.
How does NetJets make money?
Three revenue lines are on record. Fractional Aircraft Ownership is the primary driver. The others are netJets Jet Card and netJets Lease.
Who are NetJets's main competitors?
Direct peers on record are Flexjet, VistaJet, Wheels Up, PlaneSense, Airshare, XOJET Aviation, Surf Air and Solairus Aviation. Jet Aviation is listed as a broad incumbent. Blade is listed as an emerging player.
Does NetJets have an API?
No public API is recorded for NetJets.
What industry is NetJets in?
NetJets's product category is Private Aviation Services. Its primary akta.pro industry code is THABAFAC, Fractional Aircraft Ownership Programs, with a secondary code of THABAFAA, Business Jet Charter (On-Demand). Its NAICS code is 481211 and its SIC code is 7350.