Union Wine
Union Wine Company is a family-owned Oregon winery producing six wine brands including Underwood and Amity Vineyards, sold through direct-to-consumer e-commerce, wholesale distribution, marketplace listings, and a wine club subscription serving casual everyday wine drinkers across the United States.
- Company typePrivate
- Founded2005
- HeadquartersTualatin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Union Wine does
Union Wine Company is a family-owned Oregon winery founded in 2005 by Ryan Harms and headquartered in Tualatin, Oregon. The company produces and sells wine under six sub-brands spanning everyday canned wines to premium single-vineyard bottlings: Underwood (flagship, with both alcoholic and non-alcoholic options), Kings Ridge (Willamette Valley varieties), Amity Vineyards (estate Pinot Noir and Pinot Blanc from vines dating to 1971), Alchemist (small-production releases), Christopher Michael Wines (Washington State Horse Heaven Hills AVA), and Yosemite Cellars (California Sierra Foothills). Union Wine serves mainstream wine drinkers seeking accessible, unpretentious quality for casual occasions, outdoor activities, and everyday consumption, with explicit positioning against traditional wine pretension. The company markets its wines as available for takeout nights, picnics, potlucks, and casual gatherings rather than formal occasions.
Production is anchored at the Tualatin winery and warehouse complex, with source vineyards across the Willamette, Umpqua, Rogue, and Columbia Valleys of Oregon, plus partnerships with growers in Washington and California. The company's distinguishing technical capability is quality canned-wine production, achieved by putting the same wine into cans as bottles with no recipe shortcuts, plus a non-alcoholic line that uses real Oregon wine grapes with a dealcoholization partnership with Brew Dr. Kombucha to remove alcohol to under 0.5% ABV while preserving flavor. Operations are certified to LIVE (Low Input Viticulture and Enology) standards, and the company holds B Corp certification across all six brands, covering social and environmental performance under recertification every three years.
Union Wine operates a multi-channel go-to-market: direct-to-consumer e-commerce shipping to approximately 28 US states, wholesale distribution through a network of regional distributors including RNDC, Regal Wine Company, and Hemispheres Global Wines with a regional sales team covering Northern Corridor, Southern Corridor, National Accounts, Northwest, Southwest, and Export territories, marketplace listings on Instacart and DoorDash for on-demand delivery, and an Amity Vineyards Wine Club subscription shipping twice yearly with 4-bottle ($88-120 per shipment, 10% discount) and 6-bottle ($132-180 per shipment, 15% discount) tiers. Pricing spans from $14 single bottles for Underwood Rosé and $28 per 4-pack of 355mL cans to $22-$50 per bottle for Amity Vineyards single-vineyard Pinot Noirs, with both alcoholic and non-alcoholic SKUs available across the portfolio. Recent strategic activity includes the 2026 launch of the Underwood NA Rosé Bubbles line and partnerships with Portland Bangers FC and Portland Pickles to reach younger and sports-oriented audiences.
Union Wine firmographics
Firmographics- Name
- Union Wine
- Legal name
- Union Wine Company
- Website
- https://unionwinecompany.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Union Wine Company is a family-owned Oregon winery producing six wine brands including Underwood and Amity Vineyards, sold through direct-to-consumer e-commerce, wholesale distribution, marketplace listings, and a wine club subscription serving casual everyday wine drinkers across the United States.
- Ownership category
- akta.pro rank
Union Wine industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
Keywords
Where Union Wine is headquartered
LocationHeadquarters
- HQ city
- Tualatin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Union Wine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online store sales shipping to most US states, with adult signature required at delivery. Offers full wine portfolio including all six brands, merchandise, and gift cards.
- Wholesale and Retail Distribution: Wholesale distribution through a network of distributors across multiple US states, with sales representatives covering regional territories. Available at retailers, grocery stores, and restaurants nationwide through the Wine Finder tool.
- Wine Club Subscription: Amity Vineyards Wine Club with twice-yearly shipments (May and October). Two tiers: 4 Bottle Club ($88-120/shipment, 10% discount) and 6 Bottle Club ($132-180/shipment, 15% discount + flat $20 shipping).
