Rock Springs

What Rock Springs does

Rock Springs, LLC is a private, for-profit behavioral health hospital headquartered at 700 Southeast Inner Loop, Georgetown, Texas, operating as part of the LifePoint Health network under the shared 'Making communities healthier®' branding. Founded in 2014, the facility delivers an integrated continuum of mental health and substance use treatment across three Central Texas locations: a primary inpatient campus in Georgetown plus outpatient clinics in Cedar Park and Killeen. Services span emergency psychiatric evaluation, inpatient psychiatric care (adult, adolescent, child, geriatric, and rehabilitation units), medically supervised detox, inpatient rehab, Partial Hospitalization Programs (PHP), Intensive Outpatient Programs (IOP), medication management, and individual therapy. Specialized programs target children/adolescents, women (trauma-informed care), and veterans/military personnel through the Help for Heroes track, with post-discharge engagement maintained via a weekly Alumni Support Program.

The revenue model is built on per diem inpatient billing and CPT-coded outpatient services, reimbursed by a mix of commercial insurance (Aetna, BCBS, United Behavioral Health, Magellan, Humana), Medicare Advantage, Managed Medicaid plans (e.g., Amerigroup at $550/day), and self-pay (a $975/day discounted cash price against a $2,920.88 gross charge). Patient acquisition runs through a 24/7 phone intake line, emergency and physician/provider referrals, insurance care coordination, and walk-in assessments, supported by Joint Commission National Quality Approval accreditation. Operational staff totals 51–100 employees, and Marshall B. Lucas serves as Medical Director. The facility has no disclosed app, API, or proprietary technology platform, and there is no evidence of AI/ML capability, funding rounds, M&A, or senior leadership changes in the available data.

Name

Rock Springs

Legal name

Rock Springs, LLC

Website

https://rockspringshealth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Behavioral Health & Psychiatric Treatment Services

NAICS

Psychiatric and Substance Abuse Hospitals (622210), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Behavioral health services
• Mental health treatment
• Substance use treatment
• Inpatient psychiatric care
• Addiction recovery services

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Inpatient Mental Health Services: Inpatient psychiatric care including room and board, medical supervision, therapy services, and medication management. Billed per diem for various unit types (Adult Psych, Adolescent Psych, Child Psych, Geriatric Psych, Rehabilitation). Revenue from commercial insurance, Medicare Advantage, Managed Medicaid, and self-pay.
2. Substance Use Treatment Services: Detox program and inpatient rehabilitation for alcohol and drug addiction. Includes per diem billing for adult and adolescent chemical dependency units.
3. Outpatient Treatment Programs: Outpatient mental health and addiction services including Partial Hospitalization Programs (PHP), Intensive Outpatient Programs (IOP), and medication management.
4. Insurance Reimbursement: Revenue from in-network and out-of-network insurance payers. Facility is in-network with most major insurance providers including Aetna, BCBS, United Behavioral Health, Magellan, Humana, and various Medicaid managed care plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rock Springs operates a behavioral and mental health hospital providing inpatient and outpatient psychiatric care, substance use treatment (including detox and rehabilitation), and specialized programs for children, adolescents, women, and veterans. Services are delivered across three Central Texas locations in Georgetown, Cedar Park, and Killeen, with 24/7 emergency mental health intake, evidence-based treatment modalities, medication management, and post-treatment alumni support.

