Portland Pickles Baseball
Portland Pickles Baseball operates a privately owned West Coast League collegiate wood-bat baseball franchise at Walker Stadium in Portland, Oregon, selling tickets, concessions, merchandise, and sponsorships to local families, sports fans, and younger demographics through themed game nights and league-leading attendance.
- Company typePrivate
- Founded2016
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Portland Pickles Baseball does
Portland Pickles Baseball operates a West Coast League collegiate wood-bat baseball franchise based at Walker Stadium in Lents Park, Portland, Oregon. Founded in 2016 and privately owned by Alan Miller, the organization fields a summer roster competing in a 46-game WCL schedule plus playoffs, with league-leading attendance of 4,000+ fans per game and an 11-0 franchise-record start in 2024. The Pickles serve Portland-area families, sports fans, and younger demographics through themed game nights (PICKLEFEST, Pride Night, Nerd Day, Dilly Parton Night, and others), ticketing packages including the Pickle Platinum Card (25-game subscription) and Dillon's Black Card (10-game subscription), and a free 8-3 service-industry ticket program.
The underlying technology stack is largely conventional off-the-shelf: ticketing runs on the vivenu platform via picklestickets.com, merchandise on picklesshop.com, and the website on Squarespace. The most distinctive digital product is Broadcast Bingo, a free interactive second-screen game layered on YouTube game broadcasts. The business model blends transaction-based revenue (single-game and season tickets, concessions, merchandise, THC seltzer sales through Cycling Frog, and year-round sports-bar revenue at the Portland Pickles Public House at 3932 N Mississippi Ave) with sponsorship and partnership revenue from 80+ Small Business Alliance members, named partners including COLLiDE Agency, Underwood Wines, Secret Aardvark, Anatomy Tattoo, and broadcast partners KOIN 6 and Portland's CW. Leadership includes General Manager Courtney Schmidt (promoted September 2024) and VP of Business Development Ross Campbell. The franchise has extended into adjacent sports operations through the wholly-owned Portland Bangers FC (USL men's) and Cherry Bombs FC (women's) sister clubs.
Portland Pickles Baseball firmographics
Firmographics- Name
- Portland Pickles Baseball
- Legal name
- Portland Pickles Baseball
- Website
- https://portlandpicklesbaseball.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Portland Pickles Baseball operates a privately owned West Coast League collegiate wood-bat baseball franchise at Walker Stadium in Portland, Oregon, selling tickets, concessions, merchandise, and sponsorships to local families, sports fans, and younger demographics through themed game nights and league-leading attendance.
- Ownership category
- akta.pro rank
Portland Pickles Baseball industry classification
Industry- Product category
- Minor League / Collegiate Baseball Entertainment
- NAICS
- Spectator Sports (71121), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Intramural Sports & Recreational Leagues (EDALAIAC)
- akta.pro secondary industry
- Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where Portland Pickles Baseball is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Portland Pickles Baseball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from single game tickets, season tickets, group tickets, and premium seating packages sold via vivenu ticketing platform and at Walker Stadium box office.
- Merchandise Sales: Team merchandise including hats, apparel, and collectibles sold through picklesshop.com and at the Pickle Jar team store at Walker Stadium.
- Food & Beverage: Concession sales including stadium dogs, local beer/wine/alcohol options, and rotating food specials at Walker Stadium. Three full bars on premises.
- Sponsorship & Partnership: Revenue from corporate sponsors and partners including full service partnerships with COLLiDE Agency marketing, brand partnerships with logos displayed at stadium, and Small Business Alliance membership fees.
- THC Beverage Sales: Historic first-ever THC seltzer sales at a sports venue through Cycling Frog partnership, available at Jack Daniels Party Deck Bar and Dillon's Hideaway Bar.
- Portland Pickles Public House: Sports bar located at 3932 N Mississippi Ave featuring local craft beers, specialty cocktails, stadium dogs, merchandise pop-up, and local artist series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pickle Platinum Card - 25 Game Summer Package |
| Subscription | Annual | Dillon's Black Card - 10-Game Premium Package |
| One time/ perpetual license | Pay-as-you-go | Service Industry Discount |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Portland Pickles Baseball product offering
Product offeringCore offering
Portland Pickles Baseball operates a West Coast League collegiate wood-bat baseball team playing a 50-game summer home schedule at Walker Stadium in Lents Park, Portland. The organization sells single-game, season, and group tickets via picklestickets.com, sells branded apparel and merchandise through the Pickle Jar team store and picklesshop.com, and operates stadium concessions and bars. Adjacent entertainment offerings include 50+ themed game nights per season, the Portland Pickles Public House sports bar, Broadcast Bingo interactive viewing, an annual Artist Series, and in-stadium live tattoo experiences.