- Marketplace Sales: Sales through third-party platforms including Instacart and DoorDash for convenient delivery options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Underwood Rosé - everyday affordable sparkling wine |
| Unit Pricing | Pay-as-you-go | Underwood canned wines - 4-packs for casual consumption |
| Unit Pricing | Pay-as-you-go | Christopher Michael Wines - PNW-focused premium wines |
| Unit Pricing | Pay-as-you-go | Amity Vineyards Estate wines - premium single-vineyard Pinot Noirs |
| Subscription | Multi-year contract | Amity Wine Club 4 Bottle Club - twice yearly shipments with 10% discount |
| Subscription | Multi-year contract | Amity Wine Club 6 Bottle Club - twice yearly shipments with 15% discount |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Union Wine product offering
Product offeringCore offering
Union Wine Company is a family-owned Oregon winery that produces and sells wines under six sub-brands (Underwood, Kings Ridge, Amity Vineyards, Alchemist, Christopher Michael Wines, Yosemite Cellars) in canned and bottled formats, including a dealcoholized non-alcoholic line. The company distributes its wines via a direct e-commerce store, a national wholesale network, third-party marketplaces (Instacart and DoorDash), and a twice-yearly subscription wine club.
Product overview
Union Wine Company is a family-owned, B Corp certified Oregon winery that operates as a multi-brand portfolio company with six distinct wine sub-brands: Underwood (flagship everyday wines in cans and bottles including non-alcoholic options), Kings Ridge (classic Willamette Valley varieties), Amity Vineyards (estate Pinot Noir and Pinot Blanc from some of Oregon's oldest vineyard sites), Alchemist (small-production limited releases), Christopher Michael Wines (Pacific Northwest wines from Washington State), and Yosemite Cellars (California wines from Sierra Foothills). The company pioneered quality canned wine and also offers a non-alcoholic line. In addition to wine products, Union Wine Co. sells branded merchandise including apparel, accessories, and specialty items through its online store.
Differentiator
Problem solved
Functional benefit
Products and services
- Underwood (sub-brand) Union Wine Co.'s flagship sub-brand of everyday wines offered in cans and bottles, including alcoholic and non-alcoholic options, positioned for casual and outdoor consumption.
- Kings Ridge (sub-brand) Sub-brand focused on classic Willamette Valley varieties including Pinot Noir, Pinot Gris, and Chardonnay reflecting the cool-climate character of the region.
- Amity Vineyards (sub-brand) Premium estate sub-brand producing single-vineyard Pinot Noirs and Pinot Blanc from vines dating back to 1971, among Oregon's oldest Pinot Noir sites.
- Alchemist (sub-brand) Small-production, limited-release wine sub-brand offering wines with distinct character from Union Wine Co.
- Christopher Michael Wines (sub-brand) Pacific Northwest wine sub-brand sourcing fruit primarily from Washington State's Horse Heaven Hills AVA, shaped by an Oregonian palate.
- Yosemite Cellars (sub-brand) California sub-brand producing wines from the Sierra Foothills region, including Rosé, Firefall Red, Syrah, Grenache, and Cabernet Franc varietals available in cans and bottles.
- Amity Vineyards Wine Club Subscription wine club offering twice-yearly curated shipments (May and October) of Amity Vineyards wines with two tiers: 4-Bottle Club ($88-$120/shipment, 10% discount) and 6-Bottle Club ($132-$180/shipment, 15% discount plus flat $20 shipping).
- Underwood Non-Alcoholic Rosé Bubbles Can 4-Pack Dealcoholized sparkling rosé with less than 0.5% ABV, made from real Oregon wine grapes using a gentle dealcoholization process that preserves flavor, packaged in a 4-pack of 355mL cans.
Quantifiable outcome
- 92 Points - James Suckling for 2022 Amity Vineyards Eola-Amity Hills Pinot Noir
- +2 more outcomes
Companies that use Union Wine
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Union Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Union Wine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Portland Bangers FCcoreUnderwood (Union Wine Co.) partnership with Portland Bangers FC soccer club to reach younger fans and position wine as accessible and unpretentious. Part of broader effort to address declining wine consumption by engaging sports audiences who typically choose beer.
- Portland PicklescoreUnderwood partnership with Portland Pickles baseball team to reach new audiences at minor league baseball games. Collaborative effort to make wine more accessible to sports fans in casual settings.