Product overview

Rock Springs is a behavioral and mental health hospital providing a comprehensive continuum of care for mental health and substance use disorders. The facility operates an integrated service model combining inpatient psychiatric hospitalization with outpatient treatment programs. Core services include Emergency Mental Health Services, Inpatient Mental Health Treatment, and Outpatient Mental Health Treatment (which encompasses Intensive Outpatient Programs (IOP), Medication Management, and Partial Hospitalization Programs (PHP)). Addiction services include Detox Program, Inpatient Substance Use Treatment (Inpatient Rehab), and Outpatient Substance Use Treatment (Outpatient Rehab). Specialized populations are served through the Child & Adolescent Program, Women's Program, and Help for Heroes (military-focused) program. Post-treatment support is provided via the Alumni Support Program. The facility has three locations in Texas: Georgetown (main campus), Cedar Park, and Killeen.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Mental Health Treatment 24/7 inpatient psychiatric care with medical supervision, therapy, and medication management for adults, adolescents, children, and geriatric patients experiencing mental health crises or severe psychiatric illness.
• Outpatient Mental Health Treatment Ambulatory mental health services including Intensive Outpatient Programs (IOP), medication management, and Partial Hospitalization Programs (PHP) for patients who do not require 24-hour supervision.
• Emergency Mental Health Services 24/7 emergency psychiatric evaluation and crisis intervention for individuals experiencing acute mental health emergencies, including walk-in assessments and crisis-line access.
• Detox Program Medically supervised detoxification services for individuals withdrawing from alcohol or drugs, providing a safe clinical foundation for ongoing addiction recovery.
• Inpatient Substance Use Treatment (Inpatient Rehab) Residential addiction treatment program providing structured, comprehensive care for alcohol and drug substance use disorders, including adult and adolescent chemical dependency units.
• Outpatient Substance Use Treatment (Outpatient Rehab) Ambulatory addiction treatment services allowing patients to live at home while receiving therapy, counseling, and structured support for substance use recovery.
• Child & Adolescent Program Age-appropriate mental health and addiction treatment services designed for children and adolescents, including family involvement and school reintegration support.
• Women's Program Gender-specific mental health and addiction treatment program addressing the unique needs of women, including trauma-informed care and support for co-occurring trauma-related disorders.
• Help for Heroes Program Military-focused behavioral health program providing specialized mental health and addiction treatment for veterans and active-duty service members, including PTSD and combat trauma care.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LifePoint HealthcoreOthersRock Springs is operated as part of the LifePoint Health network ('Making communities healthier'). LifePoint Health provides corporate infrastructure, operational resources, and administrative support. The facility's careers page links to LifePoint Health's job portal. Email contact is [email protected].

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oceans Behavioral Health: Operates a network of inpatient behavioral health hospitals across Texas and Louisiana, offering psychiatric and chemical dependency services similar to Rock Springs' core adult, adolescent, and geriatric units. Directly comparable on service mix, geography, and patient profile.
• Perimeter Behavioral Healthcare: Texas- and Midwest-based operator of acute psychiatric hospitals for adults, adolescents, and children. Directly comparable inpatient behavioral health model and regional footprint to Rock Springs.
• WellBridge Healthcare: Inpatient psychiatric and addiction treatment hospital in the Dallas-Fort Worth area, offering adult, adolescent, and geriatric units plus detox. Comparable in scale, service mix, and Texas market presence to Rock Springs.
• Clarity Child Guidance Center: Texas-based behavioral health provider focused on children's mental health services including inpatient, outpatient, and crisis stabilization. Closely matches Rock Springs' Child & Adolescent Program scope and population.
• Georgetown Behavioral Health Institute: Acute inpatient psychiatric hospital located in Georgetown, Texas, directly competing with Rock Springs' main campus for adult, adolescent, and geriatric psychiatric referrals in the same primary market.
• Cross Creek Hospital: Inpatient psychiatric hospital in Austin serving adults, adolescents, and seniors with mental health and substance use treatment. Direct competitor for inpatient referrals in the Austin metro overlap with Rock Springs.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral health operator with 250+ facilities including psychiatric hospitals, residential treatment centers, and outpatient programs across the U.S. Overlaps with Rock Springs across inpatient psych and substance use treatment but operates at vastly greater scale.
• Universal Health Services (UHS) Behavioral Health: Major diversified hospital operator with one of the largest behavioral health platforms in the U.S., including acute inpatient psychiatric and residential substance abuse facilities. Operates at national scale far beyond Rock Springs' regional footprint.

Emerging players

• Newport Healthcare: National operator of residential and outpatient mental health treatment programs focused on adolescents, young adults, and families. Comparable on Child & Adolescent Program scope and trauma-informed approach, though typically serves a higher-acuity and longer-length-of-stay population.

Regional players

• Ascension Seton Behavioral Health: Nonprofit health system with inpatient psychiatric and behavioral health services in the Austin/Central Texas market. Comparable on inpatient psych scope and overlapping primary market geography with Rock Springs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RockSpringsHealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Springs