Product overview
Portland Pickles Baseball is a collegiate wood-bat baseball team operating as the primary product, offering ticket sales through PicklesTickets.com for single games, season packages (Pickle Platinum Card - 25 games, Dillon's Black Card - 10 games), and group events. The organization operates the Pickle Jar merchandise store and Portland Pickles Public House sports bar as complementary revenue streams. Additional products include the annual Artist Series featuring local Portland artists, Broadcast Bingo interactive viewing experience, and live tattoo services through Anatomy Tattoo partnership. Partnership programs include the Small Business Alliance discount network and Hotel Alliance for traveling fans, while Full Service Partnerships through sister company COLLiDE Agency offer comprehensive marketing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- PicklesTickets.com Ticketing Online ticketing service for single-game, season, and group tickets to Portland Pickles home games at Walker Stadium, sold via picklestickets.com (vivenu) and the Walker Stadium box office. For individual fans, families, and corporate group buyers.
- Pickle Jar Team Store (Merchandise) Official team merchandise retail offering Pickles-branded hats, apparel, collectibles, and limited drops, sold through picklesshop.com online and at the Pickle Jar team store inside Walker Stadium. For Pickles fans and collectors.
- Portland Pickles Public House Year-round sports bar and gathering venue operated as a wholly-owned subsidiary of the Portland Pickles, offering food, local craft beer, cocktails, multiple game screens, and a Pickles merchandise pop-up. For Portland sports fans and the surrounding Mississippi Avenue neighborhood.
- Broadcast Bingo Free interactive second-screen bingo game played during YouTube broadcasts of Pickles games, awarding ticket vouchers and exclusive prizes to verified winners. For fans watching Pickles broadcasts remotely.
- Full Service Partnership (with COLLiDE Agency) Full-service marketing partnership bundle combining stadium-based sponsorship and activation with COLLiDE Agency's videography, digital design, printing, and event services. For local and regional brands seeking integrated sponsorship plus creative execution.
- Live Tattoo Experience On-site tattoo service delivered at Walker Stadium through the Anatomy Tattoo partnership, offering flash tattoos, walk-in options, and exclusive themed-event designs during home games. For fans seeking unique ballpark experiences.
- Artist Series Annual collaborative art program featuring 11 local Portland artists who produce exclusive poster art and merchandise tied to the Pickles season. For art-conscious fans and collectors of limited-edition team merchandise.
Quantifiable outcome
- League-leading attendance with 4,000+ fans per game
- +1 more outcomes
Companies that use Portland Pickles Baseball
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Portland Pickles Baseball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Portland Pickles Baseball partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Underwood (Union Wine Co.)coreOregon winery partnership with Portland Pickles targeting younger fans and sports fans who might typically choose beer. Part of initiative to address declining wine consumption by positioning wine as accessible and unpretentious at sporting events.
- Argyle WineryminorNote: Argyle Winery partnered with Hillsboro Hops, not Portland Pickles. Underlines industry trend of wine-sports partnerships targeting younger audiences.
- KOIN 6core2026 broadcast partnership expansion with KOIN 6 local news station for game coverage and media promotion.
- Secret AardvarkminorProduct collaboration on BuffaDill Sauce, a branded hot sauce product.
- Portland's CWcoreHistoric broadcast partnership for game coverage alongside KOIN 6.
- Cycling FrogcoreHistoric first-ever THC beverage sales at a live sporting event. Cycling Frog is exclusive THC beverage partner for 2024 season, selling hemp-derived THC Light Seltzer products (2MG THC, 4MG CBD per can) at Walker Stadium games.
- COLLiDE AgencycoreFull-service boutique agency partnership providing marketing services including videography, digital design, printing, and event activation. Works with partnership team to accomplish marketing goals for brands.
- Anatomy TattoominorLive tattoo truck at ballpark offering flash tattoos, walk-in options, and exclusive event designs for themed game days. Tattoo artists perform on-site during home games.
- Bangers FCminorSister soccer club partnership with joint events and cross-promotion.
- Cherry Bombs FCminorSister soccer club partnership with cross-promotional opportunities.
- Moxy HotelsminorHotel Alliance partner with special offers for Pickles fans. Downtown Moxy Portland location with compact cleverly designed rooms and lively communal spaces including Bar Moxy.