- Brew Dr. KombuchacoreUnion Wine Company partnered with nearby Brew Dr. Kombucha to dealcoholize their Underwood Rosé Bubbles non-alcoholic sparkling wine. Demonstrates local company collaboration to meet growing demand for quality non-alcoholic options with 26% growth in NA beverage sales.
- Willamette Riverkeeperminor1% of sales from The Union Wine Co. Glass by North Drinkware goes to Willamette Riverkeeper, supporting river conservation efforts in Oregon.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Union Wine competitors and assessment
Company assessmentDirect peers
- Fetzer Vineyards: Family-founded (now owned by Concha y Toro) California winery and one of the early US B Corp-certified producers with a multi-brand, sustainability-led portfolio spanning everyday to premium tiers; directly comparable in mission, certification approach, and brand-portfolio strategy to Union Wine.
- Bota Box / Wine by Bota: Large-scale US canned and boxed wine producer famous for alternative-format packaging and value pricing; a key competitor in the same canned-everyday-wine category Union pioneered.
- Wente Vineyards: America's oldest continuously operated family winery with a certified-sustainable portfolio spanning multiple tiers; comparable to Union Wine in family ownership, multi-brand strategy, and sustainability positioning.
- House Wine: Canned-wine pioneer and established competitor in the US canned-wine category; competes head-to-head with Union's Underwood canned portfolio for the same outdoor and casual-consumption occasions.
- Avaline: Clean-label, DTC-led wine brand known for low-intervention and non-alcoholic wines targeting younger, wellness-oriented consumers; directly comparable to Union Wine's Underwood Non-Alc Rosé Bubbles and broader positioning of wine as accessible and unpretentious.
- Hahn Family Wines: Family-owned California winery with a multi-brand portfolio, sustainable farming certifications (Certified Sustainable), and broad US wholesale distribution; shares Union's family-owned, multi-brand, sustainability-led DNA.
- Cupcake Vineyards: Widely distributed, accessible-priced US wine brand selling classic varietals in bottles and cans; a direct competitor in the everyday canned and bottled wine segments targeted by Union's Underwood brand.
- Don Sebastiani & Sons: Multi-brand, family-owned California wine company managing a diverse portfolio (The Missing Vine, Layer Cake, Taken) across everyday and premium price points; comparable to Union Wine's portfolio approach of using distinct sub-brands to address different consumer segments.
Emerging players
- Athletic Brewing Company: Category-leading non-alcoholic craft brewery winning distribution and shelf space in the same retailers and on-premise accounts targeted by Union's Underwood Non-Alc Rosé Bubbles; comparable as a non-alc alternative for sober-curious consumers Union is also pursuing.
Broad incumbents
- E. & J. Gallo Winery: Largest US wine producer with an extensive multi-brand portfolio spanning canned, everyday, and premium tiers; the broad incumbent whose scale, distribution, and shelf-share power shape the competitive environment Union Wine operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Union Wine social profiles
Digital presenceUnion Wine compliance and trust
Trust signalCompliance4 records
Union Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Wine leadership team
Management profileNumber of profiles
Profiles1 record
Union Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Wine
What does Union Wine do?
Union Wine Company is a family-owned Oregon winery that produces and sells wines under six sub-brands (Underwood, Kings Ridge, Amity Vineyards, Alchemist, Christopher Michael Wines, Yosemite Cellars) in canned and bottled formats, including a dealcoholized non-alcoholic line. The company distributes its wines via a direct e-commerce store, a national wholesale network, third-party marketplaces (Instacart and DoorDash), and a twice-yearly subscription wine club.
Is Union Wine a public or private company?
Union Wine is a private company. It is classified as family owned and is currently operating.
When was Union Wine founded?
Union Wine was founded in 2005. It employs 1 to 10 people.
Where is Union Wine based?
Union Wine is headquartered in Tualatin, United States, in the North America region.
How does Union Wine make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale and Retail Distribution, wine Club Subscription and marketplace Sales.
Who are Union Wine's main competitors?
Direct peers on record are Fetzer Vineyards, Bota Box / Wine by Bota, Wente Vineyards, House Wine, Avaline, Hahn Family Wines, Cupcake Vineyards and Don Sebastiani & Sons. Athletic Brewing Company is listed as an emerging player. E. & J. Gallo Winery is listed as a broad incumbent.
Does Union Wine have an API?
No public API is recorded for Union Wine.
What industry is Union Wine in?
Union Wine's product category is Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 5180.