- Embassy Suites by Hilton Portland DowntownminorHotel Alliance partner located 15 minutes from stadium, offering complimentary breakfast and evening reception for Pickles fans with booking code.
- FeatherSnapminorPartnership to turn baseball's most infamous bird disaster into a celebration of nature.
Scale indicators6 records
Expansion highlights6 records
Portland Pickles Baseball competitors and assessment
Company assessmentDirect peers
- Bend Elks: Fellow West Coast League team offering similar summer collegiate baseball with community-themed game nights. Comparable in operational footprint and sponsorship model.
- Victoria HarbourCats: West Coast League team operating a comparable collegiate summer baseball business with themed promotions and ticketed fan experiences.
- Kelowna Falcons: West Coast League member with similar revenue mix, seasonal ticketing structure, and small-market operational economics.
- Walla Walla Sweets: West Coast League team with a similar collegiate wood-bat model, community sponsorship structure, and themed-night approach to driving gate revenue.
- Corvallis Knights: West Coast League collegiate wood-bat baseball team operating in Oregon. Directly comparable in league structure, seasonal revenue model, and community-driven marketing approach.
- Cowlitz Black Bears: West Coast League team offering a directly comparable product: collegiate wood-bat baseball with themed nights, ticketed stadium experience, and community sponsorship activation.
- Yakima Valley Pippins: West Coast League member that competes in the same collegiate wood-bat format. Comparable in scale, league economics, and reliance on themed promotions to drive attendance.
- Bellingham Bells: West Coast League member competing in the same collegiate summer baseball format. Operates a similar mix of ticketing, concessions, merchandise, and themed promotions.
Regional players
- Hillsboro Hops: Another Oregon-based collegiate/professional-affiliated baseball team that competes for regional fan attention and sponsorships with the Portland Pickles. Both teams pursue wine and beverage partnerships targeting younger Portland-area audiences.
Broad incumbents
- Savannah Bananas: Independent baseball entertainment franchise that has scaled novelty-driven fan engagement and themed game experiences into a national touring brand. Useful comparable for the upside trajectory of entertainment-led minor baseball economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Portland Pickles Baseball social profiles
Digital presencePortland Pickles Baseball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Portland Pickles Baseball leadership team
Management profileNumber of profiles
Profiles3 records
Portland Pickles Baseball subsidiaries and ownership
Company hierarchySubsidiaries2 records
Portland Pickles Baseball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Portland Pickles Baseball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Portland Pickles Baseball
What does Portland Pickles Baseball do?
Portland Pickles Baseball operates a West Coast League collegiate wood-bat baseball team playing a 50-game summer home schedule at Walker Stadium in Lents Park, Portland. The organization sells single-game, season, and group tickets via picklestickets.com, sells branded apparel and merchandise through the Pickle Jar team store and picklesshop.com, and operates stadium concessions and bars. Adjacent entertainment offerings include 50+ themed game nights per season, the Portland Pickles Public House sports bar, Broadcast Bingo interactive viewing, an annual Artist Series, and in-stadium live tattoo experiences.
Is Portland Pickles Baseball a public or private company?
Portland Pickles Baseball is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Portland Pickles Baseball founded?
Portland Pickles Baseball was founded in 2016. It employs 1 to 10 people.
Where is Portland Pickles Baseball based?
Portland Pickles Baseball is headquartered in Portland, United States, in the North America region.
How does Portland Pickles Baseball make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, food & Beverage, sponsorship & Partnership, THC Beverage Sales and portland Pickles Public House.
Who are Portland Pickles Baseball's main competitors?
Direct peers on record are Bend Elks, Victoria HarbourCats, Kelowna Falcons, Walla Walla Sweets, Corvallis Knights, Cowlitz Black Bears, Yakima Valley Pippins and Bellingham Bells. Hillsboro Hops is listed as a regional player. Savannah Bananas is listed as a broad incumbent.
Does Portland Pickles Baseball have an API?
No public API is recorded for Portland Pickles Baseball.
What industry is Portland Pickles Baseball in?
Portland Pickles Baseball's product category is Minor League / Collegiate Baseball Entertainment. Its primary akta.pro industry code is EDALAIAC, Intramural Sports & Recreational Leagues, with a secondary code of CRAMAOAF, Team & League Branded Merchandise Retail (Non-Apparel). Its NAICS code is 71121 and its SIC code is 7